Baker Electric Solar

What Baker Electric Solar does

Baker Electric Solar, doing business as Baker Home Energy, is a Southern California residential home services company headquartered in Escondido, California, with origins dating to 1938. The company installs and services integrated home energy systems for homeowners, spanning solar photovoltaic panels, home battery storage (including Tesla Powerwall and Tesla Solar Roof), heating and air conditioning (including heat pumps), roofing, electrical service and panel upgrades, Generac standby generators, EV charging stations, and water filtration and heating solutions. Its technical approach centers on whole-home energy integration — combining on-site generation, storage, and load-side systems (HVAC, EV charging) under a single provider — rather than a standalone solar or HVAC product. The PowerUp add-on program allows existing customers to expand system capacity while preserving their current Net Energy Metering (NEM) status, and the Battery Rewards (ChargeOn) program offers ongoing incentives to battery customers.

The company is privately held and operates a direct-to-consumer go-to-market model targeting homeowners throughout San Diego County and Southern California, primarily through website quote requests, inbound phone sales (877.578.8080), on-site service visits, and customer referral programs. Revenue is generated predominantly through one-time installation projects (solar, battery, HVAC, roofing, electrical, generators, EV charging, water systems), supplemented by professional services for repair and maintenance, and a smaller recurring stream from HVAC home service plans. The company holds California contractor license #858088 across C10, C46, C39, and C20 classifications, is a GAF Certified Master Elite Roofing Contractor (held by approximately 3% of contractors nationwide), and has been recognized with the BBB Torch Award on four occasions, a 2025 Best of North County award, and a Google 5-star rating.

Headcount is reported in the 251-500 range. No funding rounds, acquisitions, or parent-company relationships are disclosed. Partnerships with Tesla (Solar Roof and Powerwall), GAF (roofing), Generac (generators), and SDG&E / San Diego Community Power (rebate administration) anchor the company's product and go-to-market stack, and the company actively markets the bundling of utility rebates with the federal Investment Tax Credit to reduce customer acquisition cost and improve conversion on solar-plus-battery projects.

Name

Baker Electric Solar

Legal name

Baker Home Energy

Website

https://bakerelectricsolar.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Baker Electric Solar (DBA Baker Home Energy) is a Southern California residential contractor installing and servicing integrated home energy systems — solar, battery, HVAC, roofing, electrical, generators, and EV charging — for homeowners across San Diego County and the broader region.

Ownership category

akta.pro rank

Product category

Residential Solar and Home Energy Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Electrical Work (1731), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Solar Panel Cleaning (HSAEAJAL), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE)

Keywords

• Residential solar installation
• Home battery storage
• HVAC services
• Roofing services
• EV charging installation

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Solar Installation: One-time installation of solar panel systems for residential homeowners, with financing options available. Revenue generated from equipment sales and installation labor.
2. Home Battery Systems: Installation of home battery systems (Tesla Powerwall and other options) paired with solar, providing backup power and energy independence.
3. HVAC Services: Air conditioning and heating installation, repair, and maintenance services. Includes AC tune-ups, repairs, and new system installations.
4. Roofing Services: Roofing installation, repair, and solar roofing remove/reinstall services as one of California's largest roofing contractors.
5. Service and Repair: Ongoing maintenance and repair services for solar systems, home batteries, heating and cooling systems, electrical, and EV charging.
6. Home Service Plans: Subscription-style service plans for air conditioning and heating maintenance providing regular service and cost savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Baker Electric Solar (operating as Baker Home Energy) installs and services residential solar panel systems, home battery storage, HVAC equipment, roofing, electrical, water filtration/heating, EV charging, and backup generators for homeowners in Southern California. The company delivers whole-home energy management by integrating solar generation, battery backup, heating, cooling, roofing, and electrical work as a single contractor relationship.

Product overview

Baker Home Energy operates as a comprehensive home energy services company offering a portfolio of interconnected products and services. The core offerings include solar panel installation, home battery storage systems, and HVAC (heating and air conditioning) services. The company provides add-on products like Tesla Solar Roof, Generac generators, EV charging stations, and water solutions (filtration and water heaters). Supporting services include solar service and repair, roofing installation, and electrical upgrades. The PowerUp program allows existing customers to expand their solar and battery systems. The company serves as a one-stop provider for whole-home energy management, helping homeowners generate, store, and manage energy cost-effectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panel Installation
• Home Battery Installation Battery storage systems paired with solar panels (including Tesla Powerwall and other options) that save money, protect against blackouts, and enable homeowners to control their energy usage.
• Tesla Solar Roof Installation Integrated solar roof product from Tesla that replaces traditional roofing materials with solar-generating tiles, installed by a certified Tesla Solar Roof contractor.
• Air Conditioning Services Installation, replacement, repair, and tune-up services for air conditioning systems, including thermostat installation and indoor air quality services for California homeowners.
• Heating Services Installation, replacement, repair, and maintenance services for heating systems including gas furnaces and heat pumps for residential customers.
• Roofing Services Roofing installation and repair services for residential customers, including solar roofing remove and reinstall services for homes with existing solar systems.
• Electrical Service and Repair Electrical services including main service panel upgrades and repairs, as well as smart thermostat installation for residential properties.
• EV Charging Installation Electric vehicle charging station installation services for residential properties, supporting homeowners with EV charging infrastructure needs.
• Generac Generator Installation Installation of Generac home standby generators providing backup power, offered alongside solar battery systems for whole-home resilience.
• Water Filtration Systems Whole home water quality solutions including filtration systems for clean water throughout the household.
• Water Heater Installation Water heater installation services as part of the company's home water solutions offerings.
• Solar Service and Repair Maintenance and repair services for existing solar panel and battery systems to ensure long-term sustainability and reliability.
• Home Service Plans (HVAC Maintenance Subscription) Subscription-style service plans for air conditioning and heating maintenance providing regular tune-ups, priority service, and cost savings for homeowners.
• PowerUp Solar Add-On Program Add-on program that allows existing customers to expand their installed solar capacity, add home battery storage, or integrate new technology onto their existing systems while preserving their current Net Energy Metering status and reducing TrueUp bills.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• TeslacoreTechnology or IntegrationCertified Tesla Solar Roof installer offering Tesla solar roof products alongside traditional solar panel installations. Tesla Powerwall home batteries also offered as part of the battery storage solution lineup.
• GAFcoreTechnology or IntegrationGAF Certified Master Elite Roofing Contractor - the highest certification level awarded by GAF, the largest roofing manufacturer in North America. Only 3% of contractors achieve this status.
• SDG&E / San Diego Community Power (SDCP)coreGTM or Marketing PartnerParticipation in SDG&E and San Diego Community Power (SDCP) rebate programs, enabling customers to receive $13,000 OFF Solar & Battery combining SDCP Rebate + Investment Tax Credit for qualifying SDG&E customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunrun: Sunrun is the largest US residential solar, battery, and energy services installer with a national footprint including California. It is the closest direct competitor to Baker's solar + Powerwall + lease/financing model.
• Tesla Energy: Tesla Energy sells residential solar panels, Tesla Solar Roof, and Powerwall batteries directly to homeowners. It is both a Baker partner (Tesla-certified installer) and a direct competitor with national reach and brand power.
• SunPower (now Complete Solar): SunPower is a long-established residential and commercial solar installer known for premium panel technology and full-service installation, directly comparable to Baker's whole-home solar and battery offering.
• Freedom Forever: Freedom Forever is a US residential solar installer with strong California presence, offering solar and battery systems with financing — competing head-to-head with Baker on price, financing terms, and installation capacity.
• Momentum Solar: Momentum Solar is a vertically integrated residential solar installer operating across multiple US states including California, offering solar panels, battery storage, and EV chargers in an integrated bundle similar to Baker's offering.
• ADT Solar: ADT Solar (formerly Sunpro Solar) is a national residential solar installer with a strong dealer network and active California operations, competing with Baker on solar and storage installations.

Regional players

• Semper Solaris: Semper Solaris is a Southern California-based residential solar, roofing, and HVAC installer — the most regionally overlapping peer to Baker in the San Diego / Southern California market.

Emerging players

• Service Champions: Service Champions is a Southern California residential HVAC, plumbing, and electrical service company. It is not a solar peer but directly competes with Baker's HVAC and electrical service lines within the same geography.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bakersolar
• Facebookfacebook.com/bakerelectricsolar
• LinkedInlinkedin.com/company/baker-electric-solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Electric Solar