Henderson

Property Management Serviceshmre.net

Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, tenant placement, in-house maintenance, and real estate brokerage services for property owners and renters across Fort Collins, Loveland, and Greeley in Northern Colorado.

Company typePrivate
Founded1994
HeadquartersLoveland, United States
Headcount101–250
GTM typeB2B
OfferingServices

What Henderson does

Henderson Management & Real Estate, LLC (HMRE / Henderson Property Management & Real Estate) is a privately held Colorado LLC founded in 1994 that provides full-service property management and real estate brokerage services in Northern Colorado. The company operates from a headquarters at 5202 N. Granite St., Loveland, CO, with additional presence in Fort Collins and Greeley. Henderson is owned and led by Jason Hanson (Owner/Managing Broker) and was recognized by BizWest as the largest property management company and the largest manager of single-family homes in Northern Colorado.

The company's product surface spans residential and commercial property management, tenant screening, lease enforcement, rent collection, 24/7 in-house maintenance (a team of 25+ covering HVAC, plumbing, and electrical at reportedly 40% below market average cost), tenant relations, an in-house compliance department, and complementary real estate brokerage services for buyers, sellers, and investors. Core technology is built around the AppFolio property management platform, which powers the tenant and owner portals, online rent payment, and maintenance request workflows. Marketing channels include the hmre.net website, organic rental listings, educational blog content, recurring home-buyer seminars, and a digital property management assessment used to qualify inbound owners.

Henderson generates revenue through three primary streams: monthly recurring property management fees set at 9-11% of monthly rent for single-family homes with discounts for multi-unit and multi-property portfolios; one-time tenant placement/leasing fees for advertising, showings, screening, and lease preparation; and managed-services revenue from its in-house maintenance team. The customer base is highly distributed across SMB and individual residential property owners and renters in the Fort Collins-Loveland-Greeley corridor, with a stated 98% commercial owner retention rate, a vacancy rate of under 2% (vs. a 5% Colorado average), and a delinquency rate under 1%.

Henderson firmographics

Firmographics

Name: Henderson
Legal name: Henderson Management & Real Estate, LLC
Website: https://hmre.net
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 101–250 employees
Short description: Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, tenant placement, in-house maintenance, and real estate brokerage services for property owners and renters across Fort Collins, Loveland, and Greeley in Northern Colorado.
Ownership category
akta.pro rank

Henderson industry classification

Industry

Product category: Property Management Services
NAICS: Residential Property Managers (531311), Nonresidential Property Managers (531312)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

Residential property management
Commercial property management
Real estate brokerage
Tenant placement services
Rental property maintenance

Where Henderson is headquartered

Location

Headquarters

HQ city: Loveland
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Henderson business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Property Management Fees: Monthly management fees charged to property owners for full-service property management including tenant screening, rent collection, maintenance coordination, financial reporting, and lease enforcement. Fees range from 9-11% for single-family homes with discounts for multi-unit and multi-property portfolios.
Tenant Placement/Lease Fees: Fees charged when placing new tenants in properties, covering advertising, showings, screening, and lease preparation. Common in the industry for property management services.
Maintenance Services: In-house maintenance team provides repairs and upkeep services to maintained properties. Materials and labor costs 40% below market average, generating revenue while controlling costs for property owners.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Single-family home property management: 9-11% of monthly rent
Unit Pricing	Pay-as-you-go	Security deposit: typically one month's rent
Unit Pricing	Monthly	Pet deposit and monthly pet rent

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Henderson product offering

Product offering

Core offering

Henderson Management & Real Estate, LLC provides full-service residential and commercial property management, real estate brokerage, tenant placement and screening, and in-house maintenance services across Northern Colorado. The firm manages 1,000+ residential units, 12 commercial properties, and 165+ commercial units on behalf of property owners and investors, while also representing home buyers, sellers, and investors in real estate transactions.

Product overview

Henderson Management & Real Estate provides property management and real estate services in Northern Colorado (Fort Collins, Loveland, Greeley). The core offerings consist of Property Management Services (residential and commercial) and Real Estate Services (buying, selling, investing). Supporting modules include a Tenant Relations Department for direct resident support, Tenant Portal & Online Services for rent payment and maintenance requests (powered by AppFolio), Maintenance & Repairs Services with an internal 24/7 team, Tenant Screening for applicant verification, Pet Acceptance Services with third-party pet screening, Financial Reporting for owners, and Property Management Resources including educational guides. The company operates primarily through AppFolio's property management software platform.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Property Management

Quantifiable outcome

Vacancy rate of under 2% versus 5% Colorado average - Henderson clients experience 60% lower vacancy than market average
+4 more outcomes

Companies that use Henderson

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Henderson technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Henderson partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Henderson competitors and assessment

Company assessment

Direct peers

Coldwell Banker: Established residential real estate brokerage with Northern Colorado agent presence. Comparable to Henderson's real estate services arm, particularly for buyer/seller representation and investor advisory.
RE/MAX: Global residential real estate brokerage franchise with local agents in Northern Colorado. Comparable to Henderson's brokerage side—buyer/seller representation, investor advisory—and competes for the same agent talent and listings.
Renters Warehouse: Single-family rental property manager with rent-ready, lease-only, and full-service PM tiers. Directly mirrors Henderson's SFR PM service tiers and tenant placement/lease fee revenue stream.
Real Property Management: National franchise of single-family and small multifamily property managers with local operators serving regional markets. Directly comparable to Henderson's residential PM model, fee structure, and tenant screening approach.
HomeRiver Group: Single-family rental property manager with national footprint, formed by combining California and Pacific Northwest PM operators. Closely comparable to Henderson in SFR focus, fee model, and owner-operator services.

Emerging players

Mynd Management: Tech-enabled SFR property manager operating nationally with software-first owner and tenant experiences. Comparable to Henderson's single-family focus but represents the proptech disruption risk to traditional operators.

Others

AppFolio: Property management software platform that powers Henderson's tenant and owner portals. Enabling technology provider whose product roadmap and pricing directly shape Henderson's owner/tenant digital experience.

Broad incumbents

Greystar: Largest global residential property manager operating across multifamily, student, and SFR. Broad incumbent with overlapping PM capabilities but vastly larger scale and a multifamily tilt versus Henderson's SFR focus.
FirstService Residential: Large North American residential and commercial property manager with broad portfolio capabilities. Overlaps with Henderson on residential and commercial PM but at much greater scale and geographic breadth.
Lincoln Property Company: National residential and commercial PM and real estate services firm. Comparable to Henderson across both residential and commercial PM segments, though operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

Henderson financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Henderson leadership team

Management profile

Number of profiles

Profiles2 records

Henderson funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Henderson M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson

What does Henderson do?

Is Henderson a public or private company?

Henderson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Henderson founded?

Henderson was founded in 1994. It employs 101 to 250 people.

Where is Henderson based?

Henderson is headquartered in Loveland, United States, in the North America region.

How does Henderson make money?

Three revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement/Lease Fees and maintenance Services.

Who are Henderson's main competitors?

Direct peers on record are Coldwell Banker, RE/MAX, Renters Warehouse, Real Property Management and HomeRiver Group. Mynd Management is listed as an emerging player. AppFolio is listed as an others. Broad incumbents are Greystar, FirstService Residential and Lincoln Property Company.

Does Henderson have an API?

No public API is recorded for Henderson.

What industry is Henderson in?

Henderson's product category is Property Management Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.