Eyestorm

What Eyestorm does

Eyestorm (legal entity Eyestorm Artica Worldwide Ltd., UK private limited company) is an online-first gallery for contemporary art, founded in 1999 in London and operated as a direct-to-consumer e-commerce platform complemented by physical gallery spaces in London and New York City. The platform markets limited-edition prints, photographic editions, paintings, drawings, and sculptures from approximately 75+ artists including Damien Hirst, Jeff Koons, Grayson Perry, Sophie Calle, Stanley Donwood, Lucie Bennett, and Jacky Tsai, with more than 15 artists from its early catalogue now held in the permanent collections of the Whitney Museum of American Art, MOMA, The Met, and Tate. Underlying technology is a web-based e-commerce stack (legacy ASP.NET WebForms rendering with country-based currency/pricing adjustment) featuring 'Add to Basket', 'Make an Offer' for price negotiation, an Enquiry form for direct gallery communication, 'Art Trends' encyclopaedic editorial content, and a newsletter function; payment acceptance covers American Express, Visa, Mastercard, and PayPal with global shipping.

The business is primarily transactional: revenue is generated through one-time artwork sales, with secondary streams from gift vouchers ($50–$1,000 denominations) and monthly art-instalment payment plans (2–4 month terms). Pricing spans $495 entry-level prints through $13,795+ premium editions (e.g., Damien Hirst Opium 2000), with high-value pieces routed through 'Private Sales' requiring enquiry rather than direct purchase. Customer segments centre on contemporary-art collectors (primary, individual buyers worldwide), corporate/institutional buyers (museums, galleries), and gift buyers (gift vouchers). Historical restructuring events include a 2002 ownership transition and a 2011 acquisition by creative entrepreneurs who relaunched the brand around the original exclusive-print-edition model; cumulative disclosed funding totals approximately $8.6M across rounds in 2000, 2006, and 2009, with no subsequent rounds. A catalogue raisonné covering 1999–2024 is in development for autumn 2024 release.

Name

Eyestorm

Legal name

Eyestorm Artica Worldwide Ltd.

Website

https://eyestorm.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Eyestorm is a London-headquartered online-first contemporary art gallery founded in 1999, representing 75+ artists (including Damien Hirst, Jeff Koons, and Grayson Perry) and selling exclusive limited-edition prints and artworks globally through its e-commerce platform, with physical galleries in London and New York City.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

akta.pro secondary industry

Action Cameras & Adventure Imaging Retail (CRACAHAD)

Keywords

• Contemporary art gallery
• Limited edition prints
• Online art sales
• Art advisory services
• Private art sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Artwork Sales: Primary revenue from the sale of limited edition prints, photographic editions, and contemporary artworks by represented and featured artists. Sales conducted through direct e-commerce transactions on the website, with some works available for private sale negotiation.
2. Gift Vouchers: Sale of gift vouchers in denominations of $50, $100, $250, $500, and $1000, allowing recipients to purchase artworks or editions.
3. Art Instalments: Monthly installment payment plans available for artworks, allowing customers to pay for pieces over 2-4 payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eyestorm is an online gallery for contemporary art that sells limited edition prints, photographic editions, graphic editions, sculptures, paintings, and books by more than 75 established and emerging contemporary artists. The company combines an e-commerce storefront at eyestorm.com with physical galleries in London and New York City, offering global shipping, multi-currency pricing, instalment payment plans, gift vouchers, private sales advisory, and direct enquiry access for collectors worldwide.

Product overview

Eyestorm is an online gallery for contemporary art operating as a unified e-commerce platform. The core offering is the Eyestorm Online Gallery, which functions as both a digital exhibition space and art marketplace. The platform markets limited edition print editions (screenprints, lithographs, photographic prints), original paintings, drawings, sculptures, and books by established and emerging contemporary artists. Supporting services include Private Sales for bespoke art transactions, Gift Vouchers, Art Instalments for payment plans, Make an Offer for price negotiations, and an Enquiry System for direct gallery communication. The Art Trends section serves as an encyclopaedic reference to the gallery's catalogued works. Eyestorm represents approximately 80+ artists including Damien Hirst, Jeff Koons, Grayson Perry, Jacky Tsai, Lucie Bennett, and Stanley Donwood. The company was founded in 1999 and celebrates its 25th anniversary in 2024, with a forthcoming catalogue raisonné documenting all editions released since inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyestorm Online Gallery An online gallery platform for contemporary art sales, featuring print editions, paintings, drawings, sculptures, and photographic works by established and emerging artists, available for direct purchase with country-based currency and pricing, worldwide shipping, and optional direct enquiry to gallery staff.
• Private Sales An art dealer service assisting clients in buying and selling artworks by represented artists in the private market, with bespoke consultation and direct enquiry rather than online checkout.
• Gift Vouchers Digital gift vouchers available in denominations of $50, $100, $250, $500, $1000, allowing recipients to purchase artworks or editions.
• Art Instalments
• Print Editions Limited edition screenprinted, lithographic, and photographic prints by contemporary artists represented by the gallery.
• Sculptures Three-dimensional sculptural works and editions by represented artists.
• Paintings Original and editioned paintings by contemporary artists.
• Photographic Editions Limited edition photographic prints and chromogenic prints by contemporary photographers.
• Catalogue Raisonné A comprehensive book documenting all art editions released exclusively by Eyestorm between 1999 and 2024, with selected anecdotes from the gallery's history.
• Books Art books and publications by or about gallery artists.

Quantifiable outcome

• Early print editions sell at auction at prices more than ten-fold of the original launch price
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wallpaper* MagazineminorGTM or Marketing Partner · 1 January 20082008 collaboration between Wallpaper* magazine, eight celebrated photographers, and Eyestorm. Ten historic photographs were curated for the collaboration, including 'Carabo' by Benedict Redgrove and 'Cintia II' by Jonathan Frantini. The partnership was initiated after a quote by Wallpaper* creative director praising Eyestorm.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Artsy: Online art marketplace connecting collectors with galleries and auction houses, directly comparable to Eyestorm's e-commerce gallery model, though operating at significantly larger scale across primary and secondary markets.
• Saatchi Art: Online gallery selling original art and limited edition prints directly to consumers worldwide, with a similar direct-to-consumer value proposition and broad artist roster comparable to Eyestorm's model.
• Artnet: Online art market platform spanning gallery listings, auction results, and analytics; competes with Eyestorm in the digital discovery and transaction layer for contemporary prints and editions.

Broad incumbents

• 1stDibs: Online luxury marketplace with a significant fine art category alongside furniture and jewelry, competing for the same affluent collector audience Eyestorm targets via a much broader inventory.
• Christie's: Global auction house increasingly active in online editions and prints, with Hirst, Koons, and Perry among regularly featured artists; competes for the same blue-chip collector base Eyestorm cultivates.
• Sotheby's: Global auction house with deep secondary-market presence for Hirst, Koons, and Perry editions; the 10x+ auction appreciation of early Eyestorm editions flows through houses like Sotheby's, making it an adjacent rather than direct competitor.
• Phillips: Contemporary-art-focused auction house with strong editions and prints category, offering another secondary-market venue for works originally sold through Eyestorm.
• White Cube: Established contemporary art gallery representing major names including Damien Hirst; competes for both artist relationships and primary-market sales of high-value editions.
• Pace Gallery: Major international contemporary art gallery with a strong print and edition program across blue-chip artists, competing for institutional and collector demand in the same price band as Eyestorm's premium offerings.

Emerging players

• Singulart: Online art marketplace with a strong focus on original works and limited editions by emerging and mid-career artists, with a similar DTC e-commerce gallery model and global shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eyestormUK
• Facebookfacebook.com/12160228974
• LinkedInlinkedin.com/company/eyestorm
• Instagraminstagram.com/eyestormuk
• Pinterestpinterest.com/eyestorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyestorm