Riverside Orthodontics

What Riverside Orthodontics does

Riverside Orthodontics, operating under the brand name Sons & Daughters Orthodontics, is a private orthodontic practice founded in 2015 and headquartered in Riverside, California, with a second office in Irvine, California. The practice serves children, teens, and adults across the Inland Empire and Orange County markets (including Newport Beach, Tustin, Lake Forest, and Costa Mesa). It is owned and operated by board-certified orthodontists Dr. Samuel S. Lee and Dr. Trang T. Nguyen, with Dr. Armin S. Miresmaili as a third treating doctor; the founding doctors are Diplomates of the American Board of Orthodontics, a credential held by approximately 30% of orthodontists. The clinical team is supplemented by a Director of Smiles (Maureen), smile technicians, a benefits coordinator, and orthodontic assistants.

The practice delivers a comprehensive orthodontic service portfolio spanning traditional metal and ceramic braces (In-Ovation self-ligating, Avex), Invisalign and Invisalign Teen clear aligners, Inbrace lingual braces, LightForce 3D-printed custom ceramic brackets, Acceledent Aura accelerated-treatment devices, and Opal Seal protective primer. The technology stack is digital-first: iTero intraoral scanning replaces physical impressions, 3D printing is used for custom bracket fabrication, and digital photography, digital X-rays, and paperless charting support diagnostics and records. A telehealth/virtual care channel extends the practice to traveling or relocating patients. Revenue is generated primarily through case-based treatment fees, supported by PPO insurance reimbursement (typically $500–$2,000 per case), interest-free in-house monthly payments via Orthobank, CareCredit healthcare financing, FSA/HSA payments, and full-payment-at-onset discounts. Patient acquisition combines a direct-to-consumer motion (complimentary ~1.5-hour consultations, Instagram/TikTok, blog/SEO, Stache Cash Rewards referral program) with a B2B referral pipeline from general dentists and oral surgeons.

Name

Riverside Orthodontics

Legal name

Sons & Daughters Orthodontics

Website

https://riversideortho.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Riverside Orthodontics (Sons & Daughters Orthodontics) is a private, board-certified orthodontic practice in Riverside and Irvine, California, serving children, teens, and adults with traditional braces, Invisalign, LightForce 3D-printed brackets, and telehealth-enabled treatment across the Inland Empire and Orange County.

Ownership category

akta.pro rank

Product category

Orthodontics / Dental Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Ceramic braces treatment
• Pediatric orthodontics
• Digital impression scanning

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through providing orthodontic treatment services including braces (traditional, ceramic, lingual), Invisalign clear aligners, and related orthodontic procedures. Treatment costs vary based on complexity and duration, with pricing structured around individual treatment plans determined during consultations.
2. Insurance Reimbursement: The practice accepts dental insurance and coordinates benefits for patients. PPO insurance typically covers $500-$2000 of orthodontic treatment costs. The practice helps patients maximize their insurance benefits.
3. Payment Plans and Financing: The practice offers flexible payment arrangements including interest-free monthly payments through Orthobank/automatic bank drafting, CareCredit healthcare credit cards (12-18 month interest-free options), and FSA/HSA reimbursement options. Full payment at treatment onset qualifies for discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Riverside Orthodontics, operating as Sons & Daughters Orthodontics, is a private orthodontic practice providing teeth-straightening treatments for children, teens, and adults. Core offerings include traditional braces (In-Ovation self-ligating, Avex, Incognito lingual), Invisalign and Invisalign Teen clear aligners, LightForce 3D-printed custom ceramic braces, accelerated treatment options, and complimentary consultations supported by digital impressions and telehealth follow-up.

Product overview

Sons & Daughters Orthodontics offers a comprehensive range of orthodontic treatments for children, teens, and adults. The core service portfolio includes traditional treatment approaches (In-Ovation Self-Ligating Braces, Avex Bracket System, Incognito Lingual Braces) and modern clear aligner options (Invisalign and Invisalign Teen). The practice differentiates through advanced technology including the LightForce 3D Printed Custom Ceramic Braces system, Itero Digital Impression System for comfortable scanning, and Acceledent Aura for accelerated treatment. Additional protective services include Opal Seal orthodontic primer. The practice provides complimentary consultations and maintains a patient rewards program. As board-certified orthodontists, both Dr. Lee and Dr. Nguyen offer personalized treatment plans using cutting-edge technology in a family-friendly environment across multiple Orange County locations including Irvine, Riverside, Newport Beach, Costa Mesa, Lake Forest, and Tustin.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Interceptive Treatment Orthodontic treatment for children designed to address alignment issues at an early age and give patients a head start on a healthy smile.
• Adult Treatment Orthodontic services tailored for adult patients, addressing the fact that approximately 1 in 5 orthodontic patients is an adult.
• Invisalign Clear aligner orthodontic treatment using a series of custom-made clear aligners to provide teeth straightening without traditional braces.
• Invisalign Teen Invisalign treatment specifically designed for teenagers, featuring blue compliance indicators to ensure aligners are worn properly during treatment.
• Incognito Braces Lingual braces placed behind the teeth, providing a completely hidden orthodontic treatment option for patients seeking discreet care.
• In-Ovation Self-Ligating Braces Self-ligating braces using a sliding mechanism to reduce friction and potentially shorten treatment time compared with traditional braces.
• Avex Bracket System Advanced bracket system used for traditional braces orthodontic treatment.
• Acceledent Aura Accelerated orthodontic treatment device that helps speed up tooth movement using gentle micropulses.
• LightForce System 3D-printed custom ceramic braces system providing personalized orthodontic treatment with custom-printed ceramic brackets for each patient.
• Complimentary Consultation Free initial consultation for new patients, including examination, X-rays, and consultation with a treatment coordinator (approximately 1.5 hours).
• Stache Cash Rewards Program Patient rewards program offering cash incentives for being a great patient and for providing referrals to the practice.

Quantifiable outcome

• 75% of adults report improvement in career and personal relationships attributed to improved post-orthodontic smile (industry statistic)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Board of OrthodonticscoreOthersThe practice's orthodontists maintain board certification through the American Board of Orthodontics, the only orthodontic specialty board recognized by the American Dental Association and affiliated with the American Association of Orthodontists. This affiliation provides credibility and demonstrates commitment to excellence in the field.
• Invisalign (Align Technology)coreTechnology or IntegrationThe practice is an Invisalign provider offering clear aligner treatment for adults and teens. Dr. Lee and Dr. Nguyen are described as premiere providers who continually attend Invisalign seminars to stay current with advances in the technology.
• General Dentists and Oral Surgeons (Referral Network)coreStrategic or Co-development PartnerThe practice coordinates care with general dentists and oral surgeons for comprehensive patient treatment. This includes handling communication between specialists for complex cases such as combined orthodontic and restorative procedures.
• Insurance CompaniescoreOthersThe practice accepts and works with dental insurance providers, particularly PPO plans, to help patients maximize their orthodontic benefits. Typically covers $500-$2000 of treatment costs.
• CareCreditminorOthersHealthcare credit card financing partner allowing patients to pay for treatment over 12-18 months interest-free. Enables patients to afford treatment without large upfront costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Candid: Candid is a direct-to-consumer clear aligner company offering at-home orthodontic treatment with remote monitoring. It represents an emerging DTC threat that competes on price and convenience, particularly for adult mild-to-moderate cases.

Others

• LightForce Orthodontics: LightForce makes 3D-printed custom ceramic brackets that the practice uses. It is a technology supplier/partner rather than a direct competitor, but its innovation trajectory shapes the practice's clinical differentiation.

Broad incumbents

• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, supporting thousands of offices including those offering orthodontic services. It represents the broad DSO incumbent competing for the same patient pool with greater scale and capital.
• Western Dental & Orthodontics: Western Dental is a California-based DSO with integrated orthodontic services across many of its offices. It is a regional incumbent that directly competes in the same Southern California market with broader service offerings.
• Great Expressions Dental Centers: Great Expressions is a multi-state DSO providing general, specialty, and orthodontic services. It is a broad incumbent offering orthodontics as part of a larger dental portfolio and competes for the same consumer base in overlapping geographies.
• Align Technology (Invisalign): Align Technology manufactures Invisalign and iTero scanners, both of which are core to the practice's offering. It is a broad incumbent and technology partner rather than a direct competitor, but its pricing and product decisions shape the practice's economics.

Direct peers

• Smile Doctors: Smile Doctors is the largest U.S. orthodontic-focused DSO with hundreds of affiliated clinics. It is the closest scaled analog to a multi-location orthodontic group practice and represents the dominant PE-backed competitive model in the same clinical category.
• Gorman & Bunch Orthodontics: Gorman & Bunch is a multi-doctor, multi-location orthodontic practice in Indiana offering a similar technology-forward, family-oriented orthodontic experience. It is a closely comparable private group practice peer.
• Diamond Braces: Diamond Braces operates a multi-location orthodontic group practice in the Northeast U.S. offering braces, Invisalign, and other ortho services with similar technology-forward, patient-acquisition-driven GTM.

Regional players

• Thurston Orthodontics: Thurston Orthodontics is a multi-location orthodontic practice in the Pacific Northwest offering braces and Invisalign with similar clinical and patient experience positioning. Comparable mid-sized private ortho practice, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sonsanddaughtersortho
• TikToktiktok.com/@sonsanddaughters
• LinkedInlinkedin.com/company/11485270

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Orthodontics