Headrest

Name

Headrest

Legal name

Headrest, Inc.

Website

https://headrest.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Behavioral Health and Substance Use Disorder Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Crisis intervention services
• Substance use treatment
• Recovery housing
• Outpatient counseling
• Employee assistance program

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations: Cash donations from individuals, community members, and supporters to sustain the organization's mission
2. Government Grants: Grant funding from state government including Recovery Friendly Workplace grant funds from CDFA (NH)

Distribution channels4 records

Marketing channels5 records

Core offering

Headrest is a non-profit provider of behavioral health services for individuals affected by substance use disorder and crisis situations in the Upper Valley region (NH/VT). Its program suite includes a 24/7 Crisis-Suicide Hotline (with 988 chat/text), a 12-bed Mind, Body, Soul Recovery House, outpatient and intensive outpatient counseling, low-intensity residential and transitional living programs, a vocational program (HOW), a Recovery Friendly Workplace Employee Assistance Resource program, an Impaired Driver Care Management (DUI School) program, and Friends & Family support groups.

Product overview

Headrest is a non-profit organization offering a comprehensive suite of substance use disorder treatment and crisis intervention programs. The organization operates primarily as a service provider rather than a technology platform, with its core offerings including the 24/7 Crisis-Suicide Hotline (with 988 chat/text capability), Outpatient Counseling, Intensive Outpatient Counseling, Low Intensity Residential Program, the MBS Recovery House (a 12-bed residential facility), the Transitional Living Program, the HOW Vocational Program, the Recovery Friendly Workplace EAR Program, the Impaired Driver Care Management Program (DUI School), and Friends & Family Support Group. These programs work together to provide a continuum of care from crisis intervention through recovery and employment support.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Crisis-Suicide Hotline A 24/7 crisis and suicide prevention hotline that fields approximately 12,000 calls per year, serving New Hampshire, Vermont, and parts of Maine. Addresses crises including depression/anxiety, substance use disorder, domestic violence, and suicidal ideation. Also offers chat and text services via 988.
• 988 Chat and Text Platform Crisis text and chat platform allowing individuals to contact trained crisis counselors via text message or online chat for immediate support, information, referral, and safety planning.
• MBS Recovery House Mind, Body, and Soul (MBS) Recovery House is a supervised 12-bed residential facility for men in recovery from substance use disorder, providing a safe, stable, substance-free living environment with shared common spaces and accountability.
• Outpatient Counseling Individual and group counseling services for those in recovery from substance use disorder, provided in an outpatient setting at Headrest's administrative offices.
• Intensive Outpatient Counseling More intensive outpatient counseling services for individuals requiring a higher level of care in their recovery journey.
• Low Intensity Residential Program A residential program where length of stay depends on each client's individual treatment plan, providing structured recovery support in a lower-intensity setting.
• Transitional Living Program A program supporting individuals transitioning from treatment back to independent living, helping clients identify strengths and develop skills for the real world.
• Headrest Opportunities For Work (HOW) Vocational Program A vocational program helping clients get and keep career-ladder, living-wage jobs by providing employment support and job placement assistance.
• Recovery Friendly Workplace EAR Program An Employee Assistance Resource program allowing employees to access a Master Licensed Alcohol and Drug Counselor (MLADC) to support workplace recovery and substance use treatment for employers participating in the Recovery Friendly Workplace initiative.
• Impaired Driver Care Management Program (DUI School) A program that helps individuals who have lost their license due to a DUI learn to take responsibility for their actions and work towards getting their license back.
• Friends & Family Support Group A support group facilitated by people who are also in recovery, providing assistance to family members, friends, neighbors, and employers of Headrest's clients.

Quantifiable outcome

• 12,000 crisis calls per year handled by trained counselors
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DCI (Dartmouth College Initiative)minorOthersDCI furnished Headrest's sober living facility, providing household items and furnishings for the recovery house to create a comfortable living environment for residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Farnum Center: New Hampshire-based non-profit addiction treatment provider offering residential, outpatient, and recovery housing. Comparable as a regional NH non-profit SUD treatment peer directly competing for the same state grant pool and Upper Valley donor base.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest US non-profit addiction treatment provider offering residential, outpatient, and recovery housing across multiple states. Comparable as a multi-modality SUD continuum-of-care provider, though at vastly greater national scale.
• SAMHSA National Helpline: Federal 24/7 treatment referral and information service for substance use and mental health. Comparable as a free public crisis/referral line for SUD, though national in scope.
• 988 Suicide & Crisis Lifeline (SAMHSA/Vibrant Emotional Health): Federal backbone of the US suicide prevention crisis network of which Headrest's hotline is a local node. Comparable as a crisis intervention service but operates at national policy and funding level.

Direct peers

• Crisis Text Line: National non-profit providing 24/7 crisis intervention via text messaging. Directly comparable to Headrest's 988 chat and text crisis intervention modality, though at much larger national scale.
• Aware Recovery Care: In-home and outpatient addiction treatment provider serving multiple states. Comparable as an outpatient SUD treatment provider with intensive outpatient and continuing care programs.
• Oxford House: National non-profit network of sober living/recovery houses using a self-run model. Directly comparable to Headrest's MBS Recovery House concept, though operated at vastly greater scale with hundreds of homes nationwide.
• Caron Treatment Centers: Non-profit addiction treatment organization with residential, outpatient, and recovery support programs. Comparable as a multi-level SUD treatment provider with similar continuum-of-care philosophy.
• Phoenix House: Non-profit operating residential and outpatient substance use disorder treatment programs across multiple states. Directly comparable service mix of residential recovery housing, outpatient counseling, and family support services.

Emerging players

• The Trevor Project: Non-profit providing 24/7 crisis intervention via phone, chat, and text, focused on LGBTQ+ youth. Comparable in crisis-line delivery model and modality mix (phone/text/chat), though specialized by population.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/headrestuv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headrest