Snow Performances
Snow Performances (Groupe Snow Performances) is a French private ski and snowboard equipment rental company operating 15 partner stores across the French Alps (Tignes, Les Arcs, Peisey-Vallandry, Bourg Saint Maurice) under the Skimium and SkiSet networks, serving individual resort visitors through online reservations and in-store rental.
- Company typePrivate
- Founded2012
- HeadquartersClermont-ferrand, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Snow Performances does
Snow Performances (legal entity Groupe Snow Performances) is a French private company founded in 2012 and headquartered in Clermont-Ferrand that specializes in ski and snowboard equipment rental across the French Alps. The company operates a network of 15 partner retail stores in the resorts of Tignes, Les Arcs (Arc 1600, Arc 1800, Arc 2000), Peisey-Vallandry, and Bourg Saint Maurice, spanning the Espace Killy and Paradiski ski domains with 425 km of runs. Stores are operated under affiliations with two major French rental networks, Skimium and SkiSet, and one historic independent partner, Duch Sports (Tignes Le Lac, since 1964).
The core service is daily rental of alpine skis, snowboards, boots, helmets, and accessories sourced from premium brands (Salomon, Rossignol, Dynastar, Atomic, Volkl), with equipment renewed each season. The company operates a web-based reservation platform (snowperformances.com) that allows customers to pre-book equipment for in-store pickup, complemented by value-added services such as 3D foot scanning for personalized bootfitting at select locations, on-site equipment storage (consigne), and repair workshops. Promotional levers include a 7th-day-free rental offer and free cancellation up to 24 hours before the first ski day.
Revenue is generated primarily through usage-based daily rental fees and ancillary sales of accessories and technical textiles. The company serves a long-tail consumer base segmented into ski/snowboard enthusiasts, families, beginners, and advanced/expert practitioners, with no disclosed enterprise or B2B customers. The business is self-funded (no external venture rounds post-incorporation), operates 251–500 employees, and reports a 4.7/5 customer satisfaction rating. No revenue figures, mobile applications, APIs, or AI/ML capabilities are publicly disclosed.
Snow Performances firmographics
Firmographics- Name
- Snow Performances
- Legal name
- Groupe Snow Performances
- Website
- https://snowperformances.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Snow Performances (Groupe Snow Performances) is a French private ski and snowboard equipment rental company operating 15 partner stores across the French Alps (Tignes, Les Arcs, Peisey-Vallandry, Bourg Saint Maurice) under the Skimium and SkiSet networks, serving individual resort visitors through online reservations and in-store rental.
- Ownership category
- akta.pro rank
Snow Performances industry classification
Industry- Product category
- Ski and Snowboard Equipment Rental
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE)
- akta.pro secondary industries
- Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)
Keywords
Where Snow Performances is headquartered
LocationHeadquarters
- HQ city
- Clermont-ferrand
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Snow Performances business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ski and Snowboard Equipment Rental: Primary revenue stream from renting ski and snowboard equipment to visitors of Alpine ski resorts. Equipment includes skis, snowboards, boots, helmets, and accessories. Pricing is usage-based per day of rental, with promotional offers such as the 7th day free.
- Accessory and Textile Sales: Sales of accessories (masks, gloves, helmets, socks) and technical textiles from partner brands including Salomon, Scott, Rossignol, Bollé, Cébé, Helly Hansen, North Face, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard daily rental with 7th day free promotion |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Snow Performances product offering
Product offeringCore offering
Snow Performances rents skis, snowboards, boots, helmets, and accessories to visitors of French Alpine ski resorts (Tignes, Les Arcs, Peisey-Vallandry, Bourg Saint Maurice) through 15 partner stores operating under the Skimium and SkiSet networks. The company enables online reservation with in-store pickup and supports the rental with add-on services including 3D-scanner bootfitting, equipment storage, and repair, plus sales of accessories and technical textiles from brands such as Salomon, Rossignol, Scott, and Bollé.
Product overview
Snow Performances operates as a ski and snowboard equipment rental platform across French Alpine ski stations (Tignes, Les Arcs, Peisey Vallandry, Bourg Saint Maurice) through 15 partner boutiques under the Skimium and SkiSet networks. The core offering combines an online reservation system with physical retail locations offering equipment rental (skis, snowboards, boots), add-on services (bootfitting with 3D scanner, equipment storage, repair workshops), and accessory/textile sales. Equipment is renewed seasonally and sourced from major brands including Salomon, Rossignol, Dynastar, and Volkl.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Rental Rental service for alpine, carving, freeride, and touring skis suited to all skill levels, with equipment renewed each season and pickup at partner stores in Tignes, Les Arcs, Peisey-Vallandry, and Bourg Saint Maurice.
- Snowboard Rental Rental service for all-mountain, freestyle, and freeride snowboards suited to different riding styles and skill levels, with pickup at partner stores across the French Alps.
- Bootfitting Service Custom ski boot fitting service using 3D foot scanner technology to personalize comfort and performance, available at select partner stores.
- Equipment Storage (Consigne) Secure equipment storage service available at partner stores, with both free and paid options depending on location.
- Repair Workshop Maintenance and repair services including waxing, sharpening, and boot adjustments performed at partner store locations.
- Accessory and Textile Sales Retail sales of ski/snowboard accessories (masks, gloves, helmets, socks) and technical textiles from partner brands including Salomon, Scott, Rossignol, Bollé, Cébé, Helly Hansen, and North Face.
Quantifiable outcome
- Customer satisfaction rating of 4.7/5 based on customer reviews
Companies that use Snow Performances
Customer profileSegments4 records
Ideal customer profiles4 records
Snow Performances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Snow Performances partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SkimiumcoreSkimium is one of the two primary rental network partners of Snow Performances. The partnership provides access to Skimium's network of rental stores across French ski resorts. Multiple Skimium-branded stores operate under the Snow Performances network including Skimium Alpine Legend (Tignes), Skimium Le Lodge (Tignes), Skimium Duch Sports (Tignes), Skimium Gentianes (Arc 2000), Skimium Charvet (Arc 1800), Skimium Villards (Arc 1800), Skimium Sun (Arc 1600), Skimium 3 Arcs (Arc 1600), Skimium Arc en Ciel (Vallandry), and Skimium BSM (Bourg Saint Maurice).
- SkiSetcoreSkiSet is a major rental network partner of Snow Performances. The partnership provides access to SkiSet's network of rental stores across French ski resorts. SkiSet-branded stores in the Snow Performances network include SkiSet Deep Snow (Tignes Val Claret), SkiSet Orée des cimes (Vallandry), and SkiSet FunSki (Vallandry).
- Duch SportsminorDuch Sports, founded in 1964, is a historic partner store located in Tignes Le Lac. The store celebrates 60 years of operation and offers premium ski and snowboard rental services as part of the Snow Performances network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Snow Performances competitors and assessment
Company assessmentDirect peers
- Skimium: French ski and snowboard rental network with stores across the Alps. Skimium is simultaneously Snow Performances' core channel partner and its most direct competitor — both operate ski rental boutiques in the same French resorts with overlapping customer bases.
- SkiSet: Major French ski rental network partner and competitor of Snow Performances, offering online booking and resort store locations across the French Alps. Operates an identical multi-store + online-reservation model in overlapping resort markets.
Broad incumbents
- Intersport Rent: Ski rental arm of the global Intersport sporting goods retail chain, with extensive resort coverage in the French Alps. Significantly larger and better-capitalized than Snow Performances, offering the same core ski/snowboard rental service with the backing of a multi-billion-euro retail parent.
- Sport 2000: European sporting goods retail cooperative with ski rental locations in French Alpine resorts. Competes directly with Snow Performances for ski equipment rental customers but operates within a much broader sporting goods portfolio.
- Décathlon: France's largest sporting goods retailer, increasingly active in ski equipment rental and seasonal resort locations. A potential competitor in ski rental adjacent to Snow Performances' core market, with vastly greater capital and brand reach.
- GoSport: French sporting goods retailer carrying ski equipment and seasonal rental offerings. Less specialized than Snow Performances in pure ski rental but competes for general sports consumer spend and brand visibility.
Emerging players
- Travelski: French ski holiday package operator combining accommodation, lift passes, ski school, and equipment rental. Adjacent competitor that bundles ski rental with vacation packages — a model Snow Performances could face or partner with.
- Snowleader: French online retailer specializing in ski and snowboard equipment (sales, not rental). Adjacent competitor targeting French Alpine skiers; demonstrates the digital competitive dynamics Snow Performances operates in.
Regional players
- Sunweb: European tour operator with strong presence in French ski holidays, packaging ski rental with accommodation and travel. Competes for the same end-skier wallet and increasingly includes rental upsell within its booking flow.
Others
- Skiinfo: French ski information portal with snow reports, resort data, and links to ski services. Adjacent ecosystem player that influences how French skiers discover and compare rental providers like Snow Performances.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Snow Performances social profiles
Digital presenceSnow Performances financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snow Performances leadership team
Management profileNumber of profiles
Snow Performances funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snow Performances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snow Performances
What does Snow Performances do?
Snow Performances rents skis, snowboards, boots, helmets, and accessories to visitors of French Alpine ski resorts (Tignes, Les Arcs, Peisey-Vallandry, Bourg Saint Maurice) through 15 partner stores operating under the Skimium and SkiSet networks. The company enables online reservation with in-store pickup and supports the rental with add-on services including 3D-scanner bootfitting, equipment storage, and repair, plus sales of accessories and technical textiles from brands such as Salomon, Rossignol, Scott, and Bollé.
Is Snow Performances a public or private company?
Snow Performances is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snow Performances founded?
Snow Performances was founded in 2012. It employs 251 to 500 people.
Where is Snow Performances based?
Snow Performances is headquartered in Clermont-ferrand, France, in the Europe region.
How does Snow Performances make money?
Two revenue lines are on record. Ski and Snowboard Equipment Rental is the primary driver. The others are accessory and Textile Sales.
Who are Snow Performances's main competitors?
Direct peers on record are Skimium and SkiSet. Broad incumbents are Intersport Rent, Sport 2000, Décathlon and GoSport. Emerging players are Travelski and Snowleader. Sunweb is listed as a regional player. Skiinfo is listed as an others.
Does Snow Performances have an API?
No public API is recorded for Snow Performances.
What industry is Snow Performances in?
Snow Performances's product category is Ski and Snowboard Equipment Rental. Its primary akta.pro industry code is CRAMAJAE, Ski & Snowboard Rental & Demo Shops, with a secondary code of THAAAJAH, Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning). Its NAICS code is 532284 and its SIC code is 7350.