doggett
Doggett is a family-owned, multi-brand heavy equipment dealership group selling and servicing John Deere construction and forestry equipment, Toyota material handling, Freightliner trucks, Link-Belt cranes, and Ford/Lincoln/Mazda vehicles across Texas, Louisiana, Arkansas, and New Mexico through 50+ locations.
- Company typePrivate
- Founded1993
- HeadquartersHouston, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What doggett does
Doggett is a privately held, family-owned heavy equipment dealership group headquartered at a 22-acre facility on North Freeway in Houston, Texas, founded in 1993 by Leslie Doggett and Brady Carruth through the acquisition of Toyota Lift of Houston. The company operates as an authorized multi-brand dealer across five equipment categories: John Deere Construction & Forestry, Toyota Material Handling, Freightliner/ Western Star/ Great Dane on-highway and severe duty trucks, Link-Belt cranes, and Ford/ Lincoln/ Mazda automotive vehicles. Through more than 50 dealership locations spanning 27 cities across Texas, Louisiana, Arkansas, and New Mexico, Doggett serves pipeline contractors, mining operators, dirt contractors, road and bridge builders, energy services firms, forestry operations, highway trucking fleets, distribution and manufacturing businesses, and automotive retail consumers.
The product portfolio spans new and used equipment sales, short-term, long-term, and rent-to-own rental programs, replacement parts, and factory-trained maintenance and repair services. Doggett holds exclusive dealer rights for three separate first-tier OEMs, making it the largest John Deere Construction & Forestry dealer, the largest Toyota Industrial Dealer, and a top Freightliner dealer in North America, a status no other dealer has achieved. Service capability is anchored by a workforce that includes 700+ factory-trained technicians, and the company operates an in-house finance entity (Diesel Finance & Leasing) plus a dedicated heavy duty truck diesel parts retail operation.
Doggett generates revenue through four streams: one-time equipment sales, usage-based rentals, transactional parts sales, and professional service and maintenance contracts. Pricing is quote-based and varies by equipment type, brand, model, and condition, with no public rate disclosure. The go-to-market motion is exclusively field-based enterprise sales conducted through physical dealerships, supported by digital properties including doggett.com, doggettequipment.com, and toyotalift.com. The company has grown consistently through organic expansion and serial acquisitions, with reported annual revenue exceeding $2 billion as of 2023, and has been ranked Houston's largest family-owned business.
doggett firmographics
Firmographics- Name
- doggett
- Legal name
- Doggett Company, LLC
- Website
- https://doggett.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Doggett is a family-owned, multi-brand heavy equipment dealership group selling and servicing John Deere construction and forestry equipment, Toyota material handling, Freightliner trucks, Link-Belt cranes, and Ford/Lincoln/Mazda vehicles across Texas, Louisiana, Arkansas, and New Mexico through 50+ locations.
- Ownership category
- akta.pro rank
Where doggett is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
doggett business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used heavy equipment including construction, forestry, material handling, trucks, cranes, and trailers through authorized dealership networks.
- Equipment Rentals: Short-term, long-term, and rent-to-own rental programs for construction equipment, forklifts, cranes, and trucks.
- Parts Sales: Sale of replacement parts and components for all equipment brands sold and serviced.
- Service and Maintenance: Repair services, routine maintenance, and support services for heavy equipment and engines of all kinds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment sales - new and used |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
doggett product offering
Product offeringCore offering
Doggett sells, rents, services, and supplies parts for new and used construction, forestry, material handling, on-highway and severe-duty trucks, trailers, cranes, and automotive equipment through a network of authorized exclusive dealerships spanning Texas, Louisiana, Arkansas, and New Mexico. The company operates as the exclusive dealer for John Deere Construction & Forestry, Toyota Material Handling, Freightliner, Link-Belt Cranes, and Ford/Lincoln/Mazda across designated territories, complemented by Western Star, Great Dane Trailers, and Wirtgen Group offerings.
Product overview
Doggett Equipment Services Group is a diversified heavy equipment dealership company operating as a multi-brand, multi-location distributor across North America. The company offers a unified portfolio of equipment sales, rentals, parts, and service support organized into five core divisions: (1) John Deere Construction & Forestry Equipment (construction, forestry, and compact equipment); (2) Toyota Material Handling/Forklifts (forklifts, warehouse design, rack systems); (3) Freightliner On-Highway & Severe Duty Trucks (including Western Star, Great Dane trailers, Vernon Gene's); (4) Link-Belt Cranes (sales, rentals, service); and (5) Automotive & Light/Medium Duty Trucks (Ford, Lincoln, Mazda). Doggett serves as an exclusive dealer for multiple first-tier manufacturers, providing new and used equipment sales, flexible rental programs with short-term, long-term, and rent-to-own options, replacement parts, and factory-trained maintenance and repair services. The company operates 35+ locations across Texas, Louisiana, Arkansas, and New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Construction & Forestry Equipment Exclusive John Deere construction and forestry equipment dealer for Louisiana, East Texas, Greater Houston area, Texas Gulf Coast, and Rio Grande Valley. Provides new and used equipment sales, rentals, parts, and service through 16 John Deere construction and forestry equipment dealerships.
- Toyota Material Handling / Forklifts Exclusive Toyota dealer for the Greater Houston area, Beaumont, South Texas, and El Paso. Provides forklifts, lift trucks, industrial sweepers, scrubbers, warehouse rack systems, and related material handling solutions with sales, rentals, parts, and service through 7 dealerships.
- Freightliner Trucks Exclusive Freightliner dealer for San Antonio, Pharr, Laredo, El Paso, Austin, Buda (Texas), and North Little Rock, Springdale, Van Buren (Arkansas). Offers on-highway and severe-duty trucks with sales, service, parts, and financing through 14 Freightliner truck and trailer dealerships.
- Link-Belt Cranes Exclusive Link-Belt crane dealer in Louisiana. Provides new and used crane sales, rentals, maintenance, and repair services for rough terrain, telescopic truck, truck terrain, all terrain, lattice crawlers, and telescopic crawlers through 2 Link-Belt crane dealerships.
- Ford Automotive & Light/Medium Duty Trucks Ford automobile and light/medium duty truck dealership offering new and pre-owned inventory with sales, service, parts, and financing. Includes Ford, Lincoln, and Mazda franchises through 10 automotive dealerships.
- Great Dane Trailers Great Dane on-highway trailer dealer providing sales, service, and parts for dry freight vans, refrigerated vans, flatbeds, and other over-the-road trailer offerings.
- Western Star Trucks Western Star on-highway and vocational trucks available at most Freightliner dealership locations. Provides severe duty truck sales, service, parts, and leasing.
- Equipment Rental Services
Quantifiable outcome
- Guaranteed equipment uptime through at-risk service contracts
- +2 more outcomes
Companies that use doggett
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles5 records
doggett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
doggett partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major and core.
- Kinsel Auto DealershipsmajorDoggett acquired 4 Kinsel Auto dealerships in Beaumont, Texas - Toyota, Ford, Lincoln, and Mazda dealerships (owned by Beaumont's legendary car dealer Joe Bob Kinsel). Expected to add over $200 million in sales volume within 18 months.
- Wirtgen Group (John Deere)majorEffective January 1, 2023, Doggett Machinery Services is the official Wirtgen Group dealer in Louisiana. Exclusive dealer for Wirtgen, Vogele, Hamm, and Kleemann equipment, parts and service operating at 7 locations across Louisiana. Wirtgen Group was acquired by John Deere in 2017 and includes five brands across road construction sector.
- Austin Freightliner GroupmajorDoggett acquired Freightliner, Western Star and Detroit Diesel dealerships in Austin, Georgetown and Buda, Texas from Austin Freightliner Group (previously owned by Jay Hendrix Family). Added $120+ million in annual sales.
- Western Star (Daimler)coreDoggett acquired Western Star dealerships in San Antonio from Grande Group as part of expansion of truck division. Western Star is Daimler North America's vocational and on-highway heavy duty truck line. Doggett is Freightliner, Western Star and Autocar dealer for State of Arkansas.
- Autocar TrucksmajorDoggett acquired Autocar dealerships in San Antonio - severe duty Class 7 and Class 8 vocational trucks known for outstanding trash/waste bodied trucks.
- Detroit DieselmajorDoggett acquired Detroit Diesel dealerships in Austin and San Antonio areas from various acquisitions. Detroit Diesel is a Daimler company providing engines for trucks and industrial applications.
- Great Dane (Royal Jones)majorDoggett acquired Great Dane Trailer distributor/dealer for El Paso, Laredo and McAllen/Pharr, Texas from El Paso's legendary trucking magnate Royal Jones.
- Truck Enterprises Inc.majorDoggett acquired privately-held Truck Enterprises Inc. (founded 1980), an authorized Western Star, Detroit Diesel and extreme heavy duty trailer dealer located in El Paso, Texas and Carlsbad, New Mexico.
- Ford Motor CompanycoreDoggett acquired Lone Star Ford dealership in Houston from Sonic Automotive. Doggett Ford was recognized as the fastest growing Ford store in the nation and received Ford President's Award two consecutive years. Additional Ford, Lincoln, Mazda and Toyota dealerships acquired in Beaumont in 2023.
- Truck Centers of ArkansasmajorDoggett acquired privately-held Truck Centers of Arkansas for $103 million in May 2018, giving distribution rights for Freightliner and Western Star branded trucks for most counties in Arkansas.
- John DeerecoreDoggett is the largest John Deere Construction and Forestry dealer in North America with 16 dealerships. Exclusive dealer for the State of Louisiana, East Texas, Greater Houston area, Texas Gulf Coast and Rio Grande Valley. Received John Deere Onyx Circle Award as one of four top-performing dealerships in US and Canada (2022). Also received John Deere's Peak Performance Award.
- Toyota Material HandlingcoreDoggett Toyota Lift is the largest Toyota Industrial Dealer in North America with 7 dealerships covering Greater Houston area, Beaumont, South Texas, El Paso and surrounding regions. Received Toyota President's Award multiple times for parts, service, equipment sales, customer satisfaction and overall operations.
- Freightliner (Daimler-Benz)coreDoggett is the exclusive Freightliner dealer for San Antonio, Pharr, Laredo, El Paso, Austin, Buda in Texas and North Little Rock, Springdale, Van Buren in Arkansas. Also dealer for Western Star and Great Dane trailers. Freightliner is North America's largest highway and vocational truck manufacturer with over 40% market share.
- Link-Belt CranescoreDoggett is the exclusive Link-Belt dealer in Louisiana. Operates 2 Link-Belt crane dealerships. Provides new and used crane sales, rentals, parts and service for Rough Terrain, Telescopic Truck, Truck Terrain, All Terrain, Lattice Crawlers and Telescopic Crawlers.
- Great Dane TrailersmajorDoggett acquired Great Dane Trailer distributor/dealer for El Paso, Laredo and McAllen/Pharr, Texas with territory stretching to Las Cruces, New Mexico. Operates 3 Great Dane dealerships.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
doggett competitors and assessment
Company assessmentDirect peers
- RDO Equipment: One of the largest John Deere Construction & Forestry dealer networks in North America with multi-state coverage; directly comparable to Doggett's John Deere dealership business and similar multi-brand/multi-location dealer model.
- HOLT CAT: Texas-headquartered Caterpillar dealer with sales, rental, parts, and service across the southern US; competes head-to-head with Doggett in heavy-equipment dealerships in overlapping Texas/Louisiana territory.
- Kirby-Smith Machinery: Heavy equipment distributor for Komatsu, JCB, and other OEMs across Texas, Oklahoma, Kansas, and the Southwest; directly comparable dealer footprint and product mix to Doggett's construction division.
- Stribling Equipment: John Deere Construction & Forestry dealer covering Mississippi, Louisiana, and surrounding states; overlaps with Doggett's John Deere territory and operates the same full-line dealer business model (sales, rental, parts, service).
- H&E Equipment Services: Publicly traded, one of the largest integrated equipment dealers and rental providers in the US, serving construction, industrial, and energy end markets; comparable customer mix and rental/sales/service model to Doggett.
Broad incumbents
- Rush Enterprises: Largest Peterbilt truck dealer network in North America and a heavy-duty commercial truck retailer; directly overlaps with Doggett Freightliner in truck sales/service and is the original seller of several John Deere dealerships Doggett acquired (Rush Enterprises divestitures2010).
- United Rentals: Largest equipment rental company in the world; competes with Doggett's rental stream and shapes the equipment-rental competitive landscape that Doggett's dealerships participate in.
- Sunbelt Rentals: Largest North American rental-focused equipment company with broad construction and industrial fleet offerings; overlaps with Doggett's construction-equipment rental business as a national-scale incumbent.
Regional players
- Beard Equipment: Family-owned John Deere Construction & Forestry dealer primarily serving Florida and the Southeast; operates the same multi-line construction/forestry dealer model as Doggett's John Deere division but in a non-overlapping geography.
Others
- Vermeer Equipment: Manufacturer and supplier of heavy equipment for forestry, environmental, and underground construction; adjacent/OEM-side counterpart to Doggett's forestry equipment dealership business and an ecosystem participant rather than a direct dealer competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
doggett social profiles
Digital presencedoggett financial estimates
Financial estimateRevenue estimate
Valuation estimate
doggett leadership team
Management profileNumber of profiles
Profiles10 records
doggett subsidiaries and ownership
Company hierarchySubsidiaries11 records
doggett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doggett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doggett
What does doggett do?
Doggett sells, rents, services, and supplies parts for new and used construction, forestry, material handling, on-highway and severe-duty trucks, trailers, cranes, and automotive equipment through a network of authorized exclusive dealerships spanning Texas, Louisiana, Arkansas, and New Mexico. The company operates as the exclusive dealer for John Deere Construction & Forestry, Toyota Material Handling, Freightliner, Link-Belt Cranes, and Ford/Lincoln/Mazda across designated territories, complemented by Western Star, Great Dane Trailers, and Wirtgen Group offerings.
Is doggett a public or private company?
doggett is a private company. It is classified as family owned and is currently operating.
When was doggett founded?
doggett was founded in 1993.
Where is doggett based?
doggett is headquartered in Houston, United States, in the North America region.
How does doggett make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales and service and Maintenance.
Who are doggett's main competitors?
Direct peers on record are RDO Equipment, HOLT CAT, Kirby-Smith Machinery, Stribling Equipment and H&E Equipment Services. Broad incumbents are Rush Enterprises, United Rentals and Sunbelt Rentals. Beard Equipment is listed as a regional player. Vermeer Equipment is listed as an others.
Does doggett have an API?
No public API is recorded for doggett.