GetResponse

What GetResponse does

GetResponse is a bootstrapped Polish SaaS company founded in 1998 and headquartered in Gdańsk, Poland. The company operates an all-in-one email marketing and automation platform serving more than 350,000 customers across 160+ countries. Its product portfolio centers on email marketing and marketing automation, augmented by a landing page creator, website builder, conversion funnels, SMS marketing, web push notifications, paid ads (Google and Meta), webinars, and a 2024-launched creator monetization suite (course creator, premium newsletters). The platform is delivered through a tiered freemium model (Free, Standard starting at $13.30/month, Plus, Professional) with a dedicated enterprise tier (GetResponse MAX) offering custom pricing, dedicated IP, SSO, dedicated sending domain, and SLA. Hybrid go-to-market combines product-led self-serve acquisition for SMBs with a sales-assisted enterprise motion for MAX customers.

The platform's technical foundation is a cloud-based email delivery infrastructure handling 109M+ emails per day at a 99% deliverability rate across 160+ countries, with 150+ native integrations covering e-commerce (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Shoper, Etsy), payment processors (Stripe, PayPal, Square, BlueSnap, PayU), and analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel). AI features are delivered primarily through a partnership with OpenAI and span the AI Email Generator, AI Subject Line Generator, AI Send Time Optimization, AI Product Recommendations, AI Landing Page Generator, AI Campaign Generator, and AI Web Push content generation. The platform is GDPR compliant (Bureau Veritas certified) and exposed via a public REST API (v3).

GetResponse has never raised external funding and reached $150M ARR in 2024, up from $75M in 2020. The company employs approximately 485 people and is led by founder Simon Grabowski. Geographic presence spans EMEA (Poland, UK, Germany, France, Italy, Spain, Portugal, Russia), North America (United States, Canada), and APAC (Vietnam), with US and UK sales lines supporting enterprise outreach. Customer references include RedBull, UNICEF, CD Projekt, UNESCO, Zendesk, Revolut, Pepco, Carrefour, Eveline Cosmetics, Med&Beauty, Würth Group, and DAAG.

Name

GetResponse

Legal name

GetResponse

Website

https://getresponse.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

GetResponse is a bootstrapped Polish SaaS company operating an all-in-one email marketing and automation platform with AI-powered features, serving 350,000+ SMB and enterprise customers across 160+ countries and reaching $150M ARR.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Revenue: Primary revenue stream from tiered SaaS subscriptions (Free, Standard, Plus, Professional, MAX). Customers pay recurring fees based on contact count and feature access. Upsell opportunities exist through plan upgrades and contact limit overages.
2. Freemium to Paid Conversion: Free tier attracts users with basic email marketing features (500 contacts, limited templates). Conversion to paid tiers unlocks unlimited emails, advanced automation, AI features, and enterprise capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

GetResponse is an all-in-one email marketing and automation SaaS platform providing email marketing, marketing automation, landing page creation, website builder, conversion funnels, SMS marketing, web push notifications, paid ads, and content monetization tools (courses, newsletters, webinars). The platform integrates with 150+ third-party services and serves over 350,000 customers across 160+ countries, with an enterprise tier (GetResponse MAX) offering dedicated support, dedicated IP, SSO, and transactional email capabilities.

Product overview

GetResponse is an all-in-one email marketing and automation platform offering a unified product with integrated modules. The core platform centers on Email Marketing and Marketing Automation, supplemented by AI-powered Landing Page Creator and Website Builder for lead generation. Additional modules include Conversion Funnel for automated sales workflows, SMS Marketing and Web Push Notifications for multichannel engagement, Popup Creator for lead capture, Paid Ads for Google and Meta advertising, and AI Product Recommendations for ecommerce personalization. Content monetization is enabled through Course Creator, Premium Newsletters, and Webinars. The enterprise tier, GetResponse MAX, provides advanced AI capabilities including product recommendations, SMS marketing, dedicated support, and custom infrastructure. All modules are designed to work together within a single platform, sharing data across integrations with ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Shoper, Etsy), payment processors (Stripe, PayPal, Square, BlueSnap, PayU), and analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel).

Differentiator

Problem solved

Functional benefit

Brands

• GetResponse MAX: Enterprise-level plan offering advanced features including SMS marketing, transactional emails, dedicated support, and AI product recommendations.
• GetResponse Free

Products and services

• Email Marketing Core email marketing platform enabling users to send unlimited promotional, triggered, and lifecycle emails with AI-powered content optimization and send time recommendations.
• Marketing Automation Visual workflow builder for creating automated customer journeys based on user behavior, with prebuilt templates for lead nurturing, abandoned cart recovery, and behavioral targeting.
• Landing Page Creator AI-powered landing page builder with drag-and-drop editing and 200+ customizable templates designed to convert visitors into subscribers and customers.
• Website Builder AI-driven website builder enabling users to create professional business websites without coding, featuring AI wizard, drag-and-drop editor, and 100+ industry-specific templates.
• Conversion Funnel Automated sales funnel creator providing ready-made scenarios for landing pages, email automation, product sales, abandoned order recovery, and upsell pages.
• SMS Marketing SMS marketing automation tool enabling trigger-based text message campaigns, available in GetResponse MAX plans for direct customer communication.
• Web Push Notifications Native web push notification tool for engaging website visitors, with AI-powered content generation and behavioral triggering capabilities.
• Popup Creator Drag-and-drop popup and form builder with over 30 triggering rules for capturing leads and increasing website conversions.
• Paid Ads Built-in paid advertising creator for Google Ads and Meta (Facebook/Instagram) with AI-powered content generation and audience targeting based on contact lists.
• AI Product Recommendations AI-powered recommendation engine that personalizes website shopping experience and email campaigns by suggesting products based on customer preferences, purchase history, and behavior.
• Autoresponders AI-powered automated email sequence creator with OpenAI technology for generating industry-optimized emails and subject lines triggered by subscriber actions.
• Signup Forms Email signup form builder with customizable designs, embedded forms, popups, and signup links for growing email lists with GDPR compliance.
• Course Creator AI-powered course creation tool for building and selling online courses as part of the content monetization solution.
• Webinars Live and on-demand webinar platform integrated with email marketing for hosting, recording, and promoting webinars to nurture leads.
• Premium Newsletters Newsletter monetization tool enabling creators to build paid subscriber newsletters as part of content monetization strategy.
• GetResponse MAX Enterprise-level solution offering advanced features including SMS marketing, AI recommendations, dedicated support, single sign-on, dedicated IP address, and transactional emails for mid and large companies.
• Native Countdown Timer Native Countdown Timer feature launched in GetResponse's drag-and-drop email editor. Available on all plans including free tier at no extra cost. Eliminates need for third-party tools or HTML coding.

Quantifiable outcome

• 73% reduction in campaign assembly effort using AI-powered tools
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative e-commerce integration allowing Shopify merchants to sync products, customers, and orders directly with GetResponse for automated email campaigns, abandoned cart emails, and product recommendations.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration enabling online store owners to leverage GetResponse email automation, abandoned cart recovery, and customer segmentation features.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for enterprise merchants to connect their online stores with GetResponse email marketing and automation capabilities.
• BigCommercecoreTechnology or IntegrationNative BigCommerce integration enabling merchants to sync store data and automate email marketing workflows with GetResponse.
• StripecoreTechnology or IntegrationPayment processor integration enabling event-triggered emails based on payment activity, subscription status, and customer transactions.
• PayPalcoreTechnology or IntegrationPayment processor integration for PayPal transactions triggering automated email workflows based on customer payment activity.
• SquarecoreTechnology or IntegrationIntegration with Square payment and POS system for synchronizing customer data and transaction-triggered email automation.
• Google AnalyticscoreTechnology or IntegrationAnalytics integration tracking email campaign performance, attribution, and customer behavior within Google Analytics dashboards.
• Google Tag ManagercoreTechnology or IntegrationTag management integration for tracking email conversions, user behavior, and implementing marketing pixels.
• Facebook PixelcoreTechnology or IntegrationSocial advertising integration for tracking email-to-conversion journeys and retargeting email subscribers via Facebook ads.
• OpenAIcoreTechnology or IntegrationAI technology partnership powering GetResponse's AI Email Generator, AI Product Recommendations, AI Send Time Optimization, and AI Subject Line Generator features.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mailchimp: Mailchimp is the dominant SMB email marketing and automation platform, now owned by Intuit. It directly competes with GetResponse on freemium entry, tiered pricing, marketing automation, and ecommerce integrations—sharing the same horizontal SMB/ecommerce GTM and similar feature surface area.
• Klaviyo: Klaviyo is a public, ecommerce-focused email and SMS marketing platform with deep Shopify/WooCommerce integrations. It targets the same ecommerce SMB customer segment as GetResponse with comparable AI personalization, automation, and product recommendation capabilities.
• ActiveCampaign: ActiveCampaign is an SMB-focused email marketing and marketing automation platform with a CRM add-on. It directly competes on automation depth, AI features, tiered pricing, and SMB/ecommerce positioning—closely overlapping GetResponse's customer profile.
• Brevo (formerly Sendinblue): Brevo is a European-headquartered (Paris) email marketing, SMS, and CRM platform serving SMBs globally. It overlaps GetResponse on email automation, transactional email, multichannel messaging, and SMB/mid-market pricing tiers.
• MailerLite: MailerLite is a Lithuania-based email marketing and landing page platform targeting solopreneurs, SMBs, and creators. It competes head-to-head with GetResponse's lower-tier plans on simplicity, pricing, and creator/educator use cases.
• ConvertKit (Kit): ConvertKit (rebranded as Kit) is a creator-focused email and monetization platform serving bloggers, course creators, and coaches. It directly overlaps GetResponse's content monetization stack (courses, paid newsletters, creator profile).
• AWeber: AWeber is a long-standing SMB email marketing platform with landing pages and basic automation. It serves the same small business and solopreneur base as GetResponse's free and Standard tiers with overlapping feature sets.

Broad incumbents

• HubSpot Marketing Hub: HubSpot's Marketing Hub is a broad, full-stack CRM and marketing platform including email, automation, landing pages, and CMS. It is a broad incumbent that competes with GetResponse's MAX enterprise tier and full-stack positioning rather than its SMB core.
• Salesforce Marketing Cloud Account Engagement (Pardot): Pardot/Marketing Cloud Account Engagement is Salesforce's B2B email and marketing automation platform. It targets enterprise/mid-market customers overlapping with GetResponse MAX, but as part of Salesforce's broader CRM ecosystem.
• Constant Contact: Constant Contact is a public (private-equity owned) SMB email marketing platform with event marketing and basic automation. It targets the same small business segment as GetResponse and historically competes on ease of use for non-technical users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/getresponse
• LinkedInlinkedin.com/company/1063383
• Xx.com/getresponse
• Facebookfacebook.com/GetResponse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetResponse