Agrosolo

What Agrosolo does

Agrosolo (legal name AGROSOLO BAURU AGROPECUÁRIA LTDA) is a privately held, Brazilian multi-category specialty retailer founded in 1991 and headquartered at Rua General Marcondes Salgado, 9-13, Chácara das Flores, Bauru, São Paulo. The company operates a hybrid distribution model combining a single physical retail store (open Monday-Friday 7:30-20:00, Saturday 8:00-18:00) with a nationwide e-commerce storefront at agrosolo.com.br, supplemented by WhatsApp-assisted ordering and a 'Venda Assistida' (assisted-sales) service across channels.

Its product catalog is organized into three divisions: Pet Shop (food, pharmacy, hygiene, accessories, and aquarism/birds/exotics), Casa & Lazer / Home & Leisure (pools, gardening, barbecue, kitchen/gourmet, camping, and home decoration), and Campo / Agriculture (livestock, agriculture, veterinary pharmacy, machines/tools, and country fashion and saddlery). This breadth gives Agrosolo a one-stop positioning for pet owners, rural-property homeowners, and small-scale agricultural producers in the Bauru region. The technical platform is a conventional e-commerce stack with integrated POS, delivery-tracking, and loyalty-program modules; no proprietary AI, API, SDK, or mobile application is disclosed.

Revenue is generated through unit-priced retail sales across both physical and digital channels, with payment options including PIX (2% discount), credit-card installments up to 10x without interest, and free shipping on qualifying orders. The 'Clube Fidelidade SOU MAIS AGROSOLO' loyalty program, which collects CPF-linked purchase data shared with business-intelligence partners for personalized marketing, provides a recurring-customer engagement layer. The company is LGPD-compliant (with a designated DPO), sells nationally through its e-commerce site, and partners with brands such as Farmina, Royal Canin, Premier Pet, Tramontina, Mor, Intex, Genco, Sodramar, Schneider, Elanco, and MSD as product suppliers. No public listing, funding rounds, M&A activity, or institutional investors are disclosed.

Name

Agrosolo

Legal name

AGROSOLO BAURU AGROPECUÁRIA LTDA

Website

https://agrosolo.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrosolo is a privately held Brazilian multi-category retailer in Bauru, São Paulo, operating since 1991 across pet supplies, home and leisure products, agricultural and livestock inputs, and country fashion, via a single physical store and a nationwide e-commerce platform with WhatsApp-assisted ordering and the SOU MAIS AGROSOLO loyalty program.

Ownership category

akta.pro rank

Product category

Specialty Retail (Pet, Home & Leisure, and Agricultural Supplies)

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet supplies retail
• Agricultural supplies
• Home and garden products
• E-commerce retail
• Country lifestyle products

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Traditional brick-and-mortar retail sales of pet supplies, agricultural products, home & leisure merchandise at physical store location in Bauru, SP. Open Monday-Friday 7:30h-20h and Saturday 8h-18h.
2. E-commerce Online Sales: Online sales through agrosolo.com.br website with home delivery options including normal, express (3-hour), and 'Retira Fácil' store pickup. Sales across Brazil with regional delivery services.
3. Loyalty Program - SOU MAIS AGROSOLO: Customer loyalty program where registered customers earn benefits, receive personalized promotions, and get discounts through the 'Clube Fidelidade' loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Agrosolo is a multi-category retail operation that sells pet supplies (food, pharmacy, hygiene, accessories, and aquarium/bird/exotic animal products), home and leisure merchandise (pools, gardening, barbecue, kitchen/gourmet, camping, and home décor), and agricultural and country-lifestyle goods (livestock feed, farm supplies, veterinary pharmaceuticals, machinery/tools, and equestrian/saddlery items). It runs a brick-and-mortar store in Bauru, São Paulo and the agrosolo.com.br e-commerce site with same-day, 3-hour express, and Retira Fácil pickup fulfillment, supported by a loyalty program called SOU MAIS AGROSOLO.

Product overview

Agrosolo operates as a multi-category e-commerce platform and physical retail chain offering pet supplies, home and leisure products, and agricultural supplies. The business is organized into three main divisions: Pet Shop (foods, pharmacy, hygiene, accessories, and aquarism/birds/exotics), Casa & Lazer/Home & Leisure (pools, gardening, barbecue, kitchen, camping, home decoration, and human food), and Campo/Agriculture (livestock, agriculture, veterinary pharmacy, machines/tools, and country fashion). The platform also operates a loyalty program called 'SOU MAIS AGROSOLO' that collects customer purchase data for personalized marketing and promotions. The company operates both online e-commerce and physical stores in Bauru, São Paulo, with services including assisted sales, WhatsApp customer service, and various delivery options including same-day delivery for Bauru customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Shop (Pet food, pharmacy, hygiene, accessories, and aquarium/bird/exotic animal supplies) Multi-category retail offering for pet owners, covering dog and cat food (adult, puppy, senior, neutered, therapeutic, and wet formulas), veterinary medications and supplements, hygiene and grooming products, accessories and toys, and specialized supplies for aquariums, birds, rodents, and reptiles. Targets individual households in Bauru and across Brazil that shop for one or more pets.
• Casa & Lazer (Pools, gardening, barbecue, kitchen & gourmet, camping, home decor, and human food) Home and leisure retail offering covering pools and pool maintenance (chemicals, tools, accessories, filters/pumps, plastic pools, floats, umbrellas/gazebos), gardening (fertilizers, tools, accessories, seeds, soils/substrates), barbecue (grills, skewers, firewood/charcoal, plates, utensils, artisanal knives), kitchen and gourmet (iron pans, cast iron, wood stoves, plow discs, industrial kitchen equipment, thermal products), camping (accessories, tents, sleeping bags, safety gear, knives, lanterns, insect repellents), home decoration (cachepots, vases, air fresheners, organizers, laundry, cleaning, lighting, car/motorcycle and cycling utilities), and human food. Targets homeowners and outdoor/leisure enthusiasts.
• Campo (Livestock, agriculture, veterinary pharmacy, machines & tools, and country fashion/saddlery) Agricultural, livestock, and rural-lifestyle retail offering covering livestock feed and accessories, agricultural inputs (fertilizers, seeds, irrigation, sprayers, screens), veterinary pharmaceuticals and supplements for large animals, machinery and tools (chainsaws, brushcutters, tractors, pumps, hand tools, ladders, fasteners), and country fashion and saddlery (boots, hats, saddles, harnesses, riding equipment, ropes, knives). Targets farm owners, livestock producers, agricultural businesses, and country-lifestyle consumers.
• Clube Fidelidade SOU MAIS AGROSOLO (Loyalty Program) Customer loyalty and personalization program where registered Agrosolo customers earn access to discounts, personalized promotions, and marketing communications based on their purchase data. Designed to drive repeat purchases across the Pet Shop, Casa & Lazer, and Campo divisions for individual consumers and small rural buyers.
• Pet Bath and Grooming Services (Banho e Tosa Pet) Pet bath and grooming service available as part of the Pet Shop - Higiene e Beleza Pet category, targeting pet owners who want professional hygiene care for their dogs and cats alongside related hygiene products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• FarminaminorOthersBrand partner offering premium pet food products including N&D and Matisse lines sold through Agrosolo stores.
• Premier PetminorOthersPremium pet food brand partner offering Formula and specialized pet nutrition products.
• Royal CaninminorOthersSpecialized pet food brand for specific breed and health requirements sold through Agrosolo.
• MorminorOthersMajor brand partner supplying pools, camping equipment, ladders, coolers, BBQ accessories and home products.
• TramontinaminorOthersTool and home products brand supplying gardening tools, hoses, barbecues, and kitchen equipment.
• IntexminorOthersInflatable products brand supplying pools, air mattresses, and pool accessories.
• GencominorOthersPool treatment chemicals brand supplying chlorine, algaecides, pH correctors and pool maintenance products.
• SodramarminorOthersPool equipment brand supplying pool vacuums, brushes and pool maintenance accessories.
• SchneiderminorOthersIndustrial equipment brand supplying water pumps and motors for agricultural and commercial applications.
• ElancominorOthersAnimal health company supplying veterinary pharmaceuticals and antiparasitic products.
• MSDminorOthersAnimal health brand supplying veterinary medications and health products for livestock and pets.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Petz: Petz is Brazil's largest pet specialty retail chain with hundreds of physical stores plus a strong e-commerce platform. It directly competes with Agrosolo's Pet Shop division across food, accessories, veterinary pharmacy, and grooming services.
• Cobasi: Cobasi is a major Brazilian omnichannel pet and animal care retailer with deep SKU breadth across pet food, veterinary pharmacy, aquarism, and farm animal supplies. Highly comparable to Agrosolo's pet and livestock divisions.
• Leroy Merlin Brasil: Leroy Merlin is a large home improvement and garden retail chain in Brazil. Overlaps with Agrosolo's Casa & Lazer division across gardening tools, BBQ equipment, pools, and home utilities.
• Telhanorte: Telhanorte is a Brazilian home improvement and construction retailer with strong garden, tools, and outdoor categories. Comparable to Agrosolo's gardening, tools, and home improvement assortment.

Direct peers

• Petlove: Petlove is a leading Brazilian online-first pet retailer offering food, accessories, pharmacy, and veterinary products with delivery across Brazil. Directly comparable to Agrosolo's e-commerce pet assortment and nationwide delivery model.
• Casa do Adubo: Casa do Adubo is a multi-store Brazilian agricultural inputs retailer offering fertilizers, seeds, agrochemicals, machinery, and veterinary supplies. Highly comparable to Agrosolo's Campo / agricultural division.

Regional players

• Agrisalva: Agrisalva is a regional Brazilian agricultural and pet retailer operating in interior São Paulo state. Directly overlaps with Agrosolo's combined agricultural and pet assortment in the same regional market.
• Agropecuária JP: Agropecuária JP is a Brazilian regional agro and pet retailer similar in structure to Agrosolo, combining agricultural supplies with a pet shop under one roof in interior Brazil.

Emerging players

• West Coast Country: West Coast Country is a Brazilian e-commerce and retail brand focused on country fashion, saddlery, and equestrian gear. Overlaps with Agrosolo's Moda Country e Selaria division.

Others

• Mercado Livre: Mercado Livre is Latin America's largest e-commerce marketplace, selling pet, agricultural, home, and outdoor products from thousands of sellers. Functions as a key indirect competitor and channel partner for Agrosolo's online assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/agrosolo
• LinkedInlinkedin.com/company/agrosolo-oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrosolo