What Elliott Beach Rentals does

Elliott Beach Rentals, legally Elliott Realty, Inc., is a privately held, family-owned vacation rental management company founded in 1959 in North Myrtle Beach, South Carolina by the late Senator Dick Elliott and currently operated by the second generation of the Elliott family. The company manages and markets a portfolio of beach houses and condominiums across North Myrtle Beach, the broader Myrtle Beach area, and The Grand Strand, with property types ranging from oceanfront and second-row homes and condos to channel locations and luxury villas. Service to property owners is end-to-end, covering listing, marketing, booking, maintenance coordination, and guest support, and is accessed by owners through a dedicated password-protected Owner Portal (elliottownerportal.com).

Revenue is generated through two interlocking streams: transaction-based fees on guest bookings of vacation rental properties and recurring management contracts with property owners who grant Elliott exclusive rental rights. Guest pricing is quote-based, varying by property type, location, seasonality, and amenities, with a counter-seasonal Winter Rentals program (October–March) priced from approximately $600 per month all-inclusive. Distribution is direct-to-consumer via elliottbeachrentals.com with advanced search and filtering, supplemented by toll-free and local phone reservations staffed seven days a week, and walk-in service through eight physical offices across Cherry Grove, Ocean Drive, Crescent Beach, Windy Hill, San-a-Bel, Shore Drive, Myrtle Beach, and Ocean Forest Villas.

The product portfolio is segmented across five wholly-owned sub-brands — Elliott Grand Villas, Elliott Luxury Rentals, Myrtle Beach Golf Authority, Myrtle Beach Vacation Rentals, and Elliott Coastal Living — to address distinct price points and use cases including luxury stays, golf packages, and adjacent real estate sales. Additional offerings include a group travel and special events product line (weddings, family reunions, romantic escapes, girlfriend getaways) and a Rewards Card loyalty program providing discounts at participating local businesses. The addressable market is North Myrtle Beach's regional tourism funnel of approximately 13 million annual visitors, anchored by families, snowbirds, retirees, and golf enthusiasts. As of February 2026, Brandon Cox succeeded his prior role as Chief Operating Officer to become Chief Executive Officer, with the company citing his oversight of technology initiatives and process improvements as a basis for the appointment.

Name

Elliott Beach Rentals

Legal name

Elliott Realty, Inc.

Website

https://elliottbeachrentals.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Elliott Beach Rentals (Elliott Realty, Inc.) is a family-owned, second-generation vacation rental management company founded in 1959 that manages and markets beach houses and condominiums across North Myrtle Beach, Myrtle Beach, and The Grand Strand, serving vacationing families, snowbirds, golfers, and group events through eight physical offices, a booking website, and a dedicated owner portal.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Rental and Leasing Services (532), Other Consumer Goods Rental (53228)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industries

Vacation & Short-Term Rental Management (BPAJAFAI), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Vacation rentals
• Beach house rentals
• Condo rentals
• Property management services
• Winter rentals

Headquarters

HQ city

North Myrtle Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Vacation Rental Bookings: The company generates revenue by managing and renting vacation properties on behalf of property owners, earning management fees and facilitating bookings for beach houses and condominiums in the North Myrtle Beach area.
2. Property Management Services: Provides vacation property management services to property owners through exclusive rental agreements, handling marketing, bookings, maintenance coordination, and guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Elliott Beach Rentals operates a vacation rental booking platform offering oceanfront and channel beach houses and condominiums in the North Myrtle Beach, SC area. The company also provides full-service vacation property management for property owners, handling listing, booking, maintenance coordination, and guest services under exclusive rental agreements.

Product overview

Elliott Beach Rentals operates as a vacation rental platform offering beach houses and condominiums in North Myrtle Beach, South Carolina. The core offering consists of the Vacation Rentals platform with the Vacation Property Management service for property owners. The portfolio includes specialized sub-products such as Winter Rentals for extended monthly stays, Group Travel/Special Events services for weddings and reunions, Golf Packages through a dedicated golf portal, and Real Estate Sales through Elliott Coastal Living. Property types span oceanfront condos, oceanfront homes, and various row locations. Additional services include a Rewards Card loyalty program and an Owner Portal platform for property management. The company was founded in 1959 by Senator Dick Elliott and is currently operated by the second generation of the Elliott family.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Online reservation platform enabling families, couples, and groups to book beach house and condo vacation rentals in North Myrtle Beach, with search filters for bedrooms, amenities, and location.
• Vacation Property Management End-to-end rental management service for property owners covering listing, booking, maintenance coordination, and guest services for vacation rental properties in the North Myrtle Beach market.
• Winter Rentals Monthly vacation rental program offered October through March with discounted seasonal rates starting at $600/month including utilities, targeting retirees, snowbirds, and extended-stay guests seeking fully-furnished oceanfront condominiums and beach houses.
• Group Travel and Special Events Coordinated vacation packages for groups planning weddings, family reunions, church retreats, romantic escapes, and girlfriend getaways requiring multiple property bookings or large event venues.
• Golf Packages Golf vacation packages and tee time booking services covering Myrtle Beach's 100+ championship courses, leveraging relationships with local golf venues for bundled accommodation and play packages.
• Real Estate Sales Coastal real estate sales and property acquisition services through Elliott Coastal Living for buyers and sellers of beach properties in the Myrtle Beach area.

Quantifiable outcome

• Serving the North Myrtle Beach area that welcomes 13 million visitors annually

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Elliott Grand VillasminorOthersA division of Elliott Realty focusing on luxury villa properties in the Myrtle Beach area, operating as part of the Elliott Realty network of vacation rental and real estate services.
• Elliott Luxury RentalsminorOthersA division specializing in high-end luxury vacation rentals, serving as part of the Elliott Realty family of vacation rental brands.
• Myrtle Beach Golf AuthorityminorOthersA golf-focused division offering tee time booking services and golf packages for visitors to the Myrtle Beach area's 100+ championship golf courses.
• Myrtle Beach Vacation RentalsminorOthersA division of Elliott Realty serving the broader Myrtle Beach vacation rental market beyond North Myrtle Beach.
• Elliott Coastal LivingminorOthersReal estate sales division assisting property owners with buying and selling coastal properties in the Myrtle Beach area.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vacasa: Vacasa is the largest professional vacation rental management company in North America, offering full-service property management, booking, and guest services across beach, mountain, and urban markets. Like Elliott, Vacasa earns revenue from management fees on managed properties and competes directly for owners and guests in the U.S. short-term rental market.
• Evolve Vacation Rental: Evolve is a professional short-term vacation rental manager that handles marketing, booking, and guest support for property owners nationwide, with a strong presence in beach destinations. It is directly comparable to Elliott in the core business of managing vacation rentals on behalf of owners for a fee.
• TurnKey Vacation Rentals: TurnKey provides full-service vacation rental management including professional cleaning, local field operations, and 24/7 guest support in U.S. leisure markets. It mirrors Elliott's local-presence + managed-portfolio model and competes for the same property-owner supply.
• RedAwning: RedAwning distributes vacation rental inventory across major OTAs and offers property management services to owners in U.S. leisure markets. Comparable to Elliott in combining distribution with professional management of short-term rental properties.

Broad incumbents

• Airbnb: Airbnb is the dominant global short-term rental marketplace that allows owners to self-manage listings and bypass traditional managers like Elliott. It is comparable as the platform alternative that competes for both guest bookings and owner supply, though Airbnb does not provide on-the-ground local property management.
• Vrbo: Vrbo (owned by Expedia Group) is a leading vacation rental-by-owner marketplace focused on whole-home rentals in U.S. family destinations. It overlaps with Elliott's family/group vacationer segment and competes for both supply and demand, though it is primarily a listing platform rather than a manager.
• Wyndham Vacation Rentals: Wyndham Vacation Rentals (formerly Wyndham Resort Development) operates branded vacation rental properties in U.S. leisure destinations including beach markets. Comparable to Elliott as a scaled, professionally-managed rental operator in the same broad category of vacation lodging.
• Marriott Vacation Club: Marriott Vacation Club is a timeshare and vacation rental brand within Marriott International, operating in beach and leisure destinations globally. Comparable as a large incumbent in the vacation accommodation space, though focused on timeshare/interval ownership rather than third-party management.

Regional players

• Dunes Realty: Dunes Realty is a long-established vacation rental and real estate company serving the Grand Strand/Myrtle Beach area, directly overlapping Elliott's core geography and beach-rental focus. It is one of Elliott's most immediate regional competitors for both rental guests and property-owner supply.
• Garden City Realty: Garden City Realty is a family-owned vacation rental and real estate firm operating in the Murrells Inlet/Garden City Beach area of South Carolina. Comparable to Elliott as a regional peer offering vacation rental management, real estate sales, and local presence in adjacent coastal South Carolina markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elliottrealty
• Facebookfacebook.com/elliottrealty
• Instagraminstagram.com/elliottbeachrentals
• Pinterestpinterest.com/elliottrentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elliott Beach Rentals