Kalicińscy

What Kalicińscy does

Kalicińscy, operating under the legal entity Digital Brothers sp. z o.o., is a Warsaw-based Polish marketing communications agency founded in 2009 that delivers 360-degree communications solutions to large enterprise clients. The firm offers a ten-part service portfolio spanning marketing strategy, social media management, digital campaigns, video production, influencer marketing, mobile application development, website and e-commerce builds, event marketing, email campaigns, and gamification. Its client roster includes blue-chip international and Polish brands across FMCG, automotive, retail, alcohol, healthcare, telecommunications, and cultural sectors, with named relationships including IKEA, Brown-Forman, ŠKODA, Kaufland, Danone, DHL Parcel, Knorr/Unilever, Kompania Piwowarska, Mitsubishi Motors, Avon, Dove, Castrol, and Huawei.

The agency's production and technology backbone rests on two in-house divisions: Fog Content Agency, a branded content and video production unit, and We like CAPS!, a mobile software house developing native applications and games. A proprietary multi-format content production process allows the firm to extract differentiated creative assets from single recording sessions, supporting cost-efficient campaign execution across channels and reducing dependency on external production vendors.

Kalicińscy operates a sales-led, project-based business model generating revenue through professional services fees for strategy, creative development, content production, and campaign execution engagements. The firm is privately held with no disclosed institutional investors, parent company, or external funding, and is headquartered in Warsaw with no disclosed international offices. Recognition includes a 2016 Gold Effie Award, prior KTR, Mixx, InnovationAd, and SAP Top 7 accolades, plus a Złote Spinacze nomination, supporting its positioning within the Polish mid-market agency tier.

Name

Kalicińscy

Legal name

Digital Brothers sp.z o.o.

Website

https://kalicinscy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Kalicińscy is a Warsaw-based Polish marketing communications agency delivering 360-degree strategy, creative, digital, and content production services to large enterprise brands across FMCG, automotive, retail, and healthcare sectors.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Marketing communication services
• Brand strategy consulting
• Digital campaign management
• Content production services
• Integrated marketing agency

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency revenue from strategy, creative, and campaign execution services for enterprise clients across Poland
2. Digital & Content Production: Revenue from digital campaigns, social media management, video production, and branded content creation
3. Mobile Application Development: Custom mobile app development through We like CAPS software house division

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Kalicińscy is a full-service 360° marketing communications agency operating under Digital Brothers sp.z o.o. that provides strategy, creative development, and multi-channel campaign execution for large Polish and international brands across digital, social, OOH, events, influencer, and content production. Its integrated offering spans marketing strategy and brand communication, social media management, digital campaigns, video production (via Fog Content Agency), mobile app development (via We like CAPS!), influencer marketing, website/e-commerce development, event marketing, email marketing, and gamification/loyalty programs.

Product overview

Kalicińscy is a marketing communications agency operating under Digital Brothers sp. z o.o., offering a full spectrum of marketing services for over 15 years. The agency's service portfolio is organized as a unified platform of interconnected marketing disciplines, encompassing strategy and brand consulting, social media management, digital advertising campaigns, video and content production (via the Fog Content Agency division), influencer marketing, mobile app development (via the We like CAPS! software house), website and e-commerce development, event marketing, email marketing, and gamification solutions. The agency serves diverse clients across industries including automotive, FMCG, retail, healthcare, and cultural institutions, providing integrated 360-degree communication solutions from strategy through creative execution to implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Fog Content Agency: Brand content division specializing in video production and content creation
• We like CAPS!
• Piwny Miesięcznik Beerlovers

Products and services

• Marketing Strategy and Brand Communication Services Comprehensive 360-degree marketing communication services including strategy development, creative concepts, and campaign execution across digital and traditional channels for enterprise brands.
• Social Media Management Social media communication management including content creation, community management, and platform-specific campaign execution across Facebook, Instagram, YouTube, TikTok, and LinkedIn for brand clients.
• Digital Campaigns and Online Marketing Digital advertising campaigns including display, video, programmatic, and performance marketing across online channels for brand clients.
• Video Production and Brand Content (Fog Content Agency) Video content creation services including TV spots, digital videos, documentaries, social media content, and branded storytelling through the agency's Fog Content Agency division.
• Mobile Application Development (We like CAPS!) Custom mobile application development through the agency's We like CAPS! software house, including native applications and gaming solutions for iOS and Android platforms.
• Influencer Marketing Influencer collaboration strategies and campaign management connecting brands with social media creators and ambassadors across multiple verticals.
• Website and E-commerce Development Website design and development, and e-commerce platform implementation with responsive web design and UX expertise for client brands.
• Event Marketing and Brand Experience Event organization, experiential marketing activations, and brand experience initiatives including PR events and promotional campaigns for brands.
• Email Marketing and Newsletter Campaigns Email communication campaigns including newsletter design, content creation, segmentation, and real-time marketing implementation for client brands.
• Gamification and Loyalty Programs Interactive marketing solutions including gamified applications, loyalty programs, and contest platforms designed to drive consumer engagement for brand clients.

Named customers28 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Universal McCannminorChannel Partner/ Reseller/ DistributorCollaboration with Universal McCann media agency for Le Petit Marseillais social media activities
• Fog Content AgencycoreStrategic or Co-development PartnerIn-house branded content production unit specializing in video content creation, operating as part of Kalicińscy group
• We like CAPScoreStrategic or Co-development PartnerIn-house mobile software house developing mobile applications and games, part of Kalicińscy group
• Hash.fmminorGTM or Marketing PartnerInfluencer marketing agency collaboration for IKEA PS 2017 campaign
• Garden of WordsminorImplementation/ SI/ Consulting PartnerEvent agency collaboration for IKEA PS 2017 campaign launch event

Scale indicators1 record

Expansion highlights5 records

Direct peers

• DDB Poland: Omnicom-owned creative network with Polish operations offering integrated advertising, brand experience, and digital campaigns — a direct competitor for enterprise creative and integrated communications work.
• McCann Poland: IPG-owned global creative network with Polish operations; notably, Universal McCann is already a documented partner of Kalicińscy for Le Petit Marseillais social media, confirming them as a close-in competitor for shared brand briefs.
• Dentsu Poland: Japanese-origin global agency network operating in Poland with creative, media, and digital capabilities, competing for integrated enterprise marketing communications assignments across verticals.
• K2 (Polish digital agency): Polish-listed digital and marketing agency (formerly K2 Internet) with strong capabilities in digital campaigns, performance marketing, and technology-enabled marketing services — a comparable independent competitor with stronger digital/tech orientation.
• Publicis Groupe Poland: Global advertising network with a strong Polish presence offering integrated creative, media, digital, and content services to enterprise clients — directly competing with Kalicińscy for the same large brand accounts in Poland.
• BBDO Poland: Omnicom-owned creative agency network with Polish operations offering full-service 360° advertising, brand experience, and digital campaigns — a head-to-head competitor for enterprise creative mandates in Poland.
• Group One (Polish agency holding): Major Polish independent agency holding offering integrated marketing services including creative, digital, media, and events — one of the most comparable mid-to-large domestic competitors to Kalicińscy in scale and service mix.
• Ogilvy Poland (WPP): WPP-owned global creative network operating in Warsaw across advertising, brand strategy, social, and content — directly competing for the same FMCG, automotive, and consumer brand briefs that Kalicińscy serves.
• Brain (Polish advertising agency): Established Polish creative agency offering full-service advertising, digital, and brand experience work to enterprise clients — a comparable mid-sized domestic independent competing in the same Polish market.
• VMLY&R Poland: WPP-owned brand and customer experience agency operating in Poland with capabilities spanning brand strategy, creative, digital, and commerce — competing for the same enterprise creative transformation briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kalicinscy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalicińscy