Smat

What Smat does

Smat (legal entity SMAT SA, registered in Delémont, Canton of Jura, Switzerland) operates a digital alternative-investments marketplace that connects asset and fund managers, as sellers of unlisted financial instruments, with a curated demand side of professional, regulated investors including independent wealth managers, family offices, private banks, and pension funds. The platform supports private equity, private debt, real estate, infrastructure, art, and other real assets, and reports a community of more than 70 professional investors managing CHF 45Bn+ in AuM, with roughly 80 deals sourced and 20 events (co-)organized to date.

The product surface comprises the core Smat web platform and mobile apps (iOS and Android), a Digital Management Tool for listing and distributing deals with digital subscriptions and integrated settlements, an Analytics Dashboard, and an exclusive events program. In 2025, Smat extended this footprint with the Asset Management Solution (AMS), an all-in-one, currently closed-beta SaaS platform for fund and asset managers that bundles Dashboard & Analytics, Deal Distribution, Investor CRM, Document Management, Subscriptions & Transactions, a White-Label Portal, AI-Powered Insights, and Reports & Exports. AI features include Document AI Chat across term sheets/PPMs/subscription agreements, AI-Assisted Deal Listing, and an Investor AI Assistant. Strategic partners include Sphere (event co-organization) and Grant Thornton (external due diligence across simplified, standard, and enhanced tiers).

The revenue model is dual-sided and currently asymmetric: wealth-manager access is freemium (free for browsing, events, and digital tools), while monetization comes from asset and fund managers via deal distribution / listing fees and a Third-Party Marketing (TPM) as-a-Service offering with customized sales strategy, a 1-month intensive marketing period, and weekly progress reporting on multi-year contracts. AMS is positioned as an annual subscription product, though pricing has not been publicly disclosed during the closed beta. Go-to-market combines sales-led outreach, an event-driven model (Smat and Sphere events drawing 5 to 50+ investors each), and a community-led motion growing at approximately 2 new members per week, supported by partnerships with GSCGI and KeeSystem.

Name

Smat

Legal name

SMAT SA

Website

https://smat.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Smat is a Swiss digital platform connecting asset and fund managers with professional investors to distribute alternative investments including private equity, private debt, and real estate, serving a curated community of 70+ investors managing CHF 45Bn+ AuM.

Ownership category

akta.pro rank

Product category

Alternative Investment Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Managed Account / SMA Multi-Manager Platforms (FSANAGAL)

akta.pro secondary industry

SME Lending & Working Capital Platforms (FSAGAJAA)

Keywords

• Alternative investments platform
• Private market distribution
• Wealth management solutions
• Fund management software
• Investor relations tools

Headquarters

HQ city

Delémont

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Access for Wealth Managers: Access to the Smat platform and events is currently free for wealth managers. They can browse investment opportunities, attend exclusive events, and use digital tools at no cost.
2. Third-Party Marketing Services: TPM-as-a-service offering for asset and fund managers includes definition of a customized sales strategy, 1-month intensive marketing period, and weekly progress reporting. This represents a professional services revenue stream.
3. Deal Distribution Fees: Asset and fund managers pay to list and distribute their investment opportunities through the platform to Smat's community of professional investors.
4. Asset Management Solution (AMS): Closed beta SaaS platform for fund and asset managers providing fundraising, investor relations, document workflows, and compliance tools. Revenue model for AMS not yet disclosed as product is in closed beta.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Smat is an alternative investments platform that connects asset and fund managers (deal sponsors) with a curated community of professional investors — independent wealth managers, family offices, private banks, and pension funds — for the distribution of unlisted financial instruments including private equity, private debt, real estate, infrastructure, and art. The platform provides a Digital Management Tool for deal listing and portfolio management, exclusive networking events, Third-Party Marketing (TPM) services, advisory and wealth planning services, and a new Asset Management Solution (AMS) for fund operations.

Product overview

Smat offers a dual-product portfolio: (1) the Smat Platform — an alternative investments marketplace connecting asset/fund managers with professional investors for private markets (private equity, private debt, real assets, art), featuring a Digital Management Tool, Analytics Dashboard, Events services, Third-Party Marketing as-a-Service, Advisory Services, and Wealth Planner as-a-Service; and (2) Smat Asset Management Solution (AMS) — an all-in-one fund operations platform (currently in closed beta) providing Dashboard & Analytics, Deal Distribution, Investor CRM, Document Management with AI chat, Subscriptions & Transactions, White-Label Portal, and Reports & Exports. The Smat mobile app (iOS/Android) extends platform access to mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Smat Asset Management Solution (AMS): An all-in-one platform for fund and asset managers to run fundraising, investor relations, document workflows, and compliance. Currently in closed beta.

Products and services

• Smat Platform Alternative investments platform that connects deal sponsors (asset and fund managers) with professional investors for distribution of unlisted financial instruments including private equity, private debt, and real assets. Used by independent wealth managers, family offices, private banks, and pension funds.
• Smat Asset Management Solution (AMS) All-in-one SaaS platform for fund and asset managers to run fundraising, investor relations, document workflows, and compliance from one platform. Replaces spreadsheets, generic CRM tools, data rooms, and separate e-signature tools. Currently in closed beta.
• Smat Mobile App Mobile application available on iOS (App Store) and Android (Google Play) enabling professional investors and asset managers to access the Smat platform on mobile devices.
• Third-Party Marketing (TPM) as-a-Service Dedicated sales team and marketing services to boost distribution capabilities for asset and fund managers, including definition of a customized sales strategy, 1-month intensive marketing period, and weekly progress reporting.
• Advisory Services Advisory services for wealth managers including strategy definition, implementation and selection, and portfolio integration into portfolio management offerings.
• Wealth Planner as-a-Service Tax and legal orientation, ongoing tax and legal assistance, and network recommendations of lawyers and advisors for wealth management clients.
• Due Diligence Services External due diligence process carried out by strategic partner Grant Thornton with 3 different levels (simplified, standard, and enhanced) to provide credibility and professional assessment for deals listed on the platform.
• Smat Events Exclusive events for presenting investment opportunities to selected wealth managers, including Smat events (5-10 attendees) and Sphere co-organized private market breakfast events (50+ wealth managers), with approximately 40+ professional investors attending on average per event.

Quantifiable outcome

• CHF 45Bn+ AuM managed by platform community
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpherecoreGTM or Marketing PartnerMedia partner for co-organizing private market events. Sphere and Smat events are private market breakfasts where asset managers can present investment opportunities to 50+ wealth managers. Regular co-organization of events where 3 new investment opportunities can be discovered.
• Grant ThorntoncoreImplementation/ SI/ Consulting PartnerStrategic partner for external due diligence process. Grant Thornton conducts due diligence with 3 different levels: simplified, standard, and enhanced. This provides credibility and professional assessment for deals listed on the platform.
• GSCGI (Swiss Group of Corporate Controllers)minorGTM or Marketing PartnerPartner organization visible in logo section of website, indicating association with Swiss financial industry group.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iCapital Network: iCapital operates a large-scale platform connecting alternative investment managers with wealth advisors and asset managers, including fundraising and subscription infrastructure. It is the dominant scaled player in the same alternative-investment distribution category that Smat targets.
• YieldStreet: YieldStreet is a private markets platform offering wealth managers and individual investors access to private credit, real estate, and alternative assets. While more retail-leaning, it competes for the same underlying deal-flow relationships with asset managers that Smat serves.
• Moonfare: Moonfare is a digital platform that provides wealth managers and qualified investors access to private equity, private credit, and venture funds. Like Smat, it operates a curated deal-distribution model targeted at professional investors and is a direct competitor for Swiss/European wealth-management distribution relationships.
• CAIS: CAIS is a platform that enables wealth advisors to access and allocate to alternative investments, including hedge funds, private equity, and private credit. It mirrors Smat's fund-manager-to-wealth-manager distribution model with an institutional technology stack.
• Bite Investments: Bite Investments provides a digital platform for fund managers to distribute alternative investment products to wealth managers and family offices globally. It overlaps directly with Smat's AMS-style offering for fundraising, IR, and investor servicing infrastructure.

Broad incumbents

• Carta: Carta is a broad incumbent in private market infrastructure, providing cap table management, fund administration, and investor servicing. While its core is equity management, its expansion into fund administration and investor portals overlaps with Smat's AMS roadmap.
• FundCount: FundCount is an established accounting and operations platform for hedge funds, private equity, and family offices. As Smat AMS expands into compliance and reporting workflows for asset managers, FundCount represents incumbent competition in the same operational layer.

Emerging players

• Passthrough: Passthrough provides investor onboarding, subscription documents, and transfer agency infrastructure for alternative investment funds. It is an emerging infrastructure player adjacent to Smat's subscription and settlement functionality within AMS.
• Privé Technologies: Privé Technologies is a digital wealth management platform serving private banks and wealth managers with portfolio management, advisory, and client engagement tools. It overlaps with Smat's wealth-manager-facing portfolio management and advisory components.

Others

• Sphere (Swiss events): Sphere is Smat's strategic events co-organizing partner in Switzerland, running private-market breakfasts with 50+ wealth managers. While a partner rather than competitor, it is thematically adjacent in private-markets distribution and could evolve into a competing venue-based platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smat_io
• LinkedInlinkedin.com/company/smat-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smat