Lifebloom
Lifebloom is a Boston-based, founder-owned lifestyle brand founded in 2021 that designs and hand-pours small-batch scented candles and perfumes, and operates two Boston studios offering in-person candlemaking workshops, private events, and pop-ups for individual and corporate customers.
- Company typePrivate
- Founded2021
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lifebloom does
Lifebloom is a Boston-based sensory lifestyle brand founded in 2021 by husband-and-wife co-founders Eric Kaweesi and Megan Kaweesi. The company designs, hand-pours, and sells small-batch candles and perfumes, complemented by in-person candlemaking experiences at two owned Boston studios. Its product portfolio spans 14+ signature scented candles (Burning Wood, Noble Guardian, Abundant Valley, Parting Clouds, Calming Vibrations, Lunar Embrace, Serene Oasis, Euphoria, Flowing River, Elixir, Soothing Meadow, Sacred Ground, Golden Hour, and Coastal Tide) plus a 2025-launched perfume line with 7 SKUs across four sizes, all built on a virgin coconut soy wax blend, FSC-certified crackling wood wicks, phthalate- and paraben-free fragrance oils, and hand-poured concrete vessels designed for post-burn reuse.
The company generates revenue through four streams: unit-priced DTC product sales via lifebloomcandles.com (candles $16, perfume sprays from $8, trio sets $44–$48), in-studio candlemaking workshops ($55 per booking for up to 4–8 guests), private and pop-up events ($70–$80 per person for 8–16 guest groups), and inquiry-based custom candle orders for weddings and corporate gifting. Distribution combines owned e-commerce, two retail/showroom locations (Downtown Boston inside Boston Public Market at 100 Hanover St, and South Boston at 423 W Broadway), local markets (SoWa, Boston Public Market), and mobile pop-ups within a 10-mile radius of South Boston. Customer segments span individual wellness-focused consumers, experience-seeking groups and event planners, B2B/corporate clients, and health- and eco-conscious buyers prioritizing clean ingredients.
The go-to-market combines organic social (Instagram, Facebook, TikTok, YouTube), email, blog/SEO content, earned local media (CanvasRebel, On The Dot Boston, Thrillist, Caught in Southie), and an interactive Scent Discovery Quiz. Operations remain founder-led and bootstrapped, with no disclosed institutional funding, a team of 1–10, and active product release cadence (three new collections within 18 months). The core value proposition is non-toxic, clean-burning, customizable home fragrance paired with an experiential retail layer that mass-market candle brands do not offer.
Lifebloom firmographics
Firmographics- Name
- Lifebloom
- Legal name
- Lifebloom
- Website
- https://lifebloomcandles.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifebloom is a Boston-based, founder-owned lifestyle brand founded in 2021 that designs and hand-pours small-batch scented candles and perfumes, and operates two Boston studios offering in-person candlemaking workshops, private events, and pop-ups for individual and corporate customers.
- Ownership category
- akta.pro rank
Lifebloom industry classification
Industry- Product category
- Handcrafted Candles & Home Fragrance
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
Keywords
Where Lifebloom is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lifebloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Product Sales (Candles & Perfumes): One-time purchase of handcrafted candles ($16 per unit; $44-$48 for custom/trio sets) and perfumes ($8 for spray; $29 for custom discovery set; up to $50 for larger formats). Core revenue driver through e-commerce and retail storefronts.
- In-Person Candlemaking Experiences: Guided 45-minute candlemaking workshops at Downtown Boston ($55, up to 4 guests) and South Boston ($55, up to 8 guests) candle bars. Private events at South Boston run 60–90 minutes at $70 per person (minimum 8 guests). Pop-up events at $80 per person. Revenue generated per booking plus upsell to product purchases.
- Custom Candles for Events: B2B and B2C custom candle orders for weddings, corporate events, and parties. Includes personalized scent pairings, custom naming, vessel colors, and optional custom labels. Lead time varies by quantity. Orders inquiry-based with separate shipping costs.
- Accessories & Apparel: Sale of accessories including wick trimmers ($15), branded apparel (sweatshirts $52–$65, t-shirts $28–$35), and digital gift cards ($50).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Scented Candles — $16 each |
| Unit Pricing | Pay-as-you-go | Perfume Sprays — $8 each |
| Unit Pricing | Pay-as-you-go | Candle Trio Sets — $44–$48 |
| Unit Pricing | Pay-as-you-go | Candle Bar Experiences — $55 per booking |
| Unit Pricing | Pay-as-you-go | Private Candlemaking Events — $70 per person |
| Unit Pricing | Pay-as-you-go | Pop-Up Private Events — $80 per person |
| Unit Pricing | Pay-as-you-go | Custom At-Home Candle — $44 (9 oz) / $44 (18 oz) |
| Unit Pricing | Pay-as-you-go | Accessories & Apparel — $15–$65 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Lifebloom product offering
Product offeringCore offering
Lifebloom designs, handcrafts, and sells small-batch scented candles and artisan perfumes using a virgin coconut soy wax blend, FSC-certified crackling wood wicks, phthalate- and paraben-free fragrance oils, and hand-poured concrete vessels with intentional crystal or botanical toppings. The company also operates paid, in-person candlemaking workshops and private events at two Boston studios and offers fully customizable candle and perfume products direct-to-consumer online.
Product overview
Lifebloom is a sensory lifestyle brand offering handcrafted candles, perfumes, and candlemaking experiences. The core product portfolio centers on signature scented candles (14+ varieties including Burning Wood, Noble Guardian, Abundant Valley, Parting Clouds, Calming Vibrations, Lunar Embrace, Serene Oasis, Euphoria, Flowing River, Elixir, Soothing Meadow, Sacred Ground, Golden Hour, and Coastal Tide) made with virgin coconut soy wax in hand-poured concrete vessels with FSC-certified crackling wood wicks or cotton wicks. The perfume line (launched 2025) includes 7 spray perfumes mirroring candle scents (Lunar Embrace, Flowing River, Parting Clouds, Burning Wood, Serene Oasis, Abundant Valley, Calming Vibrations) with organic grape alcohol base and 6-8 hour wear time. Service offerings include in-studio candlemaking workshops at two Boston locations (Downtown Boston and South Boston Candle Bars at $55/person for 45 minutes), private events (8-16 guests, $70/person for 60-90 minutes), and pop-up mobile events ($80/person). Customization options include the Custom Candle builder (choose scent profiles, vessel color, wick type, intentional toppings, and naming for $44) and Custom Candle Trio Sets ($44). The brand also offers curated trio gift sets (Bloom Collection, Waterfire Collection at $48) and Custom Perfume Discovery Sets (4x 1.5ml samples for $29). Accessories include wick trimmers ($15) and branded apparel. Founded in 2021 by husband-wife team Eric Kaweesi and Megan Schuler, the company operates two Boston studios and sells direct-to-consumer online.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Scented Candles A line of 14+ signature handcrafted scented candles (including Burning Wood, Noble Guardian, Abundant Valley, Parting Clouds, Calming Vibrations, Lunar Embrace, Serene Oasis, Euphoria, Flowing River, Elixir, Soothing Meadow, Sacred Ground, Golden Hour, and Coastal Tide) made with virgin coconut soy wax, FSC-certified crackling wood wicks, phthalate- and paraben-free fragrance oils, and hand-poured concrete vessels topped with crystals or botanicals. Available in 2 oz (10+ hours), 9 oz (35+ hours), and 18 oz (65+ hours) sizes at $16 per candle.
- Artisan Perfume Sprays Eau de parfum spray line of 7 fragrances built on an organic grape alcohol base with average 6–8 hour wear time. Available in 1.5 ml discovery, 10 ml travel, 30 ml versatile, and 50 ml full-size formats at $8 per standard spray.
- Custom Candle
Quantifiable outcome
- Candles offer 10+ hour burn time (2 oz), 35+ hours (9 oz), and 65+ hours (18 oz)
- +2 more outcomes
Companies that use Lifebloom
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Lifebloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lifebloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boston Public MarketcoreLifebloom's Downtown Boston location is physically located within the Boston Public Market. This provides foot traffic from market visitors, cross-promotion opportunities with other vendors, and access to the market's food and beverage options for customers waiting for candles to cure (2-hour cure time before pickup). The market location is a key driver of walk-in discovery and sales.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Lifebloom competitors and assessment
Company assessmentDirect peers
- Slow North: Hand-poured, natural candle brand focused on clean ingredients, wellness positioning, and minimalist packaging; highly comparable to Lifebloom on clean fragrance, small-batch production, and intentional branding.
- Homesick: Direct-to-consumer candle brand with a large catalog of themed scents and strong gifting positioning; competes with Lifebloom in the curated, giftable candle category, though with a more mass-market and novelty-led assortment.
- P.F. Candle Co. Hand-poured soy candle brand with a large scent library, strong Brooklyn/east-coast identity, and broad DTC plus wholesale distribution; closely comparable to Lifebloom in materials, ethos, and product assortment, with a more mature scale and national reach.
- Boy Smells: Premium hand-poured candle brand with a strong DTC and editorial-led identity; competes directly with Lifebloom on curated scents, concrete/ceramic vessels, and positioning around gender-neutral, design-forward home fragrance at a similar premium price point.
- Otherland: DTC-first lifestyle candle brand known for vibrant vessels, gifting-oriented trio sets, and strong Instagram presence; competes with Lifebloom in the curated, giftable, design-led candle category targeting millennial and Gen Z wellness-focused consumers.
- Keap Candles: Sustainable, hand-poured candle brand focused on clean fragrance oils and refillable glass vessels; overlaps with Lifebloom on clean-ingredient, eco-conscious positioning and on a direct-to-consumer model that emphasizes craftsmanship over volume.
- Brooklyn Candle Studio: Minimalist, hand-poured candle brand with a focus on clean ingredients, apothecary-style aesthetic, and curated fragrance profiles; highly comparable to Lifebloom on positioning, materials philosophy, and premium small-batch production.
Broad incumbents
- Yankee Candle: Mass-market candle category leader with broad retail distribution and a vast scent library; represents the incumbent scaled player against which Lifebloom positions its handcrafted, clean-ingredient, locally-made alternative.
- Voluspa: Designer candle brand offering hand-poured, clean-burning candles with distinctive embossed vessels across price tiers; competes with Lifebloom in the home fragrance category with broader distribution and longer operating history.
- Diptyque: Established luxury fragrance and candle house with broad global retail and an iconic apothecary identity; competes with Lifebloom at the high end of the premium candle/fragrance market and represents the aspirational incumbent the brand is positioned against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifebloom social profiles
Digital presenceLifebloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifebloom leadership team
Management profileNumber of profiles
Profiles2 records
Lifebloom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifebloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifebloom
What does Lifebloom do?
Lifebloom designs, handcrafts, and sells small-batch scented candles and artisan perfumes using a virgin coconut soy wax blend, FSC-certified crackling wood wicks, phthalate- and paraben-free fragrance oils, and hand-poured concrete vessels with intentional crystal or botanical toppings. The company also operates paid, in-person candlemaking workshops and private events at two Boston studios and offers fully customizable candle and perfume products direct-to-consumer online.
Is Lifebloom a public or private company?
Lifebloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifebloom founded?
Lifebloom was founded in 2021. It employs 1 to 10 people.
Where is Lifebloom based?
Lifebloom is headquartered in Boston, United States, in the North America region.
How does Lifebloom make money?
Four revenue lines are on record. Product Sales (Candles & Perfumes) is the primary driver. The others are in-Person Candlemaking Experiences, custom Candles for Events and accessories & Apparel.
Who are Lifebloom's main competitors?
Direct peers on record are Slow North, Homesick, P.F. Candle Co., Boy Smells, Otherland, Keap Candles and Brooklyn Candle Studio. Broad incumbents are Yankee Candle, Voluspa and Diptyque.
Does Lifebloom have an API?
No public API is recorded for Lifebloom.
What industry is Lifebloom in?
Lifebloom's product category is Handcrafted Candles & Home Fragrance. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its SIC code is 2844.