Fooz
Fooz is a Katowice, Poland-based WordPress development agency (~30 people) that builds custom, high-performance enterprise websites for global SaaS, tech, and publishing companies via project-based builds, migrations, maintenance retainers, and a proprietary multilingual translation plugin.
- Company typePrivate
- Founded2017
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fooz does
Fooz is a custom WordPress development agency operating as Fooz Sp. z o.o. from Katowice, Poland, with a team of approximately 30 people serving enterprise SaaS, technology, and publishing clients globally. The agency specializes in bespoke, custom-coded WordPress builds rather than templated solutions, leveraging React and the Gutenberg block editor to deliver high-performance sites targeting 90+ PageSpeed scores. Its service portfolio includes full-cycle website rebuilds, custom theme development, migration services, ongoing maintenance contracts, and proactive support — sold predominantly through direct enterprise sales motion with custom project scoping and quotes.
The firm's core technical differentiator is a combination of elite WordPress VIP Partner status and a proprietary translation plugin (Fooz Live Translate) that integrates DeepL machine translation across classic editor, Gutenberg, and Elementor content for multilingual estates. Beyond project services, Fooz maintains recurring-revenue maintenance relationships (notably with CyberSmart since 2023) and is increasingly positioning its rebuild offering around 'modern search, AI-driven discovery, and constant iteration.' Named client work spans 450 to 1,800 project hours and includes Bouncer (30-language site, 2,000+ pages, 20,000+ content pieces migrated), DRE (door configurator and API integration), Zmorph (3D printing manufacturer site), Landingi, Neptune.ai (Mobile Trends Awards nominee), and Smoobu.
The business model is primarily professional services — project-based hourly engagements supplemented by managed-services maintenance and support retainers. Pricing is not publicly disclosed; all engagements are custom-quoted. Fooz is bootstrapped (no institutional funding disclosed), operates without a formal parent company in available corporate filings (despite one partnership reference to the Iteo group), is led by founder Michał Kaźmierczak, and has accumulated 200+ delivered projects across 21 countries with a 4.95 Clutch rating and a 100% 2025 CSAT score.
Fooz firmographics
Firmographics- Name
- Fooz
- Legal name
- Fooz Sp. z o.o.
- Website
- https://foozagency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fooz is a Katowice, Poland-based WordPress development agency (~30 people) that builds custom, high-performance enterprise websites for global SaaS, tech, and publishing companies via project-based builds, migrations, maintenance retainers, and a proprietary multilingual translation plugin.
- Ownership category
- akta.pro rank
Fooz industry classification
Industry- Product category
- WordPress Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Fooz is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Fooz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom WordPress Development Services: Project-based custom WordPress development including website rebuilds, theme development, and migration services for enterprise clients.
- WordPress Maintenance Services: Ongoing WordPress maintenance and support services for SaaS and tech companies, including performance optimization, security updates, and campaign support.
- Proactive WordPress Support: Continuous support covering daily marketing requests, campaign support, and performance optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Fooz product offering
Product offeringCore offering
Fooz is an enterprise WordPress development agency that builds, rebuilds, migrates, and maintains custom-coded WordPress websites for SaaS, tech, and publishing companies. Services span custom theme development using React and Gutenberg, SEO-preserving migrations, proactive ongoing support, and multilingual capability delivered via a proprietary Fooz Live Translate plugin integrated with DeepL.
Product overview
Fooz is an enterprise WordPress website development agency offering a portfolio of interconnected services centered on building and maintaining high-performance WordPress websites for SaaS, tech, and publishing companies. Its core offering is full-cycle WordPress development, supplemented by specialized add-on modules — WordPress Migration Services, WordPress Maintenance Services, Custom WordPress Theme Development Services, and the proprietary Fooz Live Translate Plugin — which together form a comprehensive suite addressing the complete lifecycle of an enterprise WordPress website from initial build through ongoing growth and multilingual expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Rebuild Services
Quantifiable outcome
- 90+ PageSpeed scores on custom WordPress implementations
- +1 more outcomes
Companies that use Fooz
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Fooz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Fooz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IteoparentFooz is part of the Iteo group of companies. Iteo is a parent company/organization that Fooz operates under.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fooz competitors and assessment
Company assessmentOthers
- Codeable: Codeable is a curated WordPress freelancer marketplace connecting businesses to vetted WordPress developers. It is adjacent to Fooz as an ecosystem participant — both supply WordPress development capacity — but uses a marketplace model rather than a dedicated agency team.
Direct peers
- 10up: 10up is an enterprise WordPress agency offering custom development, design, and platform engineering for large publishers and brands. It is the most direct peer to Fooz — same niche (enterprise WordPress), same target buyer (digital teams at brands/publishers), and overlapping service lines (custom builds, migrations, support).
- Human Made: Human Made is a WordPress VIP Gold Partner and enterprise WordPress agency serving large publishers, media, and enterprise clients globally. It directly competes with Fooz in the WordPress VIP ecosystem on custom development, multisite, and content platform builds.
- XWP: XWP is a WordPress VIP partner and engineering agency focused on enterprise publishing, performance, and open-source contribution. It is a direct competitor to Fooz for WordPress VIP builds and large-scale publishing platform engagements.
- rtCamp: rtCamp is an enterprise WordPress agency and WordPress.com partner with deep expertise in scaling, hosting, and engineering for high-traffic WordPress sites. It competes with Fooz for enterprise WordPress development, migration, and managed engineering work.
- WebDevStudios: WebDevStudios is a US-based enterprise WordPress agency offering custom theme/plugin development, multisite, and support. It is a direct peer in the custom WordPress development space, with similar service lines to Fooz.
- Multidots: Multidots is an enterprise WordPress and WooCommerce agency serving publishers and SaaS companies with custom builds, migration, and performance work. It is a direct peer in the enterprise WordPress agency space, especially for content-heavy sites.
- The Code Company: The Code Company is a WordPress and Shopify agency building custom digital experiences for enterprise and ecommerce clients. It overlaps with Fooz on custom WordPress development, theme work, and enterprise web builds.
Broad incumbents
- WP Engine: WP Engine is a leading managed WordPress hosting platform that also offers enterprise WordPress tooling (including Atlas and WordPress VIP). It is a broad incumbent in the WordPress ecosystem: while it does not do custom agency builds for end clients the way Fooz does, it is a key partner and potential competitor for delivery layers and platform choice.
Emerging players
- Brainstorm Force: Brainstorm Force is a WordPress product company behind Astra and Starter Templates, with a growing agency and services arm. It is an emerging player that overlaps with Fooz at the intersection of WordPress tooling, themes, and agency services for SaaS/tech marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fooz social profiles
Digital presenceFooz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fooz leadership team
Management profileNumber of profiles
Profiles2 records
Fooz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fooz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fooz
What does Fooz do?
Fooz is an enterprise WordPress development agency that builds, rebuilds, migrates, and maintains custom-coded WordPress websites for SaaS, tech, and publishing companies. Services span custom theme development using React and Gutenberg, SEO-preserving migrations, proactive ongoing support, and multilingual capability delivered via a proprietary Fooz Live Translate plugin integrated with DeepL.
Is Fooz a public or private company?
Fooz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fooz founded?
Fooz was founded in 2017. It employs 11 to 50 people.
Where is Fooz based?
Fooz is headquartered in Warsaw, Poland, in the Europe region.
How does Fooz make money?
Three revenue lines are on record. Custom WordPress Development Services are the primary driver. The others are wordPress Maintenance Services and proactive WordPress Support.
Who are Fooz's main competitors?
Codeable is listed as an others. Direct peers are 10up, Human Made, XWP, rtCamp, WebDevStudios, Multidots and The Code Company. WP Engine is listed as a broad incumbent. Brainstorm Force is listed as an emerging player.
Does Fooz have an API?
No public API is recorded for Fooz.
What industry is Fooz in?
Fooz's product category is WordPress Development Services. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541511 and its SIC code is 7370.