What IMODIRECT does

IMODIRECT SAS is a France-based, digital-first property management and rental agency operating exclusively in the French market. Founded in 2015 with commercial launch in 2018, the company targets individual landlords (bailleurs) and small property owners seeking an alternative to traditional brick-and-mortar real estate agencies, offering fixed monthly subscription management instead of percentage-based fees. Its core services are the Forfait Gestion (flat-rate property management at €39.90/month covering rent collection, tenant management, incident handling, and administrative tasks) and the Forfait Location (tenant placement at €12-20/m² depending on market tension), plus optional insurance products including GLI (2.5% of rent), GTL (1.2%), and PNO (€119/year). Additional revenue lines include colocation room management (€22.90/month), garage/parking management (€9.90/month), volume-tiered multi-property owner management with 10-30% discounts, and an LMNP tax declaration service delivered through a partnership with Amarris Immo.

The platform is a cloud-based, 24/7 secure online dashboard (Espace en ligne sécurisé) where landlords track finances, documents, and manager communications in real time, supported by electronic lease contracts compliant with ALUR law, electronic signatures, and an electronic document vault. Field operations are executed by a network of 300+ Imoagents covering 12 major French cities (Paris, Marseille, Lyon, Bordeaux, Nantes, Rennes, Lille, Reims, Nice, Strasbourg, Toulouse, Montpellier) and nationwide for property visits, tenant screening, and inspections. The platform processes 100,000+ rent estimates per year via a public rent estimation tool, and multi-channel listing distribution partners (SeLoger, Bien'ici, Leboncoin) drive tenant acquisition.

The business model is direct-to-consumer with a product-led growth motion: customers subscribe entirely online without in-person visits, with a free first month and a referral program offering 2 months of free management per successful referral. The company is privately held, founder-led (Arnaud Hacquart as President, plus co-founders Olivier for IT and Stéphanie for Services and Quality), and has not disclosed any external funding rounds. Reported scale metrics include 5,000+ property owners, 4,000+ mandates under management, €36M of rents processed annually, 2,000+ tenant placements per year, a 4.5/5 Trustpilot rating over 500+ reviews, and 92% excellent-review rate. Capital structure shows a share capital range of €470,000-€1,600,000 depending on source, suggesting a capital increase over time.

Name

IMODIRECT

Legal name

IMODIRECT SAS

Website

https://imodirect.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

IMODIRECT is a digital-first, France-based property management agency serving individual landlords with flat-rate subscription management (€39.90/month), tenant placement, rent guarantee insurance, and a 300+ agent field network for nationwide coverage.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Ancillary/Default Services Management (Property Preservation/Insurance Claims/Inspections) (FSALAEAL)

Keywords

• Property management services
• Tenant placement services
• Rent guarantee insurance
• Digital real estate agency
• Landlord subscription services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Subscription (Forfait Gestion): Monthly fixed-fee subscription for complete property management services including rent collection, tenant management, incident handling, and administrative tasks. No dependency on rental income amount.
2. Tenant Placement Services (Forfait Location): One-time fees for tenant placement based on property surface area (per m²). Includes listing creation, property visits by Imoagents, tenant screening, lease drafting, and entry inspection.
3. Rent Guarantee Insurance (Garantie Loyers Impayés - GLI): Optional insurance product charging 2.5% of monthly rent covering unpaid rents, legal proceedings, and eviction costs. Additional Garantie Totale des Loyers (GTL) at 1.2% of rent ensures 100% payment by 15th of month.
4. Non-Occupying Owner Insurance (PNO): Optional insurance for property owners not occupying the property, priced at 119€ TTC per apartment per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IMODIRECT is a digital-first property management and rental agency in France that provides landlords (bailleurs) with a flat-rate monthly subscription for complete rental management including rent collection, tenant relations, incident handling, maintenance coordination, and legal compliance, priced at €39.90/month per apartment. The company also offers a one-time tenant placement service (from €12/m²) covering listing distribution across 30+ portals, tenant screening via a 100+ point checklist, property visits conducted by 300+ local field agents (Imoagents), digital lease signing, and move-in inspection. Optional add-ons include rent guarantee insurance (GLI at 2.5% and GTL at 1.2% of rent) and non-occupying owner insurance (PNO at €119/year). All services are managed through a secure 24/7 online dashboard.

Product overview

IMODIRECT is a digital-first, full-service property management and rental agency operating nationwide in France. Its core offering consists of two principal services: the Gestion locative (Forfait Gestion) flat-rate monthly management subscription at €39.90/month, covering complete property administration including rent collection, tenant management, incident handling, and charge regularization; and the Mise en location (Forfait Location) tenant placement service. Additional products include multi-property owner management with tiered pricing, rent guarantee insurance (GTL/GLI), a free rent estimation tool (Simulateur de loyer), a referral program, and an LMNP tax declaration assistance service via the Amarris Immo partnership. A network of 300+ Imoagents provides localized field support (visits, inspections) across France. The entire offering is delivered through a secure online platform where landlords can track their portfolio in real time. The company was founded in 2018 and has grown to over 5,000 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Forfait Gestion (Property Management Subscription) Monthly subscription property management service offering complete management of rental properties for individual landlords including rent collection, payment follow-up, incident management, tenant relations, and charge regularization, priced at a flat rate of €39.90/month per apartment with no commitment required.
• Forfait Location (Tenant Placement Service) One-time tenant placement service covering property listing creation and multi-platform boosting (30+ sites including SeLoger and Bien'ici), tenant screening via 100+ point checklist, unlimited property visits by Imoagents, digital lease drafting, and move-in inspection. Billed per square meter from €12/m² based on local rental market tension.
• Garantie Loyers Impayés (GLI) / Rent Guarantee Insurance Optional rent guarantee insurance protecting landlords against unpaid rent, legal proceedings, and eviction costs. Billed monthly at 2.5% of rent plus charges.
• Garantie Totale des Loyers (GTL) / Total Rent Guarantee Additional insurance layer ensuring 100% of rent and charges are paid by the 15th of each month regardless of tenant situation. Requires GLI subscription. Billed monthly at 1.2% of rent plus charges.
• Gestion Locative Multi-Propriétaire (Multi-Property Management) Property management service for multi-property owners offering a single dedicated account manager across all properties, a unified online dashboard for the entire portfolio, and tiered pricing discounts of 10-30% based on the number of lots managed.
• Forfait Chambre en Colocation (Colocation Room Management) Property management subscription for rooms in shared housing (colocation), priced at a flat rate of €22.90/month without commitment.
• Forfait Box/Garage/Parking Property management subscription for parking spaces, garages, and storage boxes, priced at a flat rate of €9.90/month without commitment.
• Assurance PNO (Non-Occupying Owner Insurance) Optional non-occupying owner insurance for landlords not residing in their rental property, priced at €119 TTC per apartment per year.
• Simulateur de Loyer (Rent Estimation Tool) Free online tool providing rental price estimates based on property characteristics, local market demand, and comparable listings, using data from hundreds of on-ground collaborators and processing over 100,000 estimates per year.
• LMNP Declaration Service (via Amarris Immo Partnership) Furnished rental tax declaration assistance service provided through a partnership with Amarris Immo accounting firm, helping landlords with LMNP/LMP tax status optimization and annual filings.

Quantifiable outcome

• Receive 100% of rent payments by the 15th of each month guaranteed, regardless of tenant payment situation
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Amarris ImmominorStrategic or Co-development PartnerIMODIRECT partnered with Amarris Immo, an accounting firm specializing in real estate, to offer property owners free initial consultations on LMNP (furnished rental) tax declarations. The partnership provides access to tax experts who analyze property owner situations, secure LMNP declarations, optimize taxation, and advise on LMNP/LMP strategy.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Foncia: Foncia is France's largest residential property management company, offering full-service gestion locative and transaction services. It is the most directly comparable traditional incumbent competing head-to-head with IMODIRECT for the same landlord customer base, though its model is branch-based rather than digital-first.
• Orpi: Orpi is one of France's largest real estate agency networks with a strong property management offering. It serves the same individual landlord segment as IMODIRECT, but through a traditional franchise model with percentage-based fees rather than flat-rate digital subscriptions.
• Century 21 France: Century 21 is a major international real estate franchise with deep French market presence in rental and property management. It targets the same SMB landlord base with traditional agency services and serves as a primary competitor that IMODIRECT positions against on cost and transparency.
• Citya Immobilier: Citya is a leading French property management group managing hundreds of thousands of lots nationwide. It is one of the largest traditional gestion locative players IMODIRECT competes with, particularly for multi-property owner portfolios.
• Laforêt: Laforêt is a long-established French real estate network offering rental, transaction, and property management services. It is a direct competitor for IMODIRECT's core landlord customer base and serves as the kind of traditional agency IMODIRECT explicitly targets for customer switching (en-agence segment).
• Square Habitat: Square Habitat is the real estate subsidiary of Crédit Agricole, offering property management and transaction services across France. As a bank-affiliated full-service PM, it competes directly with IMODIRECT for SMB landlords while benefiting from group-level trust and capital.
• OptimHome: OptimHome is a French real estate network specializing in independent agent-based property services. It overlaps with IMODIRECT's Imoagent field model and targets similar SMB landlords and sellers, though with a transaction-heavy rather than management-heavy focus.

Broad incumbents

• Nexity: Nexity is a major French real estate group offering property management, rental, and development services nationwide. Its property management arm competes with IMODIRECT's core offering, while its broader portfolio (new development, brokerage) makes it a broad incumbent rather than a direct niche competitor.

Emerging players

• Matera: Matera is a French proptech offering digital-first management services for residential co-ownership (syndic de copropriété). While focused on co-ownership rather than rental management, it is the closest French digital-native proptech competitor and represents the model IMODIRECT's landlord-facing digital experience is benchmarked against.

Regional players

• Safti: Safti is a French independent real estate agent network offering rental and sales services via a distributed agent model similar to IMODIRECT's Imoagent network. It is comparable as an alternative low-overhead service model for SMB landlords, though more transaction-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imodirect
• LinkedInlinkedin.com/company/3355504
• Instagraminstagram.com/imodirect
• Xtwitter.com/imodirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMODIRECT