Henderson
Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, tenant placement, in-house maintenance, and real estate brokerage services for property owners and renters across Fort Collins, Loveland, and Greeley in Northern Colorado.
- Company typePrivate
- Founded1994
- HeadquartersLoveland, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Henderson does
Henderson Management & Real Estate, LLC (HMRE / Henderson Property Management & Real Estate) is a privately held Colorado LLC founded in 1994 that provides full-service property management and real estate brokerage services in Northern Colorado. The company operates from a headquarters at 5202 N. Granite St., Loveland, CO, with additional presence in Fort Collins and Greeley. Henderson is owned and led by Jason Hanson (Owner/Managing Broker) and was recognized by BizWest as the largest property management company and the largest manager of single-family homes in Northern Colorado.
The company's product surface spans residential and commercial property management, tenant screening, lease enforcement, rent collection, 24/7 in-house maintenance (a team of 25+ covering HVAC, plumbing, and electrical at reportedly 40% below market average cost), tenant relations, an in-house compliance department, and complementary real estate brokerage services for buyers, sellers, and investors. Core technology is built around the AppFolio property management platform, which powers the tenant and owner portals, online rent payment, and maintenance request workflows. Marketing channels include the hmre.net website, organic rental listings, educational blog content, recurring home-buyer seminars, and a digital property management assessment used to qualify inbound owners.
Henderson generates revenue through three primary streams: monthly recurring property management fees set at 9-11% of monthly rent for single-family homes with discounts for multi-unit and multi-property portfolios; one-time tenant placement/leasing fees for advertising, showings, screening, and lease preparation; and managed-services revenue from its in-house maintenance team. The customer base is highly distributed across SMB and individual residential property owners and renters in the Fort Collins-Loveland-Greeley corridor, with a stated 98% commercial owner retention rate, a vacancy rate of under 2% (vs. a 5% Colorado average), and a delinquency rate under 1%.
Henderson firmographics
Firmographics- Name
- Henderson
- Legal name
- Henderson Management & Real Estate, LLC
- Website
- https://hmre.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, tenant placement, in-house maintenance, and real estate brokerage services for property owners and renters across Fort Collins, Loveland, and Greeley in Northern Colorado.
- Ownership category
- akta.pro rank
Henderson industry classification
Industry- Product category
- Property Management Services
- NAICS
- Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Henderson is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Henderson business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Management Fees: Monthly management fees charged to property owners for full-service property management including tenant screening, rent collection, maintenance coordination, financial reporting, and lease enforcement. Fees range from 9-11% for single-family homes with discounts for multi-unit and multi-property portfolios.
- Tenant Placement/Lease Fees: Fees charged when placing new tenants in properties, covering advertising, showings, screening, and lease preparation. Common in the industry for property management services.
- Maintenance Services: In-house maintenance team provides repairs and upkeep services to maintained properties. Materials and labor costs 40% below market average, generating revenue while controlling costs for property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single-family home property management: 9-11% of monthly rent |
| Unit Pricing | Pay-as-you-go | Security deposit: typically one month's rent |
| Unit Pricing | Monthly | Pet deposit and monthly pet rent |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Henderson product offering
Product offeringCore offering
Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, real estate brokerage, tenant placement and screening, and in-house maintenance services across Northern Colorado. The firm manages 1,000+ residential units, 12 commercial properties, and 165+ commercial units on behalf of property owners and investors, while also representing home buyers, sellers, and investors in real estate transactions.
Product overview
Henderson Management & Real Estate provides property management and real estate services in Northern Colorado (Fort Collins, Loveland, Greeley). The core offerings consist of Property Management Services (residential and commercial) and Real Estate Services (buying, selling, investing). Supporting modules include a Tenant Relations Department for direct resident support, Tenant Portal & Online Services for rent payment and maintenance requests (powered by AppFolio), Maintenance & Repairs Services with an internal 24/7 team, Tenant Screening for applicant verification, Pet Acceptance Services with third-party pet screening, Financial Reporting for owners, and Property Management Resources including educational guides. The company operates primarily through AppFolio's property management software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management
Quantifiable outcome
- Vacancy rate of under 2% versus 5% Colorado average - Henderson clients experience 60% lower vacancy than market average
- +4 more outcomes
Companies that use Henderson
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Henderson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Henderson partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Henderson competitors and assessment
Company assessmentDirect peers
- Coldwell Banker: Established residential real estate brokerage with Northern Colorado agent presence. Comparable to Henderson's real estate services arm, particularly for buyer/seller representation and investor advisory.
- RE/MAX: Global residential real estate brokerage franchise with local agents in Northern Colorado. Comparable to Henderson's brokerage side—buyer/seller representation, investor advisory—and competes for the same agent talent and listings.
- Renters Warehouse: Single-family rental property manager with rent-ready, lease-only, and full-service PM tiers. Directly mirrors Henderson's SFR PM service tiers and tenant placement/lease fee revenue stream.
- Real Property Management: National franchise of single-family and small multifamily property managers with local operators serving regional markets. Directly comparable to Henderson's residential PM model, fee structure, and tenant screening approach.
- HomeRiver Group: Single-family rental property manager with national footprint, formed by combining California and Pacific Northwest PM operators. Closely comparable to Henderson in SFR focus, fee model, and owner-operator services.
Emerging players
- Mynd Management: Tech-enabled SFR property manager operating nationally with software-first owner and tenant experiences. Comparable to Henderson's single-family focus but represents the proptech disruption risk to traditional operators.
Others
- AppFolio: Property management software platform that powers Henderson's tenant and owner portals. Enabling technology provider whose product roadmap and pricing directly shape Henderson's owner/tenant digital experience.
Broad incumbents
- Greystar: Largest global residential property manager operating across multifamily, student, and SFR. Broad incumbent with overlapping PM capabilities but vastly larger scale and a multifamily tilt versus Henderson's SFR focus.
- FirstService Residential: Large North American residential and commercial property manager with broad portfolio capabilities. Overlaps with Henderson on residential and commercial PM but at much greater scale and geographic breadth.
- Lincoln Property Company: National residential and commercial PM and real estate services firm. Comparable to Henderson across both residential and commercial PM segments, though operates at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights6 records
Customer concentration
Henderson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henderson leadership team
Management profileNumber of profiles
Profiles2 records
Henderson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henderson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henderson
What does Henderson do?
Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, real estate brokerage, tenant placement and screening, and in-house maintenance services across Northern Colorado. The firm manages 1,000+ residential units, 12 commercial properties, and 165+ commercial units on behalf of property owners and investors, while also representing home buyers, sellers, and investors in real estate transactions.
Is Henderson a public or private company?
Henderson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Henderson founded?
Henderson was founded in 1994. It employs 101 to 250 people.
Where is Henderson based?
Henderson is headquartered in Loveland, United States, in the North America region.
How does Henderson make money?
Three revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement/Lease Fees and maintenance Services.
Who are Henderson's main competitors?
Direct peers on record are Coldwell Banker, RE/MAX, Renters Warehouse, Real Property Management and HomeRiver Group. Mynd Management is listed as an emerging player. AppFolio is listed as an others. Broad incumbents are Greystar, FirstService Residential and Lincoln Property Company.
Does Henderson have an API?
No public API is recorded for Henderson.
What industry is Henderson in?
Henderson's product category is Property Management Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.