I.E Mittwoch
- Company typePrivate
- Founded1933
- HeadquartersHerzliya, Israel
- Headcount251–500
- GTM typeB2B
- OfferingServices
I.E Mittwoch firmographics
Firmographics- Name
- I.E Mittwoch
- Legal name
- י.א. מיטווך ובניו בע״מ (I.E. Mittwoch & Sons Ltd.)
- Website
- https://ncr.co.il
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
I.E Mittwoch industry classification
Industry- Product category
- Enterprise IT Systems Integration and Distribution
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industries
- API Development, Integration & Microservices Modernization (BPAEAFAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where I.E Mittwoch is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
I.E Mittwoch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales and Distribution: Sale and distribution of NCR SelfServ ATMs and POS terminals, Avaya telephony and contact center hardware, Teradata data analytics infrastructure, medical computing carts, and robotics systems. Revenue is generated through one-time product sales, installation, and configuration services as a certified distributor and integrator.
- Software Licensing, Implementation and Maintenance: Licensing and implementation of Teradata Vantage, MicroStrategy BI, Genesys Cloud CX, MITvoice, Wavetec queue management, and SecuPi data security solutions. Includes ongoing software maintenance, support, and upgrade services. Revenue is recurring through software maintenance contracts.
- Professional Services and Systems Integration: Systems integration, project implementation, consulting, and training services across financial systems, communications infrastructure, data warehouse, robotics, and medical computing. Services include planning, development, installation, implementation, maintenance, and operational support. Revenue is project-based or through retainer/service contracts.
- Worldwide Customer Services (WCS): Global equipment procurement and localized field service coordination for multinational companies operating in Israel. Allows Israeli companies to export equipment and receive localized service support through the NCR WCS global network in over 200 countries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
I.E Mittwoch product offering
Product offeringCore offering
I.E. Mittwoch is a systems integrator and authorized distributor deploying enterprise technology solutions to organizations in Israel. The company distributes NCR financial self-service systems, Teradata data analytics, Avaya communications, MicroStrategy BI, and Genesys Cloud CX, complemented by a portfolio of commercial robotics systems. Its offering includes hardware supply, software licensing, integration, implementation, training, and ongoing maintenance services backed by ISO 9001:2015 certified operations.
Product overview
I.E Mittwoch & Sons is a diversified technology solutions provider distributing and implementing NCR and Teradata products in Israel since 1933. The portfolio includes financial systems (NCR SelfServ hardware, Interactive Teller, APTRA software), Data & Analytics Platforms (Teradata Vantage Analytics, Cloud Analytics, MicroStrategy AI, DMway), customer service systems (Wavetec queue management, self-service kiosks), communication systems (Genesys Cloud CX, MITvoice, Avaya), cybersecurity (SecuPi data masking/UBA), medical computing (MitCare kiosks, medical carts), and robotics & automation. The robotics division encompasses autonomous transport robots (TUG, TUGBOT 2, Karter, INDUROS), cleaning robots (Gausium Phantas, Omnie, Scrubber 75, Vacuum 40, Whiz i, Kemaro), delivery robots (GS X1), warehouse automation (BALYO forklifts, EVO family), disinfection robots (UVD UV-C), and telepresence robots (GoBe). The company also distributes video conferencing, ergonomic equipment, and enterprise computing hardware. Services include planning, implementation, maintenance, and training with ISO 9001:2015 certified operations.
Differentiator
Problem solved
Functional benefit
Brands
- MITvoice: Contact center management platform developed by Mittwoch for managing service call centers, including Avaya-integrated solutions with real-time reporting and Wallboard displays.
- Mitcare
Products and services
- NCR Financial Self-Service Systems NCR SelfServ ATMs, NCR Interactive Teller for remote video teller services, NCR APTRA banking software, and check/document processing systems distributed, installed, and maintained for Israeli banks and financial institutions.
- Teradata Vantage Analytics Platform Enterprise data warehouse and analytics platform combining Data Lake, Lake House, and traditional Data Warehouse capabilities, supporting on-premise and multi-cloud deployments (AWS, Azure, GCP) with sub-second query response for Customer 360 analytics and LLM integration.
- MicroStrategy AI Business Intelligence Business Intelligence platform with AI capabilities including HyperIntelligence for embedding analytics insights into enterprise applications, collaboration tools, and built-in interfaces to over 100 different data sources including Big Data environments.
- Wavetec Queue Management Platform Enterprise queue management solution with virtual queuing via WhatsApp, mobile appointment booking (Mobile-Q app), self-service kiosks, digital signage, customer feedback (Opinion Plus), and Spectra analytics dashboards. Reported to reduce customer wait times by 50% and increase satisfaction by 30%.
- Genesys Cloud CX Contact Center Cloud-based Contact Center as a Service (CCaaS) platform offering multichannel customer service (voice, chat, email), remote work support, real-time and historical dashboards, and CRM integration. Genesys was named a Leader in the 2024 Gartner Magic Quadrant for CCaaS.
- MITvoice Contact Center Management Platform Proprietary contact center management platform developed by I.E. Mittwoch, deployed over Avaya infrastructure (Avaya CM with SIP applications and AACC). Provides unified queue management, real-time Wallboard displays, agent desktop, IVR integration, and omnichannel reporting for service organizations.
- Avaya IP Telephony and Communications IP telephony, call center, and unified communications solutions including Avaya Aura, IP Office, and SIP-based voice and multimedia communications. Mittwoch is an Avaya Edge Diamond Business Partner and the only Israeli firm holding Avaya Certified Quality Service Provider (JSD) status.
- SecuPi Data Security Solution Dynamic data masking and encryption solution with User Behavior Analytics (UBA) that masks information at application endpoints without modifying the underlying database, while providing real-time anomaly detection for employees accessing sensitive customer data.
- Mitcare/Be Well Self-Testing Healthcare Kiosk Self-service medical kiosk for measuring vital signs (blood pressure, pulse, saturation, temperature) with API connection to electronic medical records. CE certified medical device with GDPR compliance, designed for healthcare facility pre-triage workflows.
- Medical Computing Carts and Peripherals Mobile computerized carts for healthcare environments including nursing carts, narrow blood sampling carts, OR (operating room) computing carts, carts enabling remote treatment, and anti-bacterial keyboards and mice.
- TUG Autonomous Transport Robot (AETHON/ST Engineering) Autonomous mobile robot for internal logistics in hospitals, hotels, and industry. Communicates with elevators and doors autonomously, operates 24/7 with self-charging, and supports payload up to 450kg. Used for delivering medications, meals, linens, and specimens in healthcare environments.
- UVD UV-C Autonomous Disinfection Robot Autonomous mobile UV-C disinfection robot from Blue Ocean Robotics operating at 254nm wavelength, with predefined route navigation, app-based safe activation workflow, safety sensors, automatic emergency stop, and automated compliance reporting for healthcare facilities.
- GoBe Telepresence Robot Self-driving telepresence robot with 3D navigation, LiDAR, 4K zoom camera, ultra-wide front camera, 360-degree floor camera, 21.5-inch touchscreen, 4×4W speakers, 4-microphone array with noise cancellation, and 8-hour battery life for remote presence in hospitals, offices, and exhibitions.
- Gausium Commercial Cleaning and Delivery Robots AI-powered cleaning and delivery robots from Gausium including the X1 delivery robot (40 kg payload, 8 hours runtime) for restaurants/hotels, Phantas S1 Pro multi-task cleaning robot, Scrubber 75 industrial scrubbing, Vacuum 40 autonomous vacuum, and Omnie AI floor cleaner.
- BALYO Autonomous Forklifts Autonomous forklift series from Balyo for warehouse and manufacturing automation, including VEENY turret trucks, REACHY reach trucks, LOWY robotic pallet trucks, TUGGY towing robots, and STACKY CB counterbalanced forklifts interfacing with WMS/ERP systems.
- OPPENT EVO Industrial Robot Family Industrial robot family from OPPENT including EVO cart (500-800 kg payload), EVO pallet (automated pickup/delivery), EVO roller (precision end-of-line handling), and EVO cabinet (laboratory/industrial transport). Up to 48-hour battery life for manufacturing and logistics environments.
- TUGBOT 2 Collaborative Towing Robot Second-generation collaborative towing robot (Cobot) capable of transporting payloads up to 600kg. Navigates using cameras, lasers, sensors, and GPS without infrastructure changes. Features autonomous charging in 25 minutes for 8 hours of operation, with fleet management and multi-software platform compatibility for manufacturing and warehouse applications.
- DMway Automated Machine Learning Platform Automated machine learning/model development platform (Data Scientist in a Box) enabling organizations to build and deploy ML models without specialized data science expertise, addressing expertise scarcity, model explainability, time-to-deployment, and operationalization.
- Professional Services and Systems Integration Systems integration, project implementation, consulting, and training services spanning financial systems, communications infrastructure, data warehouse, robotics, and medical computing, including planning, development, installation, implementation, maintenance, and operational support under ISO 9001:2015 certified operations.
- Worldwide Customer Services (WCS) Global equipment procurement and localized field service coordination for multinational companies operating in Israel. Allows Israeli companies to export equipment and receive localized service support through the NCR WCS global network spanning over 200 countries, managed via managed services contracts.
Quantifiable outcome
- Electronic queue management systems reduce customer wait times by 50% and increase customer satisfaction by 30% (Wavetec benchmarks)
- +3 more outcomes
Companies that use I.E Mittwoch
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles6 records
I.E Mittwoch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability17 records
Feature6 records
I.E Mittwoch partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- NCR CorporationcoreMittwoch is the sole authorized exclusive distributor of NCR Corporation products in Israel since the company's founding. NCR (founded 1884, operating in ~100 countries, 20,000+ employees) provides self-service banking systems, ATM hardware, POS terminals, document processing systems, and retail computing solutions. Mittwoch distributes, installs, integrates, and maintains the full NCR product portfolio in Israel.
- TeradatacoreMittwoch is the sole authorized distributor of Teradata in Israel. Teradata (spun off from NCR in 2007, ~10,000 employees) specializes in data warehousing, analytics platforms, cloud analytics, and enterprise data management solutions. Mittwoch provides Teradata Vantage, cloud analytics, and associated professional services in Israel.
- AvayacoreMittwoch holds Avaya Edge Diamond Business Partner status — the highest tier — and is the only company in Israel certified as an Avaya Certified Quality Service Provider (JSD). Mittwoch serves as official integrator for distribution, installation, and service of Avaya products including IP telephony, contact center solutions, and SIP infrastructure. Mittwoch developed its proprietary MITvoice contact center management platform on top of Avaya infrastructure.
- GenesyscoreMittwoch offers Genesys Cloud CX — the world's leading cloud-based contact center platform — in Israel. Genesys was named a Leader in the 2024 Gartner Magic Quadrant for CCaaS. Mittwoch implements and supports Genesys Cloud CX for Israeli enterprise customers requiring cloud-native contact center solutions with omnichannel capabilities, remote work support, and real-time analytics.
- MicroStrategycoreMittwoch is the leading Israeli distributor and reseller of MicroStrategy Business Intelligence (BI) platform. MicroStrategy serves over 2,800 customers globally including many Fortune 500 companies. Mittwoch provides sales, implementation, and local Hebrew-language support for MicroStrategy BI and dashboards in Israel.
- WavetecmajorWavetec (operating in 75+ countries) specializes in queue management and customer experience solutions. Mittwoch distributes and implements Wavetec's full suite including virtual queuing via WhatsApp, mobile appointment booking, self-service kiosks, digital signage, customer feedback systems (Opinion Plus), and Spectra analytics platforms in Israel.
- AETHON (ST Engineering)majorAETHON (a subsidiary of ST Engineering, Singapore, founded 2001) is a world leader in autonomous mobile robot logistics. Mittwoch represents and distributes AETHON's TUG autonomous transport robots in Israel. TUG robots operate in hospitals, hotels, and industry, autonomously navigating and communicating with elevators and doors. 1,000 TUG units deployed at 180 sites globally.
- GoBe RobotsminorGoBe Robots develops telepresence robots enabling virtual presence at remote sites. Mittwoch distributes GoBe telepresence robots in Israel, offering self-driving robots with 3D navigation, 4K zoom camera, 21.5-inch touchscreen, and up to 8-hour battery life for applications in hospitals, offices, exhibitions, and remote expert consultation.
- Blue Ocean Robotics (UVD Robots)majorUVD Robots (subsidiary of Blue Ocean Robotics) produces autonomous UV-C disinfection robots operating at 254nm wavelength for healthcare, education, hospitality, and public facilities. Mittwoch distributes UVD robots in Israel, providing autonomous room disinfection with predefined route navigation, app-based safe activation, and automated compliance reporting.
- GausiummajorGausium (founded 2013, operating in 50+ countries with 2,000+ robot deployments) produces AI-powered cleaning and delivery robots. Mittwoch distributes Gausium's X1 delivery robot for restaurants, hotels, and catering; Phantas S1 Pro and Scrubber 75/Omnie cleaning robots; and Whiz i collaborative vacuum robots in Israel.
- OPPENT (EVO Robots)minorOPPENT (founded 1960) develops the EVO family of industrial robots including EVO cart (500-800kg payload), EVO pallet, EVO roller (precision end-of-line handling), and EVO cabinet (for laboratories and industrial environments). Mittwoch distributes OPPENT's EVO robotics family in Israel for logistics and manufacturing automation.
- BalyomajorBalyo (French company) produces Driven by BALYO autonomous forklift robots for warehouses and manufacturing. Mittwoch distributes Balyo's full product line in Israel including Veeny turret forklifts, Reachy reach trucks, Lowy robotic pallet trucks, Tuggy towing robots, and Stacky CB counterbalanced forklifts. Applications include inbound receiving, quality control staging, inter-building transport, production milk runs, end-of-line, and block stacking.
- RoboSavvy (TUGBOT)minorRoboSavvy (based in London, R&D in Lisbon) develops the TUGBOT 2 collaborative towing robot (cobot) capable of transporting payloads up to 600kg. TUGBOT 2 navigates using cameras, lasers, sensors, and GPS without infrastructure changes. Mittwoch distributes TUGBOT 2 in Israel for manufacturing, logistics, and warehouse applications.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
I.E Mittwoch competitors and assessment
Company assessmentBroad incumbents
- Insight Enterprises: Large global IT distribution and solutions provider offering hardware, software, and services to enterprise clients. Comparable as a broad-line IT distributor/integrator though at much larger scale.
- Computacenter: European-headquartered IT infrastructure provider offering vendor-agnostic distribution, managed services, and workplace solutions across enterprise and public sector. Similar broad IT distribution and integration model.
Direct peers
- Logicalis: Global IT solutions and systems integrator operating across multiple geographies with similar enterprise technology distribution and integration scope (data center, networking, collaboration).
- Presidio: US-headquartered IT solutions integrator offering enterprise infrastructure, collaboration, and managed services. Operates a similar partner-led business model distributing global technology brands.
- Matrix IT: Largest Israeli IT services and solutions company, providing systems integration, software, and IT infrastructure across enterprise and government. Direct comparable on Israeli enterprise IT integration and distribution model.
- Malam-Team: Veteran Israeli IT distribution and systems integration company with a similar multi-decade history of distributing global technology brands to the Israeli enterprise, government, and defense markets.
- Bezeq (Bezeq International / Bynet): Israeli telecommunications group with Bynet IT division providing enterprise IT integration, solutions distribution, and managed services to Israeli enterprise and government clients.
Regional players
- TADIRAN Telecom: Israeli enterprise communications and IT distributor with overlapping coverage of telephony, contact center, and IT infrastructure serving defense, government, and enterprise sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
I.E Mittwoch social profiles
Digital presenceI.E Mittwoch compliance and trust
Trust signalCompliance4 records
I.E Mittwoch financial estimates
Financial estimateRevenue estimate
Valuation estimate
I.E Mittwoch leadership team
Management profileNumber of profiles
Profiles10 records
I.E Mittwoch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I.E Mittwoch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I.E Mittwoch
What does I.E Mittwoch do?
I.E. Mittwoch is a systems integrator and authorized distributor deploying enterprise technology solutions to organizations in Israel. The company distributes NCR financial self-service systems, Teradata data analytics, Avaya communications, MicroStrategy BI, and Genesys Cloud CX, complemented by a portfolio of commercial robotics systems. Its offering includes hardware supply, software licensing, integration, implementation, training, and ongoing maintenance services backed by ISO 9001:2015 certified operations.
Is I.E Mittwoch a public or private company?
I.E Mittwoch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was I.E Mittwoch founded?
I.E Mittwoch was founded in 1933. It employs 251 to 500 people.
Where is I.E Mittwoch based?
I.E Mittwoch is headquartered in Herzliya, Israel, in the Middle East region.
How does I.E Mittwoch make money?
Four revenue lines are on record. Hardware Sales and Distribution is the primary driver. The others are software Licensing, Implementation and Maintenance, professional Services and Systems Integration and worldwide Customer Services (WCS).
Who are I.E Mittwoch's main competitors?
Broad incumbents on record are Insight Enterprises and Computacenter. Direct peers are Logicalis, Presidio, Matrix IT, Malam-Team and Bezeq (Bezeq International / Bynet). TADIRAN Telecom is listed as a regional player.
Does I.E Mittwoch have an API?
Yes. The Be Well self-testing healthcare kiosk includes an API connection to medical records (Electronic Medical Record systems), enabling direct transfer of patient vital signs data. API integration allows the kiosk data to be pushed into the medical institution's internal medical record system.
What industry is I.E Mittwoch in?
I.E Mittwoch's product category is Enterprise IT Systems Integration and Distribution. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of BPAEAFAD, API Development, Integration & Microservices Modernization. Its NAICS code is 54151 and its SIC code is 7373.