Heritage Bank Center

What Heritage Bank Center does

Heritage Bank Center, operating as Heritage Group Inc., is a privately held Nebraska community bank founded on July 1, 1952 by Charles E. "Chick" Moyer in Wood River and still controlled by the founding Moyer family, with Sam Moyer serving as Chairman. The company operates 13 branch locations across Nebraska communities (Aurora, Broken Bow, Grand Island, Hastings, Kearney, Loup City, Neligh, Norfolk, Orleans, Red Cloud, St. Paul, Stromsburg, and Wood River), holds assets in excess of $500 million with over $75 million in holding company capital and no debt, and employs approximately 100 people.

Heritage Bank delivers a full-service financial platform organized around four customer segments: personal banking (checking, savings, HSA, IRA, CDs, personal loans), agricultural banking (farm checking, savings, loans, farm accounting and management, crop insurance), business and commercial banking (five business checking tiers, savings, SBA loans, USDA B&I guaranteed loans up to $10M, equipment and real estate financing, remote deposit capture, merchant processing, payroll direct deposit, business bookkeeping), and wealth management through its Trust & Investment Services division which manages approximately $350 million in assets spanning trusts, retirement plans, estate planning, and farm management. The company also operates two wholly owned subsidiaries: Heritage Insurance, an independent agency with 15+ agents writing crop, farm, commercial, home, auto, life, health, and disability lines, and HGI Realty, a full-service realty brokerage with offices in three communities.

Revenue is generated primarily through net interest income on commercial, agricultural, small business, equipment/vehicle, commercial real estate, inventory, SBA, and consumer lending, supplemented by deposit account service charges, credit-card revenue sharing via a partnership with Elan Financial Services (Visa and Mastercard networks), trust and investment management fees on $350M AUM, insurance commissions, and real estate brokerage commissions. The technology platform comprises native mobile banking apps (iPhone and Android), internet banking, telephone banking, dual-custody online payment authorization, and Remote Deposit Capture that integrates with QuickBooks, Great Plains, Peachtree, and Solomon; Apple Pay is supported and card controls are available in-app. Go-to-market is relationship-led through local Relationship Managers who are shareholders of the holding company, a structure explicitly designed to align officer incentives with customer outcomes in agricultural and small-business communities across central and northeast Nebraska.

Name

Heritage Bank Center

Legal name

Heritage Group Inc.

Website

https://bankonheritage.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Heritage Bank Center is a privately held Nebraska community bank operating 13 branches across central and northeast Nebraska with $500M+ in assets, offering personal, agricultural, commercial, and wealth management banking alongside insurance and realty brokerage subsidiaries serving farmers, small businesses, and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Heritage Bank generates revenue primarily through interest earned on loans including commercial loans, agricultural loans, small business loans, equipment/vehicle financing, commercial real estate financing, inventory loans, SBA loans, and consumer personal loans. The bank has a conservative lending philosophy with aggressive loan growth strategies.
2. Deposit Account Fees and Charges: Monthly service charges on business checking accounts ($10.00 Small Business Checking, $6.00 Business Heritage Checking if below minimum), transaction charges per check after thresholds, and money market withdrawal fees.
3. SBA and Commercial Lending: Revenue from SBA guaranteed loans and B&I (Business and Industry) guarantee program loans through USDA Rural Development. Loan guarantees up to $10 million per borrower for business development.
4. Credit Card Revenue Sharing: Partnership with Elan Financial Services for credit card issuance. The bank earns revenue through credit card relationships including personal and business credit cards.
5. Wealth Management and Trust Services: Trust & Investment Services division managing approximately $350 million in assets. Revenue from managing investments, trusts, farms, and retirement plans for individuals, institutions, and trusts.
6. Insurance Commission Revenue: Heritage Insurance operates as an independent insurance agency representing multiple top-rated insurance companies. Earns commissions on crop insurance, farm owners, commercial, home, auto, life, health and disability insurance products.
7. Real Estate Brokerage Commissions: HGI Realty is a full-service real estate brokerage firm with licensed realtors in three communities. Assists clients in buying and selling all types of real estate including farms, homes, and commercial buildings throughout Nebraska.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Heritage Bank Center (Heritage Group Inc.) is a Nebraska community bank providing full-service personal, business, and agricultural banking — including checking, savings, HSA, IRA, and CD deposit products; commercial, small business, agricultural, SBA, and USDA B&I loans; Elan-issued credit cards; Trust & Investment Services ($350M AUM) and retirement plans; and through subsidiaries Heritage Insurance and HGI Realty, multi-line insurance and real estate brokerage. Distribution is centered on 13 Nebraska branches and 24/7 digital banking (mobile, internet, telephone) with remote deposit capture and dual custody fraud protection.

Product overview

Heritage Bank is a Nebraska-based community bank offering a comprehensive suite of financial products and services through multiple delivery channels including Digital Banking (Internet Banking), Mobile Banking App, and Telephone Banking. The core banking platform is supplemented by specialized offerings: business services including Small Business Checking and Savings accounts, Small Business Loans (commercial, equipment, real estate, SBA, B&I loans), Remote Deposit Capture, Merchant Processing, Payroll Direct Deposit, and Business Bookkeeping services; agricultural services including checking, savings, loans, and Farm Accounting & Management; personal banking including checking, savings, Health Savings Accounts, IRAs, Certificates of Deposit, and Personal Loans; credit cards through Elan Financial Services (both personal and business); wealth management through Trust & Investment Services managing $350 million in assets; retirement plans (SIMPLE IRAs, 401(k)s, Profit Sharing); insurance solutions across personal, agricultural, and commercial lines; and HGI Realty for real estate brokerage. The bank operates 13 branches across Nebraska and provides 24/7 electronic banking access with fraud protection features including dual custody for business accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Trust and Investment Services: Wealth management and trust services division managing approximately $350 million in assets including revocable and irrevocable trusts, charitable trusts, 401(k) and personal retirement plans, farming operations and investment management accounts throughout Nebraska.
• Heritage Elan Credit Card

Products and services

• Personal Checking Accounts Personal checking account options for individual consumers in Nebraska with features such as debit card access, online and mobile banking, and overdraft protection options.
• Personal Savings Accounts Personal savings options for individuals accumulating funds, with competitive interest rates and free digital banking access.
• Health Savings Accounts (HSAs) Tax-advantaged Health Savings Accounts for individuals with high-deductible health plans, available to personal, business, and agricultural customers.
• Individual Retirement Accounts (IRAs) Traditional and Roth IRA options for individual retirement savings with associated tax advantages.
• Certificates of Deposit (CDs) Fixed-term deposit accounts with competitive interest rates and various maturity options for individual savers.
• Personal Loans / Mortgage Application Consumer lending products including mortgages and other personal credit facilities for individual borrowers.
• Business Checking Accounts Tiered business checking account products — Small Business Checking, Business Heritage Checking (interest-bearing), Thrifty Business Checking, Business Analysis Checking, and Community Organization Checking — each with its own minimum balance, monthly fee, and transaction-charge profile.
• Business Savings and Money Market Accounts Business money market accounts and savings accounts with tiered interest rates, minimum balance thresholds, free statement images, and limited free withdrawals per month.
• Small Business and Commercial Loans Comprehensive commercial lending including commercial loans, lines of credit, equipment and vehicle financing, commercial real estate financing, inventory loans, SBA guaranteed loans, and USDA B&I guarantee program loans up to $10 million per borrower with terms up to 30 years.
• Agricultural Loans and Farm Finance Financing solutions for agricultural operations covering farm equipment, land, and operating capital, served alongside specialized agricultural checking and savings accounts.
• Farm Accounting and Management Agricultural financial analysis, reporting, accounting, cash flow management, bill paying, and tax planning and preparation services for farmers and ranchers.
• Elan Personal Credit Cards Co-branded personal credit cards issued by Elan Financial Services offering options such as low rate, cash back, rewards, and credit building cards with mobile purchasing capability and convenience features.
• Elan Business Credit Cards Business credit card options including low rate, cash back, and flexible rewards cards with free online expense reporting tools, no additional employee card fees, mobile payment capability, and zero fraud liability.
• Trust & Investment Services Wealth management services managing approximately $350 million in assets including asset management, custodian services, trust administration, bill payment, tax filing, charitable trusts, foundations, revocable and irrevocable trusts, 401(k) and personal retirement plans, farming operations, and investment management accounts throughout Nebraska.
• Retirement Plans Business retirement plan services including SIMPLE IRAs, 401(k)s, and Profit Sharing Plans with flexible vesting schedules, internet access for employees, and investments sourced from multiple providers.
• Heritage Insurance Solutions (Personal, Agricultural, and Commercial) Multi-line insurance agency products including crop, farm owners, commercial, home, auto, life, health, and disability insurance, sold through independent agents representing multiple top-rated carriers with 300+ years of collective farm and crop insurance experience.
• HGI Realty Brokerage Services Full-service real estate brokerage assisting clients in buying and selling all types of real estate including farms, homes, and commercial buildings throughout Nebraska, including industrial park lots in Wood River.
• Digital (Internet) Banking Free 24/7 web-based banking with encrypted access to account balances, transaction history, check imaging, statement retrieval, bill pay, fund transfers (including P2P and A2A), wire transfers, and stop payment requests.
• Mobile Banking App (iOS and Android) Free mobile application for iPhone and Android devices that enables mobile deposit (with deposits available after 4:00 PM Central time), transfers between Heritage Bank accounts, bill pay, and branch/ATM locator services; requires prior Internet Banking enrollment.
• Telephone Banking 24/7 automated telephone banking service allowing customers to access account information and conduct basic transactions by phone.
• Remote Deposit Capture Commercial check scanning solution that lets businesses deposit checks remotely from their offices with secure data transmission, archived MICR/check images, and accounting system integration for accounts receivable workflows.
• Merchant Processing Services Credit and debit card acceptance services for businesses that reduce cash handling costs, support card-present, online, and phone-not-present transactions, and provide chip-technology fraud protection.
• Commercial Insurance (Workers Compensation, Group Benefits, Business Package) Business insurance coverage including commercial insurance, workers compensation, business package policies, and group health, life, dental, and disability insurance placed through multiple highly rated carriers.

Quantifiable outcome

• Trust & Investment Services division grew from $6 million in 1985 to $228 million by 2017 and $350 million currently
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services is the creditor and issuer of Heritage Bank's credit card products including personal and business credit cards. Provides zero fraud liability protection, mobile payment capability, and 24/7 cardmember service.
• Visa U.S.A. Inc.coreTechnology or IntegrationVisa is the payment network for Heritage Bank credit cards and debit cards. Enables acceptance at millions of locations worldwide and provides fraud protection services.
• Mastercard International IncorporatedcoreTechnology or IntegrationMastercard is the payment network for Heritage Bank credit cards. Provides global acceptance, mobile payment capability, and zero fraud liability through Elan Financial Services.
• Apple Inc.coreTechnology or IntegrationHeritage Bank supports Apple Pay for secure purchases in apps and on the web. Mobile banking apps available through Apple App Store for iPhone users.
• MoneyPassminorChannel Partner/ Reseller/ DistributorMoneyPass ATM network provides surcharge-free ATM access for Heritage Bank customers at thousands of locations nationwide.
• U.S. Small Business Administration (SBA)coreStrategic or Co-development PartnerHeritage Bank is a leader in SBA guaranteed loans in Nebraska. Offers SBA loans for commercial real estate, business acquisition, working capital, equipment, inventory, and debt refinancing with government backing.
• USDA Rural DevelopmentcoreStrategic or Co-development PartnerHeritage Bank participates in the B&I (Business and Industry) guarantee program through USDA Rural Development. Provides loan guarantees up to $10 million for business development in rural areas.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bruning State Bank: Bruning, Nebraska-based community bank offering agricultural, commercial and consumer banking in rural Nebraska. Already an ATM-network partner of Heritage Bank, evidencing direct operational and customer overlap in the same regional deposit and lending markets.
• Cornerstone Bank: York, Nebraska-based community bank operating a similar multi-branch model across central Nebraska. Heritage Bank and Cornerstone Bank are also ATM-network partners, reflecting directly comparable customer profiles and geographic overlap in rural Nebraska markets.
• Pinnacle Bank: Lincoln, Nebraska-based community bank and one of the largest in the state, offering similar full-service banking, agricultural lending and treasury management products to Nebraska consumers, businesses and farms. Highly comparable in product mix and target customer, though materially larger in scale.
• Great Plains State Bank: Nebraska-based community bank providing personal, business and agricultural banking services in markets adjacent to Heritage's footprint. Directly comparable in product offering and rural-community customer base, though specific website details are not confirmed.
• Five Points Bank: Grand Island, Nebraska-based community bank serving central Nebraska with comparable personal, business and agricultural banking products. Operates in the same secondary metro as several Heritage branches and competes directly for overlapping agricultural and small-business customers.
• Nebraskaland Bank: Nebraska-based community bank serving agricultural producers and small businesses across the state. Heritage and Nebraskaland Bank share a surcharge-free ATM agreement, and both compete for the same farm-operator and small-town household customer base.

Broad incumbents

• U.S. Bank: National bank with a substantial Nebraska retail and commercial banking presence. Competes with Heritage for consumer, small-business and middle-market commercial customers across the state, but as a much larger institution offers broader product depth and digital capabilities.
• First National Bank of Omaha: Omaha-headquartered, family-controlled regional bank with a much larger branch network across Nebraska and the Midwest. Offers the same core banking, agricultural and wealth services as Heritage but at significantly greater scale, with broader geographic reach including metro Omaha.
• Wells Fargo: National bank with deep Nebraska commercial and agricultural banking operations. While Wells operates at far greater scale, it competes directly with Heritage for middle-market agricultural loans, commercial real estate financing, and small-business deposits in Nebraska.
• Cadence Bank: Mississippi-headquartered regional bank formed through the merger of BancorpSouth and Cadence (formerly Heritage-affiliated Heartland Financial). Operates a community-banking model with agricultural, commercial and treasury management services across multiple states including Nebraska, positioning it as a likely strategic acquirer of Heritage Bank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heritage-bank-nebraska
• Facebookfacebook.com/bankonheritage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Bank Center