Q4 Bathrooms

What Q4 Bathrooms does

Q4 Bathrooms (legal entity: Quest 4 Ltd) is a UK wholesale distributor of bathroom products, founded in 1986 and headquartered in Tockwith, North Yorkshire, with a secondary distribution centre in Aylesbury. It supplies showrooms and merchants across the United Kingdom through six regional Area Sales Managers (covering North East, North West, Midlands, South West, South East, and North London & Essex) plus a Northern Key Accounts Manager, supported by a national sales line and a Swiftcloud-based trade portal/mobile app for 24/7 stock checking, pricing and ordering. The customer base comprises more than 2,000 bathroom showrooms and trade merchants, served with an own-fleet delivery operation that offers next-day delivery on orders placed before 5pm.

The company offers over 5,000 SKUs across 16 categories — modular and fitted furniture, sanitaryware, baths, bath screens, shower enclosures, shower trays, wet rooms, taps and brassware, showering products, radiators, underfloor heating, mirrors, lighting, wall panels and accessories — drawn from distributed brands (Carron Baths, Maison Banos, Grohe, Warmup, Linea) and its own proprietary Zaneti furniture label. Approximately 75% of products are UK-manufactured and carry a 10-year exclusive warranty, with a Triple Check Policy delivering a claimed 99% order accuracy rate. Recent launches (New England, Amor, AnyColour, Origin, Sleek, Cotswold, Siena, Dakota) reflect a deliberate refresh cadence, particularly in proprietary furniture and customisation.

Commercially, the business operates on a pay-as-you-go wholesale unit-pricing model with VAT-inclusive pricing, no minimum order value on main-account deliveries, and a £20+VAT surcharge for direct-to-site delivery. Revenue mechanics are primarily transactional, monetised through one-time wholesale purchase orders placed by trade customers rather than contractual licensing or subscription. Ownership is private and founder-controlled: Quest 4 Ltd is a UK private limited company with no disclosed institutional investment, parent, subsidiaries, public listing or M&A activity in the input data.

Name

Q4 Bathrooms

Legal name

Quest 4 Ltd

Website

https://q4bathrooms.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Q4 Bathrooms is a UK wholesale distributor of over 5,000 bathroom SKUs — across furniture, sanitaryware, baths, showers, brassware and accessories — serving more than 2,000 showrooms and merchants through six regional sales managers, an own delivery fleet, and a Swiftcloud-based trade portal/app.

Ownership category

akta.pro rank

Product category

Bathroom products wholesale distribution

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

Keywords

• Wholesale bathroom distribution
• Bathroom product supply
• Sanitaryware wholesale
• Bathroom furniture distribution
• Plumbing merchant supplies

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale bathroom product distribution: Q4 Bathrooms operates as a wholesale distributor of bathroom products, supplying showrooms and merchants across the UK. Revenue is generated through the sale of bathroom products including furniture, sanitaryware, baths, showers, taps, and accessories. Revenue is primarily transactional with no minimum order value for main account deliveries. Additional delivery charge of £20+VAT for direct-to-site delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Q4 Bathrooms is a wholesale distributor of bathroom products, supplying over 5,000 SKUs spanning furniture, sanitaryware, baths, showers, taps, brassware, radiators, underfloor heating, mirrors, lighting, wall panels and accessories to more than 2,000 trade showrooms and merchants across the UK. The company combines its own Zaneti furniture brand with distributed third-party brands such as Carron Baths, Maison Banos and Grohe, and supports trade customers with pre- and after-sales service, a 10-year warranty, a Triple Check Policy and next-day delivery via its own fleet.

Product overview

Q4 Bathrooms is a UK bathroom distributor offering over 5,000 products across 16 core categories. The portfolio includes their own Zaneti furniture brand (modular and fitted ranges), distributed brands like Carron Baths, Maison Banos, and Grohe, plus a comprehensive range covering sanitaryware, baths, shower enclosures, shower trays, wet rooms, taps, showering, radiators, underfloor heating (Warmup and Linea), mirrors, LED mirrors, lighting, wall panels, and accessories. The company operates a trade portal/app for stock checking and ordering. 75% of products are UK-manufactured with a 10-year warranty on most items.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Furniture (Zaneti) Contemporary and classic freestanding wall-mounted or floor-standing bathroom furniture under the Zaneti brand, combining on-trend colours, warm woods and pastel tones. UK manufactured with next day delivery available.
• Fitted Furniture (Zaneti) Customizable fitted bathroom furniture under the Zaneti brand, allowing complete customization of units, door styles, finishes and handles, with both traditional and contemporary designs and soft-closing doors and drawers.
• Sanitaryware Complete bathroom suites and sanitaryware including WCs, basins and complementary pieces, available in traditional classic and contemporary styles with space-saving compact options.
• Baths (Carron Baths) Full range of baths including freestanding and shower baths from Carron Baths, with elegant designs in various materials and a 10-year guarantee.
• Bath Screens High-quality bath and shower screens from leading manufacturers with EasyClean Glass, available in traditional curved, L-shaped and standard designs in 6 or 8mm glass.
• Shower Enclosures Vast range of shower enclosures in all shapes and sizes from frameless glass to premier encapsulating enclosures, each equipped with EasyClean Glass.
• Shower Trays Extensive range of shower trays in traditional and contemporary styles, including Low Profile, Classic and Ultra Slim designs with anti-slip kits.
• Wet Rooms Complete wet room solutions including Linea Floor Formers, Tanking Kits, Tile Drains and Glass Panels for full bathroom waterproofing with high drainage performance.
• Taps and Brassware High-quality bathroom taps and brassware in Chrome, Black and Brushed Brass finishes, including freestanding, wall mounted, deck mounted, waterfall, bath and shower mixers with a 10-year guarantee.
• Showering Products Shower products from brands including Maison Banos and Grohe, including shower heads, valves, body jets, diverter valves and ultra-modern waterfall heads with built-in safety features.
• Radiators Luxury bathroom radiators in Traditional Rail, Vertical Double Panel and Contemporary Mirrored designs, all with a 10-year warranty in various materials and finishes.
• Underfloor Heating Underfloor heating systems from Warmup and Linea, including mat systems and loose wire heaters with eco-friendly options and smart thermostat controls.
• Mirrors Contemporary LED bathroom mirrors with energy-saving technology, including shaving sockets, bluetooth speakers, demister pads, infrared sensors and dimmer functionality.
• Lighting Bathroom lighting range including down lights, ceiling lights, wall lights and LED strip lighting, with IP ratings and safety zone guidance.
• Wall Panels Cost-effective bathroom wall panels offering a waterproof, mould-free, easy-clean alternative to tiling for cladding uneven walls, available in various colours, finishes and sizes with a 10-year guarantee.
• Accessories High-quality bathroom accessories including toothbrush holders, towel rails, shower seating and shelves, in modern and traditional designs with options for assisted bathing.
• Zaneti Furniture Brand Q4's own bathroom furniture brand covering modular and fitted furniture ranges, UK manufactured with on-trend colours, finishes and handle options.
• Q4 Trade Portal and App Online trade customer portal and mobile app for checking stock, pricing and ordering bathroom products 24/7, with access to technical drawings for baths, toilets and furniture.

Quantifiable outcome

• 99% complete and correct orders through triple-check policy
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bathroom Brands Group: UK bathroom brand house combining manufacturing and distribution of sanitaryware, furniture and brassware to UK trade customers. Direct peer given overlapping product breadth and trade-channel focus.
• ADP Distribution: UK specialist distributor of bath, shower enclosures and shower trays to independent bathroom retailers. Directly comparable to Q4 on trade-customer channel and core categories (enclosures, trays, screens).
• Lakes Showering Spaces: UK supplier of shower enclosures and wet-room solutions serving bathroom retailers and merchants. Comparable to Q4 within the shower/enclosure sub-category Q4 also distributes through brands like Maison Banos.
• Eastbrook Distribution: UK-based bathroom products distributor supplying independent showrooms and merchants with a comparable portfolio of baths, showers, sanitaryware and brassware. Closest like-for-like competitor to Q4 Bathrooms in geography, customer base and product mix.

Broad incumbents

• Screwfix: UK trade counter retailer of plumbing, heating, bathroom and maintenance products to trade installers. Competes for some of Q4's trade-customer spending via click-and-collect convenience and a much larger branch network.
• Travis Perkins: UK's largest distributor of building materials and merchant products, including bathroom ranges via its specialist branches. Comparable trade-channel structure, but bathrooms are a sub-category of a much broader building-products business.
• Plumbase: UK plumbing merchant chain serving trade installers and merchants with bathroom, heating and plumbing products. Overlaps with Q4 on plumbing fixtures and brassware while serving a broader plumbing-trade customer base.
• Wolseley UK (Ferguson UK): UK arm of Ferguson Enterprises, the largest UK distributor of plumbing, heating and bathroom products. Overlaps with Q4 on bathroom fixtures and brassware but operates as part of a much wider trade-services portfolio.
• City Plumbing Supplies: UK-wide plumbing and heating merchant chain serving installers, merchants and trade customers. Broader incumbent that overlaps with Q4 on plumbing fixtures and brassware but operates at greater scale across adjacent categories (heating, renewables).

Emerging players

• Victorian Plumbing: UK online-first bathroom retailer with an in-house range plus distributed brands. Competes with Q4 stockists for the end consumer; comparable product mix but different go-to-market (direct-to-consumer e-commerce vs. trade wholesale).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/q4bathrooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q4 Bathrooms