Optimera

What Optimera does

Optimera is Norway's leading distributor of building materials, lumber, and interior products, operating as a wholly owned subsidiary of Saint-Gobain Distribution Norway. The company sells to professional tradespeople (builders, carpenters, contractors) through a multi-channel model combining over 160 physical outlets under the Montér, Optimera Proffsentre, and RenCon showroom brands, plus the proprietary MinOptimera B2B e-commerce platform which lists more than 40,000 SKUs and integrates project management, electronic FDV/EPD documentation, BREEAM-NOR filtering, and shopping list reuse. The group also operates Woodfab prefabricated building elements, Montasjeutstyr installation tools, Igland Garasjen, and the OPUS own-brand range covering flooring, doors, and panels.

Name

Optimera

Legal name

Optimera AS

Website

https://optimera.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Optimera is Norway's leading building materials distributor, serving professional builders and contractors through 160+ retail outlets, the MinOptimera B2B e-commerce platform, 3PL site logistics, and prefabricated construction elements, as a wholly owned subsidiary of Saint-Gobain Distribution Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Building Materials Sales: Optimera generates revenue primarily through the sale of building materials, lumber, and interior products to professional tradespeople and contractors. Products are sold through a network of 160+ outlets and the MinOptimera online platform. Revenue is driven by product margin, logistics fees, and contracted pricing agreements with professional customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Optimera is Norway's leading distributor of building materials, lumber, and interior products, operating 160+ retail outlets (Montér) and the MinOptimera B2B digital platform listing 40,000+ products. It serves professional builders and contractors through contract pricing, project-based procurement, electronic documentation (FDV/EPD), and integrated construction-site logistics including 3PL, night delivery, and project coordination services. The business is complemented by own-brand products (OPUS), prefabricated elements (Woodfab), and renovation services (RenCon).

Product overview

Optimera operates as a multi-brand distribution platform for building materials, construction supplies, and related services in Norway. The core offering centers on MinOptimera, a digital web store and project management tool enabling professionals to search, order, and manage documentation for over 40,000 products. This digital platform is complemented by physical retail through Montér stores (over 118 locations), specialized services including Woodfab prefabricated building elements, RenCon construction services, and comprehensive logistics solutions. The company also offers proprietary brands such as OPUS for flooring and doors, along with third-party logistics (3PL), night delivery, and project coordinator services. Documentation solutions integrate with external partners coBuilders and Norsk Byggdata.

Differentiator

Problem solved

Functional benefit

Brands

• Montér: Building materials stores and retail outlets serving construction professionals across Norway
• RenCon
• Woodfab
• Optimera Logistikk
• Montasjeutstyr
• Optimera Handel
• Igland Garasjen
• MinOptimera
• OPUS

Products and services

• MinOptimera B2B web store and project management tool for professional builders, enabling search across 40,000+ items, contract-specific pricing, project-based ordering, shopping lists, invoice tracking, and automatic FDV/EPD documentation generation including BREEAM-NOR filters.
• Montér retail outlets Physical building materials retail chain under Optimera serving professional builders and contractors with full-range building materials, lumber, tools, and in-store services across 160+ Norwegian locations.
• Woodfab Prefabricated building elements service delivering off-site manufactured timber and building components for faster construction progress, higher quality, and lower project costs.
• RenCon Renovation and construction services brand offering specialized contracting solutions across multiple Norwegian locations with dedicated showrooms.
• 3PL Byggeplasslogistikk (Third-Party Construction Site Logistics) Third-party logistics service where Optimera handles goods on behalf of other distributors, consolidating materials from multiple wholesalers for coordinated direct-to-site delivery to construction projects.
• Nattlevering (Night Delivery) Evening / night delivery service delivering materials to construction sites after work hours to minimize disruption and reduce safety risks during active building hours.
• Prosjektkoordinator (Project Coordinator) Assigned coordinator acting as liaison between Optimera and customers to follow up orders and deliveries, plan details, and handle ad hoc tasks across construction projects.
• OPUS (own brand building materials) Optimera's proprietary brand offering flooring (parquet, laminate, vinyl), doors, panels, and construction products marketed under the OPUS label.
• Montasjeutstyr Specialized installation equipment brand providing tools, fasteners, and workwear for professional contractors.
• Optimera Logistikk Logistics and supply chain management service ensuring efficient goods flow and high delivery reliability across Optimera's distribution network.

Quantifiable outcome

• Varene leveres der du trenger dem – når du trenger dem (Deliveries to where and when you need them on construction sites)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Saint-Gobain Distribution Norway (Saint-Gobain)coreOthersOptimera is a part of Saint-Gobain Distribution Norway, which is owned by the international industrial group Saint-Gobain. This ownership provides Optimera with global supply chain advantages and financial backing. Saint-Gobain is a worldwide leader in light and sustainable construction, operating in 76 countries.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stark Group: Stark is a leading Nordic building materials distributor operating in Denmark, Norway, Sweden, Germany, and Austria with a pro-focused retail and logistics model. It is Optimera's closest direct competitor in Norway, serving the same professional tradespeople with overlapping assortments of lumber, building materials, and interior products.
• XL Bygg: XL Bygg is a Swedish building materials dealer group serving professional builders and contractors through a cooperative of independent retailers. It is a direct competitor to Optimera/Montér on assortment, pro-only customer focus, and Nordic geography, and represents the Swedish peer for cross-border expansion benchmarking.
• Travis Perkins: Travis Perkins is the UK's largest distributor of building materials to professional tradespeople, with national branch networks and growing digital trade-account platforms. It is the closest international analogue to Optimera's pro-focused, multi-format distribution model and is useful for benchmarking digital and logistics monetization.
• Würth: Würth is a global direct-to-trade distributor of fasteners, tools, and installation equipment serving construction professionals. It is comparable to Optimera's Montasjeutstyr sub-brand and parts of the broader assortment, and shares the contract-based, field-sales B2B model targeting tradespeople.
• Ahlsell: Ahlsell is a leading Nordic distributor of installation, tools, and building products serving installers, contractors, and industrial customers. It is comparable to Optimera in pro-focused distribution, contract-based selling, and Nordic footprint, though with a stronger MRO/industrial skew.

Regional players

• Byggmax: Byggmax is a Nordic discount DIY and small-pro building materials retailer with a strong Norwegian presence. It is comparable to Optimera on product category and geography but competes primarily on price-led DIY/semi-pro rather than full professional contracts and logistics services.
• Woody Bygghandel: Woody Bygghandel is a Swedish pro-focused building materials chain serving craftsmen and contractors through a regional store network. It is a direct Nordic peer in store-based pro distribution with similar assortment and customer type, providing a Sweden-comparable model to Optimera's Montér.

Broad incumbents

• Bauhaus (Europe): Bauhaus is a large European big-box home improvement and building materials retailer with pro and DIY customer bases. It overlaps with Optimera in product assortment and trade-customer service but operates at much larger average store size and broader DIY/pro mix.
• Leroy Merlin: Leroy Merlin is a global big-box home improvement retailer with a Norwegian presence serving both DIY and pros. It overlaps with Optimera on interior products, tools, and materials but competes on a broader DIY/pro mix rather than contract-only professional pricing.
• Kingfisher: Kingfisher (B&Q, Castorama, Screwfix) is a major European home improvement retailer with a dedicated pro arm in Screwfix. It is comparable to Optimera in product categories and trade-customer focus through Screwfix, and serves as a benchmark for scaling digital pro platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimera