BTD
BTD is a Shenzhen-based, privately-held cross-border logistics company founded in 2006 that provides integrated FBA first-leg freight, international express, specialized small-parcel, and US self-operated overseas warehouse services to more than 60,000 cross-border e-commerce sellers across China, holding Amazon SPN/TSPN/FIST, TEMU, and SHEIN certifications.
- Company typePrivate
- Founded2006
- HeadquartersLonghua, China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BTD does
BTD International Freight Forwarding Co., Ltd. (宝通达国际货运代理有限公司) is a Shenzhen-headquartered, privately-held cross-border logistics company founded in 2006 that specializes in integrated services for cross-border e-commerce sellers, particularly Amazon FBA merchants. The company operates across five product pillars: FBA first-leg freight (air, sea, truck, and China-Europe rail), international express agency (DHL, UPS, FedEx, EMS as a first-tier agent), international small-parcel and specialized postal lines (USPS, EUB, E-Subao with Henan Post), self-operated US overseas warehouses in Kearny NJ and La Puente CA, and self-shipping/door-to-door parcel services. BTD serves more than 60,000 enterprise clients from a network of domestic branches in Shenzhen, Hangzhou, Zhongshan, Ningbo, Zhengzhou, and Yiwu, backed by approximately 100,000 sqm of warehouse footprint and 500+ employees.
The technology foundation is a proprietary, in-house-developed logistics information management system that gives each customer an independent account for real-time tracking of cargo movement, warehouse handover details, billing, cargo images, and payment status across the full international transport cycle. Complementary systems include an overseas warehouse management platform, a desktop client application for batch order processing, and direct integrations with nine mainstream Chinese e-commerce ERPs (Dianxiaomi, Tongtu, Mabang, Sumai, Mango Store Manager, etc.). BTD also holds Amazon SPN, TSPN, and FIST carrier certifications enabling ShipTrack, Delivery Window, and Smart Reroute functionality, alongside official cooperation warehouse status with TEMU and SHEIN.
BTD's revenue model is predominantly transactional, charging per shipment across freight, express, and parcel services, with separate fees for overseas warehouse storage and per-order fulfillment. Pricing follows carrier-published rates with agent discounts and monthly fuel surcharges for express services, while FBA freight pricing varies by weight, volume, route, and service level (standard vs. time-guaranteed). The flagship sub-brand Baoou Express Rail (宝欧快铁) provides China-Europe rail service with a 28-day time-guaranteed SLA. The company is founder-led by Zhang Sihua (张四华), self-funded (no disclosed funding rounds), and continues to invest in domestic capacity expansion and platform credentialing as its primary growth levers.
BTD firmographics
Firmographics- Name
- BTD
- Legal name
- 深圳市宝通达国际货运代理有限公司
- Website
- https://btdair.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BTD is a Shenzhen-based, privately-held cross-border logistics company founded in 2006 that provides integrated FBA first-leg freight, international express, specialized small-parcel, and US self-operated overseas warehouse services to more than 60,000 cross-border e-commerce sellers across China, holding Amazon SPN/TSPN/FIST, TEMU, and SHEIN certifications.
- Ownership category
- akta.pro rank
BTD industry classification
Industry- Product category
- Cross-border Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Warehousing and Storage (493), Couriers and Express Delivery Services (4921), General Freight Trucking, Long-Distance (48412)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)
- akta.pro secondary industries
- Cross-Border Trucking & Border Transfer (Linehaul, Transloading) (TLACACAC), Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN), Cross-Border/International Rail Freight Forwarding (TLACADAB), Cross-Border Parcel Direct Entry / Destination Hubs (In-Country Induction) (TLAAANAG)
Keywords
Where BTD is headquartered
LocationHeadquarters
- HQ city
- Longhua
- HQ country
- China
- HQ region
- Asia
Offices12 records
Markets served
BTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- FBA First-Leg Transportation: BTD's core revenue stream. Includes FBA air freight (空派) and sea freight (海派) to the US, Europe, and UK, plus truck transportation (卡派), and China-Europe railway (欧洲铁路/宝欧快铁) and China-Europe truck (中欧卡航) services. Revenue is generated on a per-shipment transactional basis with pricing varying by weight, volume, route, and service level (standard vs. time-guaranteed).
- International Express Services: Agent services for DHL, UPS, FedEx, and EMS international express, operating as a tier-1 agent with proprietary shipping label systems enabling same-day label issuance after cargo receipt. Revenue based on agent discounts off carrier published rates plus燃油附加费.
- International Small Package (专线小包): Specialized small package services including USPS专线小包 (US), 欧洲专线小包, E速宝 (with Henan Post), EUB/E特快/E特惠 (Russia), and 中邮大包/小包. Revenue per parcel based on weight and destination.
- Self-operated Overseas Warehouse & Fulfillment: Self-operated US overseas warehouses in Kearny NJ and La Puente CA, providing inbound receiving, storage, pick-and-pack, labeling/relabeling, and last-mile delivery (一件代发) services. Revenue from storage fees and per-order fulfillment fees.
- Self-Shipping Services (自发货): Door-to-door services for EU/US/Canada large items and US light small items self-shipment, including EUB, 中邮大包/小包, and specialized channels for 2-5kg products. Revenue per shipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | DHL International Express Agent Pricing |
| Transaction based/ take rate | Pay-as-you-go | UPS International Express Agent Pricing |
| Transaction based/ take rate | Pay-as-you-go | FedEx International Express Agent Pricing |
| Transaction based/ take rate | Pay-as-you-go | EMS International Express |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BTD product offering
Product offeringCore offering
BTD is a comprehensive large-scale cross-border logistics service provider specializing in FBA first-leg freight forwarding (air, sea, truck, and China-Europe rail), international express agency (DHL, UPS, FedEx, EMS, ARAMEX), self-fulfillment small parcel services, and self-operated overseas warehouses in the United States. The company serves cross-border e-commerce sellers primarily through Amazon, TEMU, and SHEIN platforms, providing end-to-end door-to-door logistics from China to the US, Europe, UK, and Canada.
Product overview
BTD operates a broad cross-border logistics platform providing integrated FBA first-leg services (air, sea, truck, rail), international express (DHL, UPS, FedEx, Aramex, EMS), self-fulfillment parcel services, overseas warehouses, and a proprietary digital logistics management system. The core portfolio centers on its FBA first-leg freight services (air freight to US/Europe/UK, sea freight via Matson and other carriers) and China-Europe railway (宝欧快铁) as flagship offerings, supplemented by US self-operated overseas warehouses, USPS and E-速宝 small parcel channels, and the 跨境驿站 service station. All services are connected to major e-commerce ERPs and Amazon platforms via BTD's self-developed logistics information system, serving 60,000+ enterprise clients across multiple Chinese cities with US and European overseas warehouse coverage.
Differentiator
Problem solved
Functional benefit
Brands
- 宝欧快铁: 宝通达旗下王牌产品，自2019年推出以来在中欧铁运中保持领先地位，时效性稳定保持在28天左右签收，提供限时到达、超时赔付的承诺保障。
Quantifiable outcome
- Time-guaranteed China-Europe railway service: 28-day delivery with compensation for delays (限时到达、超时赔付)
- +3 more outcomes
Companies that use BTD
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
BTD partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- TEMU (拼多多跨境)coreBTD is an official TEMU platform cooperation overseas warehouse and head-freight logistics service provider (TEMU头程物流合作仓).
- SHEIN (希音)coreBTD is a SHEIN certified fulfillment warehouse (SHEIN认证履约仓) for cross-border e-commerce sellers on the SHEIN platform.
- Amazon (亚马逊)flagshipBTD holds multiple Amazon certifications including SPN (Service Provider Network), TSPN, FIST (Freight Integrated Service Terms) carrier, ShipTrack, and Transparency. BTD is listed on Amazon's official FIST carrier directory. Services enabled include shipment tracking (ShipTrack), delivery window automation (DW), and smart warehouse rerouting (SR).
- DHLcoreBTD is a first-tier DHL agent (一级代理) with proprietary shipping label printing system. Labels can be generated immediately after cargo receipt, with next-day Hong Kong transit and stable transit times.
- UPScoreBTD has been an UPS agent since 2001 (代理ups服务), with extensive logistics experience and quality channel resources, offering the most favorable pricing. Services include domestic and Hong Kong UPS coverage to 200+ countries.
- FedExcoreBTD is a first-tier FedEx agent (一级代理) offering both Hong Kong and mainland FedEx options, including IP and IE service types, recommending the most suitable FedEx service for each customer need.
- EMS (中国邮政速递物流)coreBTD has been an EMS agent since 2001 (从2001年起代理ems业务), one of the earliest EMS agents in South China. Offers EMS services to 200+ countries with strong customs clearance capabilities and no remote area surcharges.
- Airline Partners (American Airlines, Korean Air, Southern Airlines, Cathay Pacific, Singapore Airlines, China Airlines)coreBTD maintains close cooperation with major airlines including AA, KE, CZ, CX, SQ, and CI for FBA air freight services, covering entire US, Europe, and Canada routes.
- Shipping Partners (MATSON, EMC, COSCO, CMA, ZIM)coreBTD cooperates closely with MATSON, EMC, COSCO, CMA, and ZIM for sea freight services. Key products include Matson fast ships, guaranteed warehouse slots year-round, and direct container delivery to specific FBA warehouses.
- Henan Post (河南邮政)minorStrategic partnership with Henan Post to jointly launch E速宝 (E-Speed Post) specialized small package product. Henan Post is responsible for product operations while BTD handles South China region collection, warehousing, and consolidation.
- ERP Partners (店小秘, 通途, 芒果店长, 马帮, 速脉, 全球交易助手, 普源软件, ECCP, 易仓科技)coreBTD has integrated with most mainstream e-commerce ERPs enabling customers to manage orders and ship with one click. Integration allows channel activation, label printing, and shipment processing directly from ERP systems.
- China Council for the Promotion of International Trade (中国国际贸易促进委员会)coreBTD has been consecutively listed in the CCPIT Key Contact Enterprise Directory for Cross-border E-commerce for three consecutive years, demonstrating recognition by China's premier trade promotion body.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
BTD competitors and assessment
Company assessmentDirect peers
- 4PX (递四方): 4PX is a leading Shenzhen-based cross-border logistics company offering FBA freight, international express, overseas warehousing, and B2C parcel services directly competitive with BTD's full product stack.
- Cainiao (菜鸟网络): Cainiao is Alibaba's logistics arm and one of the largest cross-border e-commerce logistics platforms globally, with comparable FBA freight, small parcel, and overseas warehouse services targeting the same Chinese seller ecosystem.
- Sunyou Logistics (顺友物流): Sunyou is a Shenzhen-headquartered cross-border e-commerce logistics provider offering small parcel, registered mail, and FBA services directly competing with BTD's USPS专线小包, EUB, and FBA first-leg products.
- YunExpress (云途物流): YunExpress is one of the largest Chinese cross-border e-commerce logistics providers, offering comparable FBA first-leg air/sea freight, small parcel lines (USPS, EUB), and overseas warehouse fulfillment targeting the same Amazon and Chinese seller base as BTD.
- Yanwen Logistics (燕文物流): Yanwen specializes in China-origin cross-border small parcels and e-commerce logistics with USPS, EUB, and direct injection services — directly overlapping BTD's 国际小包 and 自发货 product lines.
Emerging players
- J&T International (极兔国际): J&T's international arm has rapidly expanded into cross-border e-commerce logistics from its Southeast Asia parcel delivery base, increasingly competing in China-origin FBA freight and small parcel lanes overlapping BTD's territory.
Broad incumbents
- FedEx Cross Border: FedEx offers cross-border e-commerce shipping services (International Priority, International Connect Plus) directly competing with BTD's FedEx agent small parcel and B2C delivery products, with the advantage of owning carrier capacity.
- JD Logistics International (京东物流国际): JD Logistics International offers end-to-end cross-border supply chain services including overseas warehousing and FBA freight, backed by JD.com's e-commerce ecosystem and significant capital resources — a scaled competitor to BTD's platform-certification-driven model.
- SF International (顺丰国际): SF International is the cross-border arm of SF Express, offering international express, FBA freight, and overseas warehousing at much larger scale than BTD, with deep airline capacity and broader geographic reach.
- DHL eCommerce: DHL eCommerce is the cross-border e-commerce focused arm of DHL, offering international parcel services that compete with BTD's USPS/专线小包 and express products, particularly for SMB sellers wanting direct carrier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTD leadership team
Management profileNumber of profiles
Profiles1 record
BTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTD
What does BTD do?
BTD is a comprehensive large-scale cross-border logistics service provider specializing in FBA first-leg freight forwarding (air, sea, truck, and China-Europe rail), international express agency (DHL, UPS, FedEx, EMS, ARAMEX), self-fulfillment small parcel services, and self-operated overseas warehouses in the United States. The company serves cross-border e-commerce sellers primarily through Amazon, TEMU, and SHEIN platforms, providing end-to-end door-to-door logistics from China to the US, Europe, UK, and Canada.
Is BTD a public or private company?
BTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTD founded?
BTD was founded in 2006. It employs 1 to 10 people.
Where is BTD based?
BTD is headquartered in Longhua, China, in the Asia region.
How does BTD make money?
Five revenue lines are on record. FBA First-Leg Transportation is the primary driver. The others are international Express Services, international Small Package (专线小包), self-operated Overseas Warehouse & Fulfillment and self-Shipping Services (自发货).
Who are BTD's main competitors?
Direct peers on record are 4PX (递四方), Cainiao (菜鸟网络), Sunyou Logistics (顺友物流), YunExpress (云途物流) and Yanwen Logistics (燕文物流). J&T International (极兔国际) is listed as an emerging player. Broad incumbents are FedEx Cross Border, JD Logistics International (京东物流国际), SF International (顺丰国际) and DHL eCommerce.
Does BTD have an API?
No public API is recorded for BTD.
What industry is BTD in?
BTD's product category is Cross-border Logistics Services. Its primary akta.pro industry code is TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated), with a secondary code of TLACACAC, Cross-Border Trucking & Border Transfer (Linehaul, Transloading). Its NAICS code is 488510 and its SIC code is 4731.