ASdoMAR

Name

ASdoMAR

Legal name

Generale Conserve S.p.A.

Website

https://asdomar.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Canned and preserved fish products: ASdoMAR generates revenue through the manufacture and sale of canned and preserved fish products, including tuna, mackerel, and salmon. Products are sold through retail supermarket channels (GDO/Grossisti) and reach end consumers through major Italian and international retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ASdoMAR manufactures and sells premium canned and preserved fish products — tuna, mackerel, and salmon — at two wholly-owned production facilities: the Olbia plant in Sardinia for tuna, and the Vila do Conde plant in Portugal for mackerel and salmon. Products are processed from whole fish using artisanal methods combined with advanced technology, including an in-house accredited food safety laboratory. The portfolio includes fillets, whole slices, belly, heart, pâtés, reduced-oil variants, and ready-to-eat dishes with vegetables, sold through retail supermarkets and a reserved B2B trade area.

Product overview

ASdoMAR is an Italian canned seafood company (brand of Generale Conserve SpA) producing premium tuna, mackerel, and salmon products. The product portfolio consists of three core product lines: (1) Tonno (Tuna) featuring yellowfin tuna (Thunnus albacares) processed at their Olbia, Sardinia plant, available in multiple formats including whole fish, fillets, belly, heart, whole slice, reduced-oil variants, and prepared dishes with peas or beans; (2) Sgombro (Mackerel) featuring mackerel (Scomber japonicus colias) processed with Portuguese artisanal traditions at their Vila do Conde plant, including grilled, standard, and premium 'Perfetto' fillets in various marinades; and (3) Salmone (Salmon) featuring Atlantic salmon (Salmo salar) from sustainable aquaculture, including fillets, smoked variants, and spreads. All products emphasize artisanal quality, sustainable fishing (Friend of the Sea certified), and Italian/Portuguese craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Tonno (Tuna Line) ASdoMAR's flagship tuna line featuring yellowfin tuna (Thunnus albacares) processed from whole fish at the Olbia plant in Sardinia, available in multiple preparations: in olive oil, in brine, grilled, fillets, belly, heart, whole slice, and reduced-oil variants. Targeted at retail consumers seeking premium Italian canned tuna.
• Sgombro (Mackerel Line) Mackerel (Scomber japonicus colias) products processed following Portuguese artisanal traditions at the Vila do Conde plant, including grilled fillets, fillets in olive oil, in brine, with chili pepper, and the premium 'Perfetto' line. Targeted at retail consumers seeking Portuguese-style preserved mackerel.
• Salmone (Salmon Line) Atlantic salmon (Salmo salar) products from sustainable aquaculture, processed at the Vila do Conde plant, including fillets in olive oil, smoked flavor fillets, in brine, and salmon pâté. Targeted at retail consumers seeking premium canned salmon.
• Skipjack Tuna (Tonnetto Striato) Skipjack tuna (Katsuwonus pelamis) products including fillets in organic extra virgin olive oil and grilled fillets, processed at the Vila do Conde plant in Portugal. Targeted at retail consumers seeking alternative canned tuna species.

Quantifiable outcome

• Top 5% in EcoVadis Gold rating among fishing sector companies (processing and conservation of fish, crustaceans and molluscs)
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• EcoVadisminorOthers · 1 January 2021EcoVadis is a corporate sustainability rating body. ASdoMAR (Generale Conserve SpA) obtained the Gold recognition from EcoVadis in November 2021, placing the company in the top 5% of companies in the fishing sector.
• European Union and Portuguese GovernmentminorOthers · 1 January 2011Of the total investment of over €2 million for improving the Vila do Conde plant's industrial processes between 2012 and 2014, 30% was co-financed by the European Union and the Portuguese government.
• Romagna Energia ConsortiumminorOthersASdoMAR's Olbia plant uses 100% renewable energy supplied by the Romagna Energia consortium, supporting the company's sustainability commitments.
• Local Fishing Co-ops in Atlantic OceancoreStrategic or Co-development PartnerASdoMAR's Vila do Conde plant sources raw material (mackerel) from local fishing co-ops operating in the waters of the Atlantic Ocean onto which the plant faces. These co-ops are the preferred, long-standing suppliers of ASdoMAR mackerel, forming a core part of the supply chain and sustainability story.
• DNVminorOthersDNV is an independent certification body that conducts Friend of the Sea verifications in ASdoMAR's production facilities. DNV is in turn verified by the national accreditation body (Accredia in Italy).
• RinaminorOthersRina is an independent certification body that conducts Friend of the Sea verifications in ASdoMAR's production facilities. Rina is verified by the national accreditation body (Accredia in Italy).

Scale indicators9 records

Recent moves6 records

Direct peers

• Frinsa: Spanish canned seafood producer offering a premium, sustainability-focused portfolio (tuna, mackerel, sardines, octopus) under its own brand and private label. Comparable in scale, European footprint, premium positioning, and certification-led go-to-market as ASdoMAR.
• Rio Mare (Bolton Group): Bolton Group's Rio Mare is Italy's leading canned tuna brand, directly competing with ASdoMAR in the Italian retail channel with overlapping SKU formats (tuna in olive oil, fillets, ventresca). Same geography, same category, same premium positioning, and the most relevant head-to-head competitor.
• Conservas Pescamar: Portuguese canned fish producer (sardines, mackerel, tuna) with integrated processing and European retail distribution. Particularly relevant as a Portuguese peer to ASdoMAR's Vila do Conde plant, operating in the same species and the same country.
• Saupiquet (Bolton Group): French canned seafood brand owned by Bolton Group, offering tuna, sardines, and mackerel with a similar European retail and premium-positioning playbook. Overlaps with ASdoMAR on species, certifications, and channel strategy across Southern European markets.
• Jealsa (Jealsa Rianxeira): Galician (Spain) canned seafood group producing tuna, mackerel, sardines, and shellfish for European retail under brands such as Rianxeira, Escuris, and Cuca. Similar scale, Iberian production base, and European retail distribution overlap with ASdoMAR's Italy/Portugal operations.
• Pinhais & Cia: Heritage Portuguese canned fish producer specializing in artisanal sardines, mackerel, and tuna, with a strong premium positioning and old-school canning tradition. Comparable artisanal-sourcing and Iberian production footprint, particularly overlapping with ASdoMAR's mackerel and salmon lines.

Broad incumbents

• Star Food / Thai Union: Thai Union Group (parent of Star, Chicken of the Sea, John West) is the world's largest canned tuna producer. While globally scaled and not Italy-focused, it competes directly in the Italian canned seafood market through brand licenses and is the category benchmark for cost-efficient, large-scale canned tuna.
• Princes Group: UK-headquartered international food and drink group with a substantial canned seafood portfolio (John West, Buena Ventura, Ships). Competes in the same European retail aisle as ASdoMAR and is a relevant scale/sustainability comparable for future brand-extension strategy.
• Bumble Bee Foods: Major North American canned seafood company (tuna, salmon, sardines) now under FCF Fishery acquisition. Broad incumbent in the canned seafood category with sustainability certifications; relevant as a category benchmark and potential channel-conflict risk in international expansion.

Emerging players

• Century Pacific Food: Philippine-based canned food company (Century Tuna, 555, Blue Bay) with global ambitions in canned tuna. While primarily Asian-market focused, it represents a comparable canned-tuna growth playbook (product extension, internationalization) that ASdoMAR could reference for future expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asdomar
• YouTubeyoutube.com/user/TonnoASDOMAR
• Facebookfacebook.com/asdomar
• Instagraminstagram.com/tonnoasdomar
• Pinterestit.pinterest.com/asdomar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASdoMAR