Sierra Sport Raquet Club

What Sierra Sport Raquet Club does

Sierra Sport & Racquet Club (SSRC) is a private, single-location membership-based racquet sports and fitness club operating on a 12-acre park-like campus in Fresno, California. The club's core infrastructure includes 15 fully lit tennis courts (the largest tennis facility in the Central Valley/San Joaquin Valley), 20 permanent pickleball courts plus 2 dual-purpose lined courts, a state-of-the-art fitness center with strength, cardio, and TRX equipment, an unheated outdoor pool open year-round, and on-site F&B at The Tap House at Sierra. Programming spans certified tennis instruction (3 USPTA/UTR professionals), personal training (3 certified trainers each with 15-17+ years of experience), 15+ group fitness class types (yoga, Pilates, Zumba, spin, HIIT, bootcamp, aqua fitness), swim lessons, and organized tennis/pickleball leagues and tournaments including the annual Fresno City Championships. The Tap House bistro operates as a public-access restaurant and bar with weekly entertainment, generating non-member revenue and serving as a community acquisition channel.

The business model is a tiered subscription membership structure with four published tiers: Fitness Single at $85/month, Fitness Family at $120/month, Tennis Single at $130/month, and Tennis Family at $170/month, each requiring a one-time initiation fee and including graduated access to amenities. Ancillary revenue streams include personal training, private and group tennis lessons (with Fresno Tennis Academy operating as a core on-site partner), tournament/league/event fees (e.g., $35 per player for a seven-week Night League), guest passes (12 per member per year, automatically renewing), swim lessons, and Tap House F&B. Go-to-market is direct-to-consumer: prospects contact the front desk by phone, visit for tours, or submit website inquiry forms; there is no online membership purchase. Marketing relies on community events, social media (Facebook, Instagram, YouTube, X), tournaments, word-of-mouth referrals, and earned credibility from USTA's recognition as the #1 Facility in the Nation. Technology stack is minimal — CourtReserve handles online court reservations and event booking, and no proprietary software, mobile app, or AI capabilities are present.

Name

Sierra Sport Raquet Club

Legal name

Sierra Sport and Racquet Club

Website

https://sierrasport.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sierra Sport & Racquet Club is a private, single-location membership racquet sports and fitness club in Fresno, California, offering tennis, pickleball, fitness, swimming, and on-site dining to individual and family members across a 12-acre campus.

Ownership category

akta.pro rank

Product category

Fitness & Recreation Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Racquet sports facility
• Fitness club memberships
• Tennis instruction services
• Pickleball court rentals
• Personal training services

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees for Fitness Single ($85/month), Fitness Family ($120/month), Tennis Single ($130/month), and Tennis Family ($170/month) memberships. All memberships require a one-time initiation fee. Members receive full access to included facilities, classes, and amenities.
2. Personal Training Services: Certified personal trainers offer private and group training sessions. Three personal trainers are listed on staff with specialized expertise in fitness, strength, and performance training.
3. Tennis Instruction: Private and group tennis lessons taught by three USPTA and UTR certified tennis professionals. Lessons available on the hour and half-hour. Fresno Tennis Academy also operates as a service provider at the facility.
4. Tap House Restaurant & Bar: The on-site Tap House at Sierra operates as a restaurant and bar open to the public 7 days a week. Offers food, drinks, and weekly entertainment including Bingo Night, Trivia Night, and Live Bands. Drives non-member revenue and provides social hub for members.
5. Event and Tournament Fees: The club hosts tennis tournaments, pickleball socials, and social events. Night League costs $35 per player which covers balls, dinner, and prizes. Friday Night Pickleball Socials and other events charge nominal fees for non-members.
6. Guest Fees: Members receive 12 guest passes per year that automatically renew. Guests may also pay a fee to visit with members instead of using a guest pass.
7. Swim Lessons: Summer swim lessons offered for children and adults, taught by experienced instructors. Additional aquatic fitness classes (water aerobics) available year-round.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sierra Sport & Racquet Club operates a 12-acre private racquet sports and fitness club in Fresno, California, founded in 1976. The club offers memberships that provide access to 15 lit tennis courts, 22 pickleball courts, a fitness center, swimming facilities, and dining at The Tap House. It also delivers professional tennis and fitness instruction, personal training, swim lessons, junior academies, and hosts USTA tournaments and social events.

Product overview

Sierra Sport & Racquet Club is a premier tennis and fitness facility offering a comprehensive suite of recreational programs. The core portfolio includes 15 lit tennis courts with professional instruction and leagues, 22 pickleball courts with open play and social events, a state-of-the-art fitness center with TRX equipment, over 15 group exercise class types (yoga, Pilates, Zumba, spin, HIIT, aqua fitness), certified personal training, an unheated outdoor pool with swim lessons and water aerobics, and The Tap House on-site bistro. The club offers tiered membership structures (Fitness Single/Family at $85-120/month and Tennis Single/Family at $130-170/month) providing graduated access to these facilities and programs. Recognized as the #1 Facility in the Nation by the USTA, the club serves the Fresno/Central Valley community across a 12-acre park-like setting.

Differentiator

Problem solved

Functional benefit

Brands

• The Tap House at Sierra: On-site bistro offering food, drinks, and weekly entertainment including trivia nights, bingo, live music, and social events. Open to the public 7 days a week.

Products and services

• Club Memberships Recurring memberships granting individual members and families access to the full racquet sports and fitness facility, including courts, gym, pool, and The Tap House restaurant.
• Personal Training Individualized fitness coaching delivered by certified personal trainers using the club's equipment and TRX training system for members seeking customized workout programs.
• Tennis Instruction and Lessons Private and group tennis coaching by certified tennis professionals, including junior academy programs, for members and walk-in students of all ages and skill levels.
• Group Exercise Classes Scheduled group workout classes held at the club's fitness center, available to members as part of their fitness programming.
• Swim Lessons Swimming instruction for children and adults delivered by qualified instructors using the club's swimming pool facilities.
• Court Rentals (Tennis and Pickleball) Hourly reservation-based court rentals for tennis and pickleball play, available to members and their guests through the CourtReserve booking system.
• USTA Tournaments and Events Organization and hosting of USTA-sanctioned tennis tournaments, league matches, and social events open to club members and the broader tennis community.
• The Tap House at Sierra On-site full-service restaurant and bar offering food and beverages to club members and their guests, doubling as a social gathering space.

Quantifiable outcome

• 12 guest passes per year per membership
• +2 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Fresno Tennis AcademycoreImplementation/ SI/ Consulting PartnerFresno Tennis Academy, led by Teresa Samstag-Haug, operates as a certified service provider offering tennis instruction at Sierra Sport & Racquet Club. The academy provides junior development programs and tennis lessons, contributing to the club's comprehensive tennis programming.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wellbridge Company: Wellbridge manages premium health, fitness, and tennis clubs across the U.S. with full amenity programming and family-oriented memberships. Sierra's tennis-led, multi-stream club is structurally comparable to Wellbridge-managed properties.
• Life Time Group Holdings: Life Time operates premium, full-service athletic clubs with tennis, pickleball, fitness, group classes, pools, and F&B nationwide. Sierra mirrors Life Time's integrated amenity model but at a single-location, regional scale; both compete for the same premium family-membership segment.
• The Bay Club Company: The Bay Club runs premium, multi-amenity athletic and country clubs in California with tennis, fitness, family programming, and dining. Sierra is essentially a single-site analogue of the Bay Club model, with overlapping member demographics and pricing positioning.

Emerging players

• Chicken N Pickle: Chicken N Pickle is a fast-growing pickleball-and-entertainment venue concept combining dedicated courts with restaurants, bars, and games. Represents the emerging standalone pickleball competitor targeting the same audience Sierra courts with its 22 pickleball courts and Tap House.

Broad incumbents

• 24 Hour Fitness: 24 Hour Fitness operates large-format fitness clubs with group classes, pools, and personal training. A broad incumbent competitor for fitness-tier members in the Fresno/Central Valley region, though without racquet-sports depth.
• LA Fitness: LA Fitness is a national mid-market gym chain offering fitness floors, group classes, pools, and racquetball. Competes with Sierra on value-tier fitness members in the Fresno market but lacks racquet-sports specialization and family-club atmosphere.
• Equinox Fitness Clubs: Equinox operates premium urban fitness clubs with group classes, training, and spa services, but is primarily fitness-focused rather than racquet-sports-led. Comparable in premium pricing and member experience; less direct overlap on tennis/pickleball infrastructure.
• Gold's Gym: Gold's Gym is a globally recognized fitness franchise competing on general fitness, personal training, and group classes. Differs from Sierra in lacking tennis/pickleball courts, F&B, and the country-club atmosphere; competes for overlapping fitness-member wallet share.

Others

• Orangetheory Fitness: Orangetheory is a national boutique fitness franchise offering coached heart-rate-based interval training. Not a direct peer, but a substitution risk for Sierra's group-class and personal-training members seeking instructor-led boutique experiences.
• Club Pilates: Club Pilates is the largest Pilates-focused franchise in the U.S. It is not a direct competitor but addresses an overlapping wellness use case (group class, instructor-led training) for some of Sierra's fitness members; relevant as adjacent programming.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sierra-Sport-and-Racquet-Club-245954795353

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Sport Raquet Club