Senior Housing Managers
Senior Housing Managers is a privately held Oregon-based senior living management and consulting firm that operates a multi-brand continuum-of-care portfolio (Independent Living, Assisted Living, Memory Care, Respite, Senior Apartments) across Oregon and provides consulting and management services to senior living owners, operators, and investors nationally.
- Company typePrivate
- Founded2016
- HeadquartersWilsonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Housing Managers does
Senior Housing Managers (SHM) is a privately held, founder-led senior living management and consulting firm headquartered in Wilsonville, Oregon. The company operates a multi-brand continuum-of-care portfolio in Oregon spanning Independent Living, Assisted Living, Memory Care, Respite/Short-Term Care, and Senior Apartments, anchored by Willamette Manor (Lebanon, since 1930), Solvang Retirement Living (Eugene), New Friends of Coos Bay, and the Pacific Living Centers network of 19 memory care homes distributed across Woodburn, Salem, Grants Pass, Medford, Klamath Falls, Central Oregon, and Hood River. SHM also markets a Consulting & Management Support service to external senior living providers, owners, investors, lenders, brokers, boards, and nonprofit organizations, with revenue generated through a hybrid of recurring monthly residency fees (quote-based, varying by community and care tier) and project-based professional services engagements.
The company's underlying technology stack combines proprietary integrated accounting, business planning, budgeting, and management information systems — documented and field-tested across 200+ senior living communities and 20,000+ units — with two emerging innovation initiatives: (1) the 'Kathy' AI avatar companion, a conversational AI and sentiment-analysis platform built in partnership with CloudMind Systems and piloted in 2026 across Oregon memory care communities for dementia and cognitively impaired residents, and (2) the Top Gun Leadership Simulation Program, an immersive online leadership and operational decision-making platform co-developed with SeniorLytics for senior living workforce development.
Commercially, SHM pursues a multi-channel go-to-market: a direct-to-consumer motion (website, phone at 503-826-5190, contact forms, community tours) for families and individuals seeking senior living options in Oregon; an enterprise sales motion targeting senior living operators, owners, investors, and oversight partners for consulting engagements; and an event-driven channel through the Top Gun program and AHCA/NCAL industry engagement. Pricing is uniformly quote-based and not publicly disclosed. Leadership is concentrated in a small corporate team of approximately nine named executives and staff, with the founder Dr. Christian A. Mason serving in an advisory capacity and his son Carl Mason acting as President & CEO following internal promotions from Operations Analyst (2014) to COO (2021) and then to the CEO role.
Senior Housing Managers firmographics
Firmographics- Name
- Senior Housing Managers
- Legal name
- Pacific Living Center
- Website
- https://seniorhousingmanagers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Housing Managers is a privately held Oregon-based senior living management and consulting firm that operates a multi-brand continuum-of-care portfolio (Independent Living, Assisted Living, Memory Care, Respite, Senior Apartments) across Oregon and provides consulting and management services to senior living owners, operators, and investors nationally.
- Ownership category
- akta.pro rank
Senior Housing Managers industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Senior & Assisted Living Residential Property Management (BPAJAFAE)
- akta.pro secondary industries
- Healthcare & Senior Housing Real Estate Asset Management (BPAJAMAH), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Senior Housing Managers is headquartered
LocationHeadquarters
- HQ city
- Wilsonville
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Senior Housing Managers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Senior Housing Management Services: Ongoing management fees charged to owners and investors for the day-to-day operation of senior living communities. Services include operational oversight, field infrastructure, reporting, leadership support, and comprehensive property management.
- Consulting and Advisory Services: Project-based consulting engagements for senior living providers, owners, investors, brokers, lenders, and oversight partners. Includes operational reviews, regulatory and licensing guidance, leadership development, memory care and dementia operations consulting, and value creation planning.
- Senior Living Community Residency: Monthly residency fees for Independent Living, Assisted Living, Memory Care, Respite/Short-Term Care, and Senior Apartment Living options. Fees are quote-based and vary by community, care level, and service plan selected.
- Top Gun Leadership Simulation Program: Revenue generated through participation fees for the Top Gun leadership simulation program, which brings together healthcare providers, academic institutions, students, and industry leaders. Sponsorship funding is also directed toward student attendance at educational conferences and leadership events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly residency with bundled services |
| Subscription | Monthly | Assisted Living - Personalized service plans with bundled care |
| Subscription | Monthly | Memory Care - Specialized dementia care with individualized programming |
| Subscription | Monthly | Respite/Short-Term Care - Temporary stays for Assisted Living or Memory Care |
| Subscription | Monthly | Senior Apartment Homes - Low-maintenance, rental senior living |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Senior Housing Managers product offering
Product offeringCore offering
Senior Housing Managers (SHM) operates a portfolio of senior living communities across Oregon offering Independent Living, Assisted Living, Memory Care, Respite Care, and Senior Apartment Homes, and provides consulting and management support services to other senior living providers, owners, investors, lenders, and nonprofit organizations. The company combines day-to-day community operations, regulatory and leadership expertise, and proprietary innovation programs (Top Gun Leadership Simulation and the Kathy AI memory care companion) to serve residents, families, and industry operators.
Product overview
Senior Housing Managers operates a portfolio of senior living communities across Oregon, offering Independent Living, Assisted Living, Memory Care, Respite Care, and Senior Apartment Homes. The company also provides consulting and management support services for other senior living operators. Innovative programs include the Top Gun Leadership Simulation Program (developed with SeniorLytics) for professional development and an AI Companion system called 'Kathy' (developed with CloudMind Systems) for memory care residents. Community brands include Willamette Manor, Solvang Retirement Living, New Friends of Coos Bay, and Pacific Living Centers.
Differentiator
Problem solved
Functional benefit
Brands
- Willamette Manor: Assisted living community in Lebanon, Oregon serving seniors since 1930
- Solvang Retirement Living
- New Friends Memory Care
- Pacific Living Centers
- Top Gun Leadership Simulation Program
Products and services
- Independent Living Residential senior living for active older adults seeking a maintenance-free lifestyle with restaurant-style dining, weekly housekeeping and laundry, 24-hour staff, social programs, and property maintenance.
- Assisted Living Personalized residential care for seniors who need help with daily activities such as bathing, dressing, medication management, continence management, and mobility, while supporting independence.
- Memory Care Specialized residential care for individuals living with Alzheimer's disease and other forms of dementia, with secure environments, 24-hour specially trained staff, structured cognitive programming, Resident Choice Dining, enclosed courtyards, and brain exercise programs.
- Respite Care / Short-Term Care Short-term residential stays in Assisted Living or Memory Care settings for caregivers needing respite or for seniors recovering after rehabilitation or hospitalization; guests receive the same services as full-time residents.
- Senior Apartment Homes Lower-cost rental senior living apartments for adults over 55 with bundled services including housekeeping, dining, and activities, designed for seniors seeking a low-maintenance lifestyle.
- Consulting & Management Support Operational consulting and third-party management services for senior living operators, owners, and investors, including operational reviews, regulatory and licensing guidance, leadership development, memory care consulting, value creation planning, and ongoing management of senior living communities.
- Top Gun Leadership Simulation Program Online simulation platform and live event program for senior living professionals and students that combines real-world operational decision-making with leadership development, financial strategy, quality improvement, and team-based competition; generates revenue through participation fees and sponsorships.
Quantifiable outcome
- Operational support across 200+ senior living communities and 20,000+ living units over 35 years of industry activity
- +1 more outcomes
Companies that use Senior Housing Managers
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Senior Housing Managers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Senior Housing Managers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CloudMind SystemscoreSenior Housing Managers, in collaboration with CloudMind Systems and Pacific Living Centers, is leading the next generation of person-centered memory care through AI-powered avatar companions (e.g., 'Kathy') for residents living with dementia and cognitive impairment. The platform uses conversational AI, sentiment analysis, and personalized engagement tools to provide companionship, emotional support, and cognitive engagement. The system also helps caregivers better understand resident mood, behavioral trends, and communication needs.
- SeniorLyticscoreSenior Housing Managers (under Dr. Christian A. Mason) co-developed the Top Gun Leadership Simulation Program with SeniorLytics. The platform provides immersive online simulation experiences combining real-world operational decision-making with leadership development, financial strategy, quality improvement, and team-based competition for senior living professionals. The collaboration brings together healthcare providers, academic institutions, students, and industry leaders.
- Cornerstone Web StudiominorCornerstone Web Studio is credited as the website developer/handcrafter for Senior Housing Managers' website (seniorhousingmanagers.com).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Senior Housing Managers competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Atria operates ~200+ senior living communities across the U.S. and Canada offering Independent Living, Assisted Living, and Memory Care. It is a directly comparable operator with the same service tiers as SHM, but with broader geographic reach and stronger capital backing for growth.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with ~650 communities across Independent Living, Assisted Living, and Memory Care. It is comparable to SHM because it operates the same continuum-of-care product set and competes for the same resident families and management contracts, but at vastly larger national scale.
- Sunrise Senior Living: Sunrise operates ~270 communities across the U.S., U.K., and Canada focused on assisted living and memory care. It is comparable to SHM because both target similar resident acuity profiles and emphasize quality of care in their marketing, though Sunrise operates at much greater national scale.
Direct peers
- Merrill Gardens: Merrill Gardens operates ~60 senior living communities across the Western U.S. offering Independent Living, Assisted Living, and Memory Care. It is a direct peer to SHM given overlapping West Coast footprint (including Pacific Northwest), similar service tiers, and similar mid-market positioning.
- Aegis Living: Aegis Living is a West Coast-focused assisted living and memory care operator with ~35 communities, primarily in California, Washington, and Nevada. It is highly comparable to SHM because both are Pacific Northwest/West Coast regional operators with strong assisted living and memory care portfolios and similar demographic targeting.
- MBK Senior Living: MBK Senior Living operates ~35 communities across the Western U.S. (including Oregon) offering Independent Living, Assisted Living, and Memory Care. It directly competes with SHM in the Oregon and Pacific Northwest market for residents, staff, and management contracts.
- Enlivant: Enlivant operates ~200 assisted living and memory care communities across the U.S. It is comparable to SHM because both specialize in assisted living and memory care service delivery and compete for similar resident acuity profiles and operational talent.
- Frontier Management: Frontier Management provides third-party management services for ~120 senior living communities across the U.S. It is directly comparable to SHM's consulting and management services arm because both sell operational management, consulting, and value-creation services to senior living owners and investors.
- Watermark Retirement Communities: Watermark operates ~65 senior living communities nationwide and provides third-party management services. It is comparable to SHM because it combines owned/operated communities with a management services business, mirroring SHM's dual operator-plus-consultant model.
Emerging players
- A Place for Mom: A Place for Mom is the largest senior living referral and placement network in North America, connecting families with assisted living and memory care communities. It is comparable to SHM because both serve the same D2C senior living decision journey, though A Place for Mom operates as a marketplace/advisory layer rather than an operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Housing Managers social profiles
Digital presenceSenior Housing Managers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Housing Managers leadership team
Management profileNumber of profiles
Profiles9 records
Senior Housing Managers subsidiaries and ownership
Company hierarchySubsidiaries4 records
Senior Housing Managers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Housing Managers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Housing Managers
What does Senior Housing Managers do?
Senior Housing Managers (SHM) operates a portfolio of senior living communities across Oregon offering Independent Living, Assisted Living, Memory Care, Respite Care, and Senior Apartment Homes, and provides consulting and management support services to other senior living providers, owners, investors, lenders, and nonprofit organizations. The company combines day-to-day community operations, regulatory and leadership expertise, and proprietary innovation programs (Top Gun Leadership Simulation and the Kathy AI memory care companion) to serve residents, families, and industry operators.
Is Senior Housing Managers a public or private company?
Senior Housing Managers is a private company. It is classified as family owned and is currently operating.
When was Senior Housing Managers founded?
Senior Housing Managers was founded in 2016. It employs 11 to 50 people.
Where is Senior Housing Managers based?
Senior Housing Managers is headquartered in Wilsonville, United States, in the North America region.
How does Senior Housing Managers make money?
Four revenue lines are on record. Senior Housing Management Services are the primary driver. The others are consulting and Advisory Services, senior Living Community Residency and top Gun Leadership Simulation Program.
Who are Senior Housing Managers's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living and Sunrise Senior Living. Direct peers are Merrill Gardens, Aegis Living, MBK Senior Living, Enlivant, Frontier Management and Watermark Retirement Communities. A Place for Mom is listed as an emerging player.
Does Senior Housing Managers have an API?
No public API is recorded for Senior Housing Managers.
What industry is Senior Housing Managers in?
Senior Housing Managers's product category is Senior Living Services. Its primary akta.pro industry code is BPAJAFAE, Senior & Assisted Living Residential Property Management, with a secondary code of BPAJAMAH, Healthcare & Senior Housing Real Estate Asset Management. Its NAICS code is 623312 and its SIC code is 6531.