Green Leaf Lab
Green Leaf Lab is an ISO 17025 accredited cannabis and hemp analytical testing laboratory founded in 2011, serving cultivators, manufacturers, distributors, and R&D product innovators across California, Oregon, and a national mail-in hemp program.
- Company typePrivate
- Founded2011
- HeadquartersSacramento, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Green Leaf Lab does
Green Leaf Lab is a privately held, woman-owned analytical testing laboratory founded in 2011 by Rowshan Reordan and headquartered in Sacramento, California. The company provides ISO 17025 accredited compliance and quality control testing for cannabis and hemp products, serving cultivators, manufacturers, processors, distributors, and R&D product innovators across California and Oregon, with a national mail-in hemp program extending reach to CBD companies across the United States.
The laboratory operates dual analytical platforms—GC-MS/MS and LC-MS/MS—for pesticide analysis, Headspace GC/MS for residual solvent testing, and additional chromatography and microbiological methods for cannabinoid profiling (14 compounds), terpene profiling (58 compounds), heavy metals (Cadmium, Lead, Arsenic, Mercury), microbial contaminants (Salmonella, E. coli, Aspergillus species), mycotoxins, water activity, homogeneity, and vitamin E acetate. Green Leaf Lab was the first cannabis laboratory in the United States to be licensed and accredited by a state agency (2016), the first A2LA-accredited cannabis testing lab in Oregon to ISO/IEC 17025:2017, and holds ORELAP, ACCL, ILAC-MRA, and WBENC certifications.
The business operates a sales-led, transaction-based revenue model: clients complete a Client Information Form, are onboarded via account managers, and pay per sample tested (with a 3.7% credit card fee and 5% monthly financing fee on outstanding balances). Revenue streams are concentrated in cannabis compliance testing and hemp CBD testing, supplemented by professional services in product development consultation, R&D analytical work, and a certification program. Green Leaf Lab holds a California DCC license (C8-0000078-LIC) and serves eight California markets (Eureka, Los Angeles, Oakland, Santa Rosa, San Jose, San Francisco, Santa Barbara, Santa Cruz) from its Sacramento lab.
Green Leaf Lab firmographics
Firmographics- Name
- Green Leaf Lab
- Legal name
- GREEN LEAF LABS CA, LLC
- Website
- https://greenleaflab.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Leaf Lab is an ISO 17025 accredited cannabis and hemp analytical testing laboratory founded in 2011, serving cultivators, manufacturers, distributors, and R&D product innovators across California, Oregon, and a national mail-in hemp program.
- Ownership category
- akta.pro rank
Green Leaf Lab industry classification
Industry- Product category
- Cannabis and Hemp Analytical Testing Services
- NAICS
- Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Plant Tissue & Sap Testing Services (AFACAKAB)
Keywords
Where Green Leaf Lab is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Green Leaf Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Cannabis Compliance Testing: Laboratory testing services for state-required compliance testing including potency, pesticides, solvents, terpenes, heavy metals, microbiology for cannabis flowers, concentrates, edibles, oils, tinctures, and topicals
- Hemp CBD Testing: Accredited hemp testing services for cultivators, extractors, processors, and CBD product companies with national mail-in program for samples from across the United States
- Product Development Consulting: Consultation services for cannabis and hemp product development, potency testing, and production practice guidance
- R&D Testing: Informational and research testing for businesses and product innovators seeking additional analytical data beyond compliance requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Compliance Testing Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Green Leaf Lab product offering
Product offeringCore offering
Green Leaf Lab is an ISO 17025 accredited analytical testing laboratory that performs state-required compliance testing and R&D analytical services for cannabis and hemp products. Core services include potency/cannabinoid profiling, terpene profiling, pesticide screening, residual solvents, heavy metals, microbiology/mycotoxins, homogeneity, water activity, vitamin E acetate, and Hop Latent Viroid testing, delivered to cannabis cultivators, manufacturers, distributors, and product innovators across California, Oregon, and a national hemp mail-in program.
Product overview
Green Leaf Lab operates as a cannabis and hemp analytical testing laboratory offering a comprehensive suite of compliance and quality control testing services. The company's core offerings include Cannabis Compliance Testing and Hemp CBD Testing (including a National Mail-In Hemp Program), supplemented by Product Development Consultation and a Certification Program. The laboratory provides specialized testing across multiple categories: Cannabinoid Testing (14 compounds), Terpene Testing (58 compounds), Pesticide Testing, Residual Solvents Testing, Heavy Metals Testing, Microbiology Testing, Water Activity & Moisture Content Testing, Homogeneity Testing, Vitamin E Acetate Testing, and Sampling Services. All testing adheres to ISO 17025 accreditation standards and California Bureau of Cannabis Control requirements. Green Leaf Lab positions itself as pioneers in cannabis science, having served the industry since 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Compliance Testing Full compliance panel testing for licensed cannabis cultivators, manufacturers, and distributors in California, covering potency, pesticides, terpenes, residual solvents, heavy metals, microbiology, mycotoxins, homogeneity, water activity, and vitamin E acetate to meet state regulatory requirements for product batch release.
- Hemp CBD Testing Accredited analytical testing for hemp and CBD products covering potency, pesticides, heavy metals, microbials, mycotoxins, vitamin E acetate, terpenes, and residual solvents, available to operators across California, Oregon, and nationwide via the mail-in program.
- National Mail-In Hemp Program Mail-in hemp testing program allowing hemp CBD growers, manufacturers, and distributors across the United States to submit samples for accredited analytical testing at Green Leaf Lab's state-of-the-art facility. Includes sampling kits launched in 2024 to streamline sample collection and shipment.
- Product Development Consultation Professional consultation for cannabis and hemp product innovators covering new product development, potency verification, homogeneity testing, and production practice guidance to help clients achieve consistent manufacturing and regulatory compliance for new SKUs.
- Green Leaf Lab Certification Program Third-party certification program for producers, manufacturers, and processors that demonstrates their hemp and cannabis products have been independently tested by Green Leaf Lab for consumer safety and compliance.
- Hop Latent Viroid (HpLVd) In-House Testing In-house Hop Latent Viroid (HpLVd) testing launched in 2024 in Oregon, designed to help cannabis and hemp growers detect this pathogen and ensure plant health and potency.
- Sampling Services Professional representative sampling service performed by laboratory personnel following state rules and regulations and Green Leaf Lab's internal sampling protocols, supporting compliance workflows for cannabis and hemp operators.
Quantifiable outcome
- Results typically available within 3 to 7 business days
- +1 more outcomes
Companies that use Green Leaf Lab
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Green Leaf Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Green Leaf Lab partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Association of Commercial Cannabis Laboratories (ACCL)coreGreen Leaf Lab was accepted for membership into ACCL after performing and passing quality, security, and accountability reviews required by the association, establishing benchmark assurance for customers that testing results exceed comprehensive laboratory standards.
- National Hemp Association (NHA)minorOrganizational membership supporting the industrial hemp industry
- National Cannabis Industry Association (NCIA)minorOrganizational membership supporting the legal cannabis industry
- Oregon Liquor Control Commission (OLCC)coreRegulatory body responsible for developing administrative rules for Oregon's legal recreational marijuana industry. Green Leaf Lab's founding partner Rowshan Reordan was named to OLCC's laboratories and traceability technical advisory subcommittee to assist in rule-making.
- California Bureau of Cannabis Control (BCC)coreCalifornia regulatory body overseeing cannabis testing requirements. Green Leaf Lab adheres to BCC testing guidelines for flower, concentrates, edibles, oils, topicals, drinks, and tinctures.
- Oregon Environmental Laboratory Accreditation Program (ORELAP)coreOregon state laboratory accreditation program. Green Leaf Lab received ORELAP accreditation and the first OLCC marijuana testing license issued to a cannabis-only laboratory.
- The Daily LeafminorPartnership for Tribute to Terpenes educational article series providing unique look into terpene analysis
- Oregon SunGrown Growers' GuildminorAssociation presenting the 1st Annual Southern Oregon Terp Festival in partnership with Green Leaf Lab
- Cannabis and Social PolicyminorCo-presenter of the Southern Oregon Terp Festival with Green Leaf Lab
- The Law Offices of Paul LoneyminorLegal partner co-presenting the Southern Oregon Terp Festival with Green Leaf Lab
- American Association for Laboratory Accreditation (A2LA)coreGreen Leaf Lab became the first A2LA accredited cannabis testing lab in Oregon and the first to be accredited to ISO/IEC 17025:2017
Scale indicators5 records
Recent moves14 records
Expansion highlights5 records
Green Leaf Lab competitors and assessment
Company assessmentDirect peers
- MCR Labs: Massachusetts-based cannabis testing laboratory with ISO 17025 accreditation serving cultivators, manufacturers, and dispensaries in the Northeast. Direct peer offering comparable compliance and R&D analytical services in a regulated cannabis market.
- Confidence Analytics: Washington State-based ISO 17025 accredited cannabis testing laboratory serving cultivators and processors in the I-502 recreational market. Direct peer with similar compliance testing portfolio and state-mandated accreditation model.
- ACS Laboratory: Florida-based cannabis and hemp testing laboratory with ISO 17025 accreditation and CLIA licensing, offering full-panel compliance testing plus R&D services. Direct peer in the cannabis testing category serving multi-state cultivators.
- Medicine Creek Analytics: Washington State cannabis testing laboratory offering full-panel compliance testing with ISO 17025 accreditation. Direct peer operating in a comparable regulated cannabis testing environment on the West Coast.
- SC Laboratories: California-based cannabis analytical testing laboratory offering full-panel compliance testing (potency, pesticides, microbials, terpenes, residual solvents) under California BCC licensing. Directly comparable as a West Coast cannabis testing lab with similar accreditations and customer base.
- Anresco: San Francisco-based food and cannabis testing laboratory with ISO 17025 accreditation serving California cannabis operators. Direct peer offering nearly identical cannabis compliance panels plus broader food testing capabilities.
- CannaSafe: Los Angeles-based cannabis testing laboratory offering ISO 17025 accredited potency, terpene, pesticide, residual solvent, and microbial testing to California cultivators and manufacturers. Direct competitor operating in the same California market with overlapping service lines.
- Botanacor Laboratories: Colorado-based hemp and CBD testing laboratory offering comprehensive cannabinoid, terpene, pesticide, residual solvent, and heavy metals analysis. Direct peer focused on the hemp testing segment that overlaps with Green Leaf Lab's National Mail-In Hemp Program.
Broad incumbents
- Eurofins Scientific: Global testing laboratory services company with broad pharmaceutical, food, and environmental testing operations. Comparable as an established incumbent in analytical testing services that could enter or expand in cannabis testing through acquisition.
Emerging players
- Steep Hill Labs: Pioneer cannabis analytics company founded in 2008 offering cannabis testing and genetics services across multiple U.S. states. Comparable as a cannabis-focused testing peer with overlapping product offerings, though geographically distinct.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Leaf Lab social profiles
Digital presenceGreen Leaf Lab compliance and trust
Trust signalCompliance10 records
Green Leaf Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Leaf Lab leadership team
Management profileNumber of profiles
Profiles3 records
Green Leaf Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Leaf Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Leaf Lab
What does Green Leaf Lab do?
Green Leaf Lab is an ISO 17025 accredited analytical testing laboratory that performs state-required compliance testing and R&D analytical services for cannabis and hemp products. Core services include potency/cannabinoid profiling, terpene profiling, pesticide screening, residual solvents, heavy metals, microbiology/mycotoxins, homogeneity, water activity, vitamin E acetate, and Hop Latent Viroid testing, delivered to cannabis cultivators, manufacturers, distributors, and product innovators across California, Oregon, and a national hemp mail-in program.
Is Green Leaf Lab a public or private company?
Green Leaf Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Leaf Lab founded?
Green Leaf Lab was founded in 2011. It employs 51 to 100 people.
Where is Green Leaf Lab based?
Green Leaf Lab is headquartered in Sacramento, United States, in the North America region.
How does Green Leaf Lab make money?
Four revenue lines are on record. Cannabis Compliance Testing is the primary driver. The others are hemp CBD Testing, product Development Consulting and R&D Testing.
Who are Green Leaf Lab's main competitors?
Direct peers on record are MCR Labs, Confidence Analytics, ACS Laboratory, Medicine Creek Analytics, SC Laboratories, Anresco, CannaSafe and Botanacor Laboratories. Eurofins Scientific is listed as a broad incumbent. Steep Hill Labs is listed as an emerging player.
Does Green Leaf Lab have an API?
No public API is recorded for Green Leaf Lab.
What industry is Green Leaf Lab in?
Green Leaf Lab's product category is Cannabis and Hemp Analytical Testing Services. Its primary akta.pro industry code is AFACAKAB, Plant Tissue & Sap Testing Services. Its NAICS code is 54138 and its SIC code is 8734.