Salt & Pepper

What Salt & Pepper does

Salt & Pepper is a private, bootstrapped digital agency founded in 2011 that designs, develops, and ships digital products for a globally distributed client base spanning the United States, Nigeria, the Czech Republic, Egypt, Israel, and Canada. The firm operates three service lines: Commercial Web (no-code/low-code marketing sites and e-shops using Webflow and Shopify with automations), Creative Development (state-of-the-art interactive websites using Next.js, React, WebGL, Three.js, and GSAP), and Digital Products (full-scale web and mobile applications built with React Native, Python/Django, and Ruby on Rails, including business analysis, architecture, QA, and deployment). Its client mix ranges from early-stage startups and creative professionals to brand-led enterprise engagements such as the Cannes Lions-shortlisted 'Reclaim Your DNA' campaign for Trophy Stout / Anheuser-Busch InBev Nigeria.

The agency's commercial model is project-based professional services with quote-based pricing determined by scope and complexity, frequently structured as multi-year contracts. Go-to-market is direct, with inbound driven by an award-rich portfolio (57 Awwwards, 8 FWA, 26 CSS Design Awards) plus organic social and case-study content, and engagements initiated via [email protected]. Notable proprietary tooling includes the aSNP Scroll component, a prediction-based pre-rendering algorithm, custom GLSL shaders for GPU-accelerated animation, and a Pattern Builder used for the VANA breathwork platform. Strategic design partnerships with studios such as MakeReign, CUSP, and DashDigital extend delivery capacity without full-time headcount expansion.

Salt & Pepper has no disclosed external funding, no subsidiaries, and no disclosed revenue, and reports only one named team member (Anton, Production Director). The firm operates from a physical office alongside remote-friendly practices, and the website footer confirms active operations through 2025.

Name

Salt & Pepper

Legal name

Salt & Pepper

Website

https://saltpepper.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt & Pepper is a bootstrapped digital agency, founded 2011, that builds commercial websites, creative interactive experiences, and full-stack web/mobile applications for startups, creatives, and global brands across six countries.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital agency services
• Creative web development
• WebGL interactive experiences
• Mobile app development
• E-commerce platform development

Headquarters

HQ city

Tver

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Project-based professional services for Commercial Web, Creative Development, and Digital Products. Clients engage for specific deliverables including UX/UI design, web development, mobile app development, and business digitalization consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Salt & Pepper is a digital agency that delivers end-to-end digital product development under three service lines: Commercial Web (landing pages, marketing websites, e-shops, and Webflow-based sites with automations), Creative Development (state-of-the-art interactive and portfolio websites using WebGL, Three.js, GSAP, and custom shaders), and Digital Products (full-scale web and mobile applications from MVP to production, including business analysis, architecture, frontend/backend development, QA, and deployment). Engagements are project-based and quote-driven, targeting startups, established businesses, brands, and creative professionals globally.

Product overview

Salt & Pepper is a digital agency (founded 2011) offering three primary service lines: Commercial Web (no-code/low-code solutions with Webflow and automations), Creative Development (cutting-edge interactive websites with WebGL/Three.js/GSAP), and Digital Products (full-scale web and mobile applications with React Native). Their portfolio includes award-winning client projects spanning e-commerce platforms (Shopify), interactive digital experiences, cryptocurrency exchanges, wellness apps, and artist portfolios. The agency's technical stack includes Next.js, React, React Native, Python/Django, Ruby on Rails, GSAP, WebGL, Three.js, and CMS platforms like Prismic and Strapi. They've received 57 AWWWARDS, 8 FWA, and 26 CSS Design Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Web (CW) Service offering for landing pages, marketing websites, product websites, e-shops, and simple web presence solutions. Includes UX/UI design, Webflow development, Zapier/Make automations, and custom Webflow code, targeting startups and businesses seeking fast, cost-effective digital launches.
• Creative Development (CD) Service offering for state-of-the-art portfolio sites, creative websites, and experimental digital experiences. Includes creative direction, frontend development, and Web 3D/shader animations using WebGL, Three.js, and GSAP, targeting creative professionals, brands, and studios desiring standout digital showcases.
• Digital Products (DP) End-to-end service offering for full-scale web and mobile application development from MVP to production-ready products. Covers business analysis, technical architecture, frontend/backend development, mobile app development with React Native, quality assurance, and production deployment, targeting startups and corporations needing digital transformation.
• VANA Breathwork and wellness platform featuring a React Native mobile app with curated breathing exercises, daily microdoses, and guided journeys. Includes a facilitator portal for content management, an admin panel for analytics and user management, and a personalized recommendations system, built for a wellness startup.
• COIN.MOM First mobile cryptocurrency exchange MVP for a Czech startup enabling users to buy, exchange, and sell cryptocurrencies via mobile accounts without commissions. Built with React and Ruby on Rails, featuring microservices architecture and security measures including encryption and double authentication.
• Reclaim Your DNA Interactive digital museum website for Nigerian Trophy Stout's social campaign to repatriate Benin Bronzes. Features a Next.js frontend, Three.js/react-three-fiber 3D gallery with interactive artifact exploration, GSAP animations, and AR filter integration. Generated 390,000+ Nigerian sign-ups and resulted in 97 Benin Bronzes returned.
• Emma is Social Portfolio and marketing website for a social media studio, built with Next.js. Design by DashDigital studio.
• Fitsole E-commerce platform for an Egyptian sportswear retailer, built with Next.js. Nominated for Ecommerce of the Year on AWWWARDS (2023).
• REFIRE Company website for a hydrogen and fuel cell technology manufacturer, built with Next.js.
• Syndesi E-commerce platform for curated Greek artisan objects, built with Webflow and Shopify integration. Design by CUSP studio.
• CUSP Portfolio website for a Canadian digital design studio. Built with React, PixiJS, Three.js, GLSL shaders, and Prismic CMS. Won multiple AWWWARDS including Site of the Day and Developer Award.
• Matthew Fisher (2021) E-commerce portfolio website for NYC-based stone artist Matthew Fisher. Built with React, custom scroll component, and Shopify Storefront API. Achieved 50,000+ views in 60 days with collections selling out.
• Matthew Fisher (2022) Second version of portfolio website for stone artist Matthew Fisher, built with React.
• Human Person Portfolio for a multi-disciplinary Los Angeles studio featuring works with artists like Billie Eilish, Kanye West, and Post Malone. Built with React.
• The Quarry House Virtual interactive showroom for NYC artist Matthew Fisher. Built with Next.js and Three.js for immersive digital exposition experience.
• Erin Wesley Portfolio website for Los Angeles-based cinematographer Erin G. Wesley. Built with Next.js, GSAP, WebGL shaders, PixiJS, and custom scroll. Features Z-Space gallery and video catalog with Easter eggs.
• Liron Moran Portfolio website for Tel-Aviv interior designer, built with React.
• OME Marketing site for a home industry platform in the USA, built with React.
• Capital Group Company website for a Washington-based consultancy firm, built with Webflow. Design by MakeReign.
• CEDRO Web3.0 Web3 platform with CSSDA Website of the Day recognition.

Quantifiable outcome

• 390,000+ Nigerian sign-ups, 150M earned impressions, 97 Benin Bronzes returned from Cannes Lions-shortlisted campaign
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MakeReigncoreStrategic or Co-development PartnerMakeReign is explicitly named as a partner for the Reclaim Your DNA campaign. Together with MakeReign, Salt & Pepper created a digital experience better than any museum for the Trophy Stout campaign. MakeReign provided design work while Salt & Pepper handled development.
• MakeReignminorStrategic or Co-development PartnerDesign partner for the Capital Group company website project. Design credit given to MakeReign.
• CUSPminorStrategic or Co-development PartnerDesign partner for the Syndesi e-commerce project. CUSP (a digital design studio) provided design while Salt & Pepper handled development.
• DashDigitalminorStrategic or Co-development PartnerDesign partner for the Emma is Social project. DashDigital studio provided design while Salt & Pepper handled development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Resn: New Zealand-based boutique creative technology studio specializing in WebGL, 3D, and interactive web experiences. Highly comparable to Salt & Pepper in both craft focus (award-winning creative development) and customer profile (brands seeking immersive digital experiences).
• Active Theory: Los Angeles-based creative technology studio producing immersive web experiences, 3D, and real-time interactive campaigns. Closely comparable in technical capabilities (WebGL, Three.js) and blue-chip enterprise client engagement.
• Ueno: San Francisco-based digital agency offering branding, design, and product development for startups and enterprises. Comparable in service breadth (creative + product development) and customer mix (startups to Fortune 500).
• Locomotive: Canadian creative technology studio with strong overlap in Webflow, creative development, and digital product work. Comparable in stack (Next.js, headless CMS) and award recognition pedigree.
• Tool of North America: Award-winning creative production studio working across film, digital, and interactive experiences. Comparable in working with brands and creators (artists, musicians) on high-craft digital projects.
• Jam3: Toronto-based creative + production studio known for interactive campaigns, AR/VR, and WebGL experiences. Comparable in creative technology focus and enterprise brand work (Cannes Lions-recognized).

Broad incumbents

• B-Reel: Larger, multi-office creative technology studio with established reputation for interactive campaigns and digital products. Overlaps with Salt & Pepper in creative-dev and digital products but serves broader enterprise portfolio.
• Pentagram: Largest independent design studio globally, offering branding, digital design, and creative direction. Adjacent peer given Salt & Pepper's design-led portfolio work, though Pentagram is substantially larger and more brand-focused.

Emerging players

• Studio.lighting: Boutique creative studio specializing in WebGL, 3D, and interactive websites. Comparable in technical focus and target client base (premium brands seeking standout digital experiences).

Others

• MakeReign: Design studio that has partnered with Salt & Pepper on multiple projects (Reclaim Your DNA, Capital Group). Related as a design partner rather than direct competitor, but operates in the same creative-tech ecosystem.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/snp_agency
• Facebookfacebook.com/saltpepperagency
• LinkedInlinkedin.com/company/salt-pepper-digital-agency
• Instagraminstagram.com/snp.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt & Pepper