Schneps Media
Schneps Media is a family-owned local media company operating nearly 100 outlets — newspapers, magazines, websites, and events — serving New York City, Long Island, Westchester, and Philadelphia. It generates revenue through advertising, subscriptions, events, and legal notices for advertisers and community readers.
- Company typePrivate
- Founded1985
- HeadquartersBayside, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Schneps Media does
Schneps Media is a family-owned local media company headquartered in the New York metro area (Brooklyn HQ, plus Little Neck and Bronx offices) operating one of the largest portfolios of community newspapers, magazines, digital properties, and live events in the United States. Founded in 1985 by Victoria Schneps-Yunis with The Queens Courier, the company has grown primarily through acquisition to own and operate approximately 100 outlets including 33 community newspapers, 28 magazines and specialty publications, 20+ websites, and more than 50 annual events. Its flagship asset is amNewYork METRO (combined daily weekday circulation of 175,000), and the portfolio spans Brooklyn, Queens, Manhattan, the Bronx, Staten Island, Westchester, Long Island, and Philadelphia with significant reach into Latino and Caribbean communities through dedicated Spanish-language and ethnic titles.
The company's underlying technology stack combines traditional print publishing operations with digital platform capabilities including 20+ websites, over 500,000 email newsletter subscribers, 500,000 social media followers, a podcast network, webinars, and video content. Reported digital reach totals approximately 3.5 million unique visitors and 5.5 million page views per month, with more than 2.5 million weekly print readers. There is no documented proprietary technology, AI/ML capability, or developer-facing API; the company's differentiation rests on distribution, brand equity, and community relationships rather than technology IP.
Schneps Media generates revenue across six streams: print display and classified advertising, digital advertising (websites, newsletters, social), consumer subscriptions for community newspapers, event revenue (sponsorship, vendor fees, attendance for 50+ annual events), legal advertising for public notices, and webinar/virtual event sponsorships. Pricing is not publicly disclosed and is quote-based across all products. The go-to-market is community-led, leveraging grassroots relationships with business, political, civic, religious, and community leaders, with direct sales teams organized across three regional offices serving advertisers and readers locally. The customer base is fragmented across local SMBs, national brands seeking local reach, and government/legal notice clients.
Schneps Media firmographics
Firmographics- Name
- Schneps Media
- Legal name
- Schneps Media
- Website
- https://schnepsmedia.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schneps Media is a family-owned local media company operating nearly 100 outlets — newspapers, magazines, websites, and events — serving New York City, Long Island, Westchester, and Philadelphia. It generates revenue through advertising, subscriptions, events, and legal notices for advertisers and community readers.
- Ownership category
- akta.pro rank
Schneps Media industry classification
Industry- Product category
- Local News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where Schneps Media is headquartered
LocationHeadquarters
- HQ city
- Bayside
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Schneps Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print Advertising: Print display advertising and classified advertising across community newspapers and magazines serving the New York metro area. Advertisers can target specific boroughs and neighborhoods through various print products.
- Digital Advertising: Online advertising through company websites, email newsletters and social media channels. The company offers targeted digital marketing solutions with over 500,000 email newsletter subscribers and 500,000 social media followers.
- Subscription Revenue: Newspaper subscription revenue from individual consumers through print subscription products for community newspapers and magazines.
- Events: Revenue from hosting more than 50 annual events including business conferences, food festivals, and community events. Includes sponsorship opportunities, vendor fees, and attendee revenue.
- Legal Advertising: Legal advertising services for public notices, legal notices and official announcements across various publications.
- Webinars and Virtual Events: Revenue from webinar sponsorship opportunities and virtual events, providing marketing platforms for businesses to reach the company's audience.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Schneps Media product offering
Product offeringCore offering
Schneps Media publishes and operates a diversified portfolio of local media assets across the New York metro area, including 33 community newspapers, 28 magazines and specialty publications, 20+ websites, the amNewYork METRO daily newspaper, 50+ annual events, podcasts, webinars, and digital newsletters. The company sells print and digital advertising, subscriptions, event sponsorships, and legal advertising to local businesses, national brands, and consumers seeking hyper-local news and marketing reach.
Product overview
Schneps Media is a diversified local media company operating as a unified platform-plus-portfolio model. The company publishes 1 daily newspaper (amNewYork, merged with METRO), 33 community newspapers, 28 magazines, operates 20+ websites, hosts 50+ annual events, produces podcasts, and offers webinars. Key products include amNewYork (Manhattan's largest daily), Metro New York/Philadelphia, The Queens Courier (founding title), Long Island Press, New York Family, Brownstoner, Dan's Papers, Gay City News, and digital platforms like QNS.com and PoliticsNY.com. The company serves Brooklyn, Queens, Manhattan, Bronx, Staten Island, Westchester, Long Island, and Philadelphia through print, digital, events, podcast, and broadcast channels.
Differentiator
Problem solved
Functional benefit
Brands
- amNewYork: Manhattan's leading daily newspaper with nearly 1 million monthly website visitors.
- QNS
- Brownstoner
- New York Family
- Long Island Press
- Dan's Papers
- Gay City News
- PoliticsNY
- The Brooklyn Game
- METRO
- LIC Flea & Food
- World's Fare
Products and services
- amNewYork / amNewYork METRO Manhattan's leading daily newspaper offering nearly 1 million monthly website visitors and 175,000 daily weekday print circulation across the combined New York and Philadelphia markets. Sold through print and digital advertising and consumer subscriptions.
- Community Newspapers Portfolio Portfolio of 33 award-winning community newspapers serving Brooklyn, Queens, Manhattan, the Bronx, Staten Island, Westchester and Long Island, including titles such as The Queens Courier, Brooklyn Paper, Bronx Times, The Villager, and Bay News. Some brands date back to 1908. Sold through print advertising, classified advertising, and consumer subscriptions.
- Magazines and Specialty Publications Portfolio Portfolio of 28 magazines and specialty publications including New York Family (parenting), Brownstoner (Brooklyn real estate), Westchester Family, Brooklyn Family, and titles focused on specific neighborhoods and demographics. Sold through print and digital advertising to advertisers seeking targeted audience reach.
- Digital Media Network Network of 20+ websites including QNS.com, Brownstoner.com, BrooklynPaper.com, amny.com, and politics-focused sites, reaching approximately 3.5 million unique visitors and 5.5 million page views per month with over 500,000 email newsletter subscribers. Sold through digital advertising, sponsored content, and newsletter sponsorships.
- Events and Conferences More than 50 annual events including business conferences, Power List galas, Real Estate Award events, Senior Health Expos, Kids Expos, and community gatherings connecting advertisers with target audiences. Sold through event sponsorships, vendor fees, and attendee revenue.
- Festival Media (Live Events) Festival Media division connecting brands with food and drink enthusiasts through events including LIC Flea & Food, Astoria Flea & Food, World's Fare at Citi Field, Best of Brooklyn Food and Beer Festival, and Dan's Taste of Summer. Sold through event sponsorships and vendor opportunities.
- Podcast Network Growing podcast network featuring Schneps Connects (interviews with local leaders), Thank You for Coming Out (LGBTQ stories), The Brownstoner Podcast, Who's Here in the Hamptons, Power Women, Brooklyn Paper Radio, and amRUSH. Distributed across major podcast platforms.
- Webinars and Virtual Events Virtual webinar programming connecting businesses with audiences through educational content and sponsorship opportunities, including speaking slots for industry experts. Sold through webinar sponsorships.
- Legal Advertising Services Legal advertising services for public notices, legal notices, and official announcements placed by law firms, government agencies, and organizations across Schneps Media publications in the New York metro area.
- PoliticsNY.com Hyper-local political news website launched in March 2021 covering New York politics, combining Kings County Politics, Queens County Politics and New York County Politics coverage.
Quantifiable outcome
- Over 2.5 million readers in print each week
- +3 more outcomes
Companies that use Schneps Media
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Schneps Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schneps Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brooklyn Academy of Music (BAM)minorSchneps Media produces 'BAMBill,' the program guides given to all attendees at BAM performances. An ad in BAMBill allows advertisers to capture an affluent audience attending BAM theatre, dance and music performances. BAMBill launches October 2019 with monthly issues including content related to BAM performances.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Schneps Media competitors and assessment
Company assessmentEmerging players
- The City: The City is a nonprofit digital local news outlet covering New York City. It overlaps with Schneps Media's NYC coverage and competes for the same reader attention and (to a lesser extent) advertiser dollars, but operates under a fundamentally different (nonprofit, donor-funded) business model.
- Block Club Chicago: Block Club Chicago is a nonprofit digital local newsroom covering Chicago neighborhoods, founded by former DNAinfo reporters. Comparable as a digital-first, hyperlocal news outlet competing for community-level audience and advertiser attention, though supported by donations rather than traditional media economics.
Direct peers
- Patch Media: Patch operates the largest network of hyperlocal news websites in the US, directly overlapping with Schneps Media's community-newspaper and local digital strategy. Both compete for the same local advertiser budgets and reader attention in suburban and community markets.
- Embarcadero Media: Embarcadero Media publishes a portfolio of community newspapers, magazines and websites in the San Francisco Bay Area and Silicon Valley. Comparable in combining print, digital and event revenue streams focused on affluent local markets.
- Newsday: Newsday is Long Island's dominant daily newspaper and a direct competitor to Schneps Media's Long Island Press and Dan's Papers portfolio. Both compete for Long Island print and digital advertising dollars and subscriber bases.
- Adams Publishing Group: Adams Publishing Group is a family-owned community newspaper and media company that has pursued an acquisition-led roll-up strategy across the Midwest, Mid-Atlantic and Southeast. Closely comparable in operating model, scale (roughly 100+ community titles) and family-ownership structure.
Broad incumbents
- Tribune Publishing: Tribune Publishing (now owned by Alden Global Capital) operates a portfolio of major metropolitan and community dailies. It overlaps with Schneps Media on digital advertising technology, classified ad platforms and local newsroom operations in major markets.
- Gannett: Gannett is the largest US newspaper publisher, operating USA Today and hundreds of community publications including the Staten Island Advance and several Westchester papers that overlap with Schneps Media's footprint. A broad incumbent rather than a niche specialist.
- Hearst Media: Hearst owns a major newspaper group including the Connecticut Post, San Antonio Express-News and other regional papers. Comparable as a diversified local/regional newspaper operator with digital and broadcast adjacencies, though operating at materially larger scale than Schneps.
- Lee Enterprises: Lee Enterprises owns a large portfolio of daily and community newspapers across the US. Comparable as a community-newspaper operator and digital ad-sales platform, though it operates at significantly greater scale and geographic breadth than Schneps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Schneps Media social profiles
Digital presenceSchneps Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schneps Media leadership team
Management profileNumber of profiles
Profiles2 records
Schneps Media subsidiaries and ownership
Company hierarchySubsidiaries23 records
Schneps Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schneps Media M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schneps Media
What does Schneps Media do?
Schneps Media publishes and operates a diversified portfolio of local media assets across the New York metro area, including 33 community newspapers, 28 magazines and specialty publications, 20+ websites, the amNewYork METRO daily newspaper, 50+ annual events, podcasts, webinars, and digital newsletters. The company sells print and digital advertising, subscriptions, event sponsorships, and legal advertising to local businesses, national brands, and consumers seeking hyper-local news and marketing reach.
Is Schneps Media a public or private company?
Schneps Media is a private company. It is classified as family owned and is currently operating.
When was Schneps Media founded?
Schneps Media was founded in 1985. It employs 101 to 250 people.
Where is Schneps Media based?
Schneps Media is headquartered in Bayside, United States, in the North America region.
How does Schneps Media make money?
Six revenue lines are on record. Print Advertising is the primary driver. The others are digital Advertising, subscription Revenue, events, legal Advertising and webinars and Virtual Events.
Who are Schneps Media's main competitors?
Emerging players on record are The City and Block Club Chicago. Direct peers are Patch Media, Embarcadero Media, Newsday and Adams Publishing Group. Broad incumbents are Tribune Publishing, Gannett, Hearst Media and Lee Enterprises.
Does Schneps Media have an API?
No public API is recorded for Schneps Media.
What industry is Schneps Media in?
Schneps Media's product category is Local News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.