Approved Technology Solutions

What Approved Technology Solutions does

Approved Technology Solutions Ltd. is a privately held UK digital technology company, incorporated in England and Wales and headquartered in Mitcham, London, that operates a hybrid model combining proprietary SaaS products with bespoke professional services. Its two proprietary platforms, VenuePro and Crowdsafe, are cloud-based, in-house-built solutions targeted at venue operators and event managers; VenuePro functions as an all-in-one venue and event management platform that automates event planning and visitor experience workflows, while Crowdsafe addresses event safety and security through interactive maps, live resource tracking, and operational templates. The technology stack references AWS and Microsoft Azure as core cloud infrastructure partners, alongside Microsoft, WordPress, Drupal, and Java for application development.

The company also delivers professional services across web design and build, e-commerce, mobile apps, UI/UX, custom applications, digital transformation, CRM solutions, and digital automation, executed by a team of developers, architects, designers, and project managers under a consultative, project-based commercial model. Revenue is generated from two streams: recurring software licensing of VenuePro and Crowdsafe (distributed directly, including via a standalone venuepro.co site), and project-based fees for bespoke technology builds.

The company is led by a full senior management team (CEO Neil Berry, Chairman Jin Teik Oon, COO Anant Kumar, CTO Arun Lakshminarasimhan, CMO Gary Dalton) and holds ISO 9001 and ISO 27001 certifications. The company self-positions as a global provider, though no named enterprise customers, ARR figures, funding events, or third-party scale metrics are disclosed.

Name

Approved Technology Solutions

Legal name

Approved Technology Solutions Ltd.

Website

https://approved-tech.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Approved Technology Solutions is a UK-based digital agency and SaaS provider that builds and licenses VenuePro and Crowdsafe cloud platforms for venue operators and event managers, and delivers bespoke web, mobile, CRM, and digital automation services to commercial clients.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Venue management software
• Event management platform
• Custom software development
• Digital transformation services
• Crowd safety software

Headquarters

HQ city

Mitcham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Proprietary Software Licensing: The company generates revenue through licensing its proprietary SaaS platforms (VenuePro and Crowdsafe) to venue operators and event managers. VenuePro is described as available for licensing via venuepro.co. The software is positioned as an all-in-one cloud-based platform suggesting subscription or licensing revenue.
2. Professional Services and Custom Development: Revenue is generated through bespoke technology solutions including web design and build, e-commerce, mobile apps, UI/UX design, custom applications, digital transformation, CRM solutions, and digital automation services. The company employs a talented team of developers, architects, designers, and project managers to deliver custom projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Approved Technology Solutions develops and licenses two proprietary cloud-based SaaS platforms — VenuePro (a global venue and event management platform) and Crowdsafe (an event safety and security management solution). Alongside its proprietary products, the company delivers bespoke professional services including web design and build, e-commerce, mobile apps, UI/UX design, custom applications, digital transformation, CRM solutions, and digital automation for business clients.

Product overview

Approved Technology Solutions offers a portfolio of proprietary software products and professional services. The core products consist of VenuePro (a cloud-based venue and event management platform) and Crowdsafe (a safety and security management solution for events), which work together as part of an integrated event management ecosystem. In addition to these proprietary platforms, the company provides professional services including Web Design & Build, e-Commerce, Mobile Apps, UI & UX, Custom Applications, Digital Transformation, CRM Solutions, and Digital Automation.

Differentiator

Problem solved

Functional benefit

Brands

• VenuePro: An innovative and highly customisable global venue management software and event management software platform that simplifies the management and operation of venues of all sizes to deliver world class experiences for users, customers and guests.
• Crowdsafe

Products and services

• VenuePro An innovative and highly customisable global venue management software and event management software platform that simplifies the management and operation of venues of all sizes. It is an all-in-one cloud-based venue and event management platform that automates and simplifies the event planning process, saves time and money, and ensures better visitor experiences. Targeted at venue operators and event managers globally.
• Crowdsafe A full-featured solution to manage an event's safety and security through a smart platform, emphasising crowd safety, venue security and cross-functional efficiency for daily operations and events. Features include interactive maps, live tracking of resources, and extensive templates and checklists. Targeted at event organisers and venue operators.
• Web Design & Build Bespoke website design and development service for business clients, delivered by the company's developers, architects, and designers.
• e-Commerce Custom e-commerce platform design and development service for business clients seeking online sales capabilities.
• Mobile Apps Custom mobile application design and development service for business clients across iOS and Android platforms.
• UI & UX Design User interface and user experience design service for digital products, supporting the company's bespoke project engagements.
• Custom Applications Bespoke custom application development service for business clients requiring tailored software solutions.
• Digital Transformation Digital transformation consulting and delivery service to help business clients modernise processes and technology stacks.
• CRM Solutions Custom CRM solution design and implementation service for business clients to streamline customer relationship management.
• Digital Automation Digital automation service to help business clients streamline and automate business processes for efficiency gains.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationListed as a technology partner. AWS provides cloud infrastructure services supporting the company's cloud-based venue management platforms (VenuePro and Crowdsafe) and custom technology solutions.
• Microsoft AzurecoreTechnology or IntegrationListed as a technology partner. Azure cloud platform provides infrastructure services supporting the company's cloud-based SaaS platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Skedda: Cloud-based venue and space booking platform for workplaces, community centers, and event venues. Comparable because it sells SaaS to venue operators managing bookings, operations, and visitor experience, overlapping with VenuePro's core use cases.
• Tessitura Network: Unified CRM, ticketing, and venue management platform built for arts, culture, and live performance venues. Directly comparable as a vertical venue management platform for performing arts and event venues, similar to VenuePro's positioning.
• Bizzabo: Event experience and management platform used by B2B event organizers to plan, run, and measure events. Comparable as a SaaS targeting the event operations workflow that ATS serves.
• Momentus Technologies (Ungerboeck): Long-standing venue and event management software platform used by convention centers, stadiums, arenas, and performing arts venues. Directly comparable as an enterprise SaaS for venue operators, the same buyer ATS targets with VenuePro.
• EventMobi: Event apps and engagement platform used by corporate event organizers for attendee engagement, check-in, and on-site experience. Comparable because it focuses on event operations technology and on-site experience, which overlaps with VenuePro and Crowdsafe.
• Priava: Venue and event management software focused on conference, meeting, and event venues, providing booking, CRM, and operations tooling. Comparable as a niche venue SaaS in the same buyer category as ATS.
• Aventri: Event management software providing registration, attendee engagement, and on-site solutions for corporate and association events. Comparable as an event-tech SaaS serving the same organizer/venue buyer as ATS.

Broad incumbents

• Cvent: Large event management platform covering registration, venue sourcing, and on-site event technology for corporate events. Broad incumbent in event technology that overlaps with ATS's event and venue tooling, but at a much larger scale and broader portfolio.
• Eventbrite: Major ticketing and event management platform used by event organizers worldwide. Broad incumbent in event operations with overlap on event planning, registration, and visitor experience addressed by VenuePro.

Emerging players

• Newbook (Lighthouse): Property and venue management SaaS for hospitality and event venues, covering bookings, operations, and guest experience. Comparable as a niche venue software player targeting operational workflows similar to VenuePro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Approved-Technology-Solutions-1900454213397350
• LinkedInlinkedin.com/company/approved-technology-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Approved Technology Solutions