Nacional Seguros

What Nacional Seguros does

Nacional Seguros is a multi-line private insurance company headquartered in Santa Cruz de la Sierra, Bolivia, operating as the insurance arm of Grupo Empresarial de Inversiones Nacional Vida S.A. (GNI), a Bolivian conglomerate founded in 1996. The insurer originated from a 1999 spin-off of the life and health division of Empresa Nacional de Seguros (then owned by Banco Nacional de Bolivia), was acquired by its current investor group in 2004-2005, and now operates two licensed carriers — Nacional Seguros Vida y Salud S.A. and Nacional Seguros Patrimoniales y Fianzas S.A. (created in 2007). The Vida y Salud entity specializes in life, health, personal accident, retirement savings, and group employee benefit products; the Patrimoniales entity covers auto, property, technical lines, transportation, civil liability, and surety bonds.

The product portfolio spans core retail and group products (Vida Flexible Oro, Vida 365, Salud Flexible, Salud Flexible Mundial, Salud Global Plus, Accidentes Personales, Casa Protegida, Autotal, Ramos Técnicos, Responsabilidad Civil, Pólizas de Garantía) alongside a series of digitally native innovations including Hogar Cash Back (refund-guaranteed home insurance), Auto x Km (usage-based auto insurance with mobile app km-tracking), Vive Seguro (AI-driven digital health portal offering facial biometric health scanning and unlimited virtual consultations), and Alto (gender-based violence protection integrated with a third-party SOS app). Technology infrastructure centers on the IN MOTION core insurance system (in phased rollout, with health at 60% completion by 2023), the Mi Tracking virtual claims office, the 123asegurate.com.bo e-commerce platform, and integrations with payment providers (Multipago, Tigo Money) and reinsurance partners (Swiss Re, Munich Re, Gen Re, IRB Brasil RE, Korea Re, Hannover Re, Patria Re, PartnerRe, Navigators).

The business model is recurring-premium-driven across life/health, P&C, microinsurance, and bancassurance. Distribution combines direct (12 offices across all 9 Bolivian departments + El Alto, digital self-service, WhatsApp 24/7), agent-based (1,000+ independent agents), and partner-based (bancassurance with Banco Nacional, Banco de Crédito, Banco Ganadero, Banco Mercantil Santa Cruz, Banco Prodem, Banco FIE; retail/utility payment points with Farmacorp, Hipermaxi, Fidalga). Group-wide revenue exceeded $185 million in 2023 (with Vida y Salud contributing $131 million), the company serves over 1 million policyholders, holds 26% market share in personal insurance, and maintains 2.39x solvency margin above technical equity requirements. The group also operates Clinicas de las Américas (healthcare), Conecta (contact center), Fenix Seguros (Paraguay, acquired 2018), MADISA (consumer goods distribution), Tecorp, and Xperience.

Name

Nacional Seguros

Legal name

Nacional Seguros Vida y Salud S.A.

Website

https://nacionalseguros.com.bo

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nacional Seguros is Bolivia's leading multi-line insurer, offering life, health, auto, property, accident, and commercial coverage to over 1 million policyholders through 12 nationwide offices, 1,000+ agents, bancassurance, and digital channels under Grupo Empresarial de Inversiones Nacional Vida.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Insurance Carriers (5241), Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Carriers, Nec (6399), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

akta.pro secondary industries

Self-Funded Employer Plan TPA (ASO Administration) (HLAEALAA), Large Commercial Package (National Accounts) (FSAJAFAC), Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)

Keywords

• Insurance products
• Life insurance
• Health insurance
• Vehicle insurance
• Property insurance

Headquarters

HQ city

Santa Cruz De La Sierra

HQ country

Bolivia

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Premiums - Life & Health: Recurring premium payments from life insurance, health insurance, and personal accident policies. Includes individual and group policies with various coverage levels
2. Insurance Premiums - Property & Casualty: Premium revenue from automotive, home/property, transportation, technical lines, civil liability, and bond/fidelity insurance policies
3. Bancassurance: Partnership-based insurance distribution through banking channels (Banca Seguro products)
4. Microinsurance: Low-premium mass-market insurance products for broader population coverage

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Nacional Seguros is identified as a Bolivian insurance company. The input does not provide detailed descriptions of specific insurance products, coverage lines, or service offerings. No further information about underwriting, claims handling, or product structure is contained in the source material.

Product overview

Nacional Seguros operates as a multi-line insurance company offering a comprehensive portfolio organized across personal and commercial segments. The personal lines include life insurance products (Vida Flexible Oro, Vida 365, Vida Jubilación with retirement savings), health insurance (Salud Flexible national/international, Salud Global Plus for complex cases, Salud Total Adulto Mayor for seniors 60-79, Plan Libre/Descubre/Proyecta for individuals/families), accident insurance (Accidentes Personales, Estudia Seguro school accident), and property insurance (Casa Protegida Basic/Plus/Elite, Hogar Cash Back with premium refund guarantee). The commercial segment covers vehicle insurance (Autotal, Vagoneta Segura, Automotor Vital, Auto km usage-based, Automotor Pesado, SAT third-party, Automotor Corporativo), property and casualty (Ramos Técnicos, Todo Riesgo Incendio, Transporte), liability (Responsabilidad Civil), surety bonds (Póliza de Garantía), and group employee benefits (Salud Flexible Corporativa, Vida Grupo, Accidentes Personales Grupo, Desgravamen Hipotecario). The company also offers innovative digital-first products including Vive Seguro (AI-powered health portal with facial biometric scanning), Alto (gender violence protection), and Hogar Cash Back (premium-refund home insurance). Distribution is through 12 physical offices, digital platforms (123 Asegúrate e-commerce, Mi Tracking virtual office), mobile apps on iOS/Android, WhatsApp 24/7 support, and a network of over 1,000 agents.

Differentiator

Problem solved

Functional benefit

Brands

• 123 Asegúrate: E-commerce platform for digital insurance purchases
• Conecta Bolivia
• Clínicas de las Américas
• Fenix Seguros
• Cuidamed
• Vive Seguro
• Alto

Quantifiable outcome

• 26% market share in personal insurance segment in Bolivia as of 2023
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered minor, flagship and core.

• SolariaminorOthers · 1 January 2024Solar energy company that implemented 100% renewable energy system in Nacional Seguros' main building in La Paz, demonstrating commitment to sustainability and environmental responsibility.
• YaigominorStrategic or Co-development Partner · 1 January 2022Partnership to offer 'Covid Express' service and pet insurance through digital channels, expanding digital insurance offerings for pet owners.
• Pro Mujer BoliviaflagshipStrategic or Co-development Partner · 1 January 2021Alliance for women's empowerment and gender violence prevention, supporting 1,500 at-risk women through educational materials, prevention initiatives, and the #MujerSegura hotline for domestic violence support and counseling.
• UNICEF BoliviaflagshipStrategic or Co-development Partner · 1 January 2021Partnership to support UNICEF programs benefiting 1,500 children in education, protection, social policies, and early childhood development. Group companies manage godparent programs for underprivileged children through Conecta.
• Consorcio Bolivia con AguaminorStrategic or Co-development Partner · 1 January 2021Alliance with FH Bolivia, Water For People Bolivia, and Hábitat para la Humanidad Bolivia to provide access to safe water for 800+ families in extreme poverty zones without basic services.
• Fundación para el Reciclaje (Fundare)minorStrategic or Co-development Partner · 1 January 2021Joint initiative with CAINCO and Empacar to provide accident insurance to 1,500 recyclers nationwide, supporting the first link in the recycling chain.
• Hospital Albert EinsteincoreStrategic or Co-development Partner · 1 January 2015Strategic alliance for Clínica de las Américas project, bringing international standards and development to the health sector in Bolivia through partnership with renowned healthcare institution.
• Escuela de Fútbol Tahuichi AguileraflagshipStrategic or Co-development Partner · 1 January 2010Long-standing alliance since 2010 for children's sports development. Provides 450 annual accident insurance policies to children and adolescents in the football academy, with company team participation in tournaments.
• AddiuvacoreStrategic or Co-development PartnerStrategic partnership for the 'Alto' women's protection insurance product. Addiuva developed a dedicated mobile app providing 24/7 protection to insured women, with SOS button functionality, emergency monitoring center, and immediate response services for gender violence situations.
• CONSERcoreStrategic or Co-development PartnerPartnership for women's protection initiative providing experience and knowledge in physical gender violence response. CONSER brings expertise in generating social welfare and comprehensive protection projects.
• Innovate (Argentina)coreStrategic or Co-development PartnerStrategic partner from Argentina contributing experience in social projects and comprehensive protection solutions for women in vulnerable situations, working on risk administration and social factor integration.
• Swiss RecoreOthersInternational reinsurance partner for Vida y Salud company providing risk protection and underwriting support.
• Munich RecoreOthersInternational reinsurance partner for Vida y Salud company providing risk protection and underwriting support.
• Gen RecoreOthersInternational reinsurance partner for Vida y Salud company providing risk protection and underwriting support.
• IRB Brasil REcoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.
• Korea RecoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.
• Hannover RecoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.
• Patria RecoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.
• PartnerRecoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.
• NavigatorscoreOthersInternational reinsurance partner for Patrimoniales y Fianzas company providing risk protection and underwriting support.

Scale indicators17 records

Recent moves13 records

Expansion highlights6 records

Regional players

• Pacífico Seguros: Peruvian multi-line insurance carrier comparable in size and product breadth; serves as a useful regional benchmark for personal lines, health insurance innovation, and bancassurance distribution in Latin America.

Broad incumbents

• Zurich Seguros Bolivia: Local affiliate of Zurich Insurance Group serving the Bolivian market with multi-line insurance; competes in personal and commercial segments as a global incumbent with strong brand and reinsurance backing.
• MAPFRE Seguros Bolivia: Subsidiary of global Spanish insurance group MAPFRE operating in Bolivia with broad multi-line offerings; competes across personal and commercial segments as a multinational incumbent with deeper capital and reinsurance access.

Direct peers

• La Boliviana Ciacruz de Seguros y Reaseguros: Established Bolivian insurance carrier (part of Fairfax's FairCo ecosystem) offering a similar multi-line portfolio including life, health, auto, and surety; competes head-to-head in the national personal and commercial segments.
• Bisa Seguros: Leading Bolivian insurance carrier offering life, health, auto, and property products with national distribution; the most direct domestic competitor to Nacional Seguros across personal and commercial lines.
• Fénix Seguros y Reaseguros (Paraguay): Paraguayan insurance carrier owned by Nacional Seguros' parent group since 2018; demonstrates the group's cross-border strategy and provides a comparable product set in a neighboring market for regional benchmarking.
• Alianza Compañía de Seguros y Reaseguros: Major Bolivian insurance carrier competing across life, health, and P&C lines with similar bancassurance and agent distribution; directly competes for the same personal-insurance market share Nacional Seguros leads.
• Crediseguro - Seguros y Reaseguros: Bolivian insurance carrier focused on credit-life, surety, and personal lines; relevant peer for bond/contract guarantee products and bancassurance channels that overlap with Nacional Seguros' portfolio.

Others

• Swiss Re: Global reinsurer and key risk partner to Nacional Seguros for the Vida y Salud segment; relevant adjacent peer for understanding reinsurance pricing dynamics and capacity that directly affect Nacional Seguros' underwriting economics.

Emerging players

• Sura Seguros (Argentina/LatAm): Latin American insurance carrier with growing multi-line presence; useful regional peer for product innovation (especially health and digital channels) relevant to Nacional Seguros' own digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacional Seguros