Positive Tracks

What Positive Tracks does

Positive Tracks is a 501(c)(3) nonprofit founded in 2009 in Hanover, New Hampshire, that equips youth ages 12–25 to design, fund, and lead their own athletic events — called "Challenges" — in support of causes they choose. Its core product is the Sweat For Good® program, delivered through a web platform at app.positivetracks.org where participants register as Challenge Captains, access coaching, receive starter grants up to $125 and fundraising matches up to $100, manage registration and fundraising pages, and earn a Certificate in Athletic Activism for Community Impact & Mobilization. All programming is provided free of charge to participants, with a stated 2025 goal of powering 1,600 youth leadership experiences. The organization supplements the core program with several sub-products: the Youth Leadership Fellowship (a paid, immersive peer-coaching role in Greater Boston and the Upper Valley), Impact Labs (a portable, paid B2B/B2Institution panel program sold to companies, schools, and community organizations), and signature fundraising events including the annual Sweat For Good Games ($167,000 raised in 2025) and the Stadium Summit at Harvard Stadium. The business model is donation-funded, drawing on individual giving, a named roster of 11+ foundation and corporate partners (Couch Family Foundation, Enterprise Holdings, Bonfire, Pega, Hypertherm Hope Foundation, Ledyard National Bank, Hemenway Barnes, Janes Trust, Rogers Family, Byrne Foundation, Estes), event revenue, and a 2025-integrated corporate matching-gift tool (Double the Donation). Operating geographies are concentrated in New England with a Boston hub alongside the Hanover headquarters. The organization reports cumulative impact of 100,472+ youth served, 449,106+ miles of physical activity, 153,270+ volunteer hours, and approximately $12.4 million channeled to beneficiary nonprofits since inception; a two-year independent evaluation by Dr. Kathy Babiak and Alisha Greenberg validated the program as a highly effective youth development vehicle.

Name

Positive Tracks

Legal name

Positive Tracks, Inc.

Website

https://positivetracks.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Positive Tracks is a 501(c)(3) nonprofit that equips youth ages 12–25 to design and lead free athletic Challenges supporting causes they choose, supported by coaching, starter grants, and a digital fundraising platform, and funded by donations, foundation grants, corporate partners, and flagship events.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit

NAICS

Sports and Recreation Instruction (611620), Educational Services (611)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Youth leadership programs
• Athletic fundraising challenges
• Nonprofit community service
• Youth activism coaching
• Grant funded youth programs

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Positive Tracks is a 501(c)(3) nonprofit that relies on individual donations to fund its free programs for youth. Donations support coaching, starter grants, matching dollars, and operational costs. Tax ID: 45-5086315.
2. Event Revenue - Sweat For Good Games: Annual flagship destination party featuring Lip Sync Battle and dance party. In 2025, raised $167,000. Funds raised directly support Positive Tracks youth leadership programming.
3. Corporate Partnerships & Sponsorships: Companies partner with Positive Tracks through event sponsorship, brand partnerships, and corporate challenge programs. Revenue includes customizable partnership options, employee engagement opportunities, and program sponsorship.
4. Foundation & Institutional Funding: Funding from foundations and institutional donors including Couch Family Foundation, Enterprise Holdings, Bonfire, Byrne Foundation, Ledyard National Bank, Hemenway Barnes, Hypertherm Hope Foundation, Janes Trust Foundation, Pega, Rogers Family, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Positive Tracks is a 501(c)(3) nonprofit that empowers youth ages 12-25 to design and lead their own athletic challenges (the Sweat For Good® Challenges program) to champion causes they care about. Participants receive free personalized coaching, starter grants up to $125, fundraising matches up to $100, online tools, liability insurance, swag, and a Certificate in Athletic Activism — all at no cost. The organization supports this through a digital platform (app.positivetracks.org), flagship events, corporate partnerships, and foundation grants.

Product overview

Positive Tracks is a nonprofit organization offering a single unified youth leadership program built around the Sweat For Good® Challenges Program, supported by a digital platform (app.positivetracks.org), coaching services, and supplementary programs including the Youth Leadership Fellowship, Stadium Summit, Sweat For Good Games, Team Positive Tracks, and Impact Labs. All offerings are provided free to youth ages 12-25, with starter funds up to $125 and fundraising matches up to $100 for challenge beneficiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Sweat For Good: A registered trademark owned by Positive Tracks describing the organization's core concept of turning athletic activity into social change and fundraising for causes.

Products and services

• Sweat For Good® Challenges Program The core youth leadership program where young people ages 12-25 design and lead their own athletic events to champion causes they care about, with free coaching, resources, starter funds up to $125, and fundraising matches up to $100.
• Positive Tracks App
• Youth Leadership Fellowship A paid, immersive fellowship program where young adults coach peers, mobilize participation, and develop connections within a mentor network in the Greater Boston area and Upper Valley region.
• Stadium Summit Annual stadium stair climbing event at Harvard Stadium where youth-led teams climb to champion causes of their choice.
• Sweat For Good Games Annual high-energy destination party featuring a Lip Sync Battle and dance party celebrating the power of young people and sport for change.
• Team Positive Tracks A community of supporters who run, ride, climb, and fundraise to benefit Positive Tracks youth programming through various fitness challenges and events.
• Impact Labs Intergenerational storytelling and panel experiences showcasing youth-led change through sport, available to bring to communities, companies, or schools.
• 1:1 Coaching & Mentorship Personalized coaching from Positive Tracks coaches providing encouragement, skill building, and support for youth leading challenges.

Quantifiable outcome

• 97% of Challenge Captains agreed or strongly agreed they are more confident in their leadership abilities
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hidden Genius ProjectcoreOthersNonprofit beneficiary and program partner. Youth Challenge Captains organize events supporting Hidden Genius Project, which trains and mentors Black male youth in STEM, technology creation, entrepreneurship, and leadership skills. One captain organized a basketball tournament raising funds for this organization.
• Doc WayneminorOthersBoston-based nonprofit beneficiary that promotes youth mental health through sports-based therapy. Supported by a Challenge Captain who organized an 80-person 3v3 baseball tournament.
• SamaritansminorOthersNonprofit working to provide accessible mental health care and increased mental health resources. Beneficiary of a Challenge Captain-organized 5K for suicide prevention.
• UNICEFminorOthersInternational nonprofit providing critical relief and supplies to children in conflict zones. Beneficiary of a Challenge Captain-organized 1-Mile fun run.
• The Hole in the Wall Gang CampminorOthersNonprofit providing medically supervised summer camps for seriously ill children. Received over $15,000 raised by a Challenge Captain who biked across the country.
• HeadrestminorOthersNew Hampshire nonprofit focused on mental health services. Beneficiary of Cully's Run organized by a Challenge Captain.
• Good Neighbor Health ClinicminorOthersVermont nonprofit providing free and reduced-cost health and dental services. Beneficiary of a Challenge Captain-organized 5K.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Street Soccer USA: Nonprofit using soccer to build life skills and leadership in underserved youth and adults; comparable to Positive Tracks in combining athletic activity with social impact fundraising and team-based programming.
• Right to Play: Global nonprofit that uses sport and play to empower and educate disadvantaged children, mirroring Positive Tracks' model of youth development through athletic activity, leadership, and community impact.
• Up2Us Sports: U.S. nonprofit focused on using sports-based youth development to improve health, education, and character outcomes for underserved youth, directly comparable to Positive Tracks' sport-for-impact mission.
• Peace First: Nonprofit activating young people as leaders and change-makers through community action grants and coaching — a near analog to Positive Tracks' Challenge Captain model, also with strong mental-health/leadership framing.
• DoSomething.org: Large youth-led social-change nonprofit that recruits and supports young people (similar age band) to run campaigns for causes they care about, with comparable coaching, grants, and digital infrastructure.

Broad incumbents

• Laureus Sport for Good Foundation: Established global foundation funding sport-for-development programs worldwide; operates at far larger scale and serves as both a category benchmark and a potential grantmaker/partner for Positive Tracks.
• Beyond Sport: Sport-for-development collective and awards body that recognizes and convenes programs like Positive Tracks; functions as a category organizer and awarding institution within the same space.

Regional players

• Kids in the Game: New York-based nonprofit providing sports-based youth development programs and coaching to underserved youth; comparable sport-for-impact model but geographically concentrated in the NYC metro area.
• GoodSports: U.S. nonprofit increasing access to youth sports equipment and programming for under-resourced communities; overlaps with Positive Tracks on sport-based youth development and donor-supported funding model.

Others

• Atlas Corps: Nonprofit developing young leaders through fellowships and cross-cultural exchange; thematically adjacent to Positive Tracks' Youth Leadership Fellowship and youth-coaching infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHGsZ-uXeFOQSwladjeGcww
• LinkedInlinkedin.com/company/5398419
• Instagraminstagram.com/postracks
• TikToktiktok.com/@postracks
• Xx.com/postracks

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Tracks