What Triple O's Restaurants does

Triple O's Restaurants is a premium quick-service restaurant brand and division of White Spot Hospitality, founded in 1997 in Vancouver as a spin-off of the iconic White Spot chain (established 1928 by Nat Bailey). The company operates 65+ restaurant locations across British Columbia, Alberta, Ontario, and Hong Kong, plus five mobile 'On the Go' food trucks serving the greater Vancouver area. Its core menu centers on 100% fresh Canadian beef burgers, fresh-cut Kennebec fries (sourced through a multi-generational partnership with the Guichon family in Delta, BC dating to 1935), hand-scooped milkshakes made with premium Canadian ice cream, and the closely-guarded Secret Triple 'O' Sauce — a trade-secret recipe that is central to brand identity and was the origin of the brand name.

The business operates primarily through a franchise model, with franchisees running free-standing locations, co-branded sites at gas stations under a multi-year exclusive agreement with Parkland Fuel Corporation's On the Run network (Chevron, Pioneer, Ultramar, ESSO), as well as sports arenas (Rogers Arena, BC Place, PNE), university campuses (UBC, SFU, BCIT), and BC Ferries vessels. Revenue streams include restaurant food and beverage sales, franchise fees and royalties, food truck catering (minimum C$2,750 per 2-hour booking), physical and digital gift card sales, and delivery commission income from partnerships with SkipTheDishes and DoorDash. Technology infrastructure comprises a managed point-of-sale system, inventory management, an online franchisee portal, and the Triple O's mobile ordering application for iOS and Android. Pricing is location-dependent, anchored by weekly deal days featuring signature burgers at C$7.99 (Monday Spicy Ultimate Crunch, Tuesday Original Burger, Wednesday Crispy Cod Burger).

Triple O's serves three primary customer segments: individual consumers (families, students, and commuters seeking premium quick-service meals at accessible price points), franchisees seeking established brand infrastructure with comprehensive operational support, and corporate/event clients booking the food truck for catering. The brand is owned by White Spot Limited, which is in turn controlled by Shato Holdings and operates a combined 128+ White Spot and Triple O's locations serving over 17 million guests annually. Strategic emphasis is on multi-province franchise expansion (notably a stated 30-location Ontario rollout), non-traditional venue distribution, menu innovation (Impossible Burger, Pup Menu), and brand-led community marketing that has earned 14 consecutive years of Canada's Best Managed Companies Platinum status at the parent level.

Name

Triple O's Restaurants

Legal name

White Spot Limited

Website

https://tripleos.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Triple O's is a premium quick-service restaurant brand and division of White Spot Hospitality, operating 65+ franchised locations across BC, Alberta, Ontario, and Hong Kong. It serves burgers, fries, and shakes to consumers via dine-in, drive-thru, delivery, and food truck catering.

Ownership category

akta.pro rank

Product category

Premium Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513), Mobile Food Services (72233), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Premium quick-service restaurants
• Fresh Canadian beef burgers
• Hand-scooped milkshakes
• Franchise restaurant operations
• Catering food truck services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Revenue generated from sale of food and beverages at owned and franchised Triple O's locations across BC, Alberta, Ontario, and Asia. Sales come from dine-in, drive-thru, take-out, and delivery channels. Product categories include burgers, fries, milkshakes, sides, breakfast, and kids' meals.
2. Franchise Fees and Royalty Income: Triple O's operates as a franchisor, selling franchise opportunities to independent operators. Franchisees pay fees for the right to use the Triple O's brand, operating systems, training, marketing, and supply chain support. The company provides comprehensive franchise support including menu development, supply management, marketing, IT systems, design and construction, training, and real estate assistance.
3. Food Truck Catering: The On the Go food truck serves catering events in the greater Vancouver area. The minimum booking price is $2,750 for a 2-hour service window, plus tax and potential travel charges. The menu is customized for each event and includes burgers, fries, and other menu items.
4. Gift Card Sales: Triple O's sells physical and digital gift cards at all participating locations and online. Gift cards are available in any denomination with no minimum purchase. No fees are deducted from balances for non-use.
5. Delivery Commission Revenue: Triple O's partners with third-party delivery platforms including SkipTheDishes and DoorDash for food delivery orders. Revenue from delivery orders is shared with delivery platform partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Triple O's is the premium quick-service restaurant division of White Spot Hospitality, founded in 1997 as a spin-off of the legacy White Spot chain. The brand sells 100% fresh, never-frozen Canadian beef burgers, fresh-cut Kennebec fries sourced from Delta BC, hand-scooped milkshakes, breakfast items, and a signature Secret Triple 'O' Sauce across more than 65 franchised locations spanning British Columbia, Alberta, Ontario, and Asia. The chain operates five mobile food trucks for catering and runs co-branded sites inside the Parkland Fuel On the Run network.

Product overview

Triple O's Restaurants is a premium quick-service restaurant brand and division of White Spot Hospitality (Canada's longest-running restaurant chain founded in 1928). The core offering centers on 100% fresh Canadian beef burgers served with the Secret Triple 'O' Sauce and iconic pickle top, fresh-cut Kennebec fries, and hand-scooped milkshakes — collectively promoted as a 'Taste Like No Other.' The brand's portfolio includes 65+ premium quick-service restaurant locations across British Columbia, Alberta, and Ontario (operated at gas stations, free-standing sites, sports arenas, university campuses, and BC Ferries), 5 mobile 'On the Go' food trucks for catering, the Nat's Own Coffee sub-brand (100% Rainforest Alliance certified Arabica coffee sourced from Peru and Honduras), a Pup Menu (dog treats at drive-thru locations), and gift cards available in physical and digital form. Ordering is available through dine-in, drive-thru, take-out, curbside pickup, and third-party delivery platforms (SkipTheDishes and DoorDash).

Differentiator

Problem solved

Functional benefit

Products and services

• Triple O's Restaurant Dining The core quick-service dining business operating more than 65 franchised locations across British Columbia, Alberta, Ontario, and Asia, serving premium burgers, fries, milkshakes, breakfast, and other menu items to walk-in, dine-in, drive-thru, take-out, and delivery customers.
• Triple O's On the Go Food Truck Catering A mobile catering service operated with five food trucks that brings the full Triple O's menu to corporate events, weddings, fundraisers, festivals, sports tournaments, graduations, and private gatherings, with bookings available for groups of 100 or more and a minimum spend of $2,750.
• Nat's Own Coffee A sub-brand coffee program, named after Nat Bailey (founder of White Spot), offering premium coffee beverages and related merchandise as part of the Triple O's beverage lineup.
• Pup Menu A dog-menu offering launched for pet owners visiting with their dogs, featuring items such as the Bowser Beer (a beef broth-based dog drink) and other dog treats available at select Triple O's locations.
• Triple O's Gift Cards Physical and digital gift cards redeemable at any Triple O's or White Spot location, sold as a stored-value product for consumer gifting and personal use.
• Impossible Burger A plant-based burger offering added to the Triple O's menu in September 2020 to meet growing consumer demand for meatless menu options.

Quantifiable outcome

• 47,249 Original Burgers sold on 25th anniversary day (Sept 20, 2022)
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BC FerriescoreStrategic or Co-development Partner · 29 July 2021White Spot and Triple O's operate restaurants at 11 BC Ferries vessels, serving ferry passengers on routes between mainland BC and Vancouver Island. In July 2021, the partnership included a joint fundraising day contributing $212,574 for Canadian Red Cross B.C. wildfire relief, with donations matched by the Government of Canada and Government of British Columbia.
• Impossible FoodsflagshipStrategic or Co-development Partner · 15 September 2020White Spot and Triple O's became the first restaurant chains in Canada to launch the Impossible Burger plant-based patty across all locations. Available at all White Spot and Triple O's locations, the Impossible Burger was showcased in new menu creations (Avocado Impossible Burger at White Spot; Original Impossible Burger at Triple O's). The launch weekend donated $2 from every Impossible Burger sold to Variety – The Children's Charity. Impossible Foods recognized that Canadians specifically requested the Impossible Burger at White Spot and Triple O's.
• Parkland Fuel Corporation (On the Run)coreChannel Partner/ Reseller/ Distributor · 24 February 2020Multi-year exclusive agreement to expand Triple O's brand presence at On the Run convenience stores at gas stations (Chevron, Pioneer, Ultramar, ESSO) across British Columbia, Alberta, and Ontario. This partnership is a primary vehicle for geographic expansion, building on existing success in BC. The agreement leverages Parkland's network of fuel brands and convenience stores with Triple O's freshly prepared, high-quality food offerings. As part of Parkland's organic growth strategy, the goal is to include a high-quality food offering in every new and retrofitted On the Run convenience store.
• Food Banks BCminorStrategic or Co-development PartnerTriple O's partnered with Food Banks BC for the brand's 25th anniversary celebration in September 2022, donating $0.50 to Food Banks BC for every Original Burger sold. This raised $23,625 from 47,249 burgers sold. Food Banks BC represents 105 hunger relief agencies across the province.
• Variety – The Children's CharityflagshipStrategic or Co-development PartnerTriple O's (and parent White Spot) has been an active supporter of Variety – The Children's Charity since 1966, providing ongoing help to children with special needs in BC. The company donated $2 per Impossible Burger sold during launch weekend ($15,902). Over $889,502 has been raised for Zajac Ranch for Children via the annual Pirate Pak Day fundraiser.
• Nat's Own Coffee / Rainforest Alliance Certified PartnersminorStrategic or Co-development PartnerTriple O's sources its Nat's Own Coffee from Peru and Honduras through partners who provide responsibly sourced, small-batch blends. The coffee is 100% Rainforest Alliance certified and 'Beyond Fair Trade,' with a percentage of every pound sold given back to farming communities. Supports Valle Verde and La Flor del Café coffee associations in Amazonas, Peru and Honduras, funding women's empowerment projects and childcare centres.
• One Twenty Three WestminorGTM or Marketing PartnerCreative agency partner for the Triple OOO Lunch Blocker campaign launched in 2022. One Twenty Three West helped create the interactive lunch-blocking concept to encourage British Columbians to take back their lunch breaks, including a website and calendar integration tool.

Scale indicators5 records

Recent moves16 records

Expansion highlights7 records

Direct peers

• A&W Canada: A&W Canada is the closest direct peer — a Canadian quick-service restaurant chain specializing in burgers, fries, and breakfast with strong Western Canadian roots and a similarly premium, locally-sourced positioning (their 'Beyond Burger' plant-based offering mirrors Triple O's Impossible Burger strategy).
• Five Guys: Five Guys competes head-to-head in the premium burger QSR niche with hand-crafted burgers, fresh-cut fries, and milkshakes — directly overlapping with Triple O's '100% fresh Canadian beef, Kennebec fries, hand-scooped milkshakes' core proposition.
• Harvey's: Harvey's is a Canadian QSR chain serving charbroiled burgers and fries primarily across Ontario and the eastern provinces — comparable as a domestically positioned burger franchise with regional concentration, though more value-priced than Triple O's.
• Mary Brown's Chicken: Mary Brown's is a Canadian-born QSR chain with strong Western Canadian presence (BC, Alberta) and aggressive franchise-led expansion plans — comparable to Triple O's in franchise model, regional concentration, and recent multi-province growth ambitions.

Broad incumbents

• Burger King (Canada): Burger King is a global QSR incumbent operating a broad burger-focused menu across Canada through corporate and franchise locations; while mass-market rather than premium, it competes for the same consumer wallet share and franchisee pool.
• Wendy's (Canada): Wendy's is a global QSR chain with national Canadian presence offering a fresh-beef positioning that overlaps with Triple O's '100% fresh Canadian beef' messaging, though operating at scale and value pricing rather than the premium niche.
• McDonald's Canada: McDonald's is the dominant global QSR incumbent in Canada with national distribution, massive marketing spend, and increasingly premium menu extensions (McPlant, fresh beef) — setting the competitive floor and ceiling for premium QSR players like Triple O's.
• White Spot Restaurants: White Spot is Triple O's sister brand and parent — a full-service casual dining chain sharing supply chain, franchisor support, and brand heritage; comparable as a multi-format restaurant operator under the same corporate umbrella rather than a true competitor.
• Boston Pizza: Boston Pizza is a Canadian full-service restaurant and sports-bar chain with broad national presence and franchise model; comparable as a multi-format Canadian restaurant brand with similar franchise infrastructure and Western Canadian roots.

Emerging players

• Osmow's Shawarma: Osmow's is a rapidly expanding Canadian QSR franchise (Mediterranean/Middle Eastern) with aggressive multi-province unit growth — comparable as an emerging Canadian franchise brand pursuing scale through similar geographic and demographic expansion patterns as Triple O's Ontario push.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TripleOs
• YouTubeyoutube.com/user/TheTripleOs
• Facebookfacebook.com/tripleosrestaurant
• Instagraminstagram.com/tripleosrestaurant

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple O's Restaurants