Business RadioX

What Business RadioX does

Business RadioX is a privately held B2B media network founded in 2006 by Lee Kantor and Stone Payton in the Sandy Springs/Atlanta, Georgia market, operating under a registered trademark since at least the mid-2000s. The company's core product is a network of locally-licensed business radio studios that produce 25-30 minute podcast-style interviews with business leaders, with content distributed across iTunes, Google Podcasts, Spotify, Stitcher, iHeart, and TuneIn. Rather than functioning as a traditional franchise, Business RadioX uses a licensing model in which independent "Community Champion" partners operate branded studios (e.g., Atlanta Business Radio, Cherokee Business Radio, Nashville Business Radio) without paying royalties and keep 100% of local revenue earned.

The company makes money through several layered streams: show underwriting/sponsorship by local businesses at $2,500-$25,000 per month (sold directly by studio partners), naming rights, remote event broadcasting, content concierge services that repurpose audio into video and social clips, and studio partnership subscriptions priced at $5,700 for setup plus the first six months and $950 monthly thereafter. Supporting infrastructure includes BRX Mobile Flex (mobile production option), BRX Academy (partner training), BRX Pro Tips (content resources), the Pre-Launch System (90-day pipeline build), and a free BRX Playbook funnel. The primary customer segments are B2B professional service providers seeking a perpetual prospect pipeline, local business leaders and entrepreneurs seeking visibility outside traditional media, and Chambers of Commerce that co-locate studios (the headquarters sits inside the Sandy Springs Chamber of Commerce). Across 40+ licensed markets in the Southeast, South Central, Midwest, Southwest, and West regions of the United States, the network produces locally-relevant content and reports an average of 100-150 engaged listeners per show.

Name

Business RadioX

Legal name

Business RadioX

Website

https://businessradiox.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Business RadioX operates a US-licensed studio network producing B2B podcast interviews for professional service providers and local business leaders across 40+ markets, monetizing via show sponsorships, Community Champion studio partnerships, and content repurposing services.

Ownership category

akta.pro rank

Product category

Business Podcast Network

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Sound Recording Studios (51224), Sound Recording Studios (512240)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Business podcast network
• B2B media services
• Podcast production services
• Media as a service
• Licensed studio operations

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Show Sponsorship: Primary revenue stream from clients sponsoring shows or content. Studio partners help clients build relationships with target audiences through reverse-engineered show concepts. Pricing ranges from $2,500 to $25,000 per month for show underwriting.
2. Naming Rights: Studio partners sell naming rights for shows and studio locations. Local businesses pay for association with the studio brand.
3. Event Broadcasting: Remote broadcasts at conferences, trade shows, and community events. Partners charge for on-site radio coverage and interviews.
4. Content Concierge Services: Repurposing audio content into videos, transcriptions, social media clips, and books. Professional production services for clients wanting to extract maximum value from interviews.
5. Studio Partnership Subscriptions: Community Champion partnership with $5,700 initial setup/launch plus $950/month subscription. Partners keep 100% of revenue earned.
6. Barter and Trade: Exchange of studio services for goods and services from local businesses including furniture, beer, tire services, and other bartered items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Business RadioX operates a network of locally-licensed business radio studios that produce podcast-style interview shows for B2B professional service providers under a "Media as a Service" (MaaS) model. Studio partners license the brand, model, and systems and run independent local operations, while the company generates revenue through show underwriting, naming rights, content concierge services, and Community Champion subscriptions.

Product overview

Business RadioX is a B2B media network offering a platform-plus-services model centered on locally-licensed business radio studios. The core offering is the Business RadioX Network, which enables professional podcast-style interviews distributed via major podcast directories. The company operates a Media as a Service (MaaS) model with subscription tiers (Community Champion at $5,700 initial/950 monthly), licensed studio markets for independent operators, and show underwriting services ($2,500-$25,000/month). Supporting offerings include BRX Mobile Flex for mobile launching, BRX Academy for training, BRX Pro Tips for content resources, and a Pre-Launch System for market entry. The platform specifically serves B2B professional service providers seeking relationship-based lead generation through interview-based content.

Differentiator

Problem solved

Functional benefit

Brands

• Veteran Business RadioX: A specialized show focused on veteran entrepreneurs and business issues affecting veterans
• BRX Pro Tips
• BRX Mobile Flex

Products and services

• Community Champion Membership A monthly membership at $950/month that allows members to be guests on Business RadioX shows, providing B2B professional service providers with visibility, thought leadership positioning, and relationship-based lead generation.
• Show Underwriting (Sponsorship) Tiered sponsorship opportunity for B2B brands to underwrite specific Business RadioX shows, with pricing ranging from $2,500 to $25,000 per month, providing category exclusivity and brand association.
• Studio Partnership License A licensing program for entrepreneurs to operate an independent Business RadioX studio in their local market, requiring a $5,700 setup fee plus $950/month. Partners get the brand, model, 90-day Pre-Launch System, and operational playbook; they own their business with no royalties paid to Business RadioX.
• Naming Rights Sponsorship of specific show titles, exemplified by "Payton & Kantor Mastering Business" sponsored by Business RadioX itself, providing naming exposure for sponsors.
• Event Broadcasting Services Mobile broadcasting service for live events, conferences, and gatherings, leveraging the same production model used in fixed studios to extend coverage and content output beyond the studio setting.
• Content Concierge Services Custom content production service for business clients requiring tailored podcast or radio content beyond the standard interview-show format.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ATLVetscoreStrategic or Co-development PartnerATLVets is the sponsor of the Veteran Business Radio show, which focuses on veteran entrepreneurs and business topics. The partnership supports the company's mission to serve veteran communities while providing programming content. ATLVets provides sponsorship while Business RadioX provides the platform and production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweet Fish Media: B2B podcast agency producing interview-style shows for professional service firms and SaaS companies, monetized through agency retainers and show sponsorship. Directly comparable because it sells the same 'podcast-as-relationship-marketing' thesis to the same B2B buyer persona.
• Casted: B2B podcast platform providing hosting, distribution, and marketing analytics for branded business podcasts. Directly comparable because it serves the same enterprise and mid-market B2B buyer with a software-enabled take on the same 'podcast-for-demand-gen' use case.
• Content Allies: B2B podcast production agency that builds and produces interview-format shows for companies seeking thought leadership and lead generation. Directly comparable in target buyer (B2B professional services), format (interview shows), and outcome (pipeline and relationships).

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with podcast network and distribution through iHeartRadio. Comparable as a broad incumbent in business-relevant audio content and podcast distribution, though operating at much greater scale and across mass consumer rather than localized B2B audiences.
• Westwood One: National radio network and podcast distributor affiliated with Cumulus Media. Comparable as a broad incumbent in radio network distribution and audio content syndication, overlapping with BRX's network distribution and show-underwriting model at much larger scale.

Emerging players

• Podbean: Podcast hosting and monetization platform used by independent creators and small businesses. Comparable as a podcast hosting and distribution platform serving similar SMB and individual hosts, though monetized via SaaS fees rather than sponsorship sales.
• Libsyn (Liberated Syndication): Long-standing podcast hosting and distribution platform used by professional and independent podcasters. Comparable as podcast distribution infrastructure that enables the same kind of independent show creation and syndication BRX partners rely on.
• Buzzsprout: Consumer and SMB-focused podcast hosting platform with distribution to major directories. Comparable on the hosting/distribution dimension for studio partners considering DIY alternatives to BRX's licensed-operator stack.

Others

• RAINMAKER Platform: Digital publishing and marketing platform that powers Business RadioX's website and content delivery. Included as an ecosystem dependency rather than a competitor — critical to BRX's current technology stack and a meaningful concentration risk.
• 1 Million Cups (Kauffman Foundation): Community-based entrepreneur meetup program that Business RadioX explicitly partners with for community immersion and grassroots audience development. Included as an ecosystem participant rather than a direct competitor — overlaps on community-and-local-business mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/businessradiox
• YouTubeyoutube.com/channel/UCUg9SkEqCSeUkFs64EQKwrg
• Facebookfacebook.com/BusinessRadioX
• LinkedInlinkedin.com/company/business-radiox

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business RadioX