What Rainbow Treecare does

Rainbow Treecare is a Minnetonka, Minnesota-based professional tree care services company founded in 1976, operating as the flagship brand of Rainbow Companies — a 100% employee-owned (ESOP) multi-division home services platform. The company employs 251–500 people, including 45+ ISA Certified Arborists and multiple Board-Certified Master Arborists, and serves residential homeowners, commercial property managers/HOAs, and municipal governments throughout the Minneapolis–St. Paul metro area. Its service portfolio spans tree health consulting and diagnosis, planting, trimming and pruning, removal, Emerald Ash Borer treatment (a recurring biennial program protecting 60,000+ ash trees), insect and disease management, root care using air spade technology, fertilization with region-specific blends co-developed with Doggett Corporation, and growth control treatments using the Cambistat regulator produced by its research arm Rainbow Ecoscience.

The business operates a sales-led, field-service model: ISA Certified Arborists perform on-site property consultations and develop long-term tree management plans; licensed technicians deliver treatments using specialized equipment (trunk injection systems, air spades, cranes, articulating grapple saws). Revenue is generated through one-time professional services and recurring treatment programs, with quote-based pricing tied to tree size (DBH), species, and accessibility. A municipal partnership program across 35+ cities extends distribution by bundling public tree care with citywide resident discounts, while sister brands (Rainbow Lawncare, Rainbow Pest Experts, Rainbow Holiday Design) capture complementary seasonal demand from the same customer base. The company is privately held, profitable at maturity, and supported by a non-profit initiative (Saluting Branches) and a research entity (Rainbow Ecoscience) that develops proprietary treatment products used both internally and across the broader plant healthcare industry.

Name

Rainbow Treecare

Legal name

Rainbow Companies

Website

https://rainbowtreecare.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Rainbow Treecare is a Twin Cities-based, 100% employee-owned professional tree care company (founded 1976) employing 45+ ISA Certified Arborists to serve residential, commercial, and municipal clients with diagnosis, treatment, pruning, removal, and recurring pest management services.

Ownership category

akta.pro rank

Product category

Arborist and Tree Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Support Activities for Forestry (115310)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

akta.pro secondary industries

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree Planting & Transplanting (HSAIADAE), Tree Care & Arborist Services (BPABADAD)

Keywords

• Arborist services
• Tree health care
• Tree removal
• Plant health management
• Urban forestry

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Tree Care Services: One-time and recurring professional services including tree health assessments, consultations, pruning, tree and stump removal, planting, and emergency services. Services are invoiced separately for tree, lawn, pest control, and holiday lighting divisions.
2. Tree Treatment Programs: Recurring treatment programs for insect and disease management, particularly Emerald Ash Borer protection recommended every two years. Includes trunk injections, soil injections, and foliar sprays.
3. Root Care and Soil Management: Specialized root care services using air spade technology and soil amendments including Prescription Organic Matter and Biochar for tree health restoration.
4. Growth Control Services: Tree growth regulation treatments using Cambistat to slow vegetative growth and improve tree health, extending time between pruning cycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rainbow Treecare provides science-backed professional tree care services in the Minneapolis–St. Paul metro area, delivered by 45+ ISA Certified Arborists. Core offerings include on-site consulting and diagnosis, tree planting, trimming and pruning, tree and stump removal, Emerald Ash Borer treatment, insect and disease management, fertilization, air-spade root care, and growth control, supported by commercial property programs, municipal urban forestry services, and city partnership discounts.

Product overview

Rainbow Treecare is a tree care services company operating in the Minneapolis/St. Paul Twin Cities metro area since 1976, offering a comprehensive suite of arborist services centered around ISA Certified Arborists. The core service portfolio includes Consulting & Diagnosis, Tree Planting, Trimming & Pruning, Tree & Stump Removal, Emerald Ash Borer Treatment, Insect Management, Disease Management, Abiotic Tree Disorders, Fertilization, Root Care Service, Growth Control, City Partnerships, Commercial Property Services, and Municipal Services. The company operates as part of Rainbow Companies, which includes sister divisions Rainbow Lawncare (lawn care), Rainbow Pest Experts (pest control), and Rainbow Holiday Design (holiday lighting). The organization is 100% employee-owned through an ESOP and is affiliated with Rainbow Ecoscience, a research partner that develops science-backed treatment solutions for the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Diagnosis On-site tree health assessment, consulting, and diagnosis by ISA Certified Arborists for residential and commercial properties in the Twin Cities metro area, identifying issues and prescribing treatment options.
• Tree Planting Professional tree planting using Rainbow's science-backed, root-focused planting method designed for stronger root systems, faster establishment, and long-term tree health.
• Trimming & Pruning Structural pruning and deadwood removal to encourage proper growth and prevent decay, with recommended cycles of every two to five years for mature trees.
• Tree & Stump Removal Removal of trees and stumps for residential and commercial properties using specialized equipment including aerial lifts, cranes, and articulating grapple saws.
• Emerald Ash Borer Treatment Preventive and therapeutic EAB treatment via trunk injections, typically applied from late May through early September, designed to protect ash trees across the Twin Cities.
• Insect Management Treatment and prevention of tree insect pests (Emerald Ash Borer, Japanese Beetle, Magnolia Scale, etc.) using trunk injections, soil injections, and foliar sprays.
• Disease Management Treatment and prevention of tree diseases including Dutch Elm Disease, Oak Wilt, Apple Scab, and Chlorosis, delivered via foliar sprays and other application methods.
• Abiotic Tree Disorders Prevention and control services for abiotic disorders caused by non-living factors such as drought, physical injury, extreme cold, compacted soil, and poor soil conditions.
• Fertilization Custom tree fertilization using professional-grade suspension fertilizer blends injected below the soil surface, including the Twin Cities–specific Tree Nutrition Maintenance Formula, Pro-Growth Formula, and Chlorosis Blends.
• Root Care Service Specialized root care using air spade technology to remove compacted soil, treat girdling roots, and amend soil with Prescription Organic Matter and Biochar for tree health restoration.
• Growth Control Tree and shrub growth regulation using the Cambistat growth regulator to slow vegetative growth, improve root systems, and extend time between pruning cycles.
• City Partnerships Partnership program with 35+ Twin Cities municipalities that treats public trees in parks and boulevards and provides discounted EAB treatment to private property owners in partner cities.
• Commercial Property Services Full-spectrum tree care tailored for commercial properties, including corporate campuses, business parks, multi-family housing, and managed homeowner associations, with long-term tree management planning.
• Municipal Services Municipal tree care and planning services including tree inventory management, budgeting, pest management, and GIS mapping for cities, suburbs, and planning departments.
• Rainbow Lawncare Sister division offering lawn care services including weed control, fertilization, hydroseeding, and sod installation for properties in the Minneapolis/St. Paul metro.
• Rainbow Pest Experts Sister division providing pest control services targeting mice, mosquitoes, ticks, ants, wasps, and other common household pests via one-time or ongoing prevention plans.
• Rainbow Holiday Design Sister division providing professional holiday lighting services including custom design, installation, maintenance, removal, and storage.

Quantifiable outcome

• Prevented EAB in 60,000+ ash trees in Twin Cities
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Twin Cities Municipalities (35+ cities)coreStrategic or Co-development Partner · 1 January 2023Rainbow partners with over 35 cities throughout the Twin Cities metro to treat public trees in parks and along boulevards. These partnerships include citywide discounts to private property owners in partner cities for EAB treatment and other services.
• Doggett CorporationcoreStrategic or Co-development PartnerNational tree fertilizer expert partnered with Rainbow Treecare to develop customized fertilizer blends specific to Twin Cities conditions. Utilized hundreds of soil samples from the Minneapolis metropolitan area along with Rainbow's knowledge of common trees to formulate nutritional support products.
• Rainbow EcosciencecoreTechnology or IntegrationRainbow's research branch provides science-backed tools and treatment solutions for the plant healthcare industry. Conducts more tree care research than any other company in the world. Manufactures Cambistat growth regulator used by Rainbow Treecare and tree care companies nationwide.
• Reuse MinnesotaminorGTM or Marketing PartnerRainbow Companies is a supporting member of Reuse Minnesota through their Give Back Campaign, which upcycles unwanted holiday lights to brighten the season for families in need.
• Google ReviewsminorOthersCustomer reviews collected through Google platform, with 458+ reviews contributing to company reputation and credibility.
• Leading UniversitiescoreStrategic or Co-development PartnerRainbow Ecoscience partners with leading universities to create treatment solutions for pests and diseases in trees. Research partnerships span over 40 years of tree care science development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Arbor Day Foundation: National nonprofit focused on tree planting, conservation, and urban forestry education. Comparable to Rainbow's Saluting Branches nonprofit and community-involvement efforts, though operates as a non-profit rather than a service provider.

Direct peers

• SavATree / SavaLawn: Multi-divisional tree, lawn, and plant health care company offering integrated residential and commercial services across the U.S. Closely comparable to Rainbow Companies' multi-brand tree/lawn/pest service model and ISA-certified arborist approach.
• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, pest control, and tree & shrub services through subscription programs. Comparable to Rainbow Companies' residential subscription model and cross-brand lawn/pest/tree service delivery.
• Lawn Doctor: Franchise-based lawn and tree care service company offering fertilization, weed control, and tree/shrub programs nationwide. Comparable to Rainbow Companies' recurring subscription lawn and tree care delivery model, though delivered through franchising rather than direct employment.
• Spring-Green Lawn Care: Regional lawn, tree, and pest care services company operating across multiple U.S. metros with subscription-based programs. Comparable to Rainbow Companies in multi-service residential lawn/tree/pest mix and recurring treatment model.

Broad incumbents

• Bartlett Tree Experts: Major North American tree care services company with residential, commercial, and municipal offerings including pruning, removals, plant health care, and consulting. Comparable to Rainbow in arborist-led service model, ISA certification emphasis, and science-driven treatment approach.
• Davey Tree Expert Company: Largest employee-owned tree care company in North America, offering residential and commercial tree care, urban forestry, and utility line clearing. Directly comparable to Rainbow Treecare in service mix, employee ownership structure, and ISA-certified arborist-led delivery, but operates at national scale.
• Asplundh Tree Expert: Large utility-focused tree care company that also serves residential and commercial customers with pruning, removals, and plant health care. Comparable to Rainbow's tree care service mix but with greater emphasis on utility line clearance.

Regional players

• Braman's Tree Professionals: Regional New England tree care company offering residential and commercial arborist services. Comparable to Rainbow in arborist-led, science-driven tree care delivery, though serving a different U.S. region.
• Verdant Tree Care & Landscaping: Midwest-based tree care and landscaping company offering pruning, removals, and plant health care to residential and commercial clients. Comparable to Rainbow's regional arborist service model in the upper Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SavesTrees
• Facebookfacebook.com/rainbowtreelawnpest
• LinkedInlinkedin.com/company/rainbow-treecare
• Instagraminstagram.com/rainbowcompanies
• Xx.com/rainbowtreecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Treecare