Myynninmaailma

What Myynninmaailma does

Myynninmaailma Oy is a Finnish B2B marketing agency founded in 2011 and headquartered in Seinäjoki, with additional offices in Tampere, Oulu, and Helsinki. The company positions itself as a nationwide ("valtakunnallinen") B2B marketing partner for growth-oriented companies and delivers a full-service offering under the umbrella of "Marketing as a Service" (Markkinointi palveluna), including strategic marketing planning, content strategy and production, digital advertising (Google Ads, LinkedIn), branding, communications, web services, video and photography production, and training. A central technical anchor is its status as a certified HubSpot Platinum Partner, providing CRM implementation, marketing automation, and sales hub configuration, complemented by Google Premier Partner status for paid advertising delivery. In 2022 the company acquired Differo and integrated Differo's content strategy, buyer persona, and content pathing methodology as its Differo-työmallit framework.

The company operates a consultative, direct sales-led go-to-market model with dedicated account managers (asiakkuuspäälliköt) engaging enterprise and mid-market B2B clients across Finland. Pricing is project-based or hourly, agreed in writing or orally per assignment, with 7-day payment terms. Revenue is generated through professional services engagements rather than product licensing, and the customer base spans manufacturing (T-DRILL, MSK Group, Outokumpu Oyj, NEK Oy), telecommunications (Telia Company), technology (Confirma), rental services (Janneniska), and staffing (Go On). Approximately 60 specialists serve these clients, and the company is a wholly owned subsidiary within the Ilkka Group marketing and technology ecosystem alongside Liana Technologies, Evermade, Ungapped, mySome, and somessa.com.

The technical platform centers on HubSpot CRM and marketing automation, with integrations spanning Microsoft Teams, Zoom, Oneflow, Google Analytics, and WordPress. AI capabilities are layered on top of HubSpot's native AI features (Content Remix, AI agents, predictive lead scoring) and applied through agency services such as AI-optimized content, AEO (Answer Engine Optimization), and AI-powered content auditing; no proprietary AI models are disclosed. Leadership transitioned in September 2023 when Anu Yliselä, previously Deputy CEO, assumed the CEO role from Ville Orrenmaa, and the company continues to expand its HubSpot User Group (HUG) community and event presence across Finland.

Name

Myynninmaailma

Legal name

Myynninmaailma Oy

Website

https://myynninmaailma.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Myynninmaailma is a Finnish nationwide B2B marketing agency serving enterprise and mid-market growth companies with full-service marketing, HubSpot CRM implementation, content strategy, digital advertising, and branding, operating as a subsidiary of Ilkka Group across four Finnish offices with approximately 60 specialists.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• HubSpot implementation
• Content marketing strategy
• Growth marketing consulting
• Marketing automation services

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Comprehensive B2B marketing services including strategy, content production, digital advertising, HubSpot implementation, brand development, video/photo production, and marketing training. Pricing based on project scope or hourly rates as agreed with clients.
2. Marketing Automation Services: HubSpot CRM and marketing automation implementation, configuration, and ongoing support services bundled with marketing technology consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Myynninmaailma is a Finnish B2B marketing agency providing comprehensive outsourced marketing services to growth-oriented B2B companies. Core offerings include strategic marketing planning, content marketing and production, HubSpot CRM and marketing automation implementation, branding, growth marketing, digital advertising (Google Ads, LinkedIn), video and photography production, website development, and marketing training. The agency operates nationwide across Finland from offices in Seinäjoki, Tampere, Oulu, and Helsinki, and applies its proprietary Differo methodology for content strategy, buyer persona development, and content pathing.

Product overview

Myynninmaailma is a comprehensive B2B marketing agency offering a full suite of marketing and communication services. Their core offering is 'Marketing as a Service' (Markkinointi palveluna), supplemented by strategic marketing planning, HubSpot implementation and services, branding, communications, growth marketing, web services, and training programs. The company operates using 'Differo work models' (Differo-työmallit), which were integrated from Differo in 2022. Services are delivered across multiple channels including strategic planning, content marketing and production, digital advertising (especially LinkedIn and Google), video and photography production, and ongoing marketing automation using HubSpot CRM platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Markkinointi palveluna (Marketing as a Service)

Quantifiable outcome

• Google Ads traffic increased 220% with 2.74% conversion rate for Go On client
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DifferocoreStrategic or Co-development Partner · 1 January 2022Differo was acquired by Myynninmaailma in 2022. Differo's proprietary methodology for content strategy, buyer personas, and content pathing has been integrated as 'Differo-työmallit' (Differo working models) offered to clients.
• HubSpotcoreTechnology or IntegrationCertified HubSpot Platinum Partner providing HubSpot implementation, CRM setup, marketing automation, and sales hub configuration services. Specializes in HubSpot onboarding projects and ongoing HubSpot partnership with clients.
• GooglecoreTechnology or IntegrationGoogle Premier Partner maintaining certified status for 2025 and 2026, providing Google Ads and digital advertising services to clients.
• Liana TechnologiesminorStrategic or Co-development PartnerPart of the Ilkka marketing and technology ecosystem alongside Liana Technologies, Evermade, Ungapped, mySome, and somessa.com, collaborating on digital marketing and technology solutions.
• Ilkka Group (Ilkka-konserni)coreStrategic or Co-development PartnerMyynninmaailma is part of Ilkka's marketing and technology ecosystem (Ilkan markkinointi ja teknologia -ekosysteemi), which includes specialized companies serving growth-oriented B2B clients. The ecosystem includes Liana Technologies, Evermade, Ungapped, mySome, and somessa.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jellyfish: Global digital marketing group providing strategy, paid media, and content services to enterprise clients; comparable B2B marketing capabilities though operating at significantly larger scale and broader geographic footprint.
• Wpromote: Large US-based digital marketing agency offering paid media, SEO, content, and HubSpot implementation at much greater scale; comparable in service mix but not Finland-specific.

Direct peers

• Bob Helsinki: Finnish creative and digital agency serving B2B and B2C clients with branding, content, and digital marketing; comparable service mix and Helsinki-based delivery model.
• Cocomms: Finnish B2B-focused marketing and communications agency serving growth-oriented companies with strategy, content, and digital marketing services, directly comparable in target customer, geography, and service mix.
• Kaiku Helsinki: Helsinki-based digital marketing and HubSpot partner offering strategy, content, and marketing automation services to B2B clients; competes head-to-head with Myynninmaailma in the same HubSpot ecosystem and Finnish market.
• Liana Technologies: Sibling company within the Ilkka Group ecosystem providing marketing automation and digital marketing technology; operates adjacent but overlapping services and shares customers across the Ilkka portfolio.
• SEK (SEK & Co): Established Finnish B2B marketing and communications agency offering brand, content, and digital services to enterprise clients; comparable in customer segment and service breadth within Finland.
• Valve (Valve Agency): Finnish digital marketing agency offering strategy, content, paid media, and HubSpot-related services to B2B clients across Finland; overlapping service portfolio and target market.

Others

• HubSpot Solutions Partner agencies (global): Other certified HubSpot Solutions Partners globally that compete for the same HubSpot implementation and inbound marketing engagements; collectively define the competitive set Myynninmaailma benchmarks against for partner-tier status.

Regional players

• Evermade: Finnish digital agency specializing in web development, HubSpot, and growth marketing, part of the Ilkka Group ecosystem; comparable service lines and Finnish market focus with web-development depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0lqJpp6RjMvIroCeRKo0zQ
• Facebookfacebook.com/myynninmaailma
• LinkedInlinkedin.com/company/myynninmaailma
• Instagraminstagram.com/myynninmaailma
• Xx.com/myynninmaailma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myynninmaailma