Spirit Winds Physical Therapy

What Spirit Winds Physical Therapy does

Spirit Winds Physical Therapy is a privately-held, founder-owned physical therapy clinic operating from a single location at 1257 Laurel Lane in San Luis Obispo, California. Founded and operated by PT Michele S. Jang, the clinic serves patients across San Luis Obispo County — including Los Osos, Cayucos, Morro Bay, Grover Beach, Oceano, Arroyo Grande, Pismo Beach, Templeton, and Santa Margarita — offering orthopedic rehabilitation, pelvic floor therapy (via certificated specialist Allyn Brown), neuromuscular re-education, balance and gait training, manual therapy and joint manipulation, pre-habilitation, and a post-discharge Wellness Program under coach Dave. The practice also runs on-site classes (including Muay Thai via external instructor Sierra) and Telehealth/E-Visit sessions for remote care, with a free consultation offering on Tuesday afternoons to drive new patient acquisition.

The underlying service model is one-on-one direct care in private treatment rooms, supported by a blog and educational content archive dating to 2017 and active social media presence on Instagram, Facebook, YouTube, LinkedIn, and Yelp. Spirit Winds accepts major insurance plans including Blue Cross, Blue Shield, Medicare, Cigna, United Healthcare, and Personal Injury cases, with revenue generated through fee-for-service physical therapy billing, the recurring Wellness Program, and on-site classes. The clinic has earned the community-voted 'Best of SLO' award for three consecutive years (2021-2023). The technology base is a Wix-hosted website with standard telehealth video infrastructure and no disclosed AI/ML, proprietary platform, or API surface. A referenced sister company, Flex Therapist CEUs, operates in the continuing education space without disclosed common ownership structure.

The business operates on a sales-led, direct-to-consumer go-to-market model: patients schedule by phone, text, or online contact form, complete intake prior to first visit, and are matched with a consistent therapist for continuity. The customer base is fragmented across individual consumer cases spanning orthopedic, pelvic floor, neurological, and balance segments, with no enterprise or institutional anchor accounts. A $75 fee applies for appointment changes with less than 24 hours notice. The clinic maintains no disclosed external investors, parent company, or funding events, and operates as an independent sole proprietorship-style practice.

Name

Spirit Winds Physical Therapy

Legal name

Spirit Winds Physical Therapy

Website

https://spiritwindstherapy.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit Winds Physical Therapy is a founder-owned, single-location physical therapy clinic in San Luis Obispo, CA, serving SLO County patients with orthopedic, pelvic floor, neurological, balance, and wellness services. It accepts major insurance plans and operates on a direct-to-consumer, fee-for-service model with telehealth and wellness program extensions.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Vestibular Rehabilitation & Balance Therapy (HSADAIAF)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Physical therapy services
• Pelvic floor rehabilitation
• Manual therapy
• Orthopedic rehabilitation
• Balance training

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy sessions billed to insurance or paid out-of-pocket. Services include manual therapy, joint manipulation, balance training, neuromuscular re-education, pelvic floor therapy, and general rehabilitation.
2. Wellness Program: Continued fitness and wellness coaching program for patients transitioning from physical therapy to ongoing health maintenance.
3. Classes and Events: Fitness and wellness classes offered at the clinic, including Muay Thai classes with instructor Sierra from Loba Muay Thai.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spirit Winds Physical Therapy provides one-on-one outpatient physical therapy and rehabilitation services including manual therapy, joint manipulation, pelvic floor therapy, balance training, neuromuscular re-education, pre-hab, and post-PT wellness programming. Services are delivered in private treatment rooms by licensed physical therapists and a certificated pelvic floor specialist to individual patients seeking recovery from musculoskeletal injuries, pelvic floor disorders, neurological conditions, balance issues, and post-surgical rehabilitation needs.

Product overview

Spirit Winds Physical Therapy is a physical therapy clinic offering a comprehensive suite of rehabilitation and wellness services. The core service portfolio includes six primary offerings: Wellness Program for ongoing fitness guidance, Pelvic Floor Therapy (specialty service by Allyn Brown), Manual Therapy and Joint Manipulation, Balance Training and Orthotics, Neuromuscular Re-Education, and Highly Skilled Targeted Bodywork. Supporting services include Pre-Hab programs for surgical preparation, Telehealth/E-Visit sessions for remote care, and Free Consults on Tuesday afternoons. The clinic takes a holistic approach addressing the Body, Mind & Spirit, with services spanning orthopedic rehabilitation, neurological recovery, balance/fall prevention, pelvic health, and general wellness. Located in San Luis Obispo, CA, the clinic serves communities including Los Osos, Cayucos, Morro Bay, Grover Beach, Oceano, Arroyo Grande, Pismo Beach, Templeton, and Santa Margarita.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Program A fitness and wellness program that helps patients transition from physical therapy to ongoing healthy living, with exercise therapy, strength building, flexibility improvement, and sustainable habit development under the guidance of wellness specialist Dave. Targeted at patients who have completed PT.
• Pelvic Floor Therapy Specialized physical therapy to strengthen and/or relax pelvic floor muscles for improved core stability, bladder/bowel control, and sexual function. Delivered by certificated specialist Allyn Brown to treat conditions including urinary incontinence, pelvic pain, pregnancy/postpartum care, and related disorders in patients aged 4 to 101.
• Manual Therapy and Joint Manipulation Hands-on treatment for musculoskeletal pain and injuries using manipulation, mobilization, and massage techniques. Therapists apply soft manipulation to relax tight muscles and joint manipulation to reposition bones into correct alignment, addressing knee pain, back pain, sciatica, and pulled muscles.
• Balance Training and Orthotics Balance training to strengthen muscles and joints, improve posture, lower fall risk, and recover from injuries including spinal cord injuries and musculoskeletal disorders. Includes foot and ankle biomechanics analysis, gait training, and footwear/insert recommendations.
• Neuromuscular Re-Education (Motor Control Retraining) Treatment to re-educate muscles to fire in correct patterns for neurologically involved patients including post-stroke, nerve damage, brain injury, and Parkinson's, as well as orthopedic and sports injuries. Combines balance, body mechanics, cognitive training, core strengthening, and functional movement practice.
• Highly Skilled Targeted Bodywork Specialized bodywork treatment targeting specific areas of musculoskeletal dysfunction through hands-on therapeutic techniques.
• Pre-Hab (Pre-Rehabilitation) Prehabilitation program that helps patients prepare for upcoming surgeries or reduce injury risk during post-operative recovery. Includes exercise therapy for strength, flexibility, and balance improvement, plus targeted exercises and stretches for injury prevention and recovery acceleration.
• Telehealth/E-Visit Sessions Remote physical therapy consultations conducted via video call, allowing patients to receive care while staying at home. Enables review of home exercise programs, stretches, and ongoing therapy guidance without requiring in-person visits.
• Free Consultations Complimentary consultation sessions offered on Tuesday afternoons for individuals unsure if physical therapy is appropriate for their needs. Provides an opportunity to discuss concerns and receive professional guidance at no charge.

Quantifiable outcome

• Pelvic floor symptoms can be improved in as little as 5-10 visits with a pelvic floor specialist

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hinge Health: Digital MSK care platform addressing the same back, joint, and pelvic health conditions Spirit Winds treats, but delivered virtually via employer and payer channels rather than in-clinic.

Emerging players

• Sword Health: Digital physical therapy platform pairing patients with AI-enabled clinicians for MSK rehab; targets the same patient population as Spirit Winds via employer-sponsored virtual care.
• Luna Physical Therapy: In-home and on-site outpatient PT provider delivering insurance-billed rehabilitation services directly to patients, expanding the geographic catchment beyond traditional clinic walls.

Direct peers

• FYZICAL Therapy & Balance Centers: National PT franchise with a vestibular and balance therapy specialization that directly parallels Spirit Winds' balance training program, serving a similar outpatient rehab patient base with insurance-billed visits.
• NovaCare Rehabilitation: Select Medical-affiliated PT brand offering outpatient orthopedic and neurological rehabilitation with comparable insurance billing and clinical service mix.
• Select Physical Therapy: Multi-state outpatient PT chain operating under Select Medical, offering comparable orthopedic and rehabilitation services with insurance-based billing across similar patient segments.
• Physiotherapy Associates: Outpatient PT provider offering orthopedic rehabilitation, manual therapy, and post-surgical recovery with an insurance-based clinic model similar to Spirit Winds.
• BenchMark Physical Therapy: Regional outpatient PT chain delivering manual therapy and orthopedic rehabilitation services to a comparable patient mix via insurance-billed clinic visits.
• Results Physiotherapy: Outpatient PT chain providing manual therapy and rehabilitation services for musculoskeletal and sports-related conditions using a clinic-based, insurance-billed model similar to Spirit Winds.
• ATI Physical Therapy: One of the largest U.S. outpatient physical therapy providers, offering the same orthopedic, manual therapy, and rehabilitation services as Spirit Winds in a clinic-based, insurance-billed model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHjkdKRPdRa3LfrUsakUGFQ
• Facebookfacebook.com/SpiritWindsPT
• LinkedInlinkedin.com/company/spirit-winds-physical-therapy
• Instagraminstagram.com/spiritwindsphysicaltherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit Winds Physical Therapy