Suntuitive
Suntuitive, the dynamic glass brand of Pleotint LLC, manufactures passive thermochromic PVB interlayer glass that self-tints in sunlight without wiring or controls, serving architects and building owners across commercial, education, healthcare, retail, and government construction projects worldwide through a certified fabricator network.
- Company typePrivate
- Founded1998
- HeadquartersJenison, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Suntuitive does
Suntuitive is the dynamic glass product brand of Pleotint LLC, a privately held specialty materials company founded in 1998 and headquartered in Jenison, Michigan. The company develops and commercializes thermochromic dynamic glass built around a proprietary PVB interlayer that automatically self-tints in response to direct sunlight, requiring no wiring, controls, or external power. This passive operating principle is the central technical differentiator from electrochromic competitors that depend on electrical infrastructure.
Suntuitive's product portfolio includes the standard dynamic glass IGU, the MonoLite single-pane variant launched in November 2019 for retrofit applications, and the Defender and SchoolDefender lines that add bullet and forced-entry resistance to the self-tinting functionality. The company's revenue model combines direct hardware sales from its Michigan manufacturing plant with an interlayer licensing model in which certified third-party glass fabricators worldwide laminate the Suntuitive interlayer into locally produced dynamic IGUs. Channel partners include Manko Window Systems, Glassfab Tempering Services, Thomsa Glass, Clayton Glass, Romag, Portella Steel Doors and Windows, and others.
Suntuitive serves commercial, education, healthcare, retail, government, and high-end residential construction projects through an enterprise sales motion targeting architects, building owners, and general contractors. Named reference customers include Masco Corporation's global headquarters, the West Michigan Regional Airport, Cambridge University, NDIS Australia, CN Tower, Goodrich Quality Theaters, and Meridian Healthcare. Distribution is event-supported and content-led, with active participation in trade shows such as glasstec 2018 and a broad library of technical brochures, case studies, and architectural specification resources.
Suntuitive firmographics
Firmographics- Name
- Suntuitive
- Legal name
- Pleotint LLC
- Website
- https://suntuitiveglass.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Suntuitive, the dynamic glass brand of Pleotint LLC, manufactures passive thermochromic PVB interlayer glass that self-tints in sunlight without wiring or controls, serving architects and building owners across commercial, education, healthcare, retail, and government construction projects worldwide through a certified fabricator network.
- Ownership category
- akta.pro rank
Suntuitive industry classification
Industry- Product category
- Smart Dynamic Glass
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215), Glass and Glass Product Manufacturing (32721)
- SIC
- Flat Glass (3211), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Low‑E, Solar Control & Energy-Efficient Coated Glass (IMADAHAF)
- akta.pro secondary industries
- Flat Glass (Float/Sheet/Plate) Manufacturing (IMADAHAA), Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
Keywords
Where Suntuitive is headquartered
LocationHeadquarters
- HQ city
- Jenison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Suntuitive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Dynamic Glass Product Sales: Sale of Suntuitive Dynamic Glass products including insulated glass units with thermochromic interlayer, marketed under Suntuitive, Suntuitive MonoLite, Suntuitive Defender, and SchoolDefender product lines.
- Suntuitive Interlayer Licensing: Supply of Suntuitive Interlayer to certified fabricator partners worldwide who laminate the interlayer and manufacture finished Dynamic IGUs locally. This creates a global distribution network while maintaining product quality through certification requirements.
- Laminated Glass and IGU Sales: Through their Michigan manufacturing plant, Pleotint fabricates and supplies laminated glass, traditional insulated glass units, and insulated dynamic glass units to customers throughout the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing through certified fabricators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Suntuitive product offering
Product offeringCore offering
Suntuitive designs, manufactures, and sells thermochromic dynamic glass products that automatically self-tint in response to direct sunlight using a proprietary PVB-based interlayer, eliminating the need for wiring, controls, or external power. The company supplies its interlayer to a global network of certified glass fabricators who produce finished Dynamic IGUs locally, and also operates its own Michigan manufacturing plant to fabricate laminated glass and IGUs for the US market.
Product overview
Suntuitive offers a portfolio of dynamic glass products based on proprietary thermochromic technology. The core offering is the Suntuitive dynamic glass, which self-tints in response to direct sunlight without wiring or controls. The product lineup includes: Suntuitive (standard dynamic glass), Suntuitive MonoLite (single-pane variant for renovations), Suntuitive Defender (commercial bullet-resistant dynamic glass), and Suntuitive SchoolDefender (school-specific security glazing). Additionally, Thompson Defender and Thompson SchoolDefender products offer forced entry and bullet resistant glass under a separate brand. All products use thermochromic interlayer technology embedded in PVB and can be combined with various glass makeups, low-e coatings, and frame types.
Differentiator
Problem solved
Functional benefit
Products and services
- Suntuitive Dynamic Glass
Quantifiable outcome
- Stores with sufficient natural light experienced a 40% increase in sales
- +6 more outcomes
Companies that use Suntuitive
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
Suntuitive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Suntuitive partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, notable, core and minor.
- Cambridge UniversityflagshipCambridge University, one of the world's oldest and most prestigious institutions, chose Suntuitive Dynamic Glass, representing a significant endorsement of the technology in the academic sector.
- NDIS AustralianotableNDIS Australia selected Suntuitive Dynamic Glass for their new headquarters building, choosing the technology for its energy efficiency and occupant comfort benefits.
- Manko Window SystemscoreManko Window Systems Inc. became a Suntuitive Certified Fabricator, authorized to laminate Suntuitive Interlayer and manufacture finished Dynamic IGUs.
- Thomsa GlasscoreThomsa Glass added Suntuitive to its portfolio of special architectural glass products, expanding distribution in their markets.
- Kraft ConsultminorKraft Consult and its founder Dr. Alexander Kraft added as an independent sales representative to expand market reach.
- Glassfab Tempering ServicescoreGlassfab Tempering Services Inc. added to Suntuitive Certified Fabricator program, enabling local production of Suntuitive Dynamic Glass in their region.
- Pleijsier Bouw (Netherlands)notablePleijsier Bouw in the Netherlands partnered with Suntuitive for sustainable building practices, featuring Suntuitive Dynamic Glass in Dutch construction projects.
- Portella Steel Doors and WindowsnotableDistribution partnership with Portella Steel Doors and Windows, a Texas-based company, enabling them to offer Suntuitive Dynamic Glass to their customers.
- Romag & Clayton GlasscorePartnership with Clayton Glass Ltd and Romag in the UK for distribution of Suntuitive Dynamic Glass technology in the British market.
- JELD-WENnotableJELD-WEN installed low-e insulating windows with Suntuitive glass on a lakefront home project, demonstrating integration with major window manufacturers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Suntuitive competitors and assessment
Company assessmentDirect peers
- SageGlass (Saint-Gobain): SageGlass, a Saint-Gobain brand, is a leading electrochromic dynamic glass provider for commercial, healthcare, education, and residential projects. It competes head-to-head with Suntuitive in the same architectural dynamic-glazing specification process.
- ChromoGenics: ChromoGenics (Sweden) produces ConverLight electrochromic dynamic glass foils and laminates for architectural windows, directly overlapping Suntuitive's dynamic-glass product category and target verticals.
- View, Inc. View is the leading US-based electrochromic smart glass manufacturer selling View Dynamic Glass to commercial buildings, the same customer base and use cases Suntuitive targets. It is Suntuitive's most direct large-scale competitor in architectural dynamic glazing.
- Smartglass International: Smartglass International supplies switchable (PDLC) and other smart glass products for commercial and residential projects, overlapping Suntuitive's dynamic-glass product category from a different switching mechanism.
- RavenWindow: RavenWindow is a US-based maker of thermochromic (passive, sunlight-responsive) dynamic glass, making it the closest technology analogue to Suntuitive's self-tinting thermochromic interlayer system.
- Gauzy: Gauzy is a global provider of SPD (suspended particle device) and PDLC smart glass for architecture and transportation, making it a comparable dynamic-glass technology company targeting facade and window applications.
- EControl-Glas: EControl-Glas is a German manufacturer of electrochromic (and thermochromic) dynamic glass for facades, competing with Suntuitive in European architectural projects, particularly the same certified-fabricator channel markets Suntuitive serves.
Emerging players
- Research Frontiers: Research Frontiers licenses SPD-SmartGlass technology used in architectural and transportation glazing, an alternative dynamic-glass mechanism competing for the same daylighting and solar-control specifications as Suntuitive.
- Heliotrope Technologies: Heliotrope Technologies develops nano-engineered electrochromic glass for building windows, addressing the same energy-efficiency and daylighting use cases as Suntuitive's thermochromic interlayer.
Broad incumbents
- Gentex Corporation: Gentex is a large, publicly traded auto-dimming-mirror and electronics company whose founder and former VP (Dr. Harlan Byker) is also Suntuitive's founder; it is an adjacent incumbent in dimming-glass technology with deep IP overlap but a different primary end market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Suntuitive social profiles
Digital presenceSuntuitive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suntuitive leadership team
Management profileNumber of profiles
Profiles4 records
Suntuitive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suntuitive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suntuitive
What does Suntuitive do?
Suntuitive designs, manufactures, and sells thermochromic dynamic glass products that automatically self-tint in response to direct sunlight using a proprietary PVB-based interlayer, eliminating the need for wiring, controls, or external power. The company supplies its interlayer to a global network of certified glass fabricators who produce finished Dynamic IGUs locally, and also operates its own Michigan manufacturing plant to fabricate laminated glass and IGUs for the US market.
Is Suntuitive a public or private company?
Suntuitive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suntuitive founded?
Suntuitive was founded in 1998.
Where is Suntuitive based?
Suntuitive is headquartered in Jenison, United States, in the North America region.
How does Suntuitive make money?
Three revenue lines are on record. Dynamic Glass Product Sales are the primary driver. The others are suntuitive Interlayer Licensing and laminated Glass and IGU Sales.
Who are Suntuitive's main competitors?
Direct peers on record are SageGlass (Saint-Gobain), ChromoGenics, View, Inc., Smartglass International, RavenWindow, Gauzy and EControl-Glas. Emerging players are Research Frontiers and Heliotrope Technologies. Gentex Corporation is listed as a broad incumbent.
Does Suntuitive have an API?
No public API is recorded for Suntuitive.
What industry is Suntuitive in?
Suntuitive's product category is Smart Dynamic Glass. Its primary akta.pro industry code is IMADAHAF, Low‑E, Solar Control & Energy-Efficient Coated Glass, with a secondary code of IMADAHAA, Flat Glass (Float/Sheet/Plate) Manufacturing. Its NAICS code is 327215 and its SIC code is 3211.