Smat
Smat is a Swiss digital platform connecting asset and fund managers with professional investors to distribute alternative investments including private equity, private debt, and real estate, serving a curated community of 70+ investors managing CHF 45Bn+ AuM.
- Company typePrivate
- Founded2020
- HeadquartersDelémont, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smat does
Smat (legal entity SMAT SA, registered in Delémont, Canton of Jura, Switzerland) operates a digital alternative-investments marketplace that connects asset and fund managers, as sellers of unlisted financial instruments, with a curated demand side of professional, regulated investors including independent wealth managers, family offices, private banks, and pension funds. The platform supports private equity, private debt, real estate, infrastructure, art, and other real assets, and reports a community of more than 70 professional investors managing CHF 45Bn+ in AuM, with roughly 80 deals sourced and 20 events (co-)organized to date.
The product surface comprises the core Smat web platform and mobile apps (iOS and Android), a Digital Management Tool for listing and distributing deals with digital subscriptions and integrated settlements, an Analytics Dashboard, and an exclusive events program. In 2025, Smat extended this footprint with the Asset Management Solution (AMS), an all-in-one, currently closed-beta SaaS platform for fund and asset managers that bundles Dashboard & Analytics, Deal Distribution, Investor CRM, Document Management, Subscriptions & Transactions, a White-Label Portal, AI-Powered Insights, and Reports & Exports. AI features include Document AI Chat across term sheets/PPMs/subscription agreements, AI-Assisted Deal Listing, and an Investor AI Assistant. Strategic partners include Sphere (event co-organization) and Grant Thornton (external due diligence across simplified, standard, and enhanced tiers).
The revenue model is dual-sided and currently asymmetric: wealth-manager access is freemium (free for browsing, events, and digital tools), while monetization comes from asset and fund managers via deal distribution / listing fees and a Third-Party Marketing (TPM) as-a-Service offering with customized sales strategy, a 1-month intensive marketing period, and weekly progress reporting on multi-year contracts. AMS is positioned as an annual subscription product, though pricing has not been publicly disclosed during the closed beta. Go-to-market combines sales-led outreach, an event-driven model (Smat and Sphere events drawing 5 to 50+ investors each), and a community-led motion growing at approximately 2 new members per week, supported by partnerships with GSCGI and KeeSystem.
Smat firmographics
Firmographics- Name
- Smat
- Legal name
- SMAT SA
- Website
- https://smat.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smat is a Swiss digital platform connecting asset and fund managers with professional investors to distribute alternative investments including private equity, private debt, and real estate, serving a curated community of 70+ investors managing CHF 45Bn+ AuM.
- Ownership category
- akta.pro rank
Smat industry classification
Industry- Product category
- Alternative Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Managed Account / SMA Multi-Manager Platforms (FSANAGAL)
- akta.pro secondary industry
- SME Lending & Working Capital Platforms (FSAGAJAA)
Keywords
Where Smat is headquartered
LocationHeadquarters
- HQ city
- Delémont
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Smat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Access for Wealth Managers: Access to the Smat platform and events is currently free for wealth managers. They can browse investment opportunities, attend exclusive events, and use digital tools at no cost.
- Third-Party Marketing Services: TPM-as-a-service offering for asset and fund managers includes definition of a customized sales strategy, 1-month intensive marketing period, and weekly progress reporting. This represents a professional services revenue stream.
- Deal Distribution Fees: Asset and fund managers pay to list and distribute their investment opportunities through the platform to Smat's community of professional investors.
- Asset Management Solution (AMS): Closed beta SaaS platform for fund and asset managers providing fundraising, investor relations, document workflows, and compliance tools. Revenue model for AMS not yet disclosed as product is in closed beta.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for wealth managers |
| Other | Multi-year contract | Third-Party Marketing Services |
| Subscription | Annual | Asset Management Solution (AMS) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Smat product offering
Product offeringCore offering
Smat is an alternative investments platform that connects asset and fund managers (deal sponsors) with a curated community of professional investors — independent wealth managers, family offices, private banks, and pension funds — for the distribution of unlisted financial instruments including private equity, private debt, real estate, infrastructure, and art. The platform provides a Digital Management Tool for deal listing and portfolio management, exclusive networking events, Third-Party Marketing (TPM) services, advisory and wealth planning services, and a new Asset Management Solution (AMS) for fund operations.
Product overview
Smat offers a dual-product portfolio: (1) the Smat Platform — an alternative investments marketplace connecting asset/fund managers with professional investors for private markets (private equity, private debt, real assets, art), featuring a Digital Management Tool, Analytics Dashboard, Events services, Third-Party Marketing as-a-Service, Advisory Services, and Wealth Planner as-a-Service; and (2) Smat Asset Management Solution (AMS) — an all-in-one fund operations platform (currently in closed beta) providing Dashboard & Analytics, Deal Distribution, Investor CRM, Document Management with AI chat, Subscriptions & Transactions, White-Label Portal, and Reports & Exports. The Smat mobile app (iOS/Android) extends platform access to mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- Smat Asset Management Solution (AMS): An all-in-one platform for fund and asset managers to run fundraising, investor relations, document workflows, and compliance. Currently in closed beta.
Products and services
- Smat Platform Alternative investments platform that connects deal sponsors (asset and fund managers) with professional investors for distribution of unlisted financial instruments including private equity, private debt, and real assets. Used by independent wealth managers, family offices, private banks, and pension funds.
- Smat Asset Management Solution (AMS) All-in-one SaaS platform for fund and asset managers to run fundraising, investor relations, document workflows, and compliance from one platform. Replaces spreadsheets, generic CRM tools, data rooms, and separate e-signature tools. Currently in closed beta.
- Smat Mobile App Mobile application available on iOS (App Store) and Android (Google Play) enabling professional investors and asset managers to access the Smat platform on mobile devices.
- Third-Party Marketing (TPM) as-a-Service Dedicated sales team and marketing services to boost distribution capabilities for asset and fund managers, including definition of a customized sales strategy, 1-month intensive marketing period, and weekly progress reporting.
- Advisory Services Advisory services for wealth managers including strategy definition, implementation and selection, and portfolio integration into portfolio management offerings.
- Wealth Planner as-a-Service Tax and legal orientation, ongoing tax and legal assistance, and network recommendations of lawyers and advisors for wealth management clients.
- Due Diligence Services External due diligence process carried out by strategic partner Grant Thornton with 3 different levels (simplified, standard, and enhanced) to provide credibility and professional assessment for deals listed on the platform.
- Smat Events Exclusive events for presenting investment opportunities to selected wealth managers, including Smat events (5-10 attendees) and Sphere co-organized private market breakfast events (50+ wealth managers), with approximately 40+ professional investors attending on average per event.
Quantifiable outcome
- CHF 45Bn+ AuM managed by platform community
- +4 more outcomes
Companies that use Smat
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Smat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Smat partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SpherecoreMedia partner for co-organizing private market events. Sphere and Smat events are private market breakfasts where asset managers can present investment opportunities to 50+ wealth managers. Regular co-organization of events where 3 new investment opportunities can be discovered.
- Grant ThorntoncoreStrategic partner for external due diligence process. Grant Thornton conducts due diligence with 3 different levels: simplified, standard, and enhanced. This provides credibility and professional assessment for deals listed on the platform.
- GSCGI (Swiss Group of Corporate Controllers)minorPartner organization visible in logo section of website, indicating association with Swiss financial industry group.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Smat competitors and assessment
Company assessmentDirect peers
- iCapital Network: iCapital operates a large-scale platform connecting alternative investment managers with wealth advisors and asset managers, including fundraising and subscription infrastructure. It is the dominant scaled player in the same alternative-investment distribution category that Smat targets.
- YieldStreet: YieldStreet is a private markets platform offering wealth managers and individual investors access to private credit, real estate, and alternative assets. While more retail-leaning, it competes for the same underlying deal-flow relationships with asset managers that Smat serves.
- Moonfare: Moonfare is a digital platform that provides wealth managers and qualified investors access to private equity, private credit, and venture funds. Like Smat, it operates a curated deal-distribution model targeted at professional investors and is a direct competitor for Swiss/European wealth-management distribution relationships.
- CAIS: CAIS is a platform that enables wealth advisors to access and allocate to alternative investments, including hedge funds, private equity, and private credit. It mirrors Smat's fund-manager-to-wealth-manager distribution model with an institutional technology stack.
- Bite Investments: Bite Investments provides a digital platform for fund managers to distribute alternative investment products to wealth managers and family offices globally. It overlaps directly with Smat's AMS-style offering for fundraising, IR, and investor servicing infrastructure.
Broad incumbents
- Carta: Carta is a broad incumbent in private market infrastructure, providing cap table management, fund administration, and investor servicing. While its core is equity management, its expansion into fund administration and investor portals overlaps with Smat's AMS roadmap.
- FundCount: FundCount is an established accounting and operations platform for hedge funds, private equity, and family offices. As Smat AMS expands into compliance and reporting workflows for asset managers, FundCount represents incumbent competition in the same operational layer.
Emerging players
- Passthrough: Passthrough provides investor onboarding, subscription documents, and transfer agency infrastructure for alternative investment funds. It is an emerging infrastructure player adjacent to Smat's subscription and settlement functionality within AMS.
- Privé Technologies: Privé Technologies is a digital wealth management platform serving private banks and wealth managers with portfolio management, advisory, and client engagement tools. It overlaps with Smat's wealth-manager-facing portfolio management and advisory components.
Others
- Sphere (Swiss events): Sphere is Smat's strategic events co-organizing partner in Switzerland, running private-market breakfasts with 50+ wealth managers. While a partner rather than competitor, it is thematically adjacent in private-markets distribution and could evolve into a competing venue-based platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smat social profiles
Digital presenceSmat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smat leadership team
Management profileNumber of profiles
Smat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smat
What does Smat do?
Smat is an alternative investments platform that connects asset and fund managers (deal sponsors) with a curated community of professional investors — independent wealth managers, family offices, private banks, and pension funds — for the distribution of unlisted financial instruments including private equity, private debt, real estate, infrastructure, and art. The platform provides a Digital Management Tool for deal listing and portfolio management, exclusive networking events, Third-Party Marketing (TPM) services, advisory and wealth planning services, and a new Asset Management Solution (AMS) for fund operations.
Is Smat a public or private company?
Smat is a private company. It is classified as unknown and is currently operating.
When was Smat founded?
Smat was founded in 2020. It employs 11 to 50 people.
Where is Smat based?
Smat is headquartered in Delémont, Switzerland, in the Europe region.
How does Smat make money?
Four revenue lines are on record. Platform Access for Wealth Managers are the primary driver. The others are third-Party Marketing Services, deal Distribution Fees and asset Management Solution (AMS).
Who are Smat's main competitors?
Direct peers on record are iCapital Network, YieldStreet, Moonfare, CAIS and Bite Investments. Broad incumbents are Carta and FundCount. Emerging players are Passthrough and Privé Technologies. Sphere (Swiss events) is listed as an others.
Does Smat have an API?
No public API is recorded for Smat.
What industry is Smat in?
Smat's product category is Alternative Investment Platform. Its primary akta.pro industry code is FSANAGAL, Managed Account / SMA Multi-Manager Platforms, with a secondary code of FSAGAJAA, SME Lending & Working Capital Platforms. Its NAICS code is 523940 and its SIC code is 6282.