The Events Artery

What The Events Artery does

The Events Artery (TEA) is a Singapore-headquartered, founder-owned event marketing agency established in 2006 by Wai Mayleng. The firm delivers end-to-end event management across six service categories — Conferences, Internal Business Events, Launches & Media Events, Exhibitions, Festivals, and Anniversary & Awards Events — supplemented by specialized capabilities in Hybrid Events and bespoke Immersive Experiences such as themed set builds. The business serves enterprise clients and government agencies across Southeast Asia and key APAC markets, with a documented track record spanning marquee engagements including Google Cloud Summit 2024 SEA (a multi-city series across Jakarta, Bangkok, and Singapore), Netflix TUDUM SEA Campaign 2022, and the Google for Singapore marquee event.

TEA operates as a pure professional services firm with no proprietary technology platform, API, or app product disclosed. Revenue is generated through quote-based, project-based engagements with pricing determined by event type, size, scope, and requirements; the contact form captures event size tiers (Below 100 / Below 500 / Below 1000 / 1000+), event date, and detailed requirements, indicating a custom enterprise sales motion rather than standardized packaged pricing. The company is independently bootstrapped with no disclosed funding rounds, parent company, or subsidiaries. Distribution is direct enterprise consultative selling primarily out of Singapore with a delivery network extending across Indonesia, Thailand, and broader APAC.

Headcount sits in the 11-50 range, with founder Wai Mayleng remaining as Managing Director and tenured staff including a Senior Account Director with 15 years of tenure. Marketing channels are anchored on case studies (success stories), earned media through ~30 regional industry awards spanning 2015-2025, organic social (Facebook and Instagram), and an extensive client logo showcase. The firm's go-to-market is event-driven: showcasing high-profile deliverables (Google, Netflix, Singapore Cocktail Festival) as proof points to attract new enterprise clients, paired with a consultative sales process targeting enterprise and government buyers.

Name

The Events Artery

Legal name

The Events Artery

Website

https://eventsartery.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Events Artery (TEA) is a Singapore-based, founder-owned event marketing agency founded in 2006 that delivers end-to-end corporate and government events across Southeast Asia and APAC, serving enterprise clients such as Google and Netflix with conferences, festivals, launches, and bespoke immersive experiences.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Weddings & Related Celebrations (Receptions, Engagements) (MPAGAHAJ), Anniversary & Milestone Celebration Services (HSACACAD), Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

Keywords

• Event management services
• Corporate event planning
• Experiential marketing agency
• Hybrid event production
• Conference management services

Headquarters

HQ city

Midview City

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Services: Project-based event management and production services for corporate clients. Revenue generated through custom event engagements with pricing based on event scope, size, and requirements. Services span conferences, exhibitions, festivals, launches, and internal business events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Events Artery is a Singapore-based events agency that plans and produces corporate and public events end-to-end, including conferences, internal business events, product launches and media events, exhibitions, festivals, and anniversary/award ceremonies. Services are delivered as custom engagements for enterprise and government clients across Southeast Asia and APAC, with additional capabilities in hybrid (physical and virtual) events and bespoke immersive experience design.

Product overview

The Events Artery (TEA) is an award-winning events agency offering a unified suite of event management services rather than a software platform. The core offering consists of six service categories: Conferences, Internal Business Events, Launches & Media Events, Exhibitions, Festivals, and Anniversary & Awards Events. These services are supported by specialized capabilities including Hybrid Events (combining physical and virtual components) and Immersive Experiences (bespoke set design and interactive installations). The agency operates as a service company without distinct branded software products, delivering end-to-end event planning, strategy, and execution for clients across Southeast Asia and APAC markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences Professional conference planning and management services including speaker coordination, venue arrangement, and attendee engagement for corporate and industry events.
• Internal Business Events Corporate internal events including team building, town halls, and internal communications events designed to engage employees and strengthen company culture.
• Launches & Media Events Product launches, media events, and brand activation campaigns that create buzz and drive awareness for new offerings.
• Exhibitions Exhibition design and management services including booth development, visitor flow optimization, and interactive displays.
• Festivals Large-scale public festival planning and execution including entertainment programming, vendor management, and attendee experiences.
• Anniversary & Awards Events Corporate anniversary celebrations and award ceremony planning including gala dinners, trophy design coordination, and recognition programs.
• Hybrid Events Combined in-person and virtual event capabilities enabling multi-layered programming with simultaneous physical and digital attendee experiences.
• Immersive Experiences Bespoke immersive environment design and construction including detailed set builds, interactive installations, and themed experiences such as Bridgerton garden party and Stranger Things roller skate rink for Netflix TUDUM.

Quantifiable outcome

• Singapore Cocktail Festival achieved 10,000 visitors, 4.92 million readers reach, $6.69 million PR campaign value, and 1,000+ media articles.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Singapore Cocktail FestivalcoreStrategic or Co-development PartnerCo-founded by TEA Founder Wai Mayleng, the Singapore Cocktail Festival is a signature event that reinforces Singapore's standing as an award-winning cocktail destination. The festival profiles local talents and encourages international collaborations within the global bar community.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kingsmen Creatives: Singapore-based integrated brand experiences and events agency with strong APAC presence. Directly comparable as a homegrown Singapore events agency serving enterprise clients with exhibitions, events, and brand activations.
• Constellar: Singapore-headquartered MICE platform (formerly SingEx Exhibitions) that organises and hosts large-scale events and exhibitions. Comparable as a Singapore events operator competing for the same regional enterprise event budgets.
• Pico Group: Singapore-headquartered global experiential marketing and events agency operating across APAC and beyond. Closely comparable full-service event management offering, with similar geographic centre of gravity and enterprise client base as TEA.
• Sphere Exhibits: Singapore-based events and exhibitions company that designs, builds, and manages trade shows and corporate events. Comparable as a regional peer serving similar B2B exhibition and conference mandates.

Broad incumbents

• MCI Group: Global association meetings, events, and community engagement agency with significant APAC footprint. Comparable in conferences, association events, and enterprise engagement, though operating at much larger scale and geographic reach than TEA.
• George P. Johnson Experience Marketing: Global experience marketing agency specialising in large-scale events for technology and B2B brands. Comparable enterprise event management focus (especially for tech clients like Google) but with materially larger scale and global footprint.
• Jack Morton Worldwide: Global brand experience agency with APAC offices that produces large-scale events, conferences, and immersive brand experiences. Comparable offering to TEA at a larger, broader scale for enterprise clients including tech multinationals.
• Octagon: Global sports and experiential marketing agency with APAC presence, serving major brands with events, sponsorships, and brand experiences. Comparable in high-impact event execution for enterprise clients, though typically larger engagements.

Regional players

• The Secret Little Agency: Singapore-based creative and events agency serving enterprise and consumer brands across APAC. Comparable as a homegrown Singapore boutique competing for similar regional event briefs, though with a stronger creative/consumer bent.

Emerging players

• Uniplan: Germany-rooted live events and brand experience agency with APAC operations, serving enterprise clients with corporate events, exhibitions, and live experiences. Comparable premium event positioning with a similar enterprise B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheEventsArtery
• Instagraminstagram.com/theeventsartery
• Xx.com/theeventsartery
• LinkedInlinkedin.com/company/the-events-artery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Events Artery