MSP Blueshift

What MSP Blueshift does

MSP Blueshift Pty Ltd is an Australian managed service provider founded in 2010 and headquartered in Flemington, Victoria. The company delivers a full-stack IT outsourcing offering to small and mid-market professional services firms (10–150 users) across Australia, including managed IT support, layered cybersecurity, cloud services, Microsoft 365/Azure, VoIP/unified communications, and business continuity. Its technology stack is built around Microsoft 365, Azure and AWS cloud platforms, ConnectWise RMM, and a multi-vendor security stack (SentinelOne, WatchGuard Gold, Huntress, Threatlocker, Barracuda, RocketCyber, ID Agent, DNS Filter), with services aligned to ACSC Essential 8 and ISO 27001 standards.

The business operates a recurring-revenue managed services model with subscription and per-user pricing on a monthly cadence; pricing is not publicly disclosed and quotes are custom. Go-to-market is sales-led and direct, primarily via a 1300-number, web enquiry, and content marketing aimed at professional services verticals (legal, financial services, construction, real estate, architecture/engineering, manufacturing). The company claims 2,500+ clients, 200,000+ annual support tickets, and Australia-wide coverage supported by Philippines operations. MSP Blueshift has been named to the Channel Futures MSP 501 list seven times and holds ISO 27001 and Great Place to Work certifications; the company is privately held and bootstrapped, with co-founders Craig Boyle (Head of Sales & Marketing) and Jan Chapman (Managing Director) leading operations.

Name

MSP Blueshift

Legal name

MSP Blueshift Pty Ltd

Website

https://mspblueshift.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MSP Blueshift is an Australian Managed Service Provider founded in 2010, delivering managed IT, cybersecurity, cloud, Microsoft 365, VoIP, and AI advisory services to 2,500+ professional services SMEs across Australia.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Remote Monitoring & Management (RMM) Services (BPAEABAA), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Helpdesk & End-User Support Services (BPAEABAB), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud computing services
• VoIP services
• IT consulting

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring managed IT support services covering remote and onsite support, monitoring, patching, and lifecycle management. This forms the core recurring revenue stream, likely delivered under subscription or per-user pricing models.
2. Managed Cybersecurity Services: Cybersecurity services including data backup & recovery, cyber compliance & governance, ACSC Essential 8 implementation, dark web monitoring, SIEM & MDR SOC services, and network security. Provided as part of a layered managed security service offering.
3. Cloud Services: Managed cloud services including cloud storage & file sharing, cloud security, cloud backup & disaster recovery, cloud migration, and cloud infrastructure. Revenue likely recurring based on service scope and usage.
4. Internet & Voice (VoIP) Services: Internet connections (ISP services), phone systems, call management, unified communications, hardware & installation, and 1300/1800 number services. Subject to detailed customer terms and conditions covering fixed-term, month-to-month, and prepaid billing arrangements.
5. Microsoft Services: Microsoft 365 setup, workspace migration, support, data backup & recovery, SharePoint integration, and Azure cloud services. Typically bundled with managed IT or sold as standalone professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MSP Blueshift is a Melbourne-based Managed Service Provider delivering managed IT support, managed cybersecurity, cloud services, Microsoft 365/Azure, and internet/VoIP services to small and mid-sized professional services firms across Australia. The company bundles proactive monitoring, patching, security, and lifecycle management under recurring contracts, supplemented by advisory services on AI, automation, and ISO 27001 / ACSC Essential 8 compliance.

Product overview

MSP Blueshift is an award-winning Managed Service Provider (MSP) based in Melbourne, Australia, offering a comprehensive portfolio of IT and cybersecurity services. The company operates as a multi-module service platform encompassing Managed IT Services (IT support, outsourcing, and lifecycle management), Managed Cybersecurity Services (data protection, SIEM/MDR, ACSC Essential 8 compliance), Managed Internet and Voice Services (VoIP, ISP, phone systems), Microsoft Services (M365 setup, migration, Azure), Cloud Services (storage, security, migration, infrastructure), and AI & Automation (business process advisory with AI-driven solutions). Services are delivered to professional services and knowledge-based organizations typically with 10-150 users across industries including legal, financial services, construction, real estate, architecture/engineering, and manufacturing. The company has been recognized in the Channel Futures MSP 501 list seven times and holds ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive IT management including IT support, IT outsourcing, proactive monitoring, patching, and lifecycle management designed to make businesses more efficient. Targeted at Australian professional services SMEs with 10-150 users.
• Managed Cybersecurity Services Layered cybersecurity services including data backup and recovery, cyber compliance and governance, dark web monitoring, ACSC Essential 8 compliance, network security, SIEM and MDR SOC services, and business continuity planning. Targeted at Australian businesses needing security and regulatory compliance.
• Managed Internet & Voice (VoIP) Services Internet connectivity and voice services including ISP connections, phone systems, call management, unified communications, VoIP provisioning, hardware and installation, relocations, and 1800/1300 number services. Targeted at SMEs replacing traditional phone and internet services.
• Microsoft Services Microsoft 365 services including setup, workspace migration, ongoing support, data backup and recovery, SharePoint integration, and Azure cloud services. Targeted at organisations standardising on the Microsoft productivity and cloud stack.
• Cloud Services Managed cloud computing services covering cloud storage and file sharing, cloud security, cloud backup and disaster recovery, cloud migration, and cloud infrastructure management. Targeted at organisations moving workloads to cloud providers such as Azure and AWS.
• AI & Automation Advisory Advisory service combining business process analysis, automation expertise, and AI-driven solutions such as Microsoft Copilot adoption to improve productivity and workflows. Targeted at professional services firms modernising internal operations.
• IT Consulting Advisory services covering IT strategy, IT procurement assistance, and co-managed IT services for businesses requiring supplementary IT expertise alongside an internal team. Targeted at organisations seeking IT strategy guidance or interim leadership.

Quantifiable outcome

• 200,000+ support tickets resolved as part of managed services
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Microsoft (Microsoft 365, Azure)coreTechnology or IntegrationMSP Blueshift is a Microsoft-focused MSP offering Microsoft 365 setup, workspace migration, support, data backup & recovery, SharePoint integration, and Azure cloud services. They assist clients with Microsoft Copilot adoption and AI integration, representing a deep, core technology partnership.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is listed as a technology partner in MSP Blueshift's ecosystem, used for cloud infrastructure and cloud services delivery.
• ConnectWise (Automate, Management)coreTechnology or IntegrationConnectWise Automate and ConnectWise management platforms are used for remote monitoring and management (RMM) of client environments — a core operational technology for MSP service delivery.
• WatchGuard (Gold Partner)coreTechnology or IntegrationMSP Blueshift holds Gold Partner status with WatchGuard, a network security and firewall vendor. Provides firewall, network security, and unified threat management capabilities for clients.
• SentinelOnecoreTechnology or IntegrationSentinelOne endpoint protection platform is part of MSP Blueshift's cybersecurity stack, providing AI-driven endpoint detection and response (EDR) capabilities.
• Barracuda NetworkscoreTechnology or IntegrationBarracuda is used for email security, backup, and application security solutions within MSP Blueshift's managed security offering.
• HuntresscoreTechnology or IntegrationHuntress managed threat detection platform is used for identifying and investigating cyber threats within client environments, part of the managed cybersecurity stack.
• BackupifycoreTechnology or IntegrationBackupify is used for SaaS data backup (Microsoft 365, Google Workspace) within MSP Blueshift's data protection and backup offering.
• ThreatlockercoreTechnology or IntegrationThreatlocker provides endpoint privilege management and application control capabilities, integrated into MSP Blueshift's layered cybersecurity approach.
• RocketCybercoreTechnology or IntegrationRocketCyber provides managed detection and response (MDR) services and threat hunting capabilities used within MSP Blueshift's SOC/SIEM services.
• ID Agent / Breach Secure NowcoreTechnology or IntegrationID Agent and Breach Secure Now provide dark web monitoring and credential exposure monitoring services, enabling MSP Blueshift to alert clients when their credentials appear in dark web data breaches.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Empower IT: Australian managed IT services and cybersecurity provider for SMBs. Competes head-to-head with Blueshift for SME managed services contracts with a comparable Microsoft-centric and security-led value proposition.
• Orro: Australian managed services and cybersecurity provider offering cloud, networking, and managed security to mid-market and enterprise clients. Directly competes with MSP Blueshift in the Australian SME/professional services segment with a similar Microsoft-centric stack.
• Interactive (Interactive Pty Ltd): Australian MSP providing managed IT, cloud, and security services to mid-market and enterprise clients. Operates a comparable direct-to-client MSP model targeting Australian businesses with multi-module service bundles.
• Excite IT: Melbourne-based managed IT services and cybersecurity provider serving SMEs and professional services firms. Comparable in geography, target customer profile (10–150 users), and Microsoft/cloud-centric stack.
• BTT Cloud: Australian cloud and managed services provider focused on Microsoft Azure, M365, and security for mid-market clients. Comparable in technology stack and target verticals (professional services, regulated industries).

Broad incumbents

• Datacom: Large Australasian IT services company offering managed services, cloud, and security across a broad customer base. Operates at significantly larger scale than Blueshift but competes for the same pool of Australian mid-market managed services deals.
• CyberCX: Australia's largest dedicated cybersecurity services firm, offering managed security, SOC, and advisory services. A broader incumbent in the cybersecurity layer of the stack that Blueshift addresses via partnerships (CyberQP, RocketCyber).
• Tesserent (Thales Australia): Australian cybersecurity services provider (now part of Thales) offering managed security, advisory, and SOC services. Competes with Blueshift's managed security offering, particularly for regulated Australian enterprises.
• Fujitsu Australia: Global IT services provider with a sizeable Australian managed services and cloud practice. Larger incumbent that competes for mid-market and enterprise managed services RFPs alongside Blueshift.

Emerging players

• Arctic Wolf: Global managed detection and response (MDR) provider operating a security operations platform used by MSPs and their clients. An emerging global player whose SOC-as-a-service offering overlaps with Blueshift's RocketCyber/CyberQP-based SIEM/MDR service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSPblueshift
• Facebookfacebook.com/mspblueshift
• LinkedInlinkedin.com/company/mspblueshift

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSP Blueshift