What Davis Research does

Davis Research LLC is a California-based, family-owned boutique survey research firm founded in 1970 that conducts custom survey research projects for U.S. and international clients including federal agencies, automotive manufacturers, consumer product companies, educational institutions, political organizations, and healthcare providers. The company offers full-service research execution across eight industry verticals — automotive, social science, political polling, military and veteran, legal, education, public health, and consumer research — using a multi-modal collection methodology (online, telephone, mail, in-person focus groups, and in-person product assessments) executed by a staff of over 125 research professionals led by second-generation owners Bill Davis (President) and Bob Davis (Chief Technical Officer). Its core technology is a proprietary survey platform (dim7aws.davisresearch.com) equipped with digital fingerprinting and fraud prevention tooling to safeguard data quality. Davis Research holds a GSA Multiple Award Schedule (MAS) contract under SINs 541611 and 541910 and SBA-certified small business status, enabling streamlined federal procurement access. The firm sells custom survey services through direct sales, government contracting vehicles, and partnerships with universities and foundations; pricing is quote-based and tied to project scope, methodology, sample size, and duration. The company is bootstrapped, with no disclosed external funding or institutional ownership, and operates from a single headquarters in Calabasas, California.

Name

Davis Research

Legal name

Davis Research LLC

Website

https://davisresearch.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Davis Research LLC is a Calabasas, California-based boutique survey research firm founded in 1970 that executes multi-modal custom survey projects for federal agencies, automotive manufacturers, consumer goods companies, educational institutions, and political organizations, with over 125 research professionals and a GSA MAS federal contract.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Survey research services
• Market research firm
• Opinion polling
• Consumer research
• Data collection services

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Research Services: Davis Research generates revenue by conducting custom survey research projects for clients including government agencies, corporations, universities, and research organizations. Projects range from small/simple to large/complex engagements, with pricing based on project scope, methodology, sample size, and duration. The firm offers the full range of market research services in-house, recommending the methodology best suited to each client's research questions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Davis Research is a boutique survey research firm that designs, fields, and reports on custom survey projects for clients using online, telephone, mail, and in-person methodologies, supported by an in-house team of more than 125 research professionals. The company executes engagements ranging from overnight turnarounds to multi-year longitudinal studies across verticals such as automotive, social science, political polling, military/veteran, legal, education, public health, and consumer research, drawing on a proprietary survey platform with built-in fraud prevention.

Product overview

Davis Research is a boutique survey research firm offering a unified portfolio of in-house research services rather than a modular software platform. The core offering is comprehensive survey research execution—online, telephone, and in-person—delivered by over 125 research professionals. Service capabilities span eight industry verticals (automotive, social science, political polling, military/veteran, legal, education, public health, and consumer research), supplemented by advanced analytical techniques (conjoint, TURF, persona development) and a GSA Multiple Award Schedule contract for federal government clients. The company does not offer standalone software products; its 'products' are research service offerings across these domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Research Services Full-service survey research execution covering online, telephone, mail, and in-person methodologies, designed and conducted by an in-house team of more than 125 research professionals for clients with project scopes ranging from overnight turnarounds to multi-year longitudinal studies.
• Automotive Research Research services for Asian, domestic, and European automotive manufacturers covering industry trends, electrification, vehicle design and marketing, early buyer analysis, and product redesign studies.
• Social Science Research Multi-modal mail, phone, and web-based research surveys conducted in partnership with universities, U.S. government agencies, and private foundations to inform policy decisions and scientific research.
• Political Polling Public opinion polling services at senate district, congressional district, state, and national levels covering ballot initiatives and elections for political parties on both sides of the aisle.
• Military and Veteran Research Surveys and studies with active military and veterans conducted in partnership with the Department of Defense and Department of Veterans Affairs covering healthcare experience, alternate health therapies, and other veteran-focused initiatives.
• Legal Research Expert witness and survey research services for legal proceedings, providing professional and unbiased representation in court.
• Education Research Research services for private, state, community, and online colleges as well as education-focused foundations, including industry interviews, alumni satisfaction surveys, and student experience research.
• Public Health Research Patient experience tracking, public health campaign effectiveness analysis, and general health surveys conducted on a custom or recurring basis for healthcare organizations, nonprofits, and university researchers.
• Consumer Research Consumer market research combining traditional survey methods with advanced techniques such as conjoint analysis, TURF analysis, and persona development for consumer-facing product and service providers.
• GSA Multiple Award Schedule Services Federal government contracting services authorized under the firm's GSA Multiple Award Schedule (MAS) contract for Professional Services, covering SINs 541611 (Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services) and 541910 (Marketing Research and Analysis Services).

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• American Association for Public Opinion Research (AAPOR)coreStrategic or Co-development PartnerDavis Research is a long-time member of AAPOR, participating in the professional community of survey research practitioners. The company is also a member of PAPOR, the Pacific chapter of AAPOR.
• Pacific Association for Public Opinion Research (PAPOR)coreStrategic or Co-development PartnerDavis Research maintains membership in PAPOR, the Pacific chapter of AAPOR. Key team members including Bob Davis and Jason Kerns are active members.
• U.S. Federal Government (GSA)coreChannel Partner/ Reseller/ DistributorDavis Research holds a General Services Administration (GSA) Multiple Award Schedule (MAS) contract, authorized to provide services under Professional Services category for SINs 541611 (Management and Financial Consulting, Acquisition and Grants Management Support, Business Program and Project Management Services) and 541910 (Marketing Research and Analysis Services).
• U.S. Department of DefensecoreStrategic or Co-development PartnerDavis Research has partnered with the Department of Defense to conduct surveys and studies with active military personnel exploring healthcare experience and initiatives to improve the overall military experience.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerDavis Research has partnered with the Department of Veterans Affairs to explore topics such as healthcare experience, alternate health therapies, and other initiatives to improve the overall experience for women veterans and other veteran populations.
• Universities and Private FoundationsmajorStrategic or Co-development PartnerDavis Research has partnered with universities, the U.S. government, and private foundations to lead multimodal mail, phone, and web-based research surveys to help policy makers and research scientists make informed decisions.
• Educational InstitutionsmajorStrategic or Co-development PartnerDavis Research has partnered with educational institutions including private, state, community, and online colleges as well as education-focused foundations to design, execute, and report on research projects with various goals including industry interviews, alumni satisfaction, and student experience surveys.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SSRS: SSRS is a survey research firm closely comparable to Davis Research in scale and clientele, with strong emphasis on government, academic, and policy research using multimodal methodologies.
• Schlesinger Group: Schlesinger Group is a qualitative research firm providing focus group facilities and recruitment services—a directly comparable peer for Davis Research's in-person and focus group methodologies.
• NORC at the University of Chicago: NORC is a university-affiliated research organization conducting large-scale survey research for government, academic, and foundation sponsors—a directly comparable peer in social science and policy fieldwork.
• Savitz (formerly Savitz Field & Focus): Savitz is a qualitative and quantitative research firm offering focus group and survey services, directly comparable to Davis Research's qualitative and consumer research offerings.
• Recon MR: Recon MR is a market research data collection firm offering similar multimodal survey and panel capabilities, positioning it as a close operational peer to Davis Research.

Broad incumbents

• Westat: Westat is a larger, established federal research contractor that competes with Davis Research for government survey work (e.g., health, education, social science studies) and offers broader statistical and evaluation capabilities.
• Mathematica: Mathematica (formerly Mathematica Policy Research) conducts policy and program evaluation research for federal agencies and foundations, competing with Davis Research for federal research dollars.
• Ipsos: Ipsos is a global market and opinion research firm with significant U.S. public opinion and consumer research operations, overlapping with Davis Research in political polling and consumer survey work.
• Maru Group: Maru Group is a technology-led market research firm with panel and advisory capabilities, serving many of the same corporate research departments that Davis Research supports.
• Abt Associates: Abt Associates is a large research and consulting firm executing federal survey, evaluation, and policy research contracts, overlapping with Davis Research in DoD/VA and social science engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davis Research