What Pestrol does

Pestrol (legal entity Pestrol Australia) is a private Australian e-commerce and multi-channel retailer of DIY pest-control, home, and garden products, headquartered in Villawood, New South Wales. The company operates from a single domestic address while shipping nationwide, and runs a parallel New Zealand storefront (pestrol.co.nz). Its catalog spans three core categories: Pest Control Solutions (insecticides, rodent traps and bait stations, bird spikes and netting, mosquito and possum traps, electronic repellers); Garden Products (fertilisers, tools, sprayers, pots and planters, seeds, weed and fungicide control, composting supplies); and a newer Home & Outdoor Living assortment (air purifiers, vacuum cleaners, fans, heaters, outdoor furniture, cleaning supplies, pet products, kitchen and car care). The catalog extends to over 3,000 SKUs, combining proprietary Pestrol-branded products (e.g., Rodent Free Max repeller, Garden Pro Sprayer, Sleep Easy mosquito trap, Thanos automatic rat trap, rechargeable backpack sprayers, LED bug zappers) with curated third-party brands including Yates, Scotts, GoodNature, VectorFog, and Insect Shield.

The platform is built on a standard e-commerce storefront layered with an AI-powered chatbot ('AI Pat') for customer support, product recommendation, order and refund handling, plus a self-serve Knowledge Centre and editorial content for SEO and category education. Distribution combines direct-to-consumer online sales (pestrol.com.au, with $12 flat-rate or free shipping over $200, ZipPay and AfterPay accepted), physical retail, wholesale supply to garden centres and hardware stores, and a dedicated B2B supply line to licensed professional pest-control operators. Pricing is purely transactional unit pricing ranging from roughly AUD $5 to over $1,400 per SKU with no subscription or recurring component disclosed.

Revenue mechanics are concentrated in one-time online product sales plus hardware resale through wholesale and professional channels; the company does not disclose revenue, has no parent company, no outside funding rounds, and operates with a headcount of 1-10 employees. Customer segments are threefold: residential DIY consumers (primary), professional pest-control operators (B2B), and gardening enthusiasts (persona). The company maintains a visible philanthropic partnership with The Kids Cancer Project and serves Australia with a trans-Tasman extension into New Zealand.

Name

Pestrol

Legal name

Pestrol Australia

Website

https://pestrol.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pestrol Australia is a private e-commerce and multi-channel retailer selling DIY pest-control, home, and garden products to Australian residential and professional customers, operating the pestrol.com.au and pestrol.co.nz storefronts with over 3,000 SKUs spanning its own Pestrol brand and curated third-party labels.

Ownership category

akta.pro rank

Product category

Pest Control Products

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Pest control products
• Garden supplies
• DIY pest management
• Rodent control equipment
• Outdoor home products

Headquarters

HQ city

Villawood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of pest control, garden, and home products through the pestrol.com.au website with shipping across Australia
2. Retail and Wholesale Distribution: Supply of pest control and garden products to retail stores and wholesale distributors across Australia
3. Professional Pest Control Supply: B2B supply of pest control products to professional pest control operators and service providers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pestrol is an Australian e-commerce retailer that supplies DIY pest control products (insecticides, rodent and wildlife traps, electronic repellers, mosquito traps, bird spikes and netting), garden products (fertilizers, sprayers, tools, weed control, composting supplies), and home/outdoor living products (air purifiers, outdoor furniture, pet products). The company combines its own branded Pestrol products with offerings from global suppliers, distributing through direct e-commerce, retail, wholesale, and professional pest-control channels across Australia and New Zealand.

Product overview

Pestrol is an Australian e-commerce retailer offering a comprehensive range of DIY pest control and garden products. The product portfolio is organized into three core categories: Pest Control Solutions (including own-brand products like the Rodent Free Max electromagnetic repeller, mosquito traps, automated rat traps, bird spikes, and netting, alongside third-party brands), Garden Products (spanning fertilisers, garden tools, sprayers, pots and planters, seeds, weed control, and composting supplies), and Home & Outdoor Living (including air purifiers, vacuum cleaners, fans, heaters, outdoor furniture, cleaning supplies, and pet products). The company also provides an AI-powered customer support chatbot called AI Pat for product recommendations and assistance. Pestrol combines its own branded products with offerings from global suppliers including Yates, Scotts, GoodNature, and over 100 other brands, serving retail, wholesale, and professional supply channels across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Pestrol Rodent Free Max Electromagnetic and ultrasonic pest repeller using dual-technology approach for indoor rodent and cockroach control.
• Pestrol Garden Pro Sprayer Pump sprayer with shoulder strap, adjustable nozzle, and extendable lance, available in 5L, 12L, and 16L capacities for gardening applications.
• Sleep Easy Indoor Mosquito Trap Quiet indoor mosquito catcher using UV light and fan suction technology for bedrooms and indoor spaces.
• Pestrol Handheld Steam Cleaner Portable handheld steam cleaning unit for household cleaning applications.
• Pestrol Thanos Automatic Rat & Mouse Trap Automatic electronic trap for rat and mouse control.
• Premium Bug-Free Bundle Comprehensive insect control bundle including sprays and dispensers for indoor and outdoor bug protection.
• Pestrol LED Bug Zapper (30W) LED-powered insect zapper for indoor and outdoor mosquito and flying insect control.
• Pestrol Rechargeable Backpack Sprayers (10/12/16L) Battery-powered backpack sprayers for professional and home garden use, available in 10L, 12L, and 16L capacities.
• Executioner Bug Zapper XXL Extra-large electric bug zapper for outdoor insect control.
• Pestrol Outdoor Dominator Mosquito Control Trap Outdoor mosquito control trap designed for large area coverage.
• Bird Spikes (narrow base / wide / metal / polycarbonate) Anti-bird deterrent spikes in multiple variants including narrow base, wide spikes, metal, and polycarbonate materials for bird control on various surfaces.
• Bird Netting (heavy duty / wildlife safe / extra heavy duty 9-ply) Protective netting for fruit trees and gardens, available in heavy duty, wildlife safe, and extra heavy duty 9-ply variants.
• Plug-in Fly Trap Electric plug-in fly trap device with sticky paper trap insert for indoor fly control.
• Humane Rodent Trap Live-capture rodent trap for humane rodent control, featuring metal single-door design.
• Mice Multi Catch Bucket Trap Humane multi-catch bucket trap designed for capturing multiple mice safely and effectively.
• Pestrol Stand-Up 4-Claw Weed Puller Manual stand-up tool with four-claw design for weed removal from lawns and gardens.
• Pestrol Roll Away Chicken Nesting Box (3-hole) Galvanised multi-hole roll-away nesting box with automatic egg collection tray for backyard poultry coops.
• Glass Oil Diffuser (Premium / Luxe) Premium glass essential oil diffuser with LED mood lighting and ultrasonic aromatherapy mist technology, also available in Luxe variant.
• Dust Mite Vacuum Cleaner (Vacumi VC3) Water filter allergen vacuum cleaner designed for dust mite removal from mattresses and upholstery.
• Vehicle Rodent Barrier (16m x 80cm) Protective barrier for vehicles designed to prevent rodent damage to car undercarriages, featuring stainless steel anti-chew base.
• Pro Series Commercial Rat Bait Station Tamper-resistant commercial-grade rodent bait box for professional pest control applications.
• VectorFog Cold Foggers (e.g., C100 ULV) ULV cold fogging equipment for professional pest control treatment applications.
• Insect Shield Clothing Insect repellent clothing line including men's shirts and workwear for personal protection against biting insects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• The Kids Cancer ProjectminorOthersPestrol supports The Kids Cancer Project as a charitable initiative, with the company logo displayed on their website indicating a philanthropic partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VectorFog: Manufacturer of ULV cold fogging equipment for professional pest control, currently distributed by Pestrol and competing in the same B2B professional channel.
• Cardinal Professional Products: Manufacturer and distributor of professional pest control products and applicator equipment, comparable to Pestrol's Pro Series commercial-grade offering to licensed operators.
• GoodNature: New Zealand-based manufacturer of humane pest control products (rodent and stoat traps), distributed by Pestrol and operating in the same trans-Tasman market.
• Woodstream Corporation: US-based manufacturer of branded pest and animal control products (Victor, Safer Brand, Terro) sold through retail and online channels. Direct product-line peer across traps, repellers, and DIY pest solutions.
• Yates: Iconic Australian garden care brand (fertilizers, pest control, weed control) that Pestrol both resells and competes with in the DIY garden market. Highly comparable product portfolio and customer base in Australia.
• Catchmaster: Manufacturer of professional and consumer-grade rodent and insect control products, including bait stations and traps, overlapping directly with Pestrol's trap and bait station assortment.

Broad incumbents

• Bunnings Warehouse: Australia's dominant hardware and garden retailer, selling overlapping DIY pest control, garden care, and outdoor products through a national chain of physical stores and an online platform. Direct competitor for the same DIY consumer base Pestrol targets.
• Scotts Miracle-Gro: Global leader in consumer lawn and garden care, including pest and weed control products. Pestrol distributes Scotts products in Australia and competes with the brand in garden consumables.
• SC Johnson: Multinational consumer goods company owning major pest control brands (Raid, OFF!, Baygon) that compete in the same DIY consumer pest control category Pestrol serves.
• BASF Pest Control Solutions: Global chemical manufacturer producing professional pest control products used by pest management professionals—directly comparable to Pestrol's B2B professional pest operator supply channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pestrolproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pestrol