SwimAtlanta Pool Management
SwimAtlanta Pool Management provides turnkey pool management, lifeguard staffing, maintenance, renovation, and equipment services to HOAs, municipalities, country clubs, and property managers throughout greater North Atlanta as the flagship subsidiary of The Pool Management Group, the largest privately held pool management company in the US.
- Company typePrivate
- Founded1983
- HeadquartersRoswell, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SwimAtlanta Pool Management does
SwimAtlanta Pool Management provides turnkey swimming pool operations to commercial and community pools across the greater North Atlanta area, including pool management, lifeguard staffing, maintenance, water-chemistry management, renovation and repair, equipment and furniture supply, pool-party lifeguard staffing, and American Red Cross lifeguard certification. The company's customers are organized into four primary segments: homeowners associations (HOAs), municipalities, country clubs, and property managers. Services are delivered at customer pool facilities under a managed-services model, supplemented by usage-based pool-party staffing at $50 per lifeguard per hour and ad-hoc certification revenue at $100 per full certification course for employees.
The company's underlying technology footprint consists of a proprietary mobile customer-communications platform called PoolVision (used to relay pool status to customers) and a proprietary online training platform built in-house by The Pool Management Group family of companies, featuring video, animation, and online testing for seasonal employees and lifeguards. The training stack also includes two proprietary safety procedures — Cognitive Blindness Training and Body On The Bottom training and testing — developed with safety advisors Dr. Tom Griffiths and Aquatic Safety Research Group, LLC. All lifeguards are American Red Cross certified and additionally trained in the group's proprietary methods; the family of companies trains more than 1,500 lifeguards annually. The headquarters in Roswell handles back-office functions (employee insurance, payroll, administration), with the Atlanta team dedicated to direct pool operations and customer service.
SwimAtlanta is a privately held subsidiary of The Pool Management Group, the largest privately held pool management company in the United States, which consists of 17 operating companies across 9 states and employs over 4,000 lifeguards annually. SwimAtlanta's operations are described as the model for the other 15 companies in the group. The business is sales-led, targeting commercial pools, neighborhood HOAs, country clubs, and municipal facilities directly, with sales routed through the Director of Growth and Development. Pricing is contract-based for ongoing management and maintenance, usage-based for pool-party staffing ($50 per lifeguard per hour), and one-time for certification ($100 course fee for employees, with free recertification). The company carries $20 million in liability insurance under the parent group and maintains a national backup team that can be deployed across the network during emergencies, storms, or staffing shortages.
SwimAtlanta Pool Management firmographics
Firmographics- Name
- SwimAtlanta Pool Management
- Legal name
- SwimAtlanta Pool Management
- Website
- https://atlanta-pmg.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SwimAtlanta Pool Management provides turnkey pool management, lifeguard staffing, maintenance, renovation, and equipment services to HOAs, municipalities, country clubs, and property managers throughout greater North Atlanta as the flagship subsidiary of The Pool Management Group, the largest privately held pool management company in the US.
- Ownership category
- akta.pro rank
SwimAtlanta Pool Management industry classification
Industry- Product category
- Pool Management Services
- akta.pro primary industry
- Water Testing & Chemical Balancing (HSAIALAB)
- akta.pro secondary industries
- Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool Opening & Seasonal Startup (HSAIALAD), Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where SwimAtlanta Pool Management is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwimAtlanta Pool Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pool Management Services: Turnkey swimming pool operations including lifeguard staffing, pool maintenance, and daily management for HOAs, municipalities, and country clubs.
- Pool Party Lifeguard Staffing: Lifeguard staffing for pool parties at managed pools at $50 per lifeguard per hour. One lifeguard required per 25 people.
- Renovation and Repair Services: Construction and repair division handles pump replacement, motors, filters, coping, tile, pool resurfacing, replastering, deck replacement, leak repair, crack repair, heater installation, and water feature installation.
- Equipment and Furniture Sales: Through The Pool Management Group's buying power, offers competitive pricing on pool equipment, furniture, safety equipment, chemical controllers, pool covers, and shade structures.
- Pool Service and Maintenance: Regular maintenance, cleaning, water chemistry management, and chemical delivery services for commercial and neighborhood pools.
- Lifeguard Certification Classes: American Red Cross authorized certification training. Full certification course costs $100 for employees. Recertification is free for employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pool Party Lifeguard Staffing - $50 per lifeguard per hour |
| One time/ perpetual license | Pay-as-you-go | Lifeguarding Full Certification - $100 for employees |
| One time/ perpetual license | Pay-as-you-go | Lifeguarding Recertification - Free for employees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SwimAtlanta Pool Management product offering
Product offeringCore offering
SwimAtlanta Pool Management provides turnkey swimming pool operations, including recruiting, hiring, training, and managing lifeguards and pool attendants, along with pool maintenance, water chemistry management, equipment and furniture supply, and renovation and repair services. The company serves HOAs, municipalities, country clubs, and property managers across the greater North Atlanta area as part of The Pool Management Group, the largest privately held pool management company in the U.S.
Product overview
SwimAtlanta Pool Management offers a comprehensive suite of swimming pool services as part of The Pool Management Group network. The core offering is Pool Management & Lifeguard Staffing, supplemented by Pool Service & Maintenance, Pool Renovation & Repair, and Pool Equipment & Furniture sales. Additional services include Pool Parties (lifeguard staffing for events) and Lifeguard Certification Classes (American Red Cross authorized training). The company also provides a proprietary mobile technology platform called PoolVision for customer communication. The service portfolio is designed for HOAs, municipalities, country clubs, and property managers across the greater Atlanta area.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Management & Lifeguard Staffing Comprehensive swimming pool management services including recruiting, hiring, training, and managing lifeguards and pool attendants for HOAs, municipalities, country clubs, and property managers.
- Pool Service & Maintenance Professional maintenance and cleaning services including water chemistry management, equipment inspection, pool vacuuming, and seasonal opening and closing procedures with a no-worry winterization guarantee for commercial and neighborhood pools.
- Pool Renovation & Repair Complete renovation and repair services including pump replacement, pool resurfacing, tile work, deck replacement, leak repair, crack repair, water feature installation, and splash pad installation.
- Pool Equipment & Furniture Sales and professional installation of pool equipment including automatic chemical controllers, pool covers, shade structures, safety equipment, water slides, and competitive equipment such as lane lines and pace clocks.
- Pool Parties Lifeguard Staffing Lifeguard staffing services for pool parties at managed facilities, including staffing policies for children's parties with swim tests and adult chaperone requirements, priced at $50 per lifeguard per hour.
- Lifeguard Certification Classes American Red Cross authorized certification courses including Lifeguarding Full Certification and Recertification, CPR for Professional Rescuer, and First Aid training, with full certification at $100 for employees.
Quantifiable outcome
- Trains over 1500 lifeguards each year across the family of companies
- +1 more outcomes
Companies that use SwimAtlanta Pool Management
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
SwimAtlanta Pool Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SwimAtlanta Pool Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Pool Management GroupcoreThe Pool Management Group is the parent company of SwimAtlanta Pool Management. It is the largest privately held pool management company in the United States, consisting of 17 companies across 9 states. The parent company provides financial resources, bookkeeping, taxes, payroll, benefits administration, risk reduction, safety advancements, process upgrades, technology innovations, and national backup team support. SwimAtlanta's operations serve as the model for other companies in the group. The company began in Atlanta, GA in 1983 by co-founders Jim Fraser and Chris Davis, who partnered with Jeff Gaeckle after 10 years of refining pool management processes.
- Aquatic Safety Research Group, LLCcoreDr. Tom Griffiths and the team at Aquatic Safety Research Group serve as internationally renowned safety advisors to The Pool Management Group family of companies. Their expertise is instilled throughout risk reduction techniques and lifeguard training. Dr. Griffiths has authored over 300 papers published in scientific, professional and popular journals and is an external reviewer for American Red Cross Swimming and Diving publications.
- American Red CrosscoreSwimAtlanta offers American Red Cross authorized lifeguard certification courses including Lifeguarding, First Aid, CPR and AED training. All lifeguards are Red Cross certified and trained in The Pool Management Group methods. Dr. Griffiths serves as an external reviewer for American Red Cross Swimming and Diving publications.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SwimAtlanta Pool Management competitors and assessment
Company assessmentBroad incumbents
- Fluidra: Global pool equipment, automation, and water treatment manufacturer that competes in the equipment categories SwimAtlanta specifies and installs in its renovation and new-installation projects.
- Pentair: Global leader in pool and water treatment equipment (pumps, filters, automation); SwimAtlanta specifies, sells, and installs Pentair-class equipment as part of its renovation/repair and equipment-furniture offerings.
- Hayward Holdings: Major manufacturer of pool equipment, automation, and water chemistry controllers — a key upstream supplier whose products SwimAtlanta installs, services, and resells in its equipment and renovation lines.
- Leslie's: Largest specialty retailer of pool supplies, chemicals, and equipment in the US — sets pricing benchmarks for chemicals and equipment that influence SwimAtlanta's maintenance and equipment offerings.
- Pinch A Penny: National franchise pool supply retailer offering chemicals, equipment, and residential pool service; competes for residential and small commercial customers that sometimes overlap with SwimAtlanta's HOA accounts.
- Pool Corporation (PoolCorp): Largest wholesale distributor of swimming pool supplies, equipment, and related products in the Western Hemisphere, supplying the same pool service ecosystem in which SwimAtlanta operates and sells equipment.
Emerging players
- Poolwerx: Global franchise pool service, maintenance, and repair network expanding in the US; represents an emerging franchised-services model that competes for small commercial and residential pool service customers.
Regional players
- Premier Pools & Spas: Large US custom pool builder and service provider operating across multiple Sun Belt states; competes for renovation, repair, and service wallet share in regions adjacent to PMG's footprint.
Direct peers
- America's Swimming Pool Company (ASP): National franchise-based pool service network providing pool maintenance, repair, and renovation to residential and commercial customers; closest franchise-model analog to PMG's organically built multi-region network.
- American Pool: One of the largest national pool management services companies in the US, offering turnkey lifeguard staffing, maintenance, and renovation to HOAs, municipalities, and commercial accounts — directly comparable in service mix and customer base to SwimAtlanta.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SwimAtlanta Pool Management social profiles
Digital presenceSwimAtlanta Pool Management compliance and trust
Trust signalCompliance1 record
SwimAtlanta Pool Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimAtlanta Pool Management leadership team
Management profileNumber of profiles
Profiles11 records
SwimAtlanta Pool Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimAtlanta Pool Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimAtlanta Pool Management
What does SwimAtlanta Pool Management do?
SwimAtlanta Pool Management provides turnkey swimming pool operations, including recruiting, hiring, training, and managing lifeguards and pool attendants, along with pool maintenance, water chemistry management, equipment and furniture supply, and renovation and repair services. The company serves HOAs, municipalities, country clubs, and property managers across the greater North Atlanta area as part of The Pool Management Group, the largest privately held pool management company in the U.S.
Is SwimAtlanta Pool Management a public or private company?
SwimAtlanta Pool Management is a private company. It is classified as corporate owned and is currently operating.
When was SwimAtlanta Pool Management founded?
SwimAtlanta Pool Management was founded in 1983. It employs 251 to 500 people.
Where is SwimAtlanta Pool Management based?
SwimAtlanta Pool Management is headquartered in Roswell, United States, in the North America region.
How does SwimAtlanta Pool Management make money?
Six revenue lines are on record. Pool Management Services are the primary driver. The others are pool Party Lifeguard Staffing, renovation and Repair Services, equipment and Furniture Sales, pool Service and Maintenance and lifeguard Certification Classes.
Who are SwimAtlanta Pool Management's main competitors?
Broad incumbents on record are Fluidra, Pentair, Hayward Holdings, Leslie's, Pinch A Penny and Pool Corporation (PoolCorp). Poolwerx is listed as an emerging player. Premier Pools & Spas is listed as a regional player. Direct peers are America's Swimming Pool Company (ASP) and American Pool.
Does SwimAtlanta Pool Management have an API?
No public API is recorded for SwimAtlanta Pool Management.
What industry is SwimAtlanta Pool Management in?
SwimAtlanta Pool Management's product category is Pool Management Services. Its primary akta.pro industry code is HSAIALAB, Water Testing & Chemical Balancing, with a secondary code of HSAIALAH, Leak Detection & Repair (Pool/Spa Plumbing & Shell).