iParts
iParts.pl is a Polish e-commerce retailer of automotive parts, operating a direct-to-consumer online platform with over 4 million SKUs that serves individual car owners, workshops, and EU buyers via vehicle-specific fitment search and a mobile app.
- Company typePrivate
- Founded2009
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What iParts does
iParts.pl, operated by the Polish limited liability company iParto Sp. z o.o., is a direct-to-consumer e-commerce retailer of automotive parts established in 2009 and headquartered in Szeligi near Warsaw. The platform targets individual car owners, auto repair workshops and mechanics, and EU-based buyers, and it claims to be the largest auto-parts online store in Poland and Central Europe with a catalog of over 4 million SKUs and a cumulative customer base exceeding 400,000.
The company's core technology is a vehicle-specific parts search engine that supports filtering by make, model, year, and optional VIN number to ensure part compatibility, with catalog data sourced via a tecAlliance partnership. The assortment spans 27+ categories including braking systems, suspension, clutches, filters, oils and fluids, tires, electrical components, electromobility accessories, and workshop tools. The storefront is accessible via desktop web and a dedicated mobile application on Google Play, with logistics handled by InPost, DPD, and Cargo, and payment processing through tpay, BLIK, and cash on delivery.
iParts.pl operates a transactional retail revenue model based on one-time purchases of parts and accessories, with advertised pricing up to 45% below standard retail, a 24-hour delivery promise, free shipping above 359 PLN, a 100-day return policy, and a 2-year warranty. Customer acquisition is driven by email newsletters, seasonal promotions, a referral program ('Poleć znajomemu'), automotive advice content, and a Facebook presence, with trust signals reinforced by Opineo awards in 2023 and 2024 and a Ceneo award in 2019.
iParts firmographics
Firmographics- Name
- iParts
- Legal name
- iParto Sp. z o.o.
- Website
- https://iparts.pl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iParts.pl is a Polish e-commerce retailer of automotive parts, operating a direct-to-consumer online platform with over 4 million SKUs that serves individual car owners, workshops, and EU buyers via vehicle-specific fitment search and a mobile app.
- Ownership category
- akta.pro rank
iParts industry classification
Industry- Product category
- Online Automotive Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where iParts is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
iParts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail auto parts sales: Direct e-commerce sales of automotive parts and accessories to individual consumers (B2C). Revenue is generated through one-time transaction fees for each product sold. The company offers both original and aftermarket (replacement) parts across a catalog of over 4 million items. Additional revenue streams include sales of tires, workshop tools, car accessories, and electric vehicle charging equipment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
iParts product offering
Product offeringCore offering
iParts.pl is a Poland-based online retailer that sells automotive replacement parts, consumables, tires, workshop tools, and EV charging accessories through its e-commerce website and mobile app. The platform offers over 4 million SKUs covering major categories such as braking, suspension, clutch, filters, oils and fluids, electrical components, and electromobility, with vehicle-specific search by make, model, year, and VIN number to ensure part compatibility.
Product overview
iParts.pl is a comprehensive e-commerce platform for automotive parts operating as a single unified online store with a companion mobile application. The core product is the iParts.pl Online Auto Parts Store offering over 4 million parts across 27+ major categories including braking systems, suspension, clutches, filters, oils and fluids, tires, electrical components, and electromobility accessories. The iParts.pl Mobile Application serves as an add-on for convenient mobile shopping. Key product categories include Układ Hamulcowy (Braking System) with brake pads, discs, and calipers; Zawieszenie i Amortyzacja (Suspension and Damping) with shock absorbers and springs; Oleje i Płyny (Oils and Fluids) featuring multiple oil brands; Opony (Tires) with seasonal and all-weather options; and Elektromobilność (Electromobility) offering EV charging solutions. The Narzędzia warsztatowe (Workshop Tools) category provides professional automotive tools. Together, these offerings enable customers to find and purchase both maintenance parts and specialized components for all vehicle types.
Differentiator
Problem solved
Functional benefit
Products and services
- iParts.pl Online Auto Parts Store Primary e-commerce platform offering over 4 million automotive parts for passenger cars, vans, and sports vehicles, with vehicle-specific search by make, model, year, and optional VIN lookup for compatibility assurance.
- iParts.pl Mobile Application Companion mobile application on Google Play that enables convenient shopping, app-exclusive promotional pricing, and mobile access to the 4+ million parts catalog.
Quantifiable outcome
- 4+ million auto parts available in catalog
- +4 more outcomes
Companies that use iParts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
iParts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
iParts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- InPostminorLogistics delivery partner. InPost provides parcel delivery and locker services for shipping auto parts to customers across Poland.
- DPDminorLogistics delivery partner. DPD provides courier delivery services for shipping orders to customers in Poland.
- CargominorLogistics delivery partner. Cargo provides transport and delivery services for auto parts orders.
- tecAllianceminorPartnership with tecAlliance, a data provider for the automotive aftermarket, likely used to source product catalog data and technical specifications for auto parts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
iParts competitors and assessment
Company assessmentDirect peers
- autodoc: Europe's largest online retailer of auto parts and accessories, operating a Polish storefront with vehicle-specific search, large SKU catalog, and pan-European shipping - directly comparable business model and target customer as iParts.
- Motointegrator: Polish B2C e-commerce platform for auto parts with a workshop/installer network; competes head-to-head with iParts in the DIY car owner and garage segments in Poland.
- Oscaro: France-based e-commerce auto parts retailer with vehicle-fitment search and large catalog; a direct functional peer but serving a different national market - useful for benchmarking unit economics.
- DAPARTO: German auto parts price-comparison and marketplace that aggregates supplier offers; a direct competitor in the European online parts space with a similar price-led value proposition.
Regional players
- RockAuto: US-based online auto parts retailer famous for its deep catalog and price competitiveness; comparable operating model (long-tail SKUs, fitment search) though US-only.
- autodoc (Group) / autofitment/UKParts Direct: UK-based online auto parts retailer with vehicle-fitment search; comparable category and operating model but UK market only - useful for understanding pricing/margin benchmarks in another mature European market.
Broad incumbents
- Allegro: Poland's dominant general marketplace; hosts thousands of auto parts sellers and competes with iParts on price discovery and breadth, though without specialist fitment tooling.
- Inter Cars: Largest Polish distributor of automotive parts serving workshops and retailers across CEE; competes via a B2B-led model but increasingly encroaches into the online consumer channel.
- Amazon (Auto Parts category): Global marketplace with a substantial automotive parts catalog; competes with iParts on selection and Prime-like shipping speed, though weaker on local fitment data and Polish-language support.
Emerging players
- Autodrive: Polish automotive e-commerce player focused on parts for newer vehicles; a niche competitor whose target segment overlaps with iParts' DIY and enthusiast customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iParts social profiles
Digital presenceiParts financial estimates
Financial estimateRevenue estimate
Valuation estimate
iParts leadership team
Management profileNumber of profiles
Profiles6 records
iParts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iParts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iParts
What does iParts do?
iParts.pl is a Poland-based online retailer that sells automotive replacement parts, consumables, tires, workshop tools, and EV charging accessories through its e-commerce website and mobile app. The platform offers over 4 million SKUs covering major categories such as braking, suspension, clutch, filters, oils and fluids, electrical components, and electromobility, with vehicle-specific search by make, model, year, and VIN number to ensure part compatibility.
Is iParts a public or private company?
iParts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iParts founded?
iParts was founded in 2009. It employs 11 to 50 people.
Where is iParts based?
iParts is headquartered in Warszawa, Poland, in the Europe region.
How does iParts make money?
One revenue line is on record: retail auto parts sales.
Who are iParts's main competitors?
Direct peers on record are autodoc, Motointegrator, Oscaro and DAPARTO. Regional players are RockAuto and autodoc (Group) / autofitment/UKParts Direct. Broad incumbents are Allegro, Inter Cars and Amazon (Auto Parts category). Autodrive is listed as an emerging player.
Does iParts have an API?
No public API is recorded for iParts.
What industry is iParts in?
iParts's product category is Online Automotive Parts Retail. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441330 and its SIC code is 5531.