Hendrickx

What Hendrickx does

Hendrickx NV/SA is a Belgian value-added distributor and integrator of point-of-sale (POS) systems headquartered in Herk-de-Stad, Belgium, operating since 1981 as a family-owned small-to-medium enterprise (KMO) with 15 employees. The company sells and supports cash register systems, payment terminals, and integrated hospitality software to over 7,000 SMB customers concentrated in Flanders across the hospitality, fast food, bakery, fashion, and general retail verticals.

The core technology offering centers on Vectron POS terminals running an embedded Linux operating system with no fans, hard disks, or moving parts, yielding an average 10-year hardware lifespan with 5-year factory warranty. Hendrickx layers the DISH (formerly booq) software ecosystem on top — including tablet-based POS, QR-table ordering, self-ordering kiosks, kitchen and bar display management, and online webshops — alongside Verifone payment terminals, Cashkeeper cash automation, SYSCALL and LRS waiter/customer paging systems, and DIBAL/DIGI scales. The Vectron Journal Tool provides sales analysis with 50+ filter criteria and fraud detection over Microsoft SQL.

The business model combines one-time capital hardware sales (e.g., Vectron POS Touch 15 II at €3,210.48 ex-VAT), recurring consumables (thermal paper rolls, ink cassettes, keycovers) sold through an e-commerce webshop with 68+ SKUs, and ongoing 7/7 technical support contracts on a monthly billing cadence. Distribution is dominated by personal on-site field sales with showroom demonstrations, supplemented by direct online ordering for accessories. Revenue is not publicly disclosed; the company is privately held with no external investors, no funding history, and no M&A activity.

Name

Hendrickx

Legal name

Hendrickx NV/SA

Website

https://hendrickxnv.be

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Hendrickx is a Belgian family-owned POS systems integrator founded in 1981, distributing Vectron hardware and DISH software to over 7,000 SMB customers in hospitality, fast food, bakery, fashion, and retail across Belgium, supported by a 7/7 field service model.

Ownership category

akta.pro rank

Product category

POS Systems / Point-of-Sale Hardware Integration

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Installation, Maintenance & Field Services (FSAMADAJ)

Keywords

• POS systems integrator
• Cash register solutions
• Payment terminal hardware
• Hospitality POS systems
• Retail point-of-sale

Headquarters

HQ city

Herk-de-stad

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. POS Hardware and Software Sales: Sale of complete POS systems including Vectron, DISH, and WINPOS brands. Includes hardware units, peripherals, and bundled software. One-time capital purchase model with ongoing software support.
2. Accessories and Consumables: Ongoing sales of accessories including paper rolls, ink cassettes, key covers, labels, batteries, and printer supplies through their e-commerce webshop. Recurring consumable revenue.
3. Technical Support and Maintenance Contracts: Support agreements offering 7/7 technical assistance. Customers without support contracts may receive invoiced service at hourly rates. Extended warranties and spare parts supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hendrickx sells, installs, and supports point-of-sale (POS) systems and cash registers for Belgian small and mid-sized businesses in the hospitality (horeca), fast food, bakery, fashion, and retail sectors. The company resells and integrates third-party POS brands (Vectron, DISH, WINPOS, Sharp) along with peripherals such as receipt printers, cash drawers, payment terminals, scales, and consumables. Its core deliverable combines hardware resale with configuration, installation, and ongoing technical support services including a 7-days-a-week support offering.

Product overview

Hendrickx is a Belgian POS (Point of Sale) systems integrator founded in 1981, specializing in custom cash register and payment solutions for hospitality, fast food, bakery, fashion, and retail sectors. The company operates a multi-brand portfolio combining VECTRON hardware systems (POS Touch 15 II, POS Touch 14 Wide, MobilePro III mobile POS) with the DISH hospitality software ecosystem (tablet POS, QR ordering, table reservations, self-ordering kiosks, kitchen displays, online webshops). WINPOS provides fashion/retail-specific solutions with inventory and customer management. The offering includes integrated payment terminals (Verifone), cash automation (Cashkeeper), waiter/customer paging systems (SYSCALL, LRS), scales (DIGI, DIBAL), and comprehensive accessories. Key differentiators include 7/7 support, 10+ year hardware lifespan, Linux-based embedded systems with no cloud dependency, and a family-run structure with 15 employees serving 7,000+ customers across Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Vectron POS Touch 15 II 15-inch touchscreen POS terminal from Vectron's premium line, sold by Hendrickx to Belgian hospitality and retail SMBs as the flagship fixed-terminal option.
• Vectron POS Touch 14 Wide Widescreen-format Vectron POS terminal sold by Hendrickx for hospitality and retail checkout use cases where a wider display is preferred.
• Vectron POS MobilePro III Mobile/handheld Vectron POS terminal sold by Hendrickx for table-side ordering, queue-busting, and on-floor use in hospitality and fast-food environments.
• WINPOS kassasysteem (cash register system) WINPOS cash register system resold by Hendrickx, targeted primarily at retail SMB customers in Belgium.
• DISH POS (tablet cash register) Tablet-based POS solution from DISH, integrated and resold by Hendrickx for hospitality and small-format retail customers.
• Sharp cash registers (XE-A and UP series) Sharp-branded cash registers (including XE-A and UP series) sold by Hendrickx as entry-level/traditional cash register options for smaller Belgian retailers and hospitality businesses.
• Hendrickx technical support contract (7/7 service) Recurring technical support and helpdesk service contract offered to Hendrickx customers, providing seven-days-a-week assistance for installed POS systems.

Quantifiable outcome

• Handles 100+ orders per evening (17:00-21:00) with only 3 staff without additional personnel
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• VectroncoreTechnology or Integration · 1 January 1997Primary POS system supplier since 1997. Vectron is a German POS hardware and embedded software manufacturer. Their systems are described as having the best price/quality ratio on the market with over 200,000 installations worldwide. Vectron supplies the POS hardware while Hendrickx provides local sales, installation, and support. Vectron's team is 200 people strong and focuses exclusively on POS systems.
• DISH (booq)coreTechnology or IntegrationDISH (formerly booq) provides tablet POS, QR ordering, ordering kiosks, online ordering, and kitchen display management systems. DISH products are sold alongside Vectron systems. DISH BKM manages digital kitchen and bar displays. DISH QR enables table-side smartphone ordering. DISH webshop provides integrated e-commerce for hospitality businesses.
• VerifonecoreTechnology or IntegrationVerifone provides payment terminals integrated with POS systems. Models include V400M (mobile), V400C (fixed), and P400 (compatible with DISH, Vectron, and WINPOS). Handles Bancontact, Maestro, Visa, Mastercard payments.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TouchBistro: TouchBistro is a POS system purpose-built for full-service restaurants, bars, and hospitality operators, offering integrated ordering, kitchen display, and payments. It competes directly with Hendrickx's horeca vertical, delivering POS + add-ons in a similar customer-won approach but via cloud-based tablet POS rather than Vectron hardware.

Broad incumbents

• Toast Inc. Toast is a leading cloud-based restaurant POS platform that combines POS, kitchen display, online ordering, and payments for full-service and fast-casual operators. It competes head-on with Hendrickx's hospitality-focused Vectron and DISH offerings, particularly larger multi-site restaurant groups.
• Shopify POS: Shopify POS extends Shopify's commerce platform to physical retail checkout with inventory sync, customer profiles, and omnichannel selling. It directly competes for the fashion and retail segment Hendrickx serves via WINPOS, especially SMBs already running Shopify e-commerce.
• Clover (Fiserv): Clover is a POS and business management platform from Fiserv combining proprietary countertop/mobile hardware with an app-based software marketplace for restaurants, retail, and service businesses. It competes with Hendrickx for SMB payment-and-POS deals, often through bank referral channels in Europe.
• Square (Block, Inc.): Square offers integrated POS hardware, payments, and software aimed at SMBs in retail, food service, and hospitality. It competes with Hendrickx's full-stack offering by bundling proprietary card readers with free/pay-as-you-go POS software — a very different cost model that pressures traditional distributor-led pricing.
• Lightspeed Commerce: Lightspeed provides cloud-based POS platforms for retail and hospitality SMBs with inventory, e-commerce, and analytics features. It directly competes for Hendrickx's retail and horeca customers but offers a SaaS-led, non-hardware-bundled alternative contrasting with Hendrickx's on-prem Vectron stack.
• Vectron Systems AG: Vectron Systems AG is the German POS hardware-and-embedded-software manufacturer whose products Hendrickx has resold exclusively in Belgium since 1997. While positioned as a partner, Vectron operates its own direct sales channels elsewhere and represents the underlying incumbent technology stack Hendrickx competes against via service-led distribution.

Emerging players

• SumUp: SumUp provides mobile card readers and integrated POS software targeting SMB merchants across Europe including Belgium. It targets the same small merchant segments as Hendrickx but with a mobile-first, software-led model and lower upfront hardware commitment.
• Zettle (PayPal): Zettle, PayPal's point-of-sale arm, offers compact POS hardware and integrated payments for SMBs in retail and hospitality across Europe. It competes with Hendrickx's lower-end DISH tablet POS and accessory offer for solo merchants and small operators.

Regional players

• Keyware Technologies: Keyware Technologies is a Belgian listed company providing payment solutions, payment terminals, and POS-adjacent software to merchants in Belgium. It overlaps with Hendrickx in its Belgian market focus and merchant services orientation, though it is more payment-processor than full POS distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hendrickx-NV-kassa-systemen-218493721514467
• LinkedInlinkedin.com/company/hendrickx-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendrickx