What Camiceria Mazzarelli does

Camiceria Mazzarelli (legal entity Mazzarelli Camicie S.R.L.) is a privately held, family-run Italian shirtmaker founded in 1960 and headquartered in Castellana Grotte, Bari (Puglia). The company designs, hand-produces, and sells men's and women's shirts from a single artisanal workshop where all garments, including hand-sewn armholes (giromanica cucito a mano), are made to order by a team that includes master tailor Rosa with 40 years of tenure. Products are built around premium fabric partnerships with Thomas Mason and Cotonificio Albini 1876, and span made-to-measure VIP, ceremony, Green Stone, Blu, Freetime performance, Sins, polo, t-shirt, and women's silk and cotton lines, with prices from roughly €110 to over €320.

The business operates a hybrid go-to-market: direct-to-consumer sales via a bilingual Italian/English WordPress/WooCommerce e-commerce site (camiceriamazzarelli.com) with free European shipping and a 14-day return policy, and wholesale distribution to approximately 50+ specialty retailers and department stores across more than 20 countries, including La Rinascente (Milano/Roma), Santa Eulalia (Barcelona), and bespoke shops in London, Paris, Brussels, Amsterdam, and four US cities. GTM also includes regular participation in Pitti Immagine Uomo trade shows, content marketing via a multilingual blog, Instagram, Facebook, LinkedIn, and a GDPR-compliant newsletter offering a 10% first-purchase incentive. Revenue derives entirely from unit-priced one-time sales of garments to consumers and resellers, with no subscription or licensing model.

Operationally the company is small (11-50 employees), uses no disclosed AI/ML capabilities, and integrates only commodity tooling (PayPal, Google Analytics, Google Maps, Google Fonts). Recent strategic emphasis has been on extending collections (Freetime performance line, women's blouses, SS2026 'Dolce Vita Pugliese', SS2027 'Sand & Sun' presented at Pitti Uomo 110) and deepening the Albini fabric partnership through a co-developed lookbook, while incremental wholesale doors in the US suggest measured geographic diversification.

Name

Camiceria Mazzarelli

Legal name

Mazzarelli Camicie S.R.L.

Website

https://camiceriamazzarelli.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Camiceria Mazzarelli is a privately held Italian artisanal shirtmaker founded in 1960 in Puglia, hand-producing made-to-measure men's and women's shirts from premium fabrics (Thomas Mason, Albini) and selling via a bilingual DTC e-commerce site and a network of 50+ resellers across 20+ countries.

Ownership category

akta.pro rank

Product category

Italian Custom Shirts

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industry

Luxury Menswear (CRAAAFAF)

Keywords

• Made-to-measure shirts
• Handmade Italian shirts
• Custom dress shirts
• Artisan shirtmaking
• Men's tailored shirts

Headquarters

HQ city

Castellana Grotte

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online direct sales of handmade shirts and garments to individual consumers through the company's Italian and English e-commerce websites. Products include made-to-measure shirts, ceremony shirts, polo shirts, T-shirts, and women's blouses. Prices range from approximately €100 to €320+ depending on fabric quality and customization.
2. Wholesale to Resellers: B2B wholesale supply of branded Mazzarelli shirts to approximately 50+ independent retailers and department stores across Europe, United States, and Sweden. Includes specialty retailers like La Rinascente (Italy), Santa Eulalia (Spain), and various independent menswear shops.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Camiceria Mazzarelli manufactures and sells handmade Italian shirts through a direct-to-consumer e-commerce website and a network of specialty resellers. The company offers made-to-measure shirts for men and women, with extensive customization options including collar styles, cuff styles, and fabric selection from premium Italian mills such as Thomas Mason and Cotonificio Albini 1876. All shirts are handcrafted in the company's Puglia workshop, with hand-sewn armholes and optional personalized monogrammed initials.

Product overview

Camiceria Mazzarelli is an Italian artisan shirtmaker operating as a direct-to-consumer e-commerce platform. The product portfolio is organized into two main customer segments (Men/Uomo and Women/Donna) with multiple overlapping product lines. Men's offerings include VIP (bespoke tailor-made), Ceremony (formal event shirts), Green Stone, Blu, Freetime (performance wrinkle-resistant), Sins, and Polo/T-Shirt. Women's offerings include cotton and silk shirts, plus T-Shirts and Tops. All products share the same artisanal production in Puglia, handcrafted construction with hand-sewn armholes, and premium Italian fabric sourcing (Thomas Mason from Albini Group, Cotonificio Albini 1876). The company differentiates on Italian artisan craftsmanship, made-to-measure customization, and premium fabric partnerships. With 139 total SKUs across the shop, products range from entry-level t-shirts (€110) to luxury bespoke shirts (€320+).

Differentiator

Problem solved

Functional benefit

Brands

• VIP: Premium custom shirt collection featuring Thomas Mason fabrics
• Cerimonia
• Green Stone
• Blu
• Freetime
• Sins
• Polo e T-Shirt

Products and services

• VIP Tailor-Made Shirts Bespoke tailor-made shirts crafted to individual customer measurements and preferences, representing the pinnacle of Mazzarelli's artisanal expertise. Includes extensive customization options (collar, cuff, fabric selection) and hand-sewn armholes.
• Cerimonia (Ceremony Shirts) Formal ceremony shirts including piquet fabric shirts with pleated bibs, honeycomb-patterned bibs, and tuxedo-style designs with covered button plackets and mother-of-pearl buttons. Features hand-embroidered personalized initials as an optional customization (+€10).
• Freetime Collection Shirts Next-generation performance fabric collection composed of 75% polyamide and 25% elastane, providing breathability, wrinkle-resistance, and second-skin comfort with maximum freedom of movement. Available in shirts and t-shirts for casual and travel wear.
• Polo and T-Shirts Polo shirts and t-shirts in various jersey fabrics including cotton blends, pure virgin wool Super 120's, and cotton-lyocell mixes. Offered in multiple fits (Regular, Slim, Relaxed-fit) and across price points from €110 to €210.
• Donna (Women's Shirts) Women's shirts and tops across multiple fabric types including cotton and silk. The collection includes printed silk blouses and fine muslin blouses, available as part of the women's line featuring the same artisanal craftsmanship as the men's line.
• Green Stone Collection A men's seasonal shirt collection featuring distinctive green-toned fabrics, part of Mazzarelli's rotating color-themed lines.
• Blu Collection A men's seasonal shirt collection featuring blue-toned fabrics including denim, presented as part of the seasonal men's collection.
• Sins Collection A men's seasonal shirt collection within the lineup, offering fabric and style variations across the seasonal range.
• Made-to-Measure Custom Shirt Service Custom shirt creation service with extensive personalization options including collar styles (French, Italian, Button down, Diplomatic), cuff styles (Round, Beveled, With cufflinks), and size customization with detailed measurement guides. A tester shirt is sent first for new made-to-measure customers to ensure fit satisfaction.

Quantifiable outcome

• 100% Handmade in Italy - Every shirt handcrafted in Puglia facility
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Cotonificio Albini 1876coreTechnology or IntegrationPremium fabric supplier partnership for shirt fabrics. Camiceria Mazzarelli uses Albini Group's fabric collections including the Yoga line featuring natural elasticity without synthetic components. The partnership includes collaborative fabric lookbook development with Monica from Mazzarelli guiding clients through exclusive fabric selection.
• Thomas MasoncoreTechnology or IntegrationExclusive partnership for premium Thomas Mason fabrics including the Journey collection (wrinkle-resistant travel fabrics), Oxford, Poplin, Downing, and twill weaves. Thomas Mason is a prestigious British-Italian heritage fabric brand. The Journey collection is specifically designed for the cosmopolitan traveler requiring low-maintenance premium shirts.
• La RinascentemajorChannel Partner/ Reseller/ DistributorPremier Italian department store chain carrying Mazzarelli shirts at flagship locations in Milano (Piazza Duomo) and Roma (Via Del Tritone). Represents the brand's presence in Italy's most prestigious department stores.
• Pitti ImmaginecoreStrategic or Co-development PartnerLong-standing participation in Pitti Immagine Uomo trade show, one of the most important menswear events globally. The company presents new collections at the show, using it as a platform for industry visibility, press coverage, and customer relationships. Featured in PITTIGallery Buyer Selects.
• Santa EulaliamajorChannel Partner/ Reseller/ DistributorPremium Barcelona-based luxury menswear retailer carrying the Mazzarelli brand in Spain. Located at Pg. De Gracia 93, Barcelona, representing the brand in the Spanish luxury market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Caruso: Italian made-in-Italy menswear brand producing tailored shirts, jackets, and suiting in artisanal factories; comparable to Mazzarelli in Italian craft heritage, premium positioning, and multi-channel (DTC + specialty wholesale) distribution.
• Kiton: Naples-based luxury menswear house known for hand-tailored shirts and suits at ultra-premium price points; directly comparable to Mazzarelli as a Southern Italian artisan shirtmaker serving global luxury specialty retail.
• Turnbull & Asser: British heritage shirtmaker offering bespoke and ready-to-wear shirts with extensive customisation; comparable to Mazzarelli on made-to-measure service, premium positioning, and presence in luxury menswear capitals (London, Milan, NYC).
• Finamore: Naples-based shirtmaker with a long heritage of handmade dress shirts distributed via top specialty stores; comparable to Mazzarelli on handcrafted production, premium fabrics, and menswear department-store presence.
• Charvet: Parisian heritage shirtmaker on Place Vendôme known for made-to-measure dress shirts and international luxury clientele; comparable to Mazzarelli on artisanal shirtmaking, customisation, and presence in European luxury retail.
• Luigi Borrelli: Heritage Naples-based shirtmaker producing hand-finished dress shirts with premium fabrics; the closest direct peer to Mazzarelli in product, Italian artisanal production, and global luxury department-store distribution.

Others

• Cotonificio Albini 1876: Premium Italian fabric mill and key supplier to Mazzarelli (Yoga line, exclusive lookbook); included as an ecosystem/strategic partner rather than a direct competitor, useful for benchmarking Mazzarelli's fabric sourcing.

Emerging players

• E. Tautz: London-based heritage menswear label with bespoke shirtmaking and Savile Row roots; comparable to Mazzarelli as a smaller, craft-focused player in the premium menswear space with selective retail distribution.
• Fray: Italian luxury menswear brand with artisanal production and strong fashion-week presence; emerging player overlapping with Mazzarelli on Italian craft narrative and premium menswear distribution.

Broad incumbents

• Brooks Brothers: Iconic American dress shirt and menswear brand with broad product line and global retail; a broad incumbent against which Mazzarelli competes in the dress-shirt category at the premium end of specialty distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camiceriamazzarelli
• LinkedInlinkedin.com/company/camiceria-mazzarelli
• Instagraminstagram.com/camiceria_mazzarelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camiceria Mazzarelli