ElectricityRates.com
ElectricityRates.com is an online comparison marketplace, operated by Power Target LLC, that lets residential and small-business consumers in 15 U.S. deregulated states compare electricity rates and switch providers, monetized via provider advertising and per-enrollment referral fees.
- Company typePrivate
- Founded2010
- HeadquartersMillersville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What ElectricityRates.com does
ElectricityRates.com is an online energy marketplace operated by Power Target LLC, a Maryland-registered LLC headquartered in Houston, Texas. Founded in 2010, the platform enables residential and small-business consumers in U.S. deregulated electricity markets to compare real-time rates and plans from vetted retail electricity providers and to initiate provider switches either self-serve online or with assistance from in-house energy experts reachable by phone. The company serves 15 jurisdictions — Connecticut, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, Virginia, and Washington DC — and features a curated panel of 35+ providers including Constellation, Direct Energy, Reliant Energy, TXU Energy, Green Mountain Energy, APG&E, Octopus Energy, and others.
The platform is built on a standard content-and-comparison web stack (WordPress CMS based on URL structure) with state-, utility-, and provider-specific landing pages optimized for organic search, supplemented by a blog, FAQs, and state-specific resource guides. Telephone-based assisted sales and a Texas energy broker registration (#BR190388) underpin the enrollment workflow. The service is free to consumers; ElectricityRates.com monetizes through advertising fees paid by energy providers for placement on the platform and through per-enrollment referral compensation when users sign up for a plan. Adjacent offerings include a community solar program (with Arcadia and Nexamp) and natural gas comparison content, extending monetization beyond pure electricity switching. Operational signals include 200k+ cumulative customers switched, a 4.7-star Trustpilot rating across 6,000+ reviews, and BBB accreditation; no funding rounds, M&A activity, or institutional investors are disclosed.
ElectricityRates.com firmographics
Firmographics- Name
- ElectricityRates.com
- Legal name
- Power Target LLC
- Website
- https://electricityrates.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ElectricityRates.com is an online comparison marketplace, operated by Power Target LLC, that lets residential and small-business consumers in 15 U.S. deregulated states compare electricity rates and switch providers, monetized via provider advertising and per-enrollment referral fees.
- Ownership category
- akta.pro rank
ElectricityRates.com industry classification
Industry- Product category
- Retail Energy Brokerage
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where ElectricityRates.com is headquartered
LocationHeadquarters
- HQ city
- Millersville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ElectricityRates.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Advertising fees from energy providers: ElectricityRates.com is compensated by energy companies for advertising their products on the platform. This is the primary revenue stream that allows the service to remain free for consumers.
- Customer enrollment referrals: The company receives compensation when customers enroll in an energy contract through the site. This pay-per-acquisition model supplements advertising revenue when users complete provider sign-ups.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ElectricityRates.com product offering
Product offeringCore offering
ElectricityRates.com is an online comparison marketplace that allows consumers in deregulated U.S. states to compare real-time electricity rates from 35+ vetted providers across 15 states and switch to a new plan. The service is free to consumers, who can search by ZIP code, review plan features, and enroll directly through the platform. The site is operated by Power Target LLC, a Texas-licensed electricity broker (Texas Electricity Broker Registration #BR190388), and is supported by phone-based energy advisor guidance.
Product overview
ElectricityRates.com is an online energy marketplace and comparison platform operated by Power Target LLC. The core product is a marketplace that enables consumers in restructured energy markets to compare and switch electricity providers. The platform offers state-specific guides covering energy assistance programs, community solar options, and utility rate information. The company partners with over 35 leading electricity providers and serves residential and business customers across multiple deregulated states including Texas, Ohio, Pennsylvania, New York, New Jersey, and others. The marketplace features curated provider selections, rate comparison tools, and educational resources including FAQs and how-to guides for understanding electricity bills and plan options.
Differentiator
Problem solved
Functional benefit
Products and services
- ElectricityRates.com Rate Comparison Marketplace
Quantifiable outcome
- 200k+ customers have switched providers through the platform
- +2 more outcomes
Companies that use ElectricityRates.com
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
ElectricityRates.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ElectricityRates.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Power Target LLCcoreElectricityRates.com is operated by Power Target LLC, a licensed energy broker and comparison platform. Power Target LLC owns and operates the ElectricityRates.com brand and is the legal entity providing the marketplace services. The parent company manages all operational aspects including provider relationships, customer support, and platform development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ElectricityRates.com competitors and assessment
Company assessmentDirect peers
- Choose Energy: Direct US competitor operating an electricity and natural gas rate comparison marketplace in deregulated states. Same GTM (self-serve + phone sales), same revenue model (provider advertising and referral fees), and overlapping state footprint.
- SaveOnEnergy: Direct US competitor running a similar ZIP-code-driven electricity comparison platform in deregulated states. Competes head-to-head for SEO traffic and provider referral economics.
- Energy Ogre: Texas-focused electricity broker and comparison service. Competes in ElectricityRates.com's largest market (TX) with a more concierge-driven model targeting residential consumers.
Emerging players
- EnergySage: Online comparison marketplace for solar, heat pumps, and other energy products. Adjacent in category and similar marketplace/lead-gen economics, with overlap in the platform's community solar and renewable offerings.
- Public Power: Smaller retail electricity provider listed on ElectricityRates.com. Comparable as a competitive supplier operating in the same deregulated states with similar residential plans.
Broad incumbents
- Reliant Energy: One of the largest retail electricity providers in Texas and ElectricityRates.com's featured partner. Represents the broader incumbent supplier side of the marketplace and could compete via direct-to-consumer acquisition.
- Constellation Energy: Major US retail electricity provider and featured partner on ElectricityRates.com. A large incumbent that supplies the marketplace with customers while also competing for direct brand-driven acquisition.
- Octopus Energy: Featured provider on ElectricityRates.com and a global retail energy disruptor with strong consumer brand. Comparable as both a partner supplier and a competitor building its own direct comparison and switching UX.
- Direct Energy: Large North American retail electricity and gas supplier and featured partner. Represents the incumbent supplier ecosystem that fuels ElectricityRates.com's revenue while increasingly investing in direct acquisition.
Regional players
- Texas Electricity Ratings: Texas-specific electricity comparison site. Comparable marketplace model but narrower geographic scope, focused exclusively on the largest deregulated state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ElectricityRates.com social profiles
Digital presenceElectricityRates.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectricityRates.com leadership team
Management profileNumber of profiles
Profiles1 record
ElectricityRates.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectricityRates.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectricityRates.com
What does ElectricityRates.com do?
ElectricityRates.com is an online comparison marketplace that allows consumers in deregulated U.S. states to compare real-time electricity rates from 35+ vetted providers across 15 states and switch to a new plan. The service is free to consumers, who can search by ZIP code, review plan features, and enroll directly through the platform. The site is operated by Power Target LLC, a Texas-licensed electricity broker (Texas Electricity Broker Registration #BR190388), and is supported by phone-based energy advisor guidance.
Is ElectricityRates.com a public or private company?
ElectricityRates.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ElectricityRates.com founded?
ElectricityRates.com was founded in 2010. It employs 1,001 to 5,000 people.
Where is ElectricityRates.com based?
ElectricityRates.com is headquartered in Millersville, United States, in the North America region.
How does ElectricityRates.com make money?
Two revenue lines are on record. Advertising fees from energy providers are the primary driver. The others are customer enrollment referrals.
Who are ElectricityRates.com's main competitors?
Direct peers on record are Choose Energy, SaveOnEnergy and Energy Ogre. Emerging players are EnergySage and Public Power. Broad incumbents are Reliant Energy, Constellation Energy, Octopus Energy and Direct Energy. Texas Electricity Ratings is listed as a regional player.
Does ElectricityRates.com have an API?
No public API is recorded for ElectricityRates.com.
What industry is ElectricityRates.com in?
ElectricityRates.com's product category is Retail Energy Brokerage. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 2211 and its SIC code is 4900.