Oudh Al Anfar Perfumes

What Oudh Al Anfar Perfumes does

Oudh Al Anfar Perfumes is a Dubai-based perfume manufacturer and retailer with operating roots dating to 1950. The company produces Arabic perfumes, oud products, attar (concentrated alcohol-free perfume oils), bakhoor (incense), mukhallat (traditional blended perfumes), and room fresheners across a portfolio of 268+ SKUs organized under four sub-brands: ANFAR 1950 (niche luxury, including the Dubai Chocolate Series), ANFAR LONDON (modern international-style fragrances), ADYAN (accessible mass-market, including the House of Sorbet line), and AJYAD (regional Arabic offerings). Product pricing spans entry-level roll-ons at AED 39.60 through to luxury oud and gift sets at AED 3,298.68, with a catalog depth that covers men's, women's, and unisex segments as well as home fragrance.

The company operates a dual-channel distribution model combining direct-to-consumer e-commerce through a Shopify storefront at oudhalanfar.com with multiple physical retail outlets across the UAE. Customer acquisition is driven primarily by organic social (Instagram and Facebook), WhatsApp-based customer support, and culturally-tied promotional events around Eid, UAE National Day, and Saudi National Day. The revenue model is one-time product sales with no subscription or recurring component; commercial mechanics include bundle offers, gift sets, promotional codes (e.g., WELCOME10), and 4-installment split payments with free UAE shipping on orders above AED 100. Customer segments span individual GCC consumers (primary), gift purchasers, and wholesale retailers.

Oudh Al Anfar is a privately-held, founder-led business under Abdullah Anfar, headquartered at Al Owais Business Tower in Deira, Dubai, with 501-1,000 employees and no disclosed external funding, M&A activity, or institutional ownership. Geographic focus is concentrated in the UAE with promotional extension into Saudi Arabia, addressing a USD 4.1 billion GCC fragrance market. The company has no disclosed AI/ML capabilities, no patents or trademarks listed, no public partnerships, and no third-party certifications, relying instead on traditional Arabic perfumery craftsmanship, brand heritage, multi-brand portfolio breadth, and direct-to-consumer distribution as its core commercial assets.

Name

Oudh Al Anfar Perfumes

Legal name

Oudh Al Anfar Perfumes

Website

https://oudhalanfar.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oudh Al Anfar Perfumes is a Dubai-based, privately-held perfume manufacturer operating since 1950 across four sub-brands (ANFAR 1950, ANFAR LONDON, ADYAN, AJYAD), selling 268+ oud, attar, bakhoor, and EDP products via UAE retail outlets and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Fragrances and Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ)

Keywords

• Arabic perfumes
• Oud fragrances
• Attar oils
• Bakhoor incense
• Niche perfumery

Headquarters

HQ city

Deira

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of perfumes, oud products, attars, bakhoor, and gift sets through the company's Shopify e-commerce platform. The primary revenue stream includes both full-price and discounted (sale) transactions.
2. Retail Store Sales: Physical retail outlet sales across multiple UAE locations, including flagship stores and boutique outlets.
3. Bundle and Gift Set Sales: Pre-packaged fragrance collections and gift sets targeting gifting occasions including Eid, National Day celebrations, and special promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oudh Al Anfar Perfumes manufactures and sells traditional Arabic perfumes, oud products, attars, bakhoor, room fresheners, and curated gift sets through four sub-brands (ANFAR 1950, ANFAR LONDON, ADYAN, AJYAD). The company operates a Shopify e-commerce storefront at oudhalanfar.com alongside physical retail outlets across the UAE, offering 268+ SKUs across price points from entry-level roll-on attars (Dhs. 39.60) to luxury oud gift sets (Dhs. 3,298.68).

Product overview

Oudh Al Anfar Perfumes is a Dubai-based perfume manufacturer established in 1950, operating as a traditional fragrance house with a multi-brand portfolio. The company offers a unified product ecosystem organized across four primary sub-brands: ANFAR LONDON (niche-style international fragrances), ANFAR 1950 (luxury modern scents including the popular Dubai Chocolate Series), ADYAN (diverse mass-market offerings with 108 products including the tropical House of Sorbet line), and AJYAD (regional Arabic fragrances). These are complemented by core product categories spanning perfumes for men, women, and unisex segments, traditional oud products, Mukhallat (perfume oils), Attar (concentrated alcohol-free oils), Bakhoor (incense), gift sets, and room fresheners. The company operates primarily through its Shopify e-commerce platform, shipping within the UAE with free shipping on orders over AED 100.

Differentiator

Problem solved

Functional benefit

Brands

• ANFAR 1950: Niche style fragrances collection featuring luxury perfumes including the popular Dubai Chocolate series and Summer in Dubai fragrances.
• ANFAR LONDON
• ADYAN
• AJYAD

Products and services

• ANFAR LONDON

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lattafa Perfumes: Rapidly-growing UAE-based fragrance brand with broad EDP, attar, and bakhoor portfolio at accessible price points and strong e-commerce presence. Comparable as an up-and-coming regional competitor in similar price tiers and digital-first GTM.

Direct peers

• Gissah Perfumes: GCC-based fragrance house focused on traditional Arabic and oud-based luxury perfumes distributed via retail and online. Comparable on product mix (oud/attar), premium positioning, and Middle East retail model.
• Arabian Oud: Saudi-headquartered heritage fragrance house specializing in oud, bakhoor, and traditional Arabian perfumes with multi-country retail. Closely comparable to Oudh Al Anfar in product mix (oud/attar/bakhoor), category focus, and GCC retail footprint.
• Ajmal Perfumes: UAE-based family-founded perfume house established in 1951 with multi-decade heritage, direct-to-consumer stores, and a portfolio of oud, attar, and EDP offerings. Directly comparable in heritage profile, regional focus, and product breadth.
• Swiss Arabian Perfumes: UAE-based perfume house offering oud, traditional Arabic, and contemporary fragrances via retail and e-commerce. Directly comparable on category, regional focus, and omni-channel go-to-market.
• Rasasi Perfumes: Dubai-headquartered fragrance manufacturer and retailer with traditional Arabian, oud, and modern EDP lines distributed across the GCC and internationally. Comparable on product portfolio, retail-plus-DTC model, and GCC market positioning.
• Al Haramain Perfumes: GCC-based manufacturer and retailer of oud, attar, and bakhoor products with a multi-country retail footprint. Comparable on traditional Arabic product mix, regional retail expansion, and B2C orientation.
• Abdul Samad Al Qurashi: Saudi-headquartered heritage perfume house with extensive GCC retail and traditional Arabian fragrance offerings. Comparable on heritage positioning, oud specialization, and Gulf-region retail density.

Broad incumbents

• Chanel (Beauty & Fragrance): Global luxury house with a major fragrance division distributing EDP and prestige lines into the GCC via department stores and standalone boutiques. Comparable as a competing premium fragrance supplier in the same UAE consumer's consideration set.
• Sephora (Middle East): Multi-brand beauty and fragrance retailer with strong Gulf presence including UAE. Comparable as a competing perfumery retail channel that distributes international and Middle Eastern fragrance brands to the same end consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnfarPerfumes
• Facebookfacebook.com/anfar.perfumes
• Instagraminstagram.com/oudh.al.anfar?igsh=NWZicTdkMnIxbjhm&utm_source=qr
• LinkedInlinkedin.com/company/oudh-al-anfar-perfumes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oudh Al Anfar Perfumes