Texas Electricity Ratings

What Texas Electricity Ratings does

Texas Electricity Ratings is a Houston-headquartered, privately held digital comparison platform serving consumers in Texas's deregulated retail electricity market. Founded in 2005 and operating under Texas broker registration BR190365, the company runs a direct-to-consumer website where users enter a zip code to compare plans across residential, commercial, prepaid, and solar electricity categories. The platform serves a long-tail of Texas homeowners and renters, with city-specific coverage in Houston, Dallas, Fort Worth, Corpus Christi, Abilene, and Lubbock, and supports both self-serve online shopping and assisted phone sales.

The core technology is a web-based comparison platform backed by proprietary analytical tools. Safe-Rate™ is a 0–10 scoring system that evaluates plan pricing predictability by modeling bill credits, rate volatility, and usage-level sensitivity; TruBill™ is a bill-estimation algorithm that produces minimum, maximum, and average monthly bill projections across 12 months using typical home energy usage and Texas seasonal weather variation. The platform also operates a provider rating system that evaluates Texas electricity providers across more than 40 data points (including BBB and PUC complaints, plan types, availability, and ease-of-use) and hosts over 12,000 verified customer reviews, with the broader Shopper Approved footprint exceeding 17,329 reviews at a 4.8/5 rating. The company continuously analyzes approximately 1,800 electricity plans weekly and has added Energy Autopilot™, an automated plan-monitoring and switching service.

The business model is affiliate/referral lead generation: the platform is free to consumers and monetizes through commissions paid by Texas electricity providers when customers enroll in featured plans. Constellation is the prominently featured provider, with additional referral relationships across Reliant Energy, TXU Energy, Gexa, 4Change Energy, Champion Energy, Payless Power, and Cirro Energy. The company employs 1–10 people, markets through SEO, content (a Texas Electricity News blog), email price alerts, and customer-review reputation, and is led by CEO Karl Trollinger, Founder Matt Oberle, and CXO Linda Tognini.

Name

Texas Electricity Ratings

Legal name

Texas Electricity Ratings

Website

https://TexasElectricityRatings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Electricity Brokerage

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industry

Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)

Keywords

• Electricity rate comparison
• Retail electricity broker
• Deregulated energy markets
• Consumer energy advocacy
• Electricity plan switching

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Referral/Lead Generation Fees: The company earns commissions when customers purchase electricity plans through their platform. Texas electricity providers pay referral fees to be featured and recommended on the platform. The platform features Constellation and other providers with associated purchase links.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Electricity Ratings operates a Texas-licensed retail electricity brokerage and consumer-advocacy website that lets Texas residential and commercial shoppers compare, analyze, and switch electricity plans from multiple retail electricity providers in the state's deregulated markets. The platform aggregates residential, commercial, prepaid, and solar plan offers and pairs them with proprietary decision tools (Bill Calculator, Plan Analyzer, Safe-Rate, TruBill, Energy Autopilot) to help consumers evaluate total bill impact, not just headline rates. The service is free to consumers and is monetized through referral commissions paid by participating providers when a consumer enrolls or switches.

Product overview

Texas Electricity Ratings is a comparison platform for Texas electricity consumers to shop and compare rates from multiple electricity providers. The core offering consists of plan comparison tools across four service categories: Residential Electricity, Commercial Electricity, Prepaid Electricity, and Solar Energy. These core comparison services are enhanced by analytical tools including Safe-Rate™ Score (pricing predictability ratings), TruBill™ (real bill estimation based on usage patterns and weather), Bill Calculator, and Plan Analyzer. The platform also provides provider ratings and rankings based on 40+ data points and hosts a database of over 12,000 verified customer reviews. An automated plan management service called Energy Autopilot™ is also available for ongoing rate optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electricity Rate Comparison

Quantifiable outcome

• Rates as low as 11.9¢ per kWh at 1000 kWh for featured Constellation plan

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• WattBuy: Energy comparison platform focused on personalized electricity rate shopping across multiple US states. Overlaps with Texas Electricity Ratings on rate-comparison and enrollment functionality, though broader in geography.
• EnergySage: Solar-focused marketplace and energy comparison platform. Overlaps with Texas Electricity Ratings on its solar plan category and consumer education content, but more specialized in solar shopping.
• Pick My Solar: Solar comparison and installation marketplace. Comparable in that it aggregates Texas solar options for consumers via a similar lead-generation/affiliate model.

Direct peers

• ElectricityPlans.com: Multi-state electricity rate comparison site with strong Texas presence. Competes for the same Texas residential and commercial electricity shoppers using a similar zip-code-shopping UX and provider affiliate model.
• PowerToChoose: Official Texas PUCT-run electricity comparison portal. Directly competes with Texas Electricity Ratings as the default rate-shopping destination for Texas consumers, with overlapping plan listings and provider comparisons.
• ComparePower: Houston-based Texas electricity comparison platform with similar zip-code-driven rate shopping and affiliate revenue model. Direct competitor for both residential and commercial Texas electricity shoppers.
• SaveOnEnergy: National energy comparison marketplace covering electricity, gas, and solar in deregulated markets including Texas. Comparable business model of provider referrals plus consumer education content.
• Choose Texas Power: Texas-focused electricity rate comparison site operating in the same deregulated market. Competes head-to-head for the same Texas consumer search queries and affiliate relationships with REPs.

Others

• Reliant Energy: One of the largest Texas retail electricity providers featured on Texas Electricity Ratings. Not a direct competitor but a key supply-side partner whose commission economics underwrite the platform's revenue model.

Regional players

• Selectra: International energy and telecom comparison platform with US operations. Comparable comparison-shopping business model across utility services, though primary footprint is in European markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/TX_Electricity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Electricity Ratings