Garden of Words

What Garden of Words does

Garden of Words Group is a privately held, Warsaw-headquartered communications group operating as a synergy of three specialised agencies: a PR agency (Garden of Words), a strategic consulting agency (Fresh Think), and an advertising agency (Great Minds). Founded in 2007, the group employs between 11 and 50 people and serves Polish brands and corporations with integrated communication services spanning PR campaigns, strategic advisory, advertising, and CSR/social projects. The group's value proposition is explicitly human-centric, positioning authentic human creativity, empathy, and strategic thinking against AI-generated content and algorithm-driven media trends, while the Great Minds sub-brand also markets AI competency development alongside its creative work.

The business model is a sales-led, project- or retainer-based professional services model delivered directly from the Warsaw office (Chmielna 21/19). Distribution is single-country/domestic through direct client engagement via the website, email, and phone, with no disclosed partner, reseller, or self-serve channels. Pricing is not publicly disclosed. The only named enterprise customer in the available data is PKO Ubezpieczenia, for whom the group executed a 2025 CSR initiative ('Dobrostan Polek 2025'). The firm has accumulated a portfolio of Polish industry awards (Effie, MIXX, Golden Arrow, WING, Spinacze, Innovation, Honoring, CEA) and maintains a bilingual Polish/English group website, but discloses no funding rounds, M&A activity, management team, subsidiaries, or proprietary technology platform.

Name

Garden of Words

Legal name

Garden of Words Group

Website

https://gardenofwords.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden of Words Group is a privately held Warsaw-based communications group operating three agencies (PR, strategic consulting, and advertising) that deliver integrated brand, PR, CSR, and strategic advisory services to Polish enterprise clients through a sales-led, project- and retainer-based professional services model.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Services Revenue: The group generates revenue through three interconnected agencies: PR agency (agencja PR), Strategic Consulting agency (agencja doradztwa strategicznego), and Advertising agency (agencja reklamowa / Great Minds). Revenue appears to be project-based or retainer arrangements for communication strategy, PR campaigns, and advertising services targeting Polish brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Garden of Words Group is a Warsaw-based communications agency group delivering integrated public relations, strategic consulting, and advertising services to Polish brands and corporations. Its three sub-brand agencies — Garden of Words (PR and CSR), Fresh Think (strategic consulting), and Great Minds (advertising) — combine human-centric creativity with data-driven strategy to build lasting brand relationships and execute complex communication campaigns.

Product overview

Garden of Words Group is a synergy of three marketing agencies offering integrated brand services. The group comprises: Garden of Words (PR agency focused on human relations and CSR), Fresh Think (strategic consulting agency), and Great Minds (adverticing agency). Together they provide comprehensive communication services combining authentic human engagement, data-driven strategy, and creative advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Garden of Words: PR agency
• Fresh Think
• Great Minds

Products and services

• Garden of Words (PR Agency)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Burson (formerly BCW): Burson is a global communications and public relations firm with Polish operations covering corporate communications, public affairs, and purpose-led work. Directly comparable to Garden of Words' PR sub-brand on CSR and social projects, with global scale and broader service portfolio.
• Ogilvy: Ogilvy is a global integrated creative, PR, and consulting network with Polish operations serving enterprise brands across advertising, brand strategy, and communications. Closely comparable to Garden of Words in offering mix (strategy + creative + PR) and enterprise client target, though at much larger scale and global footprint.
• TBWA Worldwide: TBWA is a global creative and strategy network with Polish operations offering disruptive brand strategy and advertising services. Directly comparable to Garden of Words' Great Minds sub-brand on creative and unconventional strategic work, with global brand-disruption methodology at much larger scale.
• McCann Worldgroup: McCann is a long-established global advertising and communications network with significant Polish operations, offering integrated brand strategy and creative services to enterprise clients. Directly comparable to Garden of Words as a multi-discipline agency serving corporate Poland, though with global network scale and broader service breadth.
• Edelman: Edelman is the world's largest independent PR firm with Polish operations focused on corporate communications, reputation, and purpose work. Directly comparable to Garden of Words' PR and CSR-focused sub-brand on corporate-reputation and social-project engagements, with deeper global bench but similar positioning around trust and authentic human connection.
• Leo Burnett Worldwide: Leo Burnett is a global creative agency with Polish operations serving enterprise brands on integrated brand strategy and advertising. Directly comparable to Garden of Words' Great Minds sub-brand on creative campaigns and strategic positioning for large corporate clients, with global network scale and broader category coverage.
• VML (formerly VMLY&R): VML is a global brand and customer experience agency formed from VMLY&R/Y&R with Polish operations offering brand strategy, creative, and integrated communications. Comparable to Garden of Words as an integrated brand-to-demand agency serving enterprise clients in Poland, with stronger technology-enabled creative capabilities.

Broad incumbents

• Havas Poland: Havas is a major global communications group with Polish operations spanning creative, media, and health communications. Comparable to Garden of Words as a multi-discipline integrated group serving Polish enterprise clients, though larger in scale and broader in vertical coverage.
• Dentsu Creative: Dentsu Creative is the global creative line of Dentsu International with Polish operations offering integrated advertising and brand experience services. Comparable to Garden of Words' Great Minds sub-brand on advertising and creative strategy, with significant scale advantage and access to media/data assets through the parent holding company.
• Publicis Groupe (Poland operations): Publicis Groupe is one of the world's largest communications holding companies and operates full-service agencies in Poland spanning PR, advertising, and strategic consulting. Comparable to Garden of Words as a multi-discipline comms group, but with vastly greater scale, global reach, and integrated holding-company resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/garden_of_words
• Facebookfacebook.com/GardenofWordsPl
• LinkedInlinkedin.com/company/garden-of-words

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden of Words