Sure Lock & Key
Sure Lock & Key is a privately-held mobile locksmith and security services company operating a fleet of service vans across 7-8 U.S. states, delivering on-site residential, commercial, and automotive locksmith work — including emergency lockouts, key cutting, transponder programming, and access control installation — to consumers, SMBs, and select enterprise accounts.
- Company typePrivate
- Founded2017
- HeadquartersNew Haven, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sure Lock & Key does
Sure Lock & Key LLC is a privately-held mobile locksmith and security services company headquartered in New Haven, Connecticut. The company operates a fleet of fully-equipped service vans dispatched across 7-8 U.S. states (Connecticut, New York, Rhode Island, Texas, Illinois, Arizona, Florida, and Alabama), serving residential homeowners, commercial businesses, and automotive/vehicle owners through 27+ city-level service locations. Its core offering is on-site locksmith work — emergency lockouts, lock repair and replacement, key cutting and duplication, transponder key programming, key fob programming, ignition repair, master key systems, safe and vault services, and access control installation — supplemented by an EV charging installation service, keypad/smart-lock installation, and a hardware shop selling security products.
The company's underlying technology is operational rather than digital: a 24/7 live-operator phone-based dispatch center (855-909-4011) routes licensed, certified field technicians in mobile service vans to customer locations. The company claims more than 35 years of industry experience, maintains ALOA membership, displays the Google Guarantee badge, and operates individual Google Business, Yelp, and Facebook profiles for each city location. No proprietary software, mobile app, API, or AI tooling is offered; customer acquisition is driven by local SEO, content marketing via an active blog, and listings on Thumbtack and Angie's List.
Revenue is generated through per-job service fees (quote-based, no public pricing) and unit-priced hardware sales, with a 3% convenience fee on card transactions. The business mixes long-tail consumer/SMB volume (lockouts, residential rekeying, automotive keys) with named enterprise relationships across automotive rental (Avis, Hertz), insurance (Geico), e-commerce/retail (Amazon, Walmart), financial services (American Express), security (Brinks), and real estate services (HomeServices, Zillow). The company accepts no outside capital, has no parent company, and operates as an independent founder-owned LLC.
Sure Lock & Key firmographics
Firmographics- Name
- Sure Lock & Key
- Legal name
- Sure Lock & Key LLC
- Website
- https://surelockkey.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sure Lock & Key is a privately-held mobile locksmith and security services company operating a fleet of service vans across 7-8 U.S. states, delivering on-site residential, commercial, and automotive locksmith work — including emergency lockouts, key cutting, transponder programming, and access control installation — to consumers, SMBs, and select enterprise accounts.
- Ownership category
- akta.pro rank
Sure Lock & Key industry classification
Industry- Product category
- Locksmith Services
- NAICS
- Locksmiths (561622)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Key Management, Duplication & Locksmith Services (HSAHAEAD)
- akta.pro secondary industries
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA), Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG), Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Smart Locks & Access Control Retail (CRACAGAD)
Keywords
Where Sure Lock & Key is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Sure Lock & Key business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Locksmith Service Fees: Sure Lock & Key generates revenue through fees charged for on-site locksmith services. Services include emergency lockouts, lock repair/replacement/installation, key cutting, key fob programming, transponder key programming, ignition repair, safe/vault services, and security system services. The company accepts cash, debit/credit cards, and commercial checks. A 3% convenience fee applies to card transactions.
- Hardware and Product Sales: The company operates a hardware shop selling locks, security hardware, and related products. Revenue is generated from the sale of physical security hardware including deadbolts, door knobs, master key systems, keypad locks, smart locks, safes, and related accessories. The company also offers EV charging installation services.
- Key Cutting and Programming Services: Revenue from key cutting, key duplication, key fob replacement, and key fob programming services. All key-cutting services are final with no returns due to the customized nature of the product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | On-site locksmith service — quote-based pricing |
| Unit Pricing | Pay-as-you-go | Hardware and product sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sure Lock & Key product offering
Product offeringCore offering
Sure Lock & Key is a mobile locksmith service company that dispatches fully-equipped service vans to customer locations to deliver residential, commercial, and automotive locksmith services. Core offerings include 24/7 emergency lockout response, lock repair/replacement/installation, key cutting and duplication, transponder key and key fob programming, ignition repair, master key systems, safe and vault services, keypad/access control installation, and a hardware shop selling security products.
Product overview
Sure Lock & Key is a service-based locksmith company offering a comprehensive suite of locksmith and security services rather than a unified software product. Their portfolio consists of residential, commercial, and automotive locksmith services as the core offerings, supported by specialized services including 24-hour emergency response, mobile on-site service, safe and vault services, key fob programming and replacement, and hardware sales. The company operates a network of fully-equipped mobile service vans across multiple states, providing on-site assistance for lockouts, key cutting, transponder programming, and security system installations. Services are delivered through licensed technicians without a software platform or app component.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Technicians can arrive on-site within minutes of a call for emergency lockouts
- +1 more outcomes
Companies that use Sure Lock & Key
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Sure Lock & Key technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sure Lock & Key partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sure Lock & Key competitors and assessment
Company assessmentDirect peers
- Pop-A-Lock: Largest US franchised mobile locksmith network offering residential, commercial, and automotive lockout and key services with a similar mobile-dispatch model and national footprint.
- Mr. Locksmith: Multi-market mobile locksmith offering residential, commercial, and automotive services with 24/7 dispatch, comparable in service mix and operating model.
- A-1 Locksmith: Established US mobile locksmith franchise network offering similar on-site residential, commercial, and automotive locksmith services via dispatch.
Emerging players
- KeyMe: Tech-enabled locksmith and key-duplication company operating self-service kiosks plus mobile locksmith services, directly competing in residential key cutting and lockout services.
- MinuteKey: Automated key-duplication kiosk operator placed in retail stores; overlaps with Sure Lock & Key's key-cutting and duplication revenue line through a tech-enabled delivery model.
Regional players
- ASAP Locksmith: Multi-state mobile locksmith operator with comparable residential, commercial, and automotive service portfolio concentrated in different geographies than Sure Lock & Key.
- Lockout Pros: Regional mobile locksmith and lockout service operator with similar 24/7 emergency positioning and fleet-based delivery model.
Broad incumbents
- Home Depot Installations (Locks & Locksmith Services): Major home-improvement retailer offering locks, smart locks, and licensed-installer services that overlap with Sure Lock & Key's hardware shop and installation revenue.
- Lowe's Pro Installation Services: National home-improvement chain selling locks, smart locks, and offering professional installation — overlapping with Sure Lock & Key's residential hardware and install business.
- ADT: Large-scale residential and commercial security provider whose security-system and access-control offerings overlap with Sure Lock & Key's commercial security/access-control service line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sure Lock & Key social profiles
Digital presenceSure Lock & Key financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Lock & Key leadership team
Management profileNumber of profiles
Profiles1 record
Sure Lock & Key funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Lock & Key M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Lock & Key
What does Sure Lock & Key do?
Sure Lock & Key is a mobile locksmith service company that dispatches fully-equipped service vans to customer locations to deliver residential, commercial, and automotive locksmith services. Core offerings include 24/7 emergency lockout response, lock repair/replacement/installation, key cutting and duplication, transponder key and key fob programming, ignition repair, master key systems, safe and vault services, keypad/access control installation, and a hardware shop selling security products.
Is Sure Lock & Key a public or private company?
Sure Lock & Key is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Lock & Key founded?
Sure Lock & Key was founded in 2017. It employs 51 to 100 people.
Where is Sure Lock & Key based?
Sure Lock & Key is headquartered in New Haven, United States, in the North America region.
How does Sure Lock & Key make money?
Three revenue lines are on record. Locksmith Service Fees are the primary driver. The others are hardware and Product Sales and key Cutting and Programming Services.
Who are Sure Lock & Key's main competitors?
Direct peers on record are Pop-A-Lock, Mr. Locksmith and A-1 Locksmith. Emerging players are KeyMe and MinuteKey. Regional players are ASAP Locksmith and Lockout Pros. Broad incumbents are Home Depot Installations (Locks & Locksmith Services), Lowe's Pro Installation Services and ADT.
Does Sure Lock & Key have an API?
No public API is recorded for Sure Lock & Key.
What industry is Sure Lock & Key in?
Sure Lock & Key's product category is Locksmith Services. Its primary akta.pro industry code is HSAHAEAD, Key Management, Duplication & Locksmith Services, with a secondary code of HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected). Its NAICS code is 561622 and its SIC code is 7381.